牛津译林版高中英语必修四《Unit1Advertising》Reading教案1

1、 牛津译林版高中英语必修四 Reading Teaching Aims:To learn more about advertisementsTo learn how to read a expository writingTo read the passage Advertisements and complete related answersTo improve their reading comprehension skill by fully participating in all activitiesTeaching Key Points & Teaching Difficulti

2、es:How to improve their reading ability through teaching activitiesHow to let them gain some insight into advertisementsand help them deal with advertisements in their daily lifeThe usages of some key wordsTeaching Procedure:Step One: Leading-inT: (Greet the students as usual)In the last lesson we d

3、iscussed six advertisements and talked about their effects on us. Today we will go on to learn more about ads by reading a passage called Advertisements. Please look at the title and tell me:? What might be talked about in the article?Ss:(Any possible answers are acceptable)(This step is to help the

4、m predict the contents of the passage which is of great help to improving their reading comprehension ability)Step Two: Reading ComprehensionT: Very Good! Now let s read the article to check whether your prediction is correct ot not. First of all, please open your book to page 2. Go through the ques

5、tions in part A first and then read the text silently to find the answers to the three questions:What do advertisements encourage people to do?What does PSAs stand for?What are PSAs meant to do?(Remind students to use skimming and scanning skills to focus on and identify the information needed to an

6、swer these questions. Let them pay attention to the three subtitles in the passage which can help them find the information they want. )Ss:(Encourage them to give their answers in their own words.)Suggested Answers:They encourage people to buy a product service or believe in an idea.It stands for pu

7、blic service advertisementsPSAs are meant to educate people about health, safety, or any other social issues.T: Wonderful! Since we read the article once, I think you can a general idea of the passage. But if you want to get a better understanding of the article, you should read an article several t

8、imes. So please look at Part C1 on page 4. Here are another five questions for you to answer. This time you must read the text more carefully and get the detailed information.(read aloud)Part C1:Where are advertisements most commonly found?What is the difference between commercial ads and PSAs?Why a

9、re some of the advertisements clever according to the article?When did China begin a nationwide public service advertising campaign?Why should we follow the advice in PSAs?Ss:(Ask them finished it individually)(Let them make a mark where they find the answers. This can train and improve the ability

10、of identifying the relevant information.)Suggested Answers:Billboards, newspapers, magazine, the Internet, radio and television are the most common places to find advertisements.The former is paid to promote a product or service while the latter is placed for free and intended to educate people.Beca

11、use even if they dont lie, it doesn t mean they tell you the complete truth.China began the campaign in 1996.Because all the PSAs are meant to be helpful.Great! Now I think most of you have got a better understanding of the article. Next let s go on to do the True or False exercise in Part C2. Pleas

12、e go over the article again as quickly as possible to decide whether they are T or F according to the passage. Write T(true) or F(false) next to the each sentence.Part C2:Advertisements are found in many places.PSAs are only found in newspapers.All the advertisements tell the complete truth.PSAs and

13、 commercial ads use some of the same methods.Commercial ads can often give us valuable information about how to live our lives.An ad warning people against smoking is an example of PSA.(Make sure that students can distinguish and pick out the relevant information within the given time. After student

14、s finish the exercises, check the answers as a whole. Ask them to correct the false ones. While checking the answers of part C2, pay close attention to student smistakes. Explain them to the students if necessary.)Suggested Answers:1. T 2. F 3. F 4. T 5. F 6. TStep Three: Reading StrategyT: Now you

15、have read the article twice. I think most of you have no difficulty in understanding it. Yet different types of passagesrequire different reading strategy. The article we have learnt is an expository writing. Then: ? Do you know how to read an expository article?Ss: No.T: Ok. Please read the reading

16、 strategy on page 3 and try to answer the two questions:What is expository writing meant to do?What is its basic format?Ss:(Remind them to concentrate on the letters in bold )Possible Answers:It is meant to introduce you to basic information on a topic.It usually follows the basic format: introducti

17、on of subject, supporting details, conclusion .T: Good! If you read expository writing in future, remember to use what you have learnt today. It will help you get a good understanding of the passageand improve your reading ability. That s all for the reading. If you have any problem, please point it

18、 out and ask me for help.(Give explanations if necessary and ask them complete the left exercises after class.)The Keys to Part D:1.b 2.e 3.c 4.f 5.g 6.h 7.a 8.dThe Keys to Part E:1.advice 2.advertisements 3.intended 4.public welfare 5.promote6.customers 7.persuasive 8.natonwide 9.campaign 10.encour

19、ageStep Three: Post-reading DiscussionT: Well done! Last but not least, work in pairs and discuss these questions with your partner.What are the differences between commercial ads and public service ads?Do you think young people are easily persuaded into buying new products? Why or why not?What is t

20、he most impressive PSA you have ever seen? Why do you think itis impressive?（This serves as a consolidating exercise for students to practise their spokenEnglish. Encourage them to discuss freely and bravely in English and later ask some students to express themselves.）Step Four: Language Pointsdo r

21、esearch on/into 做有关的研究share vt. 分享、分担；具有相同的（观点、想法、经历等）share sth with sb 同某人分享某物share sth among/between 将某物平均分给e.g. Tom shares a bedroom with his twin brother.e.g. The mother was sharing a cake among the children.e.g. Jim shares my opinions on human cloning.persuade vt. 劝说、说服persuade sb to do sth 说了

22、某人做某事persuade sb into doing sth 说了某人做某事persuade sb out of doing sht 说了 某人不做某e.g. I tried to persuade him to join us but failed.encourage vt. 鼓励、激励；促进、助长encourage sb to do st械励某人做某事encourage sb in 在方面鼓励某人；助长某人的e.g. Parents should not encourage their children in their laziness.service n. 服务；帮助at your

23、service 听您吩咐、供你差遣或使用do sb a service给某人帮忙of service 有用的；有帮助的serve vt.为服务；接待、招待；伺候（吃饭）、端（菜）；供应（饭菜、酒水等）e.g. Serve the people heart and soul.e.g. First come, first served.e.g. The restaurant does nt serve wine.believe sb 相信某人说的话believe in 信仰；信任；相信的存在e.g. Do you believe in God? No, I believe in the truth

24、.e.g. Many people believe in aliens even if they cant give persuasive end vt. 想要、打算、计划intend to do sht 打算做某事intend doing sth 打算做某事intend sb to do sth 打算让某人做某事intend sth for 为准备某物sth be intended for 某物是为准备的be intended to do是用来做e.g. The government has intended to reduce the prices of houses.e.g. I intended the gift for Tom on his birthday.