新编剑桥商务英语第三版

1、Parts of a company1 Do you think this quotation is true all businessI think that our fundamental belief is that for us growth is a way oflife and we have to grow at all times.Mukesh Ambani, chairman of Reliance Industries2Readthisentryfromacompanywebsiteandusethesewordstolabelthedigram.Subsidiary he

2、adquarters sales officesWarehouse R&D division main planWe are based in La Defense, the business district of Pairs, and newproducts are developed nearby at our labs in St Dense. Our principalmanufacturingfacilityisjustoutsideLilleandproductsgo fromthereto be a cental distribution point at sales agen

3、cies cover the variousregions of France with international offices in Frankfurt,Milan andMadrid. The London offices is run by our UK subsidiary.3 What is the diffidence between the following words and phrases1 a sales office and a subsidiary2 a warehouse and a plant3 the headquarters and a divisionG

4、rowth Strategy4 Find a synonym in the box of each of the underlined words.Go public sell off set up go out of business expandTake over make redundant shut down1 We acquired Everforce Ltd in 2005.2 Our target is to grow the business by 15% each year.3 We created a subsidiary to sell after-sales servi

5、ce.4 The company will be listed on the Stock Exchange next year.5 They went bankrupt last year.6 We laid 300 employees off in June.7 After a lot of discussion we decided to closed the plant.8 We have divested our shares in the logistic company.5 What is the diffidence between the following expressio

6、ns1 Laying people off and firing them2 taking over a company and merging with it3 organic growth and non-organic growth6SAP and Oracle are the world s leading companies in providing thesoftware solutions for business. But their business strategies are verydiffident.ReadthetextaboutSAPSgrowthstrategy

7、.Choosethebestsentencesfromthe list (A-H) below the complete each gap (1-6). Do not use any lettermore than once.SAP competes with organic growthHow do you stay at the top of the heap in the business software game Ifyoure SAP, you do it through organic growth, not blockbusteracquisitions. That is th

8、e world from SAP CEO Henning Kagermann. (0) HThe second-best strategy is acquisition: Kagermann bestis the organic growth. We are not just doing the organic growth becausewe have no other choice.ThecommentisaimedsquarelyatrivalOracleCorp;whichspentnearly$20 billion between 2004 and 2006 expanding it

9、s core database businessintotheSAP-dominatedbusinessapplicationsmarket.(1) .Wearethemarketleader,hesaid.Itsonsurprisethatadistantnumber-twoplayer wants to catch u.SAP was set up in 1972 by five former IBM employees.(2).Althoughithasagrowingnumberofsubsidiary,therearecomplementstoits main activities,

10、 as Shai Agassi, president s of the companysProducts and technology Group explain, at the same time having a directdigatOracle.Thekeydiffidencebetweenthetwocompanies,hesays,liesin tendency toacquire an industry solution that is at theheart.whenwedoanacquisition,ittattheedgeofthesolutions.(3)Oracleis

11、buyinghalfbodypartsandtryingtomakeabodyoutof it.In fact, Agassi expects SPA to grow faster than the rest of theindustrythisyear-15%to17%insalesofnewsoftwarelicences-throughinternal innovation and small-scale acquisition.(4)SAPusedtoconcentrateonlargebusinesscustomers,butincreasinglypursuingsalesinth

12、emarket,astrategythatbeganin2000.(5).The company excepts to finish development of the mySAP suite withinthenextfouryears,aswellasitsEnterpriseServicesAchitecture(ESA).ESA is basically a platform that will allow SAP to provide consistentbusiness services around it,inmuchthe sameway as Microsoft has b

13、uiltapplications around its successful operating systems.Among the other goals is the development of hundreds ofadditional services for the mySAP suite, a so-calledecosystems ofsupportive technologies.Businessinthefutureisnotbusinessinanenterprise,Kagermannsays. business in an ecosystem. (6). We try

14、 to inviteothers with great ideas to innovate on the platform.ExamSuccessA Infact,itexpectssalestocompanieswithfewer than 25,000make sure that theSAPs total softwarephrase you choose fitsgrammatically and inpurchased Virsa System,meaning,bothwithcompliance software.employees to account for nearly ha

15、lfsales this year.B They recently announced they hadaprivatelyheldsupplierofregulatorythesentencebeforeif you want to remainand the sentence after.Readthewholetextonly the big playersback to yourself attheend.C YoujustcantdoeverythingyourselfCompetitive.D Competitioninthemarketisfierceandwill surviv

16、e.E Sincethen,ithasevolvedfromasmall,regional enterpriseinto the global market leader in ERPsoftware, employingmore than 34,000 people.F Kagermann was unimpressed with appetite for big,( PeopleSoft Siebel System).heart.Headline-grabbingacquisitionG That is different from buying half of aH Hemadethec

17、ommentswhilehewastalkingLast week during his companys annualMeeting in Burlingame, CA.with reportersDeveloper Kickoff7 Summarise the growth strategies of SAP and Oracle. What is the key toSAPs longer-term strategyPast tenses1 Study these extracts from the text about SAP on page 17.Nameeachunderlinet

18、enses(pastsimple,pastcontinuous,pastperfect,present perfect or used to )Say what you know about each s use and why you think it is usedhere.1 He made the comments while he was talking with reporters last week.2 SAP was set up in 1972 by fine former IBM employees.3Sincethen,ithasevolvedfromasmall,reg

19、ionalenterpriseintotheglobal market leader.4 They recently announced they had purchased Virsa System.5 SAP used to concentrate on large business customers,but isincreasinglymidmarket.6 its strategy that began in 2000.pursuingsalesinthe2 You receive this internal email. Follow the instruction it.Hi D

20、eniseBelowistheshortcompanyhistoryIvewrittenfortheAboutusentryontheEnglishpage ofthenewwebsite.IthinkitsgenerallyOKbutImsounconfidentaboutmyuseoftensesinEnglishthatIvejust left the verbs in the infinitive! Can you put them in the rightform and send it back Thanks and sorry for being so useless!Brigi

21、tteThis is the unusual of Raincoat Software, a company that (1)(come) into being accidentally because of the hobby of one man, HansMeier.In 1998 Hans (2)(work) as a computer programmer for a(be)restless.Eachevening(return)homeand,justforfun,(5) (hack)intolargebankinZurich.Buthe(3)he(4)official websi

22、tes on his personal computer (not the banks, ofcourse!). The day after he (6)(hack) onto a particularly(receive)anemailfromthem. Fearing that would the end of his career as a hack at the bank,sensitiveUSgovernmentwebsite,he(7)he (8)(open) it. It (9)(be) a request from the US(want) a job as a securit

23、ygovernment, asking if he (10)advisor.Ratherthantakingajobasagovernmentemployee,Hans Meier(11)(see) the opportunitytomake a successful businessoutof a computersecurity protection. Raincoat Software (12)Since then, the company (13) (employ) over 50 securityexpert - in other words, people write a simi

24、lar background to ourfounder.We(14) (help)over300largecompaniesandgovernmentdepartments and are now a $100 million a year business.(be) born.But did the US government think it (15)employing Hans Meier all those years ago The answer they (16)(give) then is still the companys motto today:Bettersafe th

25、ansorry.(take) a risk byWrite about the past3 write a short piece (100 words approx) about a turning point in yourlife, work or studies: a moment when you decide to pursue a differentroutefromtheoneyouhaduptothatpoint.Usethefollowingtohelpyou.1 What you were doing before that2 What happen to change

26、your life/3 What happen next4Whathappenswhencompaniesmergeoracquireothercompanieslookatthe table below and make notes.OpportunitiesthreatsEmployeesShareholdersCustomersSuppliers5 In December 2009 Oracle, the worlds second largest business softwareapplicationsprovider,tookoverPeopleSoft,thethirdlarge

27、st.ReadtheletterthattheCEOofPeopleSoft,DaveDuffield,wrotetohisemployees.1 Does he think the takeover will benefit employees or not2 Which of these adjectives best describes his feelings about thetakeoverbitter / resigned/angryThis is a sad day for me, and Im sure; an equally sad day for you.It is no

28、w clear that Oracle will acquire our company. Over the past fewweeks,ourindependentdirectorsmetwithindividualstockholderstogettheir views. We were told during these conversations that they believeOracles$24wasntadequateanddidnotreflectpeopleSoftsrealvalue.It become clear to us that the vast majority

29、 of our stockholders wouldaccept $ and Oracle was willing to pay for it.You should know, and I hope you would expect, that I am deeply saddenedbythisoutcome.Wehavecomesofarundersuchtryingcircumstancesoverthepasteighteenmonths,andespeciallythepasttwoandahallmonths.PeopleSoft had gained significant mo

30、mentum in all areas of our company,including with customers, prospects, and in the financial community.Over the next few weeks, we will be working with Oracle to ensure thatyougetanswerstoasmanyquestionsaspossiblethatyouhave.Ibelievesome of you will find interesting opportunities at Oracle, others w

31、illtakeyourtalentsandworkelsewheretheareathatyoulive,whileanothergroup may have difficulties finding rewarding job experiences. It is tothis last group that my sincerest apologies for outa different conclusion to our 18-month saga.I know it is little comfort, but I am extraordinarily proud of what w

32、ehave accomplished over the past plus years, and longer in the caseof JD I am even prouder of you for your perseverance and teamwork overthe past eighteen months.I make a final that is to continue our work with our heads held high.Whetheritsservingcustomers,buildingproductsorworkingoninternaloperati

33、ons, 1eopleSoft and the people at peopleSoft have built theirreputation as a company with class.Sincerely,DaveThe peoplesoft takeover1 Listentotwoaccountsofthetakeoverbyacommentatorandanindustryanalyst,bothclosetothetakeover.Whatarethemaindifferencesintheworking environment and the way employees wer

34、e rewarded at the twocompanies2 Listen again and answer the questions. Por each question (1-6), markone letter (A, B or C) for the correct answer.1 What is said about how consultants are deployed in big IT consultingcompaniesA They are given jobs with a lot of responsibility.B They are often expecte

35、d to learn on the job.C They only work on projects where they have proven experience.2 What does the commentator say about salaries at PeopleSoftA At least the company was open about its pay policy.B They were at the market rate for the job.C They were unacceptably low.3 How did employees feel about

36、 their CEO, Dave DuffieldA That he respected them and looked after them.B That he was ready to leave the company.C That he developed good software applications.4 What does the commentator imply happened after the mergerA The companys reputation sufferedB People grew to respect the new CEOC A lot of

37、people lost their jobs.5 How does the industry analyst defend the companys growth strategyA He says size is very important in this industry.B If Oracle hadnt taken over PeopleSoft, someone else would have.C He says it will make them the biggest company in the sector.6 How does he explain the differe

38、nces in company cultureA The two CEOs had a different philosophy.B The two companies were involved in different types of business.C There was no real difference.A prase releaseYou work in the press office of an insurance company that has recentlytaken over another company. Since the take-over there

39、have been somenegativereportsaboutit.Youdecidetoputoutapressrelease.Includethe following points.Explain the business reasons for the (to compete with otherbig insurance companies; to rationalise staffing)Express your enthusiasm about the future opportunities for the mergedcompany.Thank all the emplo

40、yees for their support.Reassure people that there wont be major job cuts.Begin like this:PRESS RELEASEInsure COLast month Insure Co was pleased to announce the acquisition ofABC Insurance. The new company brings together two leading insuranceproviders to form the worlds third largest insurance compa

41、ny4ReadthisextractfromanarticleinBusinessStrategymagazine.Wheredo these four types of organisation belong in the textstock brokersrestaurantsoil companiesbanksorganisational cultureRapidfeedbackandRewardLowriskcultureHighriskWork-hard, play-hardTough-guy machoSlow feedback andRewardcultureProcess cu

42、ltureBet-the-companycultureAofattemptshavebeenmadetocategorisetheorganisationandcultureof different companies, but only two things seem certain: 1)that manydifferentculturesandtypesoforganisationcanexistwithineachcompany一and 2)that the activity and sector play a crucial role in determininghowworkiso

43、rganised.DealandKennedyrecognisedthiswhentheyproposedfour different types oforganisationalculture:Work-hard,play一hardculturetendstoapplytocompanieslike software developers or (1)which need to react quickly tochangingcircumstancesandfoworkofahightempo.Creativityoftenplaysan important part in their work so they tend to be organised in aproject-based way grouping people in teams to solve particular tasks.Tough一guymachocultureconcentratespoweraroundkeypersonnel,butitwillalsodevolvealotofresponsibilitytotheindividualandemphasisedecisions that affect the present rather than th