大连旅游目的地SWOT分析(英文版本)课件

1、Tourism Destination SWOT AnalysisDalian, ChinaWang Minglei-JMBA of Josai UniversityTourism Destination SWOT AnalyBrief IntroductionDa Lian City is located in Eurasia east bank , East Liaoning Peninsula holds Chinese northeast. China most in the south, east be close to the Huanghai Sea , the west fac

2、e the Bohai Sea , be separated by marine facies with Shan Dong Peninsula taking a look at in the south, the north leans on vast Northeast China Plain. Be northeast China , North China , east China and the world everywhere sea door , be important harbour , trade , industry , tour city. Brief Introduc

3、tionDa Lian CityBrief IntroductionExtolled as the “Romantic Capital” and “Northern Pearl of China”, Dalian was given the honor of being named a “Model Environmental City” by the UN on Jun 5, 2001. It was the first city in China to receive this honor and only the second in Asia. Dalian is located in

4、the southernmost part of the Liaodong Peninsula in northeast China, with the Yellow Sea to the east and the Bohai Sea to the west. It is one of the most important industrial cities and a main seaport of China.Brief IntroductionExtolled as Brief IntroductionDalian is also a modern tourism city. It is

5、 famous for fashion, football and its annual beer festival. Every year, Dalian International Fashion Festival attracts thousands of dazzling celebrities, designers; pop stars and clothing merchants from both home and abroad. They come together to present a fashion-feast for the world Brief Introduct

6、ionDalian is alBrief IntroductionUnlike the Chinas ancient cities (i.e. Beijing, Xian, Hangzhou, and Nanjing etc.), which possess numerous historical relics and ruins, temple and museums, and focus tourism on their long history and rich culture, Dalian offers a totally different experience for visit

7、ors. It is a famous summer resort with beautiful scenery and pleasant environment. The Southern Coast, the Bangchuidao Scenic Area, Lushun Port and the Bingyu Valley bring visitors by thousands in the warmer months. Dalian provides the visitor a chance to relax by the sea and enjoy the clean air, wh

8、ile still also offering plenty of shopping, bars, and restaurants to keep busy Brief IntroductionUnlike the CSWOT AnalysisStrengthsGood conditions of geographic location and weatherLocation:Longitute:1205812331;Latitute:38434010 North extended into the mainland of Liaoning, Jilin and Heilongjiang Pr

9、ovince;West connected to Beijing and Tianjin cross the Bohai Sea;South face to the Shandong Province cross over Huaihai Sea; East neighbored to Korea,Japan and Far-Eastern of Russia and with long coasting line of Donghai Sea.Dalian Located on the warm temperate zone of the Northern Hemisphere, conti

10、nental monsoonal climate with oceanity with four distinctive seasons. Annually avearge temperature 10.5 .Annual rainfall 550950mm. Annual total sunlight 25002800 hours.SWOT AnalysisStrengthsSWOT AnalysisSufficient sight resourcesLong and beautiful beachAttractive mountain and islandsThermal spring a

11、nd skiing parkTheme park and vacation villageJapanese and Russian stytle architecture.Multitudinous city squaresInternal conference centerSWOT AnalysisSufficient sight SWOT AnalysisVarious and wonderful festivalFireworks Evening celebrationFlower of Chinese scholartree FestivalDalian cherry blossom

12、FestivalChina International Beer FestivalDalian Sand Culture FestivalDalian International Fasion FestivalDalian International pedestrianism GameDalian International Marathon Invitational Tournament SWOT AnalysisVarious and wondeSWOT AnalysisConvenient TrasportationAviation:Dalian Zhoushuizi Internat

13、ional Airport . Total 121 flight courses, 27 domestic and oversea air company operated in Dalian Airport.Railway: Ha-Da high-speed railway with 350km/hour speed; Shen-da railway. The tourist can take railway to everywhere of China through the national railway net.Ocean shipping:Dalian seaport establ

14、ished business with 157 nations and regions.Road: 5 long distance passenger stations can transfer passengers into national road net conveniently.City Transportaion: railroad bus, shuttle bus, Rapid light rail, subway (under construction) , taxi .SWOT AnalysisConvenient TraspoSWOT AnalysisFavorable e

15、nvironmentUN-Habitat Environmental Award UN-Top 500 Environmental cityNational Hygienic CityNational Gardon CityChinese exemplar award for living environment SWOT AnalysisFavorable environSWOT AnalysisWeaknessesSeasonal confinedImpacted by the characteristic of sea-city, the hot time is from May to

16、OctomberDuring the hot time, the input of service, capital, working staff and cleaning system is increased largely. But the off-season, the output is too few to keep the normal running of the facilites.In summer the transportation ability is lower than necessary, but in winter some transportation ut

17、ilities ars useless to occupy the capital due to the seasonal effect.SWOT AnalysisWeaknessesSWOT AnalysisLack development of north areaFocus on beach area and downtown developmentLess develop the larger area of north citiesSeverial good natural views and traditional historical culture need develop i

18、n north areaThe fast transportation need be improved between North and South areaThe input of Village natural and historic culture and sight is unnecessarySWOT AnalysisLack development SWOT AnalysisHuman researce and managementTravel management specialist is not sufficientThe activities of region is

19、 controlled by local government cause the bad competition the service company including travel agency,restaurant,transportation company,hotel and others is not well combined and governed. So many complains from the tourist are suspended.The social or unofficial assotiation should obtain more power.S

20、WOT AnalysisHuman researce anSWOT AnalysisOpportunityNational China is becoming more and more popular as travel destinationTourism industry is key support objective of ChinaMany support policies and laws issued by nationChina join in WTO organizaiton and held Olympic Gams, World Expo, the Asian Game

21、s and International UNIVERSIADE and various international conferences and forums make it well recognized by the people allover the worldNational policy to build a Green-Ecological-living environmental city and country.SWOT AnalysisOpportunitySWOT AnalysisLocalTo achieve the goal of shipping center o

22、f Northeast Asia by China national instructionTo develop the travel economic of sea, yacht,steamship,ocean halobios as per national strategyEnlarge vertial and horizontal travel service and facilities imput.Enlarge the input of HR, enironment protection,sight adjust and development,north area develo

23、pment and protection.Expedite the construction of infrastructures of transportation,build new airport,high-speed railway and subway.SWOT AnalysisLocalSWOT AnalysisThreatsThe competition of tourism destinationRegional competition of turists sourceSimlar type of coach city competitive such as Qingdao,

24、 Yantai, Tianjin and south provinencesNew attractions development competitionHR competitionService and environment protectionSWOT AnalysisThreatsSWOT AnalysisEast and southeast Asian travel competitionEast neighborhood, Japan and South Korea has beautiful sights and fantastic culture.North,Russias Winter is very attractive,sufficient music and art resource.Southeast Ascia is one of most famous travel destination, espacially Thailand,Malaysia,Singapore and mysterious Burma and Vietnam.SWOT AnalysisEast and southeasSWOT AnalysisSoft environment improvementCiv