2022年xx教育公司的网络营销方案研究

1、河 北 工 业 大 学作毕业学论文者：* 号： *学 院：经济治理学院系专业 : 市场营销系题 目： * 训练公司的网络营销方案讨论指导老师：* 副教授评阅老师： 2022 年 6 月 5 日河北工业高校 2022 届本科毕业论文毕 业 论 文 中 文 摘 要* 训练公司的网络营销方案讨论摘要：* 训练是一家特地做考研培训的训练机构；成立十几年来,已经逐步进展壮大并在业内产生肯定影响； 随着训练培训行业的兴起, 越来越多的竞争对手加入,导致行业竞争越来越猛烈；对于* 训练来说,吸引学员、扩大自身影响力成为当前企业进展的重要目标；目前,传统的营销方式由于投入的成本过高,已经越来 越不能适应行业的

2、进展；而建立在运算机网络技术进展与消费者生活习惯转变基 础上的网络营销作为一种新型营销方式,具有成本低、效率高、成效好的特点,受到了广大训练行业从业机构的青睐；在这样的网络环境下, 公司从 05 年开头制定自己的网络营销战略,并创建了自己的网站；本论文运用市场营销理论、网络营销理论、PEST分析等对 * 训练进行了外部环境分析、竞争对手分析 , 通过直接访谈法收集有关 * 训练的消费者购买行为因素和公司营销策略分析,在此基础上对* 训练公司网络营销策略提出合理化改进方案, 为公司治理层开展网络营销供应了参考依据,有助于公司治理者做出决策；关键词 ：训练培训网络营销消费者偏好河北工业高校 202

3、2 届本科毕业论文毕 业 论 文 英 文 摘 要Title The internet marketing plan research of Daohang education co. AbstractNavigation education is one of the best to do ones deceased father grind training education institutions. Founded more than ten years, has gradually developed and has certain influence in the industry

4、. With the development of education and training industry, more and more competitors to join, lead to the increasingly fierce competition in the industry. For navigation education, attract students, expand its influence has become one of the important goals of enterprise development. At present, the

5、 traditional marketing way due to the high input costs, already more and more cant adapt to the development of industry. And based on computer network technology development and the network marketing on the basis of consumer habits change as a new marketing method, the characteristics of low cost, h

6、igh efficiency, good effect, got the favour of broad education industry organizations. In such a network environment, the company from 05 began to design their own network marketing strategy, and created his own web site. This paper by using the theory of marketing, network marketing theory and PEST

7、 analysis on the navigation education external environment analysis, competitor analysis. Through direct interview method to collect the consumer buying behavior factors of navigation education and the company marketing strategy analysis, on the basis of navigation education company network marketing strategy put forward rational improvement solutions. Can provide management with reference basis to develop network marketing, help 河北工业高校 2