（执行方案）DS 2017年团拜会-20160210v1

1、DS 2017年度媒体沟通互动会DS 2017 Yearly Media SeminarBY ITRAXJanuary, 2017活动概述Event overview活动亮点Event highlights环节阐述Program arrangement相关推荐Recommendations活动预算Budget12345目录Contents活动概述Event overview活动调性：前卫、时尚、艺术 Event tonality: Avant-garde, fashionable and artistic时间Date ：2017年2月15-24日 13th Feb., 2017 24th Fe

2、b., 2017城市City ：北京Beijing （4场4 groups ）、成都Chengdu （1场1 group ） 上海Shanghai （1场1 group ）、深圳Shenzhen （1场1 group ）人数Number of people ：北京Beijing /114、成都Chengdu/47 上海Shanghai/51 ；深圳Shenzhen/47场地风格：文化艺术且高端的餐厅 Venue style: Highly cultural, artistic and premium restaurant活动排期建议 Schedule说明Note ：以上活动排期可根据场地档期，

3、媒体邀请等实际情况进行调整 All the above plan can be adjusted according to the site schedule and actual media invitation. 媒体人数以实际邀约情况为准 The number of media will depend on the actual invitation时间建议Time (planned)2.152.162.172.202.222.24城市北京-114Beijing上海Shanghai成都Chengdu深圳Shenzhen人数预计Number of people (estimated)32大

4、众媒体Mass media（平面print media）39大众媒体Mass media（平面+网络print media + online media）11KOL（午宴luncheon）32核心媒体Key media（平面+网络print media + online media）514747活动亮点Event highlights听Hearing味Taste感受DS品牌的精致优雅Have a understanding of the refinement of DS brand通过美食艺术解读感受DS品牌对艺术和前卫的极致追求Learn DS extreme pursuit of art

5、and avant-garde through the interpretation of food and art优雅浪漫的暖场音乐Elegant and romantic opening music精致中/西式晚餐Exquisite Chinese dinner/Western meal视Sight感受DS传承源自巴黎的前卫精神及经典美学信仰Experience DS avant-garde spirit and classical aesthetic belief 场地选择-艺术高端Venue selection artistic and premium现场装饰-时尚前卫Site dec

6、oration: fashionable and avant-garde从视觉，听觉，味觉三个维度，让到场的嘉宾及媒体感受DS品牌的前卫，精致优雅，精湛奢华Experience Avant-garde spirit of DS brand in aspects of sight, hearing and tasteKOL场次流程 Arrangement for KOL（2月17日/北京站/午餐） 时间Time环节Items说明Note1、签到Sign- in （30min）10:00-10:15签到Sign-in暖场区播放优雅浪漫的法国音乐Play elegant and romantic F

7、rench music2、主题研讨+答谢宴Topic discussion + luncheon（2.5h）10:10-10:15Opening video播放DS宣传片Play DS commercial video10:15-10:45领导致辞Executive speech DS领导致开场辞DS executive delivers opening speech10:45-12:00话题研讨Media seminar具体见研讨内容规划See the content plan in details12:00-12:02开餐Meal领导敬酒，宣布开餐Executive to propose

8、a toast and the meal starts12:02-14:00用餐至结束End合影留念，发放DS伴手礼Take a group photo and hand out DS gifts待确认 时间Time环节Items说明Note1、核心媒体研讨会（1.5h）16:00-16:15签到Sign-in暖场区播放优雅浪漫的法国音乐Play elegant and romantic French music16:15-18:00话题研讨Media seminar具体见研讨内容规划See the content plan in details2、答谢晚宴Topic discussion +

9、 farewell dinner（2.5h）18:00-18:25签到Sign-in暖场区播放优雅浪漫的法国音乐Play elegant and romantic French music18:25-18:30Opening video播放DS宣传片Play DS commercial video18:30-19:00领导致辞 Executive speech DS领导致开场辞DS executive delivers opening speech19:00-19:02开餐Meal领导敬酒，宣布开餐Executive to propose a toast and the meal starts

10、19:07-19:17抽奖Lucky draw三等奖5名The third prize (5) 19:20-19:35互动游戏Interactive game谁是卧底Who is the spy19:40-19:50抽奖Lucky draw二等奖3名The second prize (3) 19:55-20:10互动游戏Interactive Game你画我猜What the doodle20:15-20:25抽奖Lucky draw一等奖1名The first prize (1)20:25-20:30活动结束End合影留念，发放DS伴手礼Take a group photo and hand

11、 out DS gifts核心媒体场次流程Arrangement for key media2月17日/北京站备注Note：部分媒体参加研讨后，再与其他媒体一同用餐，正式又不失轻松 The media seminar and meal are set in the same place; enjoying the meal after the discussion is relatively formal and easy-going设计晚宴互动游戏，营造轻松现场氛围 Prepare the interactive games in the dinner to create a relaxed

12、 atmosphere待确认 时间Time环节Items说明Note1、签到Sign-in（30min）17:30-18:00签到Sign-in暖场区播放优雅浪漫的法国音乐Play elegant and romantic French music2、答谢晚宴farewell dinner （2h）18:00-18:03Opening video播放DS宣传片Play DS commercial video18:03-18:30领导致辞 Executive speechDS领导致开场辞DS executive delivers opening speech18:30-18:32开餐Meal领导

13、敬酒，宣布开餐Executive to propose a toast and the meal starts18:35-18:45抽奖Lucky draw三等奖5名The third prize (5) 18:50-19:05互动游戏Interactive game谁是卧底Who is the spy19:10-19:20抽奖Lucky draw二等奖3名The second prize (3) 19:25-19:40互动游戏Interactive game你画我猜What the doodle19:45-19:55抽奖Lucky draw一等奖1名The first prize (1) 1

14、9:55-20:00活动结束End合影留念，发放DS伴手礼Take a group photo and hand out DS gifts其余媒体场次流程Arrangement for other groups2月15日-16日/北京站 备注Note：设计晚宴互动游戏，营造轻松现场氛围 Prepare the interactive games in the dinner to create a relaxed atmosphere待确认研讨会：晚餐会/午餐会Seminar Form Option1: Lunch meeting/Dinner meeting借助法式宴席的仪式感，亦或，中式圆桌

15、的团凑性，研讨会将采用午餐会（KOL研讨）/晚餐会（核心媒体研讨）的形式。Combine French Dinner style and Chinese Round Table, the seminar will be an Lunch meeting or Dinner meeting.用餐：研讨会将在正式用餐前开始，先提供茶歇调和会议氛围；Seminar will begin with buffet, light food and other appetizers, followed by formal dinning;装饰：餐桌上精美的花朵摆饰及精致的餐具，使会议气氛轻松而不失内敛；On

16、 the tables are tastefully arranged flowers and exquisite table wares.MC推荐人选：北京站：张友鹏 ，上海站：李毅刚 ，深圳站&成都站：孙颖主持人待确认晚宴布置Dinner venue decoration晚宴采用长条桌的形式，通过鲜花，烛光装饰，精美的餐具整齐有序的摆放，配合餐厅时尚前卫的装修风格，营造高雅，轻松的氛围，给人以视觉上的享受。具体可根据场地实际情况调整晚宴布局。The long table is preferred. Flowers, candles and amazing tableware are put

17、 in order on the tableThe dinner layout could be adjusted according to the actual venue.视Sight已确认听Hearing法国优雅浪漫音乐Elegant and romantic French music 签到-暖场音乐推荐Sign-in opening music recommendation歌单建议Song suggestion ：Big Bubbles, No TroublesCheek to Cheek (feat. Fred AstaReally LoveDaybreakCest si bonA

18、Tune For JackDundadeova已确认活动游戏 Games游戏1-谁是卧底Game 1: Who is the undercover spy?7个游戏者，1个卧底，7 players, including 1 undercover spy游戏规则：Game rules:7人中6人拿到相同词语，其余1人拿到与之相关的不同词语6 people in 7 people get the same word, and the remaining 1 person gets a different word related to that word.每人每轮一句话描述自己拿到的词语，完毕之后

19、投票选出可能的卧底淘汰Each person describes his/her word in a sentence in each round. After voting, the possible undercover spy is out.最后3人中如有卧底，卧底获胜，反之，大部队胜If the undercover spy is among the last three people, the undercover spy wins; otherwise the others win.游戏2-你画我猜Game 2: What is the doodle?共9人，分3组，每组3人；1人

20、画2人猜9 people in total are divided into 3 groups. Each group includes 3 people. 1 person doodles, and the other 2 people guess.游戏规则：Game rules:猜与画的组员面对面站，画组成员将看到的词语画出来；并不能说出包含所猜词的任何文字，相近的读音及英文。The doodler stands to face the guessers. The doodler draws a doodle of the word he/she sees, not allowed to

21、say anything containing the word to be guessed or anything with similar pronunciation or its English translation.猜不出可以跳过，最多只能跳过3个词The guessers have 3 opportunities to skip to another word if they fail for some word已确认East东方酒窖 北京场地Beijing venue场地介绍Introduction ：室内装修以尊贵、古典的欧洲中世纪风格为主，在质朴、典雅中彰显低调之奢华，VIP

22、私人藏酒、红酒主题会所、创意美食融洽结合，为中国葡萄酒爱好者和收藏家带来更富文化底蕴的藏、展、品全方位立体服务，使葡萄酒文化在此得到全面绽放。地址Address :惠河南街1071号(近四惠)档期Schedule :15th Feb 17th Feb味Taste已确认East东方酒窖 北京场地Beijing venueKOL餐单（分餐）：味TasteKOL中餐：餐前面包精美和味小食美国无花果海马鲍鱼汤本菇杞子长江河豚澳洲雪花牛、至尊沙拉杏香虾球、加拿大带子日本黑蒜浸秋葵巴彦淖尔羊肉汆面美点配鲜果已确认East东方酒窖 北京场地Beijing venue媒体餐单（分餐） ：味Taste中餐席前四

23、点干果头盘六味碟野菌冬瓜炖响螺汤/煲国宴三丝鱼肚/位蒜蓉粉丝蒸波士顿龙虾清蒸老虎斑双葱子姜牛仔骨百里羊背香碧绿花菇扣掌亦干烧野生菌碧绿滑子浮长山药香芹炒木耳特色黄金炒饭美点双辉水果拼盘 已确认East东方酒窖 北京场地Beijing venue茶歇餐单：甜品提拉米苏蛋糕鲜草莓水果塔大理石芝士蛋糕三文治小吃金枪鱼三文治挪威烟熏三文鱼面包托奶酪番茄面包拖美国加州蓝莓果酱安佳奶油酱味Taste饼干类巧克力曲奇香草曲奇芝麻饼干新鲜果盘西瓜哈密瓜火龙果猕猴桃葡萄饮品本地矿泉水可乐雪碧橙汁红茶已确认East东方酒窖 北京场地Beijing venue场地摆位示意图：味Taste媒体晚宴场地KOL场地已确认

24、上海场地Shanghai venue十二間山场地介绍Introduction ： 1.地理位置优越,装修风格清悠典雅，地处文化广场，有丰厚的文化底蕴。2.私密性强的高端文化体验场所。3.菜品精致，特色创意菜。4.能够满足本次活动需求。地址Address :茂名南路178号（上汽上海文化广场）3号门档期Schedule : 20th Feb味Taste已确认十二間山 上海场地Shanghai venue中式餐单（桌餐）：餐前水果 风味八小蝶 松菌土鸡靓汤 香馓炒野生河虾仁 越式牛柳粒 芦笋炒澳带 清蒸赛湖高白鲑年糕油淋鲜蟹味Taste福禄八宝鸭银丝鲜汁竹蛏王招牌红露桃花烧小葱山药鲜百合清炒时令鲜

25、蔬中式美点荟养生甜品露已确认茶歇餐单：茶水：云山青、云山红茶点：核桃酥、花生酥、朝阳糕果盘：西瓜、哈密瓜、甜橙中餐菜单：十二間山 上海场地Shanghai venue场地摆位示意图：味Taste宴会厅场地已确认世纪城天堂洲际大饭店 成都场地Chengdu venue场地介绍Introduction ：酒店拥有7个风格各异的餐厅或酒吧，廊桥咖啡厅兼具古代建筑特色与现代风格完美融合，营造出温馨、惬意的用餐环境，六个不同的烹饪台将为您展现国际烹饪艺术的精髓，地址Address ：高新区世纪城路88号天堂洲际大饭店2楼（近新会展中心）档期Schedule: 22th Feb味Taste已确认世纪城天堂

26、洲际大饭店 成都场地Chengdu venue法式餐单（分餐）：头盘Terrine of foie gras with seasonal fruit compote and raisin brioche法式鹅肝冻配水果酱及提子奶香包 开胃 Tuna pomelo salad 吞拿鱼柚子沙拉 汤 Cappuccino of forest wild mushroom with truffle oil 野菌蘑菇汤配松露油主菜 Pan fried cod fish fillet with season vegetable and butter mustard 香煎银鳕鱼配时令蔬菜及芥末籽黄油汁 甜品B

27、erry brandy white chocolate mousse 白兰地浆果巧克力慕斯 味Taste已确认世纪城天堂洲际大饭店 成都场地Chengdu venue茶歇餐单： Mini bacon sausage roll迷你培根肠仔卷Ham croissant火腿牛角包Mini Danish pastries迷你丹麦面包Assorted cookies什锦曲奇饼Fresh fruit platter时鲜果盘(4 种独立装水果)Freshly brewed coffee and tea咖啡及茶味Taste已确认世纪城天堂洲际大饭店 成都场地Chengdu venue场地摆位示意图：味Tast

28、e宴会厅场地已确认深圳场地Shenzhen venue味Taste场地介绍Introduction ：优越的地理位置令宾客可轻松通达深圳的购物、商业与娱乐中心，以及城中便捷的交通枢纽。集住宿、会议、休闲、娱乐于一体，典雅高贵，极致奢华。地址Address :深圳市福田区深南大道7888号（农轩路与香林路交叉口）档期Schedule : 24th Feb东海朗廷酒店 已确认东海朗廷酒店 深圳场地Shenzhen venue中式餐单（桌餐）： 精致四小碟(麻辣牛展、金菇珍珠耳、桂花莲藕、蓑衣蘑菇)Appetizer combination烧味拼盘Chinese barbecue platter淮山

29、杞子炖猪展Double-boiled pork shank with Chinese yam and wolfberry翡翠炒花枝虾仁Sauted shrimps and squid with vegetables黒椒葱爆牛柳粒Wok-fried beef fillet cubes with shallots in black pepper sauce清蒸多宝鱼Steamed turbot fish with light soya sauce味Taste宫廷酱烤骨Grilled spare ribs with the court sauce酱油脆皮鸡Crispy soya sauce chic

30、ken上汤杞子浸时蔬Poach seasonal vegetables with wolfberry in superior gravy榄菜叉烧菜片炒饭Fried rice with kale borecole and egg whites百合红豆沙Sweetened lily bulbs and red bean paste环球果盘Seasonal fruit platter已确认东海朗廷酒店 深圳场地Shenzhen venue茶歇餐单： Coconut citrus cake椰子柑橘蛋糕Assorted homemade cookies精选手工曲奇Smoked salmon baguet

31、te烟熏三文鱼法包Sliced fresh fruits platter时令鲜果盘 Juice of the day是日果汁Coffee & Langham Wedgewood Tea鲜磨咖啡和朗廷经典半岛茶味Taste已确认东海朗廷酒店 深圳场地Shenzhen venue场地摆位示意图：味Taste摆位示意图已确认车辆管理（领导行程待确认）摆渡车安排表（北京15-17日） 领导日期时间点时间、行程司机姓名手机号车号车型数量领导14日14:00-15:30接机-入住酒店GL81领导16日18:00-19:00接机-入住酒店GL81领导15日17:00-17:30入住酒店-东方红酒窖GL8220:30-21:00东方红酒窖-入住酒店GL8216日17:00-17:30入住酒店-东方红酒窖GL8220:30-21:00东方红酒窖-入住酒店GL82KOL17日10:00-10:30？-东方红酒窖GL8114:30-15:00东方红酒窖-？GL81领导10:00-10:30入住酒店-东方红酒窖GL8214:30-15:00东方红酒窖-入住酒店GL8217:00-17:30入住酒店-东方红酒窖GL8220:30-21:00东方红酒窖-入住酒店GL82领导18日10:00-11:00入住酒店-送机GL82行程待确认KOL随手礼 Gift for KOL