综合广告代理协议书(DOC10)

1、综合广告代理协议书LETTER OF AGREEMENT广 告 主：_ 代 理 商：_ 代理商品与服务：_ 时间： 年 月 日合肥嘉宝传播有有限公司（简简称代理商）担担任 柯达达(中国)有有限公司 （以下称广告主主）“阳光之旅”行销公关活活动的广告代代理公司，须须遵照下述条条件：代理商同意向广广告主提供本本次行销公关关活动的如下下内容：活动整体设计及及策划活动主题及主要要视觉形象设设计平面广告、电视视广告创意制制作广告媒体的计划划及投放展览设计和制作作的监督大篷车改装的设设计效果的监监督礼品、印刷品、卡卡通形象的设设计与制作代理商的服务亦亦将包括审核核所有已刊的的广告提交广广告主，包括括核实广

2、告面面积的实际尺尺寸、检查已已刊广告的质质量及印刷广广告的刊出位位置、审核电电台及电视台台的播出证明明，并且审核核所有媒介及及有关的收费费单据。2代理商将按按照正常广告告价目表向广广告主支取一一切媒介费用用。代理商的的酬报，媒介介佣金为媒介净价的117.65%。代理商应应将媒介佣金金之外的所有有媒介返还折折扣全数归还还广告主。广告主在其所取取得之媒介净净价低于代理理商报价的 10% 时，广告主主可自行投放放，广告主以以取得净价为为基础支付代代理商媒介佣佣金。3代理商将向向广告主支取取一切由下列列工作产生之之费用，包括括制作美术稿稿件、制版、电电脑制作、打字组合、物物料、电台及及电视台广告告制作

3、及艺员员（包括整理理节目）、照照片、证明书书及所有其它它广告附属物物品，包括与与取得个别人人士名字或照照片使用权的的相关费用。代代理商依此为为其成本另加加17.655%佣金计算算收费。代理理商将按其成成本向广告主主支取与出差差公干、包装装、运送、快快递及邮电等等相关的一切切费用。中国最大的资料料库下载4代理商亦将将对经由第三三单位，如展展览、摄影、电电视制作及准准备美术稿件件的监督列为为收费项目。其其中涉及代理理商为此消耗耗的所有时间间成本，例如如布展、车体体改装、监督督影片剪辑、以以及核查创作作美术稿件过过程的所有阶阶段。5代理商将按按照成本向广广告主提供广广告草样及电电视广告画面面构思图。

4、广广告主若要求求更全面的广广告草样及文文字排版，则则由代理商内内部进行的完完稿及电脑制制作工作，均均按照收费标标准支取。广广告主可依据据实际情况自自行发包印刷刷、赠品业务务，代理商以以净价基础收收17.655%作为代理理佣金。6代理商未取取得广告主的的书面同意前前，不得发放放任何广告，亦亦不得在取得得广告主书面面同意其估计成本前前，产生任何何将向广告主主支取的费用用。7广告主须于于代理商收费费单据发出日日期起计300天内，付予予代理商费用用。惟以下第第10所列明电电视广告制作作及媒介订位位所需要预付付的金额则不不在此限。广广告主若对收收费单据有异异议，可在接接获收费单据据后1星期内提出出书面意

5、见。代代理商应据此此对相关单据据提出书面澄澄清。8在广告主同同意基础上，凡凡涉及外币付付费，广告主主尽可能以外外币付费。超逾30日免息息期仍未清付付的金额，代代理商保留按按当时利率向向广告主支取取利息的权利利。10代理商提提出第三单位位之确切依据据，根据规定定，若需预付付款的，广告告主须为电视视广告制作及及预定媒介广广告时间/篇幅预付实实付广告制作作或媒介金额额予代理商。11在双方同同意的免息期期过后，如费费用仍未获清清付，代理商商保留权利给给予广告主77天书面通知知，即广告主主需在接到书书面通知7天内支付一一切有关费用用。12由广告主主授权的下述述服务，整体体活动设计及及策划，代理理商将按每

6、小小时费用收取取，另加实报报实销成本，或或任何经双方方事先同意的的金额。13由广告主主以书面要求求的一切非经经常及额外工工作，皆收取取事先双方同同意的费用。14代理商员员工执行惯常常的工作任务务，例如实地地考察以改善善广播时间以以及日常往返返广告主办事事处等，由此此产生的正常常交通费，代代理商将不收收费用。但广广告主须偿还还代理商创作作部员工参与与特别广告或或电视台广告告，以及代理理商员工负责责通常由广告告主本身雇员员所处理的事事宜，所产生生的交通费用用实额。15本协议书书将由_年_月_日起起生效，直至至上述列出地地址或任何一一方以书面另另提地址所代代表的任何一一方解除为止止。16(a)本协议

7、书可可由任何一方方以书面通知知寄往另一方方，于90日内解除除。在上述通知期限限内，代理商商及广告主的的一切权利、义义务及责任仍仍将完全执行行及生效，包包括完成广告告主授权代理理商进行的发发放广告稿，计计划发稿至任任何截稿时间间在上述上述述通知90日期限内内的媒介。(c)本协议议书解除时代代理商须交回回广告主前次次向广告主支支取费用所产产生的全部资资产及物料以以及所有由代代理商或广告告主订立的合合同以及预订订的一切广告告时间、空位位、艺员及其其它广告相关关物。所有亏亏欠的费用及及回扣仍将归归入广告主的的帐户，不须须调整之前所所支付的佣金金。由代理商代表表广告主订立立的一切未完完成合同预留留广告及

8、非收收费责任，广广告主将予代代理商赔偿。代理商亦将交回回一切由广告告主提供有关关广告主产品品、销售、数数据等资料以以及研究资料料。代理商同同意不泄露此此等机密资料料予任何于本本协议书解除除后可能雇佣佣此等服务的的人士。广告主同意偿还还代理商任何何之前由广告告主授权而未未能完成工作作的制作成本本及附加佣金。此等等未完成工作作将退回予广广告主，广告告主有权加以以完成并于日日后的广告中中使用此等材材料及意念。广告主亦可选择择委托代理商商在90日通告期期限之后的任任何日期发放放广告予传播播媒介。在在此情况下代代理商将按照照惯例收取正正常的佣金。在在期限（900日）届满后后广告主未作作此类要求，则则该期

9、满，日日后双方的关关系不再产生生任何权利及及义务。广告主可选择在在不迟于900日通知期限限最后一日前前由代理商将将一切有关印印刷、时间及艺员的的合同以及对对电台或电视视台所制作物物件的监督工工作转移予新新代理公司或或广告主，使使通知期限结结束前可进行行正常的移交交工作。代理商同意与广广告主及新代代理公司合作作落实有效率率的责任移交交工作。17广告主付付予代理商款款项的毛额或或净额须缴付付的，或代理理商付予媒体体供应者款项项的毛额或净净额须缴付的的，或因代理理商提供服务务或额外服务务而须缴付的的，或与该等等服务有关的的各项应缴税税项、关税或或政府征费（例例如上海城建建税、广州防防洪基金及印印花税

10、等），一一律由广告主主承担。18(a)广告主不能能要求代理商商做出中华人人民共和国广广告法或中华华人民共和国国其它法律禁禁止进 行的任任何事情，亦亦不能要求代代理商不做该该等法律规定定必须进行的的任何事情。只有广告主有资资格享有代理理商在本协议议上所承诺的的服务。代理理商毋须就有有关的承诺而而向第三者（包包括但不限于于任何与广告告主有关的公公司）负任何何责任。(c )代理理商就提供任任何服务或无无法履行任何何服务承诺而而须向广告主主承担的责任任，只限于代代 理商就该项服务务所收取的佣佣金总额，而而代理商须向向广告主承担担的责任亦同同时受下一条条 文所规限。任何与广告主所所提供或认可可的任何物料

11、料有关，或与与广告主的任任何指示有关关，或由之而而引起的行动动、诉讼、费费用、损毁、损损失、索偿或或追究，代理理商均毋须承承担任何责任任，而广告主主须向代理商商就有关事项项做出赔偿。19广告主前前述随同本函函件所附的副副本将构成对对文件内条款款的接受。20本协议受受中国法律所所制约，并须须根据中国法法律诠释。合肥嘉宝传播有有限公司 明了了及同意_总经理（代理商商）（广告主）G&B Advvertissing AAgencyy (herreafteer refferredd to aas “AGGENCY”) agreees too servve as an addvertiising agen

12、ccy of (hereaffter rreferrred too as “AADVERTTISER”) in CChina in acccordaance wwith aand suubjectt to tthe foollowiing teerms aand coonditiions.AGENCY agreees to furniish too ADVEERTISEER alll the serviices ccustommarilyy furnnishedd by aadverttisingg agenncies exceppt as may bbe othherwisse muttua

13、llyy agreeed. WWithouut limmitingg the foreggoing AGENCCYs sservicces shhall iincludde forrmulattion oof marrketinng plaans inn coopperatiion wiith ADDVERTIISER, studyy and analyysis oof thee markket pootentiials ffor suuch prroductts, crreatioon andd execcutionn of aadverttisingg planns andd camppa

14、ignss of aall tyypes.AGENCY will bill the AADVERTTISER at noormal card ratess for all mmedia.AGENCY will bill the AADVERTTISER for eexpenddituree incuurred for aartworrk, enngraviing, eelectrrotypiing, ttype ccompossitionn, matterialls, raadio aand teelevission pproducction and ttalentt(inclludingg

15、packkage pprograams), photoographhs, teestimoonialss and all oother adverrtisinng adjjunctss, inccludinng exppendittures in coonnecttion wwith aacquirring aauthorrizatiion foor thee use of thhe nammes orr phottograpphs off indiividuaals, aat thee costt therreof tto AGEENCY pplus 117.65%. AGEENCY wwi

16、ll bbill AADVERTTISER at coost foor exppendittures in coonnecttion wwith ttravell, paccking, forwwardinng, exxpresss and postaage exxpensees.AGENCY will incluude a superrvisioon feee on pphotoggraphyy, TV produuctionn, andd artwwork ppreparrationn. Thiis covvers aall asspectss of AAGENCYY timee incu

17、urred such as loocatioon hunnting, castting, editiing suuperviision, and checkking aall sttages of arrtworkk deveelopmeent.AGENCY will proviide laayoutss and storyy-boarrds att costt to AADVERTTISER. Compprehennsive layouuts annd typpesettting rrequirred byy ADVEERTISEER, fiinisheed artt, andd mechh

18、anicaal passte-upps preeparedd withh the agenccy willl chaarged at sttandarrd houurly rrates.AGENCY shalll not placee any adverrtisinng witthout firstt obtaainingg the approoval oof thee ADVEERTISEER in writiing, nnor shhall iit inccur anny exppenditture, for wwhich the AADVERTTISER shalll be bbille

19、dd, exccept sshippiing exxpensees, wiithoutt firsst obttaininng thee apprroval of thhe ADVVERTISSER inn writting ffor thhe esttimatee costt therreof.ADVERTIISER wwill rremuneerate AGENCCY witthin 330 dayys froom AGEENCYss invooice ddate wwith tthe exxceptiion off the prepaaymentt for TV prroducttion

20、 aand meedia bbookinng as mentiioned in #110 bellow. AADVERTTISER shalll objeect aggainstt invooices withiin onee weekk afteer recceipt in wrritingg and AGENCCY shaall thhen cllarifyy the relevvant iinvoicces inn writting.For alll foreeign ccurrenncy exxpendiituress, ADVVERTISSER aggrees to paay the

21、e AGENNCY byy the same foreiign cuurrenccy.AGENCY will reserrve thhe rigght too charrge ADDVERTIISER iintereest att the prevaailingg markket raate foor thee sum outsttandinng in excesss of the 330 dayys creedit tterm.ADVERTIISER sshall pay 1100% ddeposiit up frontt to AAGENCYY for TV prroducttion.AD

22、VERTIISER sshall pay 1100% uup froont too AGENNCY foor alll mediia boooking requiiremennt.AGENCY will reserrve thhe rigght too termminatee all expennditurres onn behaalf off ADVEERTISEER in the eevent paymeents aare noot madde witthin aagreedd creddit teerms bby givving AADVERTTISER 7 dayys wriitten

23、 noticce.For thee servvices listeed bellow ass authhorizeed by ADVERRTISERR, AGEENCY sshall bill its hhourlyy timee charrges, out-oof-poccket ccosts or suuch ammount as shhall bbe agrreed uupon iin advvance.Publiciity.Design and ppreparrationn of ccooperrationn of oother non ccommisssion-able adverr

24、tisinng.Design and/oor preeparattion oof boookletss and printted maatter.Design of laabels of paackagiing, eetc.Design and/oor preeparattion oof merrchanddisingg and saless aidss.For ressearchh fee and oother reseaarch rrelateed cosst, AGGENCY shoulld preepare an esstimatte forr the approoval oof th

25、ee ADVEERTISEER. AGGENCY shoulld invvoice ADVERRTISERR accoordingg to tthe appproveed esttimatee.All exttraorddinaryy and unusuual woork reequestted byy ADVEERTISEER in writiing wiill bee charrged aat a ffee too be mmutuallly aggreed in addvancee.AGENCY will assumme witthout chargge to ADVERRTISERR

26、all normaal traavel eexpensses off AGENNCY peersonnnel enngagedd in rregulaar dutties ssuch aas fieeld trravel to immprovee broaadcastt timee, andd routtine ttravell to aand frrom ADDVERTIISERss offiice, AADVERTTISER will reimbburse AGENCCY itss net cost for ttravell of ccreatiive peersonnnel inn co

27、nnnectioon witth speecificc adveertiseementss or ccommerrcialss and for aany trravel of AGGENCY persoonnel in coonnecttion wwith mmatterrs norrmallyy handdled bby ADVVERTISSERs stafff.This aggreemeent shhall bbecomee effeectivee fromm and sshall contiinue uuntil termiinatedd by eeitherr partty at th

28、e aaddresss givven abbove oor succh othher adddresss as mmay bee desiigned by eiither partyy in wwritinng.(a)Thiis agrreemennt mayy be tterminnated by eiither partyy uponn 90 ddays writtenn notiice maailed to thhe parrty too whomm suchh notiice iss addrressedd.The rigghts, dutiees andd respponsibbil

29、itiies off AGENNCY annd ADVVERTISSER shall ccontinnue inn fulll forcce andd effeect duuring this periood of noticce, inncludiing thhe commpletiion off planns forr and the pplacinng of adverrtisemments ADVERRTISERR has authoorizedd AGENNCY too placce in any mmedia whosee clossing ddates fall withiin

30、thee 90-dday nootice periood.Upon teerminaation of thhis aggreemeent, AAGENCYY shalll traansferr to AADVERTTISER all pproperrty annd matterialls preevioussly chhargedd or cchargeeable to ADDVERTIISER aand alll conntractts andd reseervatiions ffor tiime, sspace, taleent annd othher addvertiising adju

31、nncts eentereed intto by AGENCCY or ADVERRTISERR, andd all shortt ratees andd rebaates sshall be foor thee accoount oof ADVVERTISSER, wwithouut adjjustmeent off commmissioons prreviouusly ppaid.ADVERTIISER wwill iindemnnify AAGENCYY on aall inncompllete ccontraacts, reserrvatioons annd nonn-charrgea

32、blle commmitmeents eentereed intto by AGENCCY on behallf of ADVERRTISERR.(d)AGEENCY wwill aalso rreturnn to AADVERTTISER all iinformmationn provvided byADVERTIISER oon ADVVERTISSERs produucts, saless, or markeeting data and mmarkett reseearch inforrmatioon andd AGENNCY aggrees not tto dissclosee suc

33、hh conffidenttial iinformmationn to aanyonee who mightt engaage thheir sservicces affter ssuch tterminnationn.ADVERTIISER aagreess to rreimbuurse AAGENCYY for produuctionn costts pluus commmissiion off any incommpletee workk prevviouslly autthorizzed byy ADVEERTISEER. Suuch inncompllete wwork wwill

34、bbe retturnedd to AADVERTTISER and AADVERTTISER will have the rright to coomplette andd use such materrial aand iddeas iin itss futuure addvertiising.ADVERTIISER mmay ellect tto havve AGEENCY pplace adverrtisemments in meedia oon dattes suubsequuent tto thee 90-dday nootice periood. Inn suchh casees

35、 AGEENCY wwill rreceivve thee usuaal commmissiion. IIf no such requeest iss madee by AADVERTTISER beyonnd thee 90-dday exxpirattion pperiodd no rright or liiabiliities shalll arisse outt of tthis rrelatiionshiip aftter suuch exxpirattion ddate.All priint, ttime aand taalent contrracts and tthe suupe

36、rviision of prroducttion oof radio oor TV propeertiess willl be aassignned byy AGENNCY too the new aagencyy or tto ADVVERTISSER iff ADVEERTISEER so electts, noot latter thhan thhe lasst dayy of tthis 990-dayy notiice peeriod so thhat a normaal traansitiion maay takke plaace att the end oof thee noti

37、ice peeriod.AGENCY agreees to coopeerate with ADVERRTISERR and the nnew aggency to efffect an effficieent trransittion iin ressponsiibilitties.All taxxes, ddutiess, levvies oor simmilar regullatoryy impoosts(ssuch aas, buut nott limiited tto, Buusinesss Taxx, Cusstom DDuty, Stampp Dutyy, etcc.) thha

38、t arre appplicabble too the grosss or nnet ammountss of AADVERTTISERs payymentss to AAGENCYY or tto AGEENCYss paymments to meedia ssuppliiers oor thaat ariise ouut of or inn connnectioon witth AGEENCYss perfformannce off the serviices oor anyy addiitionaal serrvicess(the “Appllicablle Taxxes”) shalll be ffor thhe acccount of ADDVERTIISER.(a)ADVVERTISSER shhall nnot reequiree AGENNCY too do aanythiing prrohibiited, or to omitt to ddo anyythingg requuired, by tthe Addvertiising Law oor othher laaw of the PPeoplees Reepubliic of Chinaa.Only ADDVERTIISER iis enttitledd to rreply on AGGENCYs