清华大学国际简报

1、 2010.9122010.12.161Conference2M5 + D = nVDesign/Management Annual 35October 25-27, 2010Providence, Rhode Island, USAThe Providence BiltmoreKey word: Conference, Design/Management , Annual 35设计与管理35届年会关键词：会议 设计管理 35周年Conference co-chairs:David Butler, Vice President of Global Design, The Coca-Cola C

2、ompanyChris Hacker, Vice President Design Strategy, Johnson & JohnsonThomas Lockwood, President, Design Management InstituteBruce Nussbaum, Professor of Innovation & Design, Parsons The New School for Design32010 “Gain” ConferenceOctober 25-27, 2010Providence, Rhode Island, USAThe Providence Biltmor

3、eKey word: Conference, Design/ businesses, reinvent, strategies2010“Gain”会议：设计为商业提供动力。本次会议的主题就是邀请各行各业的从业者分享他们是如何借助设计使自己的事业得到重生。 Design has the power to change the direction of businesses, provide fuel for economies and even change lives.This compelling idea drew speakers from a wide range of discipl

4、ines to the 2010 “Gain” Conference to discuss how they reinvented their businesses, their strategies and even themselves through design.4THE SIXTH INTERNATIONAL CONFERENCE ON BRAND MANAGEMENTBRAND SUSTAINABILITYDate: 1 December 2010 (Wednesday)Time: 09:00 - 18:00Venue: S421, Hong Kong Convention and

5、 Exhibition CentreOrganiser: Asian Centre for Brand Management, The Hong Kong Polytechnic UniversityKey word: BRAND, MANAGEMENT, SUSTAINABILITY, Hong Kong Design Centre品牌管理与可持续品牌第六次国际会议本次会议的主题是帮助与会者了解如何通过多样的手段保持品牌持久的生存与成长-尤其是面临人口、环境及宏观经济的变化。TheSixth International Conference on Brand Managementis joi

6、ntly organised by the Asian Centre for Brand Management and The Hong Kong Design Centre, with strong support from the HKSAR government.This years theme,Brand Sustainability, is intended to help participants learn about diverse methods of growing and maintaining a brand over time - especially in resp

7、onse to demographic, geographic, and macroeconomic changes.5Event6Unlimited: Designing for the Asia Pacific4-10 October 2010, Brisbane AustraliaKey word: Australia, Design, Sustainable, Asia-Pacific region无限制：为亚太地区的设计“无限制”活动旨在联合昆士兰和亚太地区的商业、政府及设计力量，研究设计如何为可持续发展做出贡献，促进经济和社会进步。Unlimited will bring toge

8、ther Queensland and Asia-Pacific businesses, governments, the design sector and communities to find ways of using design as a powerful tool for sustainable development and economic and social benefit. It will be the first event of its kind in the Asia-Pacific region, with a program aimed at illustra

9、ting the value of design-led thinking, nurturing collaborative business opportunities and showcasing design excellence.7UlyssesKey word: Queensland Government, lifestyle,Economy, Ulysses program, commercialising innovationUlysses是2009年由昆士兰政府发起的项目，意在通过设计使本土的主流产业具有更大的国际竞争力，使本土产品和服务在全球市场变得与众不同。The Quee

10、nsland Government values design not just for its potential for improving the Queensland lifestyle, but also for its ability to have a strong economic impact. This appreciation of design is evident in the Ulysses program, launched by the Queensland Government in 2009 to assist the states mainstream b

11、usinesses to become internationally competitive through design. Ulysses will play a critical role in commercialising innovation for Queensland businesses, and assist them to use design to differentiate their products and services in the global market place.8Smart State StrategyKey word: innovative s

12、ociety, policies, economic success,QueenslandSmart State战略：将设计放在创新性社会的核心位置，将设计用在制造、生物科技、采矿和航空技术等主流产业以创造出强烈的区域特征。Design is integral to meeting the Smart StateStrategy vision of a state where knowledge, creativity and innovation drive economic prosperity and quality of life for all Queenslanders. The

13、Smart State = Design State report prepared by the Smart State Council places design at the heart of an innovative society. It highlights the policies and programs of several developing and developed countries that have embraced design to achieve economic success. According to the report, key opportu

14、nities for Queensland include integrating design across mainstream industry sectors such as manufacturing, biotechnology, mining and aviation, using design to create a strong and visible regional identity for Queensland, developing international design alliances and strengthening design education at

15、 all levels.9View10Design Management in Australia: A personal reflection on our industrial design landscapeBy Claudia Bonifer, Design Director,Tiller Design, Sydney, AustraliaKey word: manufacture, engineering , Australia澳大利亚的设计管理：对设计概况的个人理解“在澳大利亚，工业设计师熟练掌握制造及设计工程技能，这是设计咨询公司推销服务的一大买点”In my experienc

16、e, it appears to be widely accepted that industrial designers in Europe and North America work in sequence with design engineers. In Australia, design for manufacture and design engineering are well-developed skills within industrial design, and design consultancies use these as a key selling point

17、for their services.11Bridging the designer/client relationship: Its not them. Its us.By Mel Lim, Design + Business Consultant,Mel Lim DesignKey word :Bridge, designer/client连接设计师与客户的桥梁：是“我们”，而不是“他们”不要再抱怨客户不了解设计，这里提供了五条办法供参考，教你如何与客户进行良好的沟通。Many designers, including myself, have often blamed clients f

18、or not “understanding design” or not getting “us designers.”Lets start having this much-needed serious conversation on how to bridge the gap.Here are my 5 top tips:Try to make your clients feel that they came up with the idea, or at least make them feel like they contributed to the big idea.Turning complexity into simplicity.Strategy before design. Get to know your clients.Not everyone can draw.You have to really care.12Webinars: The Design Leadership SeriesSponsored by MicrosoftMaking Research ActionableNovember 3, 2010, 1pm ETStuart Karten,Principal, SKDKey wor