英语应用文写作商品广告市公开课金奖市赛课一等奖课件

1、英语应用文写作第1页common errors in business writing1. writing in the passive voice 90% of your writing should be in the active voice. When you send the bad news and not blame the reader ,you can write in passive voice.e.g. The data that you presented was misinterpreted.英语应用文写作多媒体课件第2页2. Grammer mistakes1) 主

2、谓一致 e.g. it have2）动词原形不能直接放在句首做主语 e.g. Fall asleep is harder and harder. Falling asleeping is harder and harder.3）一些代词做主语，谓语动词和对应名词形式应该是单数。anyone，anybody，everyone，everybodye.g. Everyone had their homework done.(wrong) Everyone had his/her homework done.4) 词性错误 e.g. choose /choice select/selection英语应

3、用文写作多媒体课件第3页3. wrong sentences1) 平行结构。e.g. To say is one thing, doing is another. (wrong) To say is one thing, to do is another.2）不完整句子。e.g. Equipped with our latest developed . Because the department could not pay for the new computer.英语应用文写作多媒体课件第4页4. wrong puctuation1) 正确使用和书写标点符号2）在商务英语写作中，除了营销宣

4、传文档中使用感叹号，其余基本不用。英语应用文写作多媒体课件第5页Note1. 审题构思写作。2. 信息点齐全。3. 固定句型会背会用4. 字数。英语应用文写作多媒体课件第6页广告文档写作英语应用文写作多媒体课件第7页商品广告(Commodity Advertisement)1 惯用词语及句型attractive design 款式新奇with a long-standing reputation久负盛名exquisite and durable 精美耐用goods genuine and price reasonable 货真价实 unparalleled both in beauty and

5、 in art 制作精良，外观华美，无与伦比the world famous brand世界著名品牌 image 形象 Thechoiceisyours,Thehonorisours.英语应用文写作多媒体课件第8页Please do not leave it too late. 事不宜迟。More choices, more enjoyment.语意双关使用：A deal with us means a good deal to you. 译文：和我们做买卖意味着您做了一笔好买卖。 该句妙处于于很好地利用了句中deal三种含义，“做买卖”、“一笔好买卖”和“许多”。a good deal组成一

6、个绝妙双关。英语应用文写作多媒体课件第9页普通疑问句通惯用在广告前面。例1Haveyoueverdreamedofascendingthestepsofagreattemplebuilttothegods?（旅行社广告）您是否梦想过登上为众神修建宏伟庙宇台阶？例2Canatired,overworkedvoicecommand attentioninclass?一个疲惫、过劳声音能吸引全班注意力吗？英语应用文写作多媒体课件第10页 疑问句轻易激起人们反应，尤其是广告标题或正文开头使用疑问句，能激发读者好奇心理，增加他们阅读兴趣。以以下一则黄油广告： Whats so special about

7、 Lurpark Danisb butter? Well, can you remember what butter used to taste like-real fresh from house butter? Do you remember how you used to enjoy it when you were young? Today, the taste of Lurpark bring it all back to you thats why its so special. 这则广告屡次使用疑问句，从第一句“黄油特点是什么？”入手，一环扣一环，抓住读者心理，突出了这种黄油特点

8、。如用陈说句则平淡无奇。这种使用疑问句，抓住读者注意力广告彼彼皆是。英语应用文写作多媒体课件第11页 比较级 比较级在广告中用得非常多，这是因为英语广告中有大量形容词和副词做修饰语缘故。 例1 Today in business fast is no longer fast enough, even faster is still too slow to keep pace with the incredible demands placed on people and the computers they work with. Thats one reason why IBM develop

9、ed P60/D. 60MHz 64-bit Pentium Chip computers so fast, so powerful, it makes todays conventional computers like they are moving at a snails space. 例2 These days succeeding in business means getting more competitive and making tougher decisions. 英语应用文写作多媒体课件第12页2 实例 例: Now, GE Delivers Ice and Cold W

10、ater Right to Your Door General Electric presents the worlds first refrigerator with a custom dispenser on the door. Both ice and coldwater at a touch . Push the cradle marked “Ice” bucket. Push the other one and you get a cold drink of water. You can use both dispensers at the same time. All withou

11、t opening a door. And General Electric has some other surprises for you.英语应用文写作多媒体课件第13页 Like a convertible seven-day meat keep that keeps unfrozen fresh and ready to cook for an entire week. Or just a flip of a lever and you can use it for more vegetable storage. Slide-out tempered-glass shelves ar

12、e easy to clean and spills dont drop through. A no-frost system that keeps everything, including the freezer, completely frostless. GE also gives you an automatic ice maker that feeds cubes to the dispenser in the door. And theres a big storage 英语应用文写作多媒体课件第14页 bin that keeps a party supply of ice a

13、n hand. There are seven wheels- so you can roll the refrigerator out and clean behind it. All that plus 23.5 cubic feet of cool in the refrigerator. Go where GE is sold and see them all. You will seldom need service on GE refrigerator, but its nice to know we are nearby. Progress is our important pr

14、oduct.英语应用文写作多媒体课件第15页解析： 这则美国通用电气企业为其冰箱所作广告使用了第二人称you,使人们以为格外亲切。广告在介绍了产品各种独特功效后，谈到了售后服务，采取了以but连接并列句，既强调了产品质量（seldom need service），又说明了产品售后服务周到（we are nearby）。其口号Progress is our important product富有新意，progress和product在拼写和读音方面类同之处也给广告增加了色彩。英语应用文写作多媒体课件第16页custom dispenser: 专制分配器cradle: 支架，托架，摇架cubes:

15、 冰块convertible seven-day meat keep: 可随时取用七天肉食储存flip of a lever: 一拉手柄slide-out tempered-glass shelves: 外拉式强化玻璃架no-frost system: 除霜系统party supply of ice: 接连供给冰块need service: 需要服务，需要维修英语应用文写作多媒体课件第17页3 同时练习：Write an advertisement for the fan according to the information given. 台式电风扇 最新遥控和程控设计 胜美牌系列电风扇装

16、备有最新集成电路AS9201，它是最先进程控设计。 胜美牌电风扇提供3种风速选择。胜美牌电风扇在你午休时给你阵阵自然凉风。在你瞌睡时，胜美牌电风扇给你微风助你入睡，在你设定时刻自动停顿。英语应用文写作多媒体课件第18页 有15种时间和速度选择。时间从半小时到七个半小时不等。规格额定电流：220伏交流电50赫兹用电量：46瓦重量：6千克制造商：深圳先科机电企业地址：中国深圳八卦东四路 电话： 2264453英语应用文写作多媒体课件第19页参考答案： TABLE FLOOR ELECTRIC FAN With remote controller and program controller She

17、ngmei Brand series fans are equipped with our latest developed integrated circuit-AS9201, which is made with the most advanced program and the latest formula in the industry. Shengmei Electric Fan provides you with moderate wind with up to three kinds of wind speed selections.英语应用文写作多媒体课件第20页 Shengm

18、ei Electric Fan also provides you with the rhythmic wind once you have a short rest in the day reminding you of the natures breeze. When you feel sleepy, Shengmei Electric Fan will blow a soft and comfortable wind to help you go to sleep. The wind will decrease gradually before it stops automaticall

19、y at the time you set. You will have 15 selections of time setting and wind speed. The time selections vary from 0.5 hour to 7.5 hours as you want it to be.英语应用文写作多媒体课件第21页Main specificationsRated Voltage: 220 volts AC.50hzPower: 46 WattWeight: 6 kgManufacturer: Shenzhen Advanced Science Machinery &

20、 Electronics Corp.Address: East of Bagua 4 Road Shenzhen China Tel:2264453英语应用文写作多媒体课件第22页Task 1 Suppose you are Frank Harton who has three years experience in the field of retail sales. Now you would like to apply for a position as a senior retail sales representitive with Daily Youth Sports Produc

21、t Co.,Ltd. Write an application letter in no less than 350 words.英语应用文写作多媒体课件第23页Task 2Suppose you are Michael Smiths manager at XYZ Engineering.But now you are going to retire and so you recommend Michael Smith who is a mechanical engineer and has been working for XYZ for ten years to take the place of you.Write a recommendation letter in no less than 350 words.英语应用文写作多媒体课件第24页Note1.商务信函中平等协商e.g. I will be grateful if you give me an opportunity.(有强迫对方必须要给意思，有命令意味) I would be grateful if you give me an opportunity.英语应用文写作多媒体