《国际商务沟通（英文）》课程教学大纲（本科）

1、国际商务沟通(英文)(International Business Communication)课程编号：20410194学 分：3学 时：48 （其中：课堂教学学时：48实验学时：0上机学时：0课程实践学时:0）先修课程：国际贸易实务适用专业：国际经济与贸易、市场营销教 材：国际商务沟通，孙蕊、张鹏主编，南开大学出版社，2014年2月一、课程性质与课程目标（一）课程性质国际商务沟通是为国际经济与贸易专业本科生设置的实务性基础课程，它建立在国际贸易 实务、外贸英语函电、国际商务英语等课程知识的基础上，旨在培养学生在国际商务情境中与他人 高效沟通的能力。本课程从国际商务沟通的各种场景和途径的角度

2、对国际商务沟通基本原则与规范、国别商务沟 通礼俗、商务信函写作、言语沟通与非言语沟通、口头陈述与求职申请等技巧进行阐述，以提高学 生分析处理国际商务沟通问题的理论水平和实践能力。（二）课程目标课程目标1:理解商务沟通的作用、沟通过程、影响因素及渠道选择；课程目标2：熟悉国际商务沟通的环境，了解主要国家和地区商务沟通的礼俗；课程目标3：掌握国际商务沟通基本原则与规范；了解跨文化沟通的障碍及应对策略；课程目标4：熟悉各种类型的商务沟通方式和方法，掌握商务信函写作、言语沟通与非言语沟 通的技巧和策略；课程目标5：掌握求职申请以及与跨文化的上司、下属、同事、客户沟通的方法和技巧。二、课程内容与教学要求

3、第一章 商务沟通概述 Introduction to International Business Communication（-）课程内容Communication and its Importance；Process of CommunicationTypes of CommunicationInternal & External CommunicationChannels of Communication（二）教学要求1 .Recognize the importance and beneficial roles of business communication；dentify the

4、 six components of communication process and understand how communication takes place；3.Get familiar with difference types and channels of communication；（三）重点与难点Key points: How communication takes place and the six components of communication process; Tips to difference types and channels of communi

5、cation;Difficult points: how communication takes place; how to choose the most suitable channels of communication第二章国际商务沟通环境 Background of International Business Communication（一）课程内容Economic SystemPolitical SystemLegal SystemLinguistic SystemSocial CustomsEtiquetteIntercultural Communication Barrier

6、s and Coping StrategyDiscussion： Business Etiquette & Customs in Selected Countries（二）教学要求Understand the roles that cultural systems and social customs play in communicating interculturally in business settings;Understand how cultural differences in make introductions, identifying position and statu

7、s, dinning, tipping and giving gifts may affect intercultural business communication；Understand the impact of development of technology on business communication；Understand the cross-culture communication barriers and the tactics to overcome such barriersGet familiar with the major business etiquett

8、es in the regions, countries, ethnic groups and economies that have strong business connections with china nowadays（三）重点与难点.Key points: The roles of cultural systems and social customs in international business communication; The cross-culture communication barriers and the tactics to overcome such

9、barriers； major business etiquettes in the regions, countries, ethnic groups and economies that have strong business connections with china; The impact of technology development on business communication.Difficult points: roles of cultural systems and social customs in international business communi

10、cation; Cultural differences in the major business etiquettes; cross-culture communication barriers and skills and tactics needed for good intercultural communication.第三章国际商务沟通的基本原则General Principle of International Business communication（一）课程内容CompletenessConcisenessConsiderationConcretenessClarity

11、CourtesyCorrectness（二）教学要求Identify and understand the seven Cs principle of business communication；Grasp the guidelines for the seven Cs.（三）重点与难点.Key points: The seven Cs principle of business communication; The guidelines for the seven Cs；. Difficult points: seven Cs principle and their application

12、 in business writing and communication.第四章 商务信函写作Business Letter Writing（-）课程内容The layout format of Business LettersStructure of Business LettersFive planning Steps of Business Letters WritingDirect vs. Indirect Writing ApproachWriting Informative Business MessageWriting Persuasive Business Message（

13、二）教学要求.Grasp the four different formats of the business letter; Understand the layout style of business fax and email；Grasp and be able to write basic parts of a business letter; Understand and be able to use properly the optional parts of a business letter；Grasp the five planning steps for writing

14、a business letter;Understand the direct and indirect writing approach and their usage;Identify informative messages and grasp the general writing skills of informative messages;Understand the difference between informative and persuasive messages; Grasp the general writing plans of persuasive messag

15、es（三）重点与难点.Key points: The layout style and structure of business letter, fax and email; The five planning steps for writing a business letter; The usage of direct and indirect approaches in writing messages; The general writing skills of informative and persuasive messages;. Difficult points: struc

16、ture of business letter; usage of direct and indirect approaches in writing informative or persuasive messages； General writing skills of informative and persuasive messages第五章口头沟通Oral communication（一）课程内容Oral Delivery skillsStrategies for successful listeningStrategies for successful speakingOral P

17、resentationDyadic CommunicationBusiness Meeting（二）教学要求.Grasp the general oral delivery skills；.Understand the strategies fbr successful listening skills；. Know the strategies for a successful informative and persuasive speaking;. Understand the preparation, procedures and follow-up of oral presentat

18、ion, dyadic communication and business meeting（三）重点与难点Key points: The strategies for successful listening; The strategies for successful speaking, esp. the preparation and organizations; The preparation, procedures and follow-up of oral presentation, interview, telephoning and business meeting.Diffi

19、cult points: proper strategies for successful listening; strategies for successful speaking; procedures and follow-up of oral presentation, interview, telephoning and business meeting.第六章非语言沟通Nonverbal communication（-）课程内容Time and punctualityInterpersonal SpaceEye ContactSmellTouchBody languageSilen

20、ce（二）教学要求.Appreciate how attitudes toward time and use of space convey nonverbal messages in intercultural communication；.Understand the role that eye contact, smell, color, touch, and body language play in communicating nonverbally in cultural situations；Learn how silence can be used to send nonver

21、bal message in various culturesUnderstand the meaning of major gestures used in countries that have strong business ties with China.（三）重点与难点Key points: Different attitudes toward time and the messages conveyed by use of space; The role of eye contact, smell, color, touch, and body language in interc

22、ultural communication; The meaning of major gestures used in countries that have strong business ties with ChinaDifficult points: role of eye contact, smell, color, touch, and body language in intercultural communication; different meaning of major gestures in different cultures第七章 图表信息在商务沟通中的应用Grap

23、hic Information in Business Communication（-）课程内容The use of statistics in BusinessReading and Studying Graphic DevicesInterpreting Graphic Information（二）教学要求Grasp the function of statistics on business and when to use diagrams ；Understand how to read graphs step by step；Manage the four common forms o

24、f graphs: Line, bar, pies and picture graph;Interpret graphic information freely and adroitly（三）重点与难点.Key points: When to use diagrams in business communication; The different features and application of various forms of graphs; The methods and skills of reading and interpreting graphic information.

25、 Difficult points: right form of graphs in presenting massage; How to read and interpret graphic information correctly and efficiently.第八章 简历与求职信Resume and Cover Letter（-）课程内容Generals of ResumeDifferent forms of ResumeJob Application Cover letter （二）教学要求Recognize the various parts and forms of resum

26、e;Learn to write an effective resume or Curriculum Viate;Identify the purpose and contents of a job application letter;Learn to write an effective job application letter that attracts your prospective employers attention. （三）重点与难点.Key points: The structure and forms of resume; How to write an effective resume or Curriculum Vitae; The purpose and contents of a job application letter; The skills or strategies of writing an effective job application,. Difficult points: How to write an effective resume or Curriculum Vitae