Q1移动互联网行业数据研究报告

1、2020app6.72.42020Q1MAU26.2%73.91app22.1%31.6%Q1202021.1%app20201.531341.8%280.1%20202.403.320203K12 17.137.4%4CONTENTS010203040506012020appapp6.7app6.7632.454565860632019Q12019Q22019Q32019Q42020Q1 6.7 5.14.7 4.9 4.32019Q12019Q22019Q32019Q42020Q1(Aurora Mobile, NASDAQ: JG) 2019.01-2020.03top82020Q120

2、2021.1%2.6%3.2%29.8%30.6%27.6%27.1%22.8%12.3%13.5%16.2%17.8%21.1%10.9%10.7%10.6%11.7%10.4%7.0%7.2%8.2%7.4%9.6%9.0%3.8%3.6%3.8%7.9%4.0%3.8%3.4%7.5%4.5%4.0%3.1%7.1%5.0%4.4%3.2%7.0%3.2%4.1%2.6%2019Q12019Q22019Q32019Q42020Q1(Aurora Mobile, NASDAQ: JG) 2019.01-2020.0320203K122.401.978.52K12top 10 2.40 1.

3、97201903202003 1.38 1.25 1.16 0.94 0.84 0.81 0.81 0.78 8.52 8.25 5.62 4.31 3.72 2.84 2.38 2.61 2.12 2.06 K12(Aurora Mobile, NASDAQ: JG) 2019.032020.032020320201903202003 61.3 101.9 92.2 19.8 14.4 12.6 7.9 6.7 6.6 4.7 4.4 43.1 39.9 29.2 14.6 18.1 11.6 11.3 14.9 26.9(Aurora Mobile, NASDAQ: JG) 2019.03

4、2020.0320201-2BAT1-2appapp12app 34.4% 34.6%6%6% 6.4% 6.4% 7.7 19. 7.6 18.2020.012020.02 99.8% 93.9% 89.4% 99.7% 94.4% 89.5%.9% 79.7% 792020.012020.02(Aurora Mobile, NASDAQ: JG) 2020.01-2020.02022020315.8%344130appapp2101.6%app2020.03 34390.0%15.8%13023.2%2.3%6704.2%3.1%5503.0%3.1%3792.1%1.9%2663.9%1

5、.8%2578.6%0.8%2491.4%0.4%2101.6%3.7%1941.2%2.8%(Aurora Mobile, NASDAQ: JG)*=2019.03-2020.03/20193=1000020203=1000appDAU20203DAUappDAU DAU7515040appDAU2020.03 DAU()75098.0%7,151.426989.4%606.611425.4%247.85203.7%131.94950.8%842.84601.7%138.34320.4%283.63904.0%96.23738.0%158.13545.5%234.4(Aurora Mobil

6、e, NASDAQ: JG)2019.032020.03*DAU=DAU-DAU/DAU20193DAU=2000020203DAU=1000app03K$K12HTMLCSS2020Q126.2%app 36.96MAU 73.9149.0%MAU 73.91 68.29 65.42 61.32 58.55 36.9627.6129.5929.2324.812019Q12019Q22019Q32019Q42020Q1MAUMAU=(Aurora Mobile, NASDAQ: JG) 2019.01-2020.032020Q1332.622.1%app 31.6% 268.2 272.3 2

7、52.7 245.0 332.6 (Aurora Mobile, NASDAQ: JG) 2019.01-2020.032019Q12020Q115.4%6.9%14.1%8.4%15.1%17.2%20.5%22.7%16.8%15.7%23.0%24.1%(Aurora Mobile, NASDAQ: JG) 2019.01-2020.03app2020Q12020app2020289.1%3360.4 508.3 322.4 243.1 160.8 174.22019Q12019Q22019Q32019Q42020Q1 360.4 2020.0398.4%41.5% 80.2 28.7

8、27.8 18.6 289.1% (Aurora Mobile, NASDAQ: JG); 2019.01-2020.0320193app2020340.7appQ1app56%20203111.8109.83266.8% 340.7 250.7 218.3 220.6 233.82019Q12019Q22019Q32019Q42020Q12020.03 111.8 109.8 125.8% 266.8% 31.6% 71.2 1.3% 6.2 5.5 (Aurora Mobile, NASDAQ: JG) 2019.01-2020.0320193app04 202012 73.9% 73.9

9、% 69.9% 65.8% 61.9% 63.8% 80.3%201903201905201907201909201911202001202003(Aurora Mobile, NASDAQ: JG) 2019.03-2020.0310.9%9.8%11.2%3.0%20203apptop 5DAU top 5app53.1% 10.9appapp 53.1%35.0%15.8%14.3%12.1%20203 294.3 75097.7% 85.2% 158.4 45.4%25.8% 71.5 43.4 35.5 (Aurora Mobile, NASDAQ: JG)2019.032020.0

10、320193app2020123 73.7% 75.1% 76.7% 73.4% 68.5% 69.4% 70.5%201903201905201907201909201911202001202003(Aurora Mobile, NASDAQ: JG) 2019.3-2020.31.1%2.3%3.3%0.3%3.5%2.4%20203top 10 app3%2019app2.4%3DAU4 48.9%46.8%28.4%12.3%9.0%4.7%3.7%2.9%2.6%2.4%20203 119.3 110.0 360076.9% 36.3%11.1%20.0%136.4%571.7%87

11、.7%-27.3%6.2%-24.7% 50.8 41.5 16.2 16.2 5.7 4.4 3.5 2.0 (Aurora Mobile, NASDAQ: JG)2019.032020.0320203 79.3% 78.8% 73.9% 73.6% 75.9% 71.8% 68.6%201903201905201907201909201911202001202003(Aurora Mobile, NASDAQ: JG) 2019.3-2020.031.1%3.3%1.4%0.1%0.5%20203JJ DAUapp top 10DAU17.7%12.9%9.9%7.9%4.9%3.4%3.

12、0%3.0%2.7%2.4%204.5%2020231.5%3 250.1% 108.5%104.1%5.4%9.8%33.6%100.1-9.3%-27.0% 74.9 21.0 19.6 11.1 7.6 6.3 6.2 5.7 5.3 (Aurora Mobile, NASDAQ: JG)2019.032020.0320193app112020Q13 73.0% 73.4% 70.9% 72.1% 67.9% 68.8% 64.7%201903201905201907201909201911202001202003(Aurora Mobile, NASDAQ: JG) 2019.03-2

13、020.032020DAU3app59.8%2.5513.7%DAU59.8%45.0%27.5%11.9%8.6%4.7%2.8%2.1%1.8%1.7%34.6%13.7%2.1%1.2%0.1%2020 255.0 6364.5% 131.0 5.8%69.0%14.2% 42.5 -36.9%-13.1%1.9%248.0%-18.5%-41.7% 13.4 6.1 3.9 3.3 1.6 1.5 0.8 (Aurora Mobile, NASDAQ: JG) 2019.032020.032020123 7.6% 7.7% 6.8% 7.0% 6.5% 6.1% 5.2%2019032

14、01905201907201909201911202001202003(Aurora Mobile, NASDAQ: JG) 2019.03-2020.0320203DAUapp2.09%221.7DAUtop 1 DAU230.0%2.09%1.67%1.34%0.75%0.70%0.33%0.27%0.25%0.24%0.15%30.55%0.54%0.40%0.48%0.15%0.09%0.14%0.10%0.07%202055.5%111.9%167.6%140.3%69.8%4.6%62.2%88.5%33.7% 221.7 177.8 131.5 79.3 45.4 29.3 27

15、.5 22.8 13.2 11.9(Aurora Mobile, NASDAQ: JG) 230.0% 2019.032020.032020Q112318.8% 19.7% 19.3% 18.3% 18.3% 18.8% 17.6% 17.1%201903201905201907201909201911202001202003(Aurora Mobile, NASDAQ: JG) 2019.03-2020.031.0%582020358top 258app201758DAU132.75858258411.8%1.2%0.2% 1,285.7 132.7 13.9 (Aurora Mobile,

16、 NASDAQ: JG) 2019.032020.03202012202035.57%4LPR4.75%4.65% 4.96% 5.09% 4.85%4.73% 5.62% 5.57% 5.57%201903201905201907201909201911202001202003(Aurora Mobile, NASDAQ: JG) 2019.03-2020.03 349.7 127.4 56.4 27.9 27.5 21.4 17.0 16.6 11.9 8.7(Aurora Mobile, NASDAQ: JG)2.67%1.17%0.90%0.55%0.28%0.24%0.22%0.20

17、%0.19%0.11%20203top 10 appDAU349.7app2019.032020.0320191220203 7.93% 8.17% 8.32% 7.86% 7.60%7.69%7.94%201903201905201907201909201911202001202003(Aurora Mobile, NASDAQ: JG) 2019.03-2020.03appDAU2020app3app DAU49.7%20.226.5%app201920203 49.7% -12.5%23.9%-11.2%-42.8% 590.0 313.4 249.2 182.6 41.3 24.920

18、.215.815.014.914.010.510.526.5%18.8%6.8%(Aurora Mobile, NASDAQ: JG)2019.032020.0320193app201911202022020315.6%1.5 16.2% 16.0% 15.6% 12.1% 12.5% 9.9% 19.1%201903201905201907201909201911202001202003(Aurora Mobile, NASDAQ: JG) 2019.03-2020.0320203Keep4.3%app797.1DAU4.3%3.5%1.5%1.4%1.2%0.8%0.6%0.6%0.6%0

19、.4%0.60%0.36% 198.2% 797.1 74.7%20203109.9%-48.5%-28.7%31.7% 460.0 422.9 396.3 222.9 150.5 80.5 60.1 31.9 27.7 1.02%(Aurora Mobile, NASDAQ: JG)2019.032020.0320193app2020Q1 3.91% 3.95% 3.87% 3.91% 3.89% 4.14% 4.19%201903201905201907201909201911202001202003(Aurora Mobile, NASDAQ: JG) 2019.03-2020.0330

20、.10%0.07%20203app1.17%DAU127.9DAUappDAU129.8%1.17%0.35%0.31%0.28%0.27%2020 129.8% 127.9 -1.2%7.6%-60.5%-6.7% 18.2 10.9 10.5 6.9 (Aurora Mobile, NASDAQ: JG) 2019.032020.03K1220202K123K1217.137.4%4 37.4% 29.4% 26.2% 24.7% 24.7% 22.2% 20.3%201903201905201907201909201911202001202003(Aurora Mobile, NASDA

21、Q: JG) 2019.03-2020.0320203K12appDAUapp19.64%3495.3DAU8.13%20203G10apptop 10 8.13%1.74%1.63%1.44%1.04%0.60%0.84%1.19%0.80%19.64%5.07%4.96%1.80%1.60%1.59%1.47%1.46%1.30%1.23%20203 3,495.3 2500.5% 147.0%129.1% 1,298.4 199.6% 880.6 149.1%656.6%151.6%585.0%402.0%234.1% 323.7 311.1 299.7 271.7 261.5 259.

22、9 218.6 (Aurora Mobile, NASDAQ: JG)2019.032020.030.13%2020Q1122020341.8%3.3280.1% 41.8% 38.5% 38.7% 38.0% 39.2% 38.8% 36.9%201903201905201907201909201911202001202003(Aurora Mobile, NASDAQ: JG) 2019.03-2020.035.09%202035.09%ZoomappDAU28.22%5.09%4.28%4.06%3.69%1.37%0.27%1.23%0.17%0.95%0.91%0.50%0.66%0.54%20203 11102781.0% 2,576.3 40.2%-34.2%86982.3%9665.1% -2.2%-3.9%-9.8% 1,132.5 3000.1%3.6% 226.4 193.0 101.3 85.7 64.4 61.8 55.4 49.7 (Aurora Mobile, NASDAQ: JG) 2019.032020.0305 top 100 apps1/237.140.65437.26369.97302.48267.69255.410192.511178.512149