商务英语写作 1

1、商务英语写作1Part onewritten communication an overview2Structuring your communicationsLanguage and toneE-mail3Structuring your communications4 point Plan: 简述（背景和基本信息） 细节（事实和数字） 回应或行动（结论） 结尾 (简单的一行)4Details (1)Opening： Thank you for your letter of It was good to meet you again at last weeks conference. We

2、wish to hold our annual conference at a London hotel in September.5Details (2)Central sections: 简单明了Conclusion (Action or Response) 1. Please let me have full details of the costs involved together with some sample menus. 2. If payment is not received within seven days this matter will be placed in

3、the hand of our solicitor.Close 1.I look forward to meeting you soon. 2. I look forward to seeing you at next months conference. 3. A prompt reply would be appreciated. 4. Please let me know if you need any further information. (Notes: Not Using - Hope to hear from you soon.)6Dear Sir Thank you for

4、inviting me to visit your studios last week. I was most impressed by your new facilities. I am delighted that you can accept our invitation to produce a video to celebrate the companys 25th anniversary. This is a very special landmark in our history, and it is important that this video portrays both

5、 past, present and future. You promised to let me have a draft outlining your thoughts for this special video. I look forward to receiving this before 30 October together with your approximate costings. If you need any further information please give me a call on 2575632. Best wishes John Chen Marke

6、ting Manager ST Electronics7Language and toneThe weakest links in your business writing ( 4 points )10 steps to good business writing8记住3R引导读者（Reader）按照你的期望给予回应（Response），你就会得到所期望的回应 （Results）。9The weakest links in your business writing(1)So many young people with so many old-fashioned expressionsEx

7、amples: We refer to your letter of 21st October 2004.- Thank you for your letter of 21 October. As spoken in our telecon today.-Thank you for calling me. Should you require any further clarification please do not hesitate to contact the undersigned.-Please give me a call on 2894222 if you have any q

8、uestions.10The weakest links(2)2. So many long-winded expressions KISS 原则- Keep It Short and Simple 长单词，长短语，长句子， 长段落不会打动任何人，只会把人搞糊涂。11I should be very grateful - Please Purchase - buy endeavor - tryCommence - startTerminate - end12The weakest links(3)3. Lets get more active Arrangements have been ma

9、de for a repeat order to be despatched (快递) to you immediately.- I have arranged for a repeat order to be sent to you today.The cause of your complaint has been investigated.- I have looked into this matter.13The seminar will be conducted by Andran Chan.- Adrian Chan will conduct the seminar.Sales o

10、f the 007 have exceeded all expectations.- 007 sales have gone sky high.14The weakest links(4)4. Colons Colons Colons (冒号) Date： 29 November 2009 (Thursday)Time： 9.00am to 5.00 pmVenue： Sheraton Towers Hotel15Revised:Date Thursday 29 November 2009 Time 9.00am to 5.00 pmVenue Sheraton Towers Hotel161

11、0 steps to good business writingRemember your ABC Accurate Brief Clear172. Be courteous and considerate立即回复所有信件 如有可能，当天就回信。如不能立即回信，写个简短的便条说明原因。这将会树立商业信誉。理解并尊重收信人的观点。回信不要让对方觉得自己犯了错误。如果你对有些说法不认可，要机智应对，尽量不要冒犯对方。克制自己，不要用相同的预期回复冒犯你的信函。相反要礼貌作答，不能降低你的尊严。183. Use appreciate toneWe cannot do anything about y

12、our problem.- Unfortunately we are unable to help you on this occasion.This problem would not have happened if you had connected the wires properly.- The problem may be resolved by connecting the wires as shown in the handbook.19Your televisions guarantee is up, so you will have to pay for it to be

13、fixed.- Your televisions guarantee has ended, so unfortunately you must bear the cost of any repairs.I am writing to complain because I was unhappy with the way I was treated in your store today.- I was most unhappy with the standard of service I received in your store today.20通过变换语气，你能用不同的方式传达信息。 因

14、此认真选词是至关重要的。你既可以是咄咄逼人的， 也可以是和缓友善的- 这取决于你希望给人留下什么印象。214. Write naturally and sincerely I have pleasure in informing you- I am pleased to tell you We do not anticipate any increase in prices.- We do not expect prices to rise22I should be grateful if you would be good enough to advise us- Please let me

15、 knowPlease favour us with a prompt reply.- I hope to received a prompt reply.Please revert to us soonest.- I hope to hear from you soon.235. Remember the KISS principlein the very near future - soonWe would like to ask you - pleaseAt a later date - laterIn the event that - ifWith regard to - about

16、In spite of the fact that - despite24句子中的单词数7-1015-2027 or more第一次阅读即理解的读者百分比：95%75%4%256. Use modern terminology （语句）We are in receipt of you letter of 12 June.- Thank you for your letter of 12 June. the above-mentioned goods- these goodsPlease find enclosed- I enclose267. Include essential details

17、My flight arrives at 3.30 on Wednesday.- My flight BA 121 from London Heathrow should arrive at Singapore Changi Airport at 1530 on Wednesday 12 June.Our sales Manager will contact you soon.- Mr. John Matthews, our Sales Manager, will contact you soon.278. Be consistentI confirm my reservation of a

18、single room on 16/7 and a double room on 17 Oct.- I confirm my reservation of a single room on 16 July and a double roomon17 October.The people attending will be John Wilson, G Turner, Mandy Harrison and Bob from sales.- The people attending the next committee will be John Wilson, Gloria Turner, Man

19、dy Harrison and Bob Turner. 289. Use active not passive voiceThe new system was developed by our staff.- Our staff developed the new system.The investigation has been concluded by our client, and the paperwork has been signed.- Our client has concluded the investigation and signed the paperwork.2910

20、. Compose CLEAR communications Clear Logical Empathetic (设身处地) Accurate Right30Exercise 1Dear Sir,We have received your letter dated 27 March 2009.We are extremely distressed to learn that an error was made pertaining to (关于) your esteemed order. Please be informed that the cause of your complaint h

21、as been investigated and it actually appears that the error occurred in our packing section and it was not discerned （了解）before this order was despatched to your goodself （你方）.Please find enclosed herewith （随同此信）a copy of our new catalogue for your reference and perusal（细读）.Kindly contact the undersigned if you require any future clarifications.Very truly yours,Zachariah Creep & Partners31revisedDear Mr. TanThank you for your letter of 27 March.I am very sorry to hear about the mistake made with your order. I have looked into this and found that the mistake happened in the packing sectio