Unit3Companyhistory市公开课金奖市赛课一等奖课件

1、Unit 3 Company history剑桥标准商务英语教程（初级）Business BENCHMARK第1页Getting startedHow old do you think these companies are? Try to match each one with the date it was set up.1865188619031976第2页Which company ? 1._ began in1865 as a forestry and power business. a) Ericsson b) Nokia c) Motorola2._ produces the m

2、ost successful toy in history. a) Disney b) Fisher-Price c) Mattel3._ has its head office in San Francisco. a) Levi-Strauss b) Nike c) Calvin Klein4._ buys more sugar than any other company in the world. a) Nestle b) Coca-Cola c) SuchardbabcDo the companies quiz. 费雪：美国著名儿童玩具制造商 美泰：全球最大玩具商 瑞莎：瑞士巧克力制造

3、商，现隶属于卡夫集团 第3页5._ employs more people than any other company. a) Wal-Mart b) Siemens c) General Motors6._ has the largest factory in the world. a) Boeing b) Ford c) Sony7._ was started by Ray A. Kroc in 1955. a) Burger King b) Kentucky Fried Chicken c) McDonaldscac第4页Reading: Levi Strauss & Co.第5页Re

4、ading: Levi Strauss & Co.Look at the verbs and nouns below. Find eight verb-noun collocations. You can use some verbs and nouns twice.1. set upa. an award2. launchb. a business3. take overc. a product4. wind. money5. rune. an advertising campaign6. inheritf. the presidency/directorshipbb/c/eb/fa/da/

5、eb/d/finherit: receive (sth) from a predecessor 从前任接过（某事物）presidency:总裁职务 directorship:管理者职位 第6页Reading: Levi Strauss & Co.Skim the text about Levi Strauss & Co. quickly to get a general idea of what it is about. Choose the best title for the article.1. Levi Strauss & Co.: a strange beginning2. Levi

6、 Strauss & Co.: the story of their success3. Levi Strauss & Co.: their company structure第7页Reading: Levi Strauss & Co.Expressions:Rivet:铆钉 Depression: a period of drastic decline in a national or international economy, characterized by decreasing business activity, falling prices, and unemployment萧条

7、Billboard:广告牌 Commercial: an advertisement on television or radio在电视或广播上广告Launderette:自助洗衣店Anniversary:周年纪念 第8页第9页 AUTOTECHA large car parts company GREEN FINGERS A small garden products companyJohn Smith started Autotech in 1960.George and James Hawkins began Green Fingers in the 1920s.It has a wor

8、kforce of 2,500.Autotech exports to over 12 countries.It manufactures car partsIt introduces one or two new components each year.Autotech provides components for the car industryIt employs about 35 people.Green Fingers sells some of its products abroadIt makes garden products.Green Fingers supplies

9、the gardening industry.It launches twelve new products a yearNow underline the verbs which mean the same thing in each pair of sentences in the Exercise A第10页Reading: HONGDOUDo you know the product range of this brand?第11页Reading: HONGDOUSkim the article once quickly, without stopping to look up new

10、 vocabulary, to get a general idea of its content.What is the article talking about?第12页Reading: HONGDOUThe article of Hongdou has five paragraphs. Write a number in the boxes to show which information each paragraph contains.The early history of the companyThe companys marketsThe companys successTh

11、e origin of the companys nameThe movement away from state ownership35214第13页Reading: HONGDOUIf you only wanted to know about the history of the company, which two paragraphs would you need to read?Paragraph: 3 and 4第14页Reading: HONGDOURead the article more slowly and number the following events in t

12、he correct order.Zhou Haijiang became chairman of the company.Zhou Haijiangs grandfather died.The state took over ownership of the company.Zhou Haijiangs father began running the company.Zhou Haijiangs grandfather began a cotton processing operation.State ownership of the company fell below 50 per c

13、ent.Zhou Haijiang began to work for the company.7324165第15页Reading: HONGDOUExpressions:affection: feeling of fondness; love 喜爱; 爱 I tried to win her affection(s). 我尽力讨她欢心。 mill:制造厂 a textile mill a steel mill. 纺织厂 钢铁厂communist:共产党 collective:集体 privatise: to change (an industry or a business, for ex

14、ample) from governmental or public ownership or control to private enterprise私有化national congress:人民代表大会share:股份 appeal to sb.: be attractive or interesting (to sb.) （对某人）有吸引力 Her sense of humour appealed to him enormously. 她幽默感把他强烈地吸引住了。 第16页Listening: Joseph RowntreeListen for the key facts and co

15、mplete the lecture notes about Joseph Rowntree.Number of workers in 1869: (1) _Number of workers in 1900: (2) _Benefits that Joseph Rowntree introduced for the workers: (3) _ for staff under 17(4) _ on site(5) _(6) _which he set up in 1906Year that Rowntrees merged with Mackintosh: (7) _Year that Ne

16、stl bought the company: (8) _30over 4,000free educationa doctoran 8-hour working daya pension fun19691988第17页Listening: Joseph RowntreeExpressionsbe concerned with:关心 e.g. He told a hearing in Congress on Wednesday that the administration is mainly concerned with the current recovery plan. welfare:福

17、利 be/get involved with: (closely) connected (with sb.) （与某人）有（亲密）关系 e.g. Why would people take a chance on getting involved with forced labor? cocoa:可可粉 on site:现场，实地 set up a pension fund: 建立养老基金/退休基金publish a study: 发表专题文章merge with: 合并confectionery：糕饼制造philanthropist：慈善家charitable trust：公益信托，慈善信托

18、 第18页Writing: E-mailInternet e-mail messages consist of two major sections:Header Structured into fields such as summary, sender, receiver, and other information about the e-mail. Body The message itself as unstructured text; sometimes containing a signature block at the end. This is exactly the sam

19、e as the body of a regular letter. 第19页Writing: E-mailThe header is separated from the body by a blank line. The message header should include at least the following fields: From: To: Subject: Date: The body of a business email is no different than that of a business letter or memo. The signature bl

20、ock in a business email does the work of the heading or letterhead found in the format of a business letter. In other words, it supplies the contact information belonging to the sender. It is always located on the left hand margin below the signature line and is often separated from the body with a

21、short line of keyboard characters. 第20页Writing: E-mailSome tipsA heading is not necessary in an email (your return address, their address, and the date). Use a descriptive subject line. Avoid using an inappropriate or silly email, register a professional sounding address if you dont have one. Use simple formatting; avoid special formatting. Keep your letter formal, just because its an email instead of a hard copy (dont forget to use spell check and proper grammar). If possible avoid attachments unless the recipient