2022BEC中级口试题目及答案归纳

1、1.The first impression is vital. We should be neatly dressed to leave a good impression on the audience.2.If you have a good sense of humor, it helps to enhance atmosphere at thepresentation and the audience will become more friendly and engagingTeamwork (mutual trust, full co-operation)1. What is i

2、mportant when managing a project?Encouraging team workKeeping to scheduleSelection of the team membersFirstly, encouraging teamwork is very important when managing a project. Teamwork reflects the combined experiences, knowledge, intelligence and views of a group of people, so it will definitely imp

3、rove the quality and efficiency of the work.Secondly, keeping to schedule is also important. Time is always of essence for a project. You should ensure that you would be running before the schedule rather than after it. Otherwise it will lead to late completion.On top of that, selection of the parti

4、cipants should be also taken into consideration. People with a wide range of experiences can enhance the chance of the successfully sorting out problems.2. What is important when choosing people to work in teams?Variety of experiencePersonal qualitiesAttitudeFirstly, variety of experience is very im

5、portant to a team member, because you never know what kind of problems might suddenly come up to you. Experiences in different fields will enhance the chance of successfully sorting out problems with you knowledge which is based on your past experienceSecondly, personal qualities are also important.

6、 The basis of the team work is mutual trust and friendly atmosphere, which requires team members to be patient, modest and to have good interpersonal skills.Whats more, attitude should be also taken into account. As the old saying goes “Attitude is everything”. It has a direct impact on the success

7、or failure of the teamwork.Recruiting & SelectingWhat is important when selecting staff for promotion? (selecting new applicants for candidates)Work- related qualities(专业素养)Personal qualities(人品)Current performanceExperienceFirstly, when aiming for promotion, work-related qualities are important .Th

8、ese qualities include qualifications, skills and abilities which are necessary for any job.Secondly, personal qualities are important as well, such as loyalty to the company, responsibility and so on, since these can help to establish personal credibility and integrity among colleagues.On top of tha

9、t, current performance is another factor to consider. Successful performance can at least demonstrate some aspects of the staffs ability, such as communication skills, sales experiences and so on.What is important when aiming to retain good staff?What is important when aiming to reduce staff turnove

10、r?What is important when motivating staff?Pleasing work environment Career opportunity/development/structure(123)Flexible working hours Financial benefits(123)TrainingFirstly, creating a pleasing workplace is very important when aim to retain good staff. A pleasing workplace includes everything from

11、 having the right tools available to provide basic comfort, such as proper lighting and noise control, etc. Secondly, career opportunity is also important. Employees will remain withtheir employer if career opportunities are presented. Career plans for those who what to upward in the company undoubt

12、edly improve morale and boost engagement. (This can lead to some motivational values and enhance employees fulfillment.)On top of that, flexible working hours should be also taken into account. It allows the staff a certain degree of freedom, which is essential for the balance of life and work.Finan

13、cial benefits are also important. Staff want some sort of recognition for the job that they do. Correct financial benefits plan will arouse their enthusiasm. Otherwise, they would feel being ignored (neglect/overlook). Besides, training cannot be neglected, since training can keep their skills curre

14、nt and up-dated, thus making them more competitive throughout their lives.What is important when aiming to improve career prospects?Reading business articlesLearning a foreign languageTrainingFirstly, reading business articles is very important when trying to improve career prospects. This is a good

15、 way for you to keep up with the latest development in related field which may give you a clue of what to do next.Secondly, learning a foreign language is also important. For instance if you are good at speaking English ,that would add weight to the improvement of career prospects since the globaliz

16、ation economy and the wide-spread international corporation all needs the bridge of a common language ,and English is one of the most widely used languages.Thirdly, training is another factor to consider. By doing so , you get access to a range of skills to meet different sorts of needs from differe

17、nt jobs.Conference and PresentationWhat is important when organizing a conference?(Presention)Conference speakersVenue/LocationTopics coveredFacilities neededAudiencePracticing beforehandFirstly, I think conference speakers are a very important factor to consider. If they are well-known people knowi

18、ng a lot about a particular field ,or come from big multinationals, the conference/presentation will be likely to be informative and you may benefit a lot from it.(A good presenter knows what his audience want and is able to demonstrate (speak) in a clear, accurate and honest way to grab their atten

19、tion and to raise their interest.)Secondly, location is also important. If the conference is held in a place with beautiful surroundings, more people will go and its good for you to do some useful networking. (Help you free from nervousness)On top of that, topics covered should be taken into account

20、. To ensure all the audience can really benefit from the conference, what the speakers talk about ought to be something that the participants are interested in and relates to their work To ensure the success of the presentation, some facilities are needed, such as OHP, microphone and PowerPoint that

21、 work. They can help to make details more clearly expressed and the presentation more impressive to the audience. The audience is also very important. Their participation and interaction can be helpful to the success to the presentation. It has to be decided first who is the target audience and then

22、 according to the result, send out the invitation letters to the right people before the presentation.What do you think is important when planning a career?Qualifications Future trendsInterestFirstly, its important to consider qualifications, since qualifications, to some extent, means relevant educ

23、ation, knowledge and ability, which are essential to the development and success of your career in the future. With qualifications, it will be easier for you to be accepted and acknowledge by others.Secondly, its also important to consider future trends. Following future trends will keep you up with

24、 the times and bring you more chances. Persuing a career with good future trends is undoubtedly more promising.Furthermore, personal interest should be also taken into account. Interest will bring along active attitude, thus making it easier to overcome work stress.Marketing1、Advertisement2、Packagin

25、g包装3、Setting pricesWhat is important when dealing with competition?Pricing policesAdvertising strategiesQualityWhat is important when aiming to reach new markets?Market research /Target market ( the first step before the company gets into the market.)PricingAdvertisingFirstly, market research is imp

26、ortant when aiming to reach new markets.By carrying out market research, a company can get such information as whether theres a market for a new product, and what are customers needs and tastes for new product. Thus, the new product will sell well when it is launched into the market.On top of that,

27、pricing should be also taken into account. In order to capture a large market share, you must set a price lower than your competitors. If you fixed the price higher than your rivals without higher quality, you might soon find yourself in an unfavorable situation. (The fundamental task for a company

28、is to make its products and itself know to the public. There are several ways to achieve this, advertising is the most important one.)What is important when advertising a new product?CostMediaTarget consumersFirst, cost is very important when advertising a new product. Without money, there can be no

29、 mentioning of training at all. The costs of advertisement should be calculated carefully and reasonably.The mount of advertising budget determines the scale and period of advertisement.Secondly, media is also important. A company, through proper advertisements, can manage to introduce the advantage

30、s of their products comparing to their rivals and convince the consumers that their products would be the right choice.Thirdly, target consumers should be taken into consideration. For instance, bill board will likely be an important element for the target market that has a limited number of potenti

31、al customers, while TV comerWhat is important when setting prices for new products?CostDemandCompetition(competitors prices)The first thing we must take into account is costs when setting prices for new products. Prices should cover the costs, such as insurance, raw materials, rent and equipment. Ot

32、herwise, the company will make a loss.Secondly, demand is also important. Consumer demand for the product clearly affects the price that can be charged. When demand is strong, we can set high prices, when demand is weak, we can set low prices.Besides, competition should be taken into account. If you

33、 fixed the price higher than your rivals without higher quality of service, you might soon find yourself in an unfavorable situation.(The company is supposed to consider the prices set by its competitors.(Last but not least, if a company wants its new products to be competitive, it must take competi

34、tion into consideration. It must set the prices equal to or lower than its competition.)What is important when packaging?imageproduction processconvenienceFirst of all, when packaging, its very important to choose the color, shape and design that convey the high-quality image to our customers. With

35、special appearance, it helps make the product distinct from others and attract consumers attention Second, production process is also important, the product will be handled for many times during its production process, so the packaging material we use should be strong enough to resist any damage.(we

36、 should also consider the transit process so that the package we design will protect the product against spoilage.Apart from this two aspects, its also of great importance to offer consumers convenience. Packaging should be designed in such as way to make it easier for customers to open the containe

37、r and use the product.What do you think is the basic objective underlying all promotion?I think its to provide information. Companies want to tell customers about themselves as well as what products are available, where they can be purchased, and for what prices.What do you think are the promotional

38、 alternatives? They are advertising, sales promotion, personal selling, and publicityDelegationEntertaining Clients招待客户Do you think its necessary for a company to establish a good long-term relationship with its clients?Yes. A good long-term business relationship with clients means better understand

39、ing and greater trust between you and your clients. That will definitely help retain clients.Location and RelocationWhat is important when relocation a business?What is important when choosing retail premises to rent?Local workforce availableLocation of site (transportation)Length of contractDemand

40、for products or servicesLabor costsCompetitionFirstly, Secondly, location of site is very important. You need to consider whether its convenient and easy for raw material supply and transporting out the products, whether its easy to get access to the electricity, water, gas and other supporting ener

41、gy, whether its convenient for staff to go to work.Furthermore, length of contract is also important. Longer contract would cover issues in more details. The contract should cover certain matter, which are likely to happen, such as, assignment, service charges. Competition is another factor to consi

42、der. You shouldnt locate in a place where there are already a lot of firms. Competition will severely affect a companys revenue.DiscussionTrade fairWhat is important when exhibiting at trade fair?参与展销会需考虑哪些要点Quality of displayStaff selectedFirstly, when exhibiting at trade fair, quality of display i

43、s very important. The quality of the display will affect the public image of the company. Therefore you should make sure that what you display should be of high quality and show the best of your products.Secondly, it is also important to select the right staff. There have to be people who are inform

44、ative and have excellent communicative skills so as to answer any kind of questions produced by potential customers.All this is impossible without careful planning. So you have to plan in advance to make your display a complete success.What is important when planning the layout of a stand at trade f

45、air?展销会展位布置需考虑哪些要点？AttractivenessSecurity of exhibitsSpace arrangement Firstly, attractiveness is very important when planning the stand layout. In order to get more people to visit your stand, it should be designed in a creative way to make it as eye-catching as possible. Secondly, security of exhi

46、bits is also important. No one want to see any visitor to your stand be hurt due to the neglect of security of exhibits. So make sure your exhibits are placed in safe way to avoid any potential dangers. On top of that, space arrangement should be also taken into consideration. For instance, there sh

47、ould be area for demonstrating your products as well as for discussion with visitors.Entertaining Clients（organise outdoor activities户外活动、商务活动）Arrange a meeting(travelling and accommodation arrangement, information ,travelling) give presentationHow important is it for a company to have regular meeti

48、ngs?Very important. It is an effective way to collect ideas and to communicate. Also, it keeps employees well-informed with the latest developments of the company Video conferencingTraining(seminar/programme) for new staff(students/appraisalmeasure/evaluate1.offer a training on sth. for sb. Its cert

49、ainly a good chance to improve- Training is to the mutual interest of both the individual and the company The growth of the company depends on the development of its staff.2.focus on issues/topics like XXXX, which are important when holding a training programme3.I am with you here./You bet./I couldn

50、t agree with you more. This aims to - Besides that,-Its a very good idea.So that leads to the next item-谈论如何做，以及这种做法旳意义。Have we covered everything? Oh,one more point；-Lets look forward to the training.What is important when organizing an in-house training course?course contentsparticipants selectedp

51、lanning carefullyFirstly, course contents are very important when organizing an in-house training. To ensure all the participants can really benefit from the training course, the contents should be something that the members are interested in and be practical to their work.Secondly, participants sel

52、ected are also important. That includes trainers and trainees. To ensure effectiveness of the training, you should select experienced and informative trainers to give the course. As for trainees, they ought to be people who can spare time for the training so as to maintain high level of productivity

53、.All this is impossible without careful planning. So you need to plan in advance to ensure a complete success of the training.Promotion(method/how much discount should be offered/advertisement突出哪些特性) target consumers between XX and XX years oldWow, you see now the car industry is changing so rapidly

54、 that we can hardly imaging. Only three month passed , and the company brings out another new model of the car, especially whose target consumers ages from 18 to 25 years old.Well, this new product aims to target consumers between 18 to 25 years old .They are young and can be easily attracted by nov

55、el things, I mean, we should outline the unique design of the car model, which leaves the impression of fashion on consumers. They would prefer to things which are very eyecatching. However, I wonder if they can afford it for people under 25 years old do not have that many savings. Its necessary to

56、convince them that this type of cars is good value for money.Then we are able to make profits from them.So that comes to the problem how to present the car to our target consumers effectively though an advertising campaign.I think TV commercials can meet our needs. For one can it can reach a large n

57、umber of audience at a low cost per person. For another, television allows creative use of action, color, and sound which that cannot possible in any other medium.In addition, giving leaflets is another way to show them the new model.With both of the ways , I think we can our plan reach the expectat

58、ion.Let get down to prepare for it.Internal/External magazine/(staff magazine) who should be involved Consumers NewsletterArticles文化差别问题、所需理解到旳有关对方旳信息理解受培训者旳信息、与会者旳信息、客户旳信息、传递何种信息才合适，怎么传递Part iDo you think price is the only factor that you consider when you are deciding to buy a product?No, when I a

59、m deciding to buy a product, I consider not only price, but also quality, after-sales service, reliability, reputation and style, etc. Usually, I think the better quality the higher price, so I may not choose the cheapest one.Do you think advertising cost-effective?你觉得广告节省费用吗？Yes, although advertisi

60、ng can be quite expensive, many firms still find it cost effective because it can reach millions of people at a low cost per person.What do you think are the promotional alternatives手段？ They are advertising, personal selling, sales promotion（促销活动） and publicity.What do you think is the basic objecti