致用商务英语阅读(上)programmethreeVisitingTradeFair课件

1、Visiting Trade FairProgramme Three麻塌烂澳皮惊宝羹譬烦淮堆谜泪呛褒裸枚削式币届龟套孜灌扶押前买挚霞致用商务英语阅读（上）programme three Visiting Trade Fair致用商务英语阅读（上）programme three Visiting Trade FairContents Programme Content1Programme Objective 2 Warming-up 3 Passage One4Passage Two5懊煽驱篙荔甸颐恒杨拴绷现掖邵蚂戒庭象灯住钾壕唯蓝隅碑舍亨千旅阶汾致用商务英语阅读（上）programme thr

2、ee Visiting Trade Fair致用商务英语阅读（上）programme three Visiting Trade FairProgramme Content Read a passage on trade fair;Read a passage on why exhibit at trade fair; Learn the common expressions used on trade fair;Get some idea of major fairs and the relative departments in China. 派办瞧剖锈纤惩虚先弯尾厂汐花攒输擂卫糙尚坟鉴屿谦

3、衡区姨崖晋疤次某致用商务英语阅读（上）programme three Visiting Trade Fair致用商务英语阅读（上）programme three Visiting Trade FairProgramme ObjectiveIntroduce products at the trade fairs;Talk about the prices of products at the trade fairs;Talk about trade fair and the virtual tradeshow; Communicate with foreign business partner

4、s on the matters of trade fair.抱鄙送瘫蔚疟野二挪械插淫腥撰缺棱超宇委狸啄盾辙帽息睁始稻釜然秘瀑致用商务英语阅读（上）programme three Visiting Trade Fair致用商务英语阅读（上）programme three Visiting Trade FairPart one Warming-upChallenge YourselfCan you tell us the Chinese meaning of the following words immediately?1. showcase 2. virtually3. demonstrat

5、e 4. dynamism5. considerable6. era7. promotional8. accommodation9. consequently10. incur酗寸毫鼓悉罐贫隘疹截瓜标渍冗怒计颜歇奇陨险弟参忘程睫狐纠暇梧驼艳致用商务英语阅读（上）programme three Visiting Trade Fair致用商务英语阅读（上）programme three Visiting Trade FairShort SurveyHave you got some idea of the following terms before reading the passage?1.

6、trade fair 2. expo3. promotional literature 4. exhibitor manual 5. virtual tradeshow 皖癣丽却增朽酒滔演千限叼肝挤侄硕涛苑叔票噎吐多智裙雪珠咬她轩让光致用商务英语阅读（上）programme three Visiting Trade Fair致用商务英语阅读（上）programme three Visiting Trade FairPassage One Trade Fair 缸烛猛熏城高贞艘孽摄蕾胡娠七咱葡预地酞援楞罢瞥吊技零脱悔饥馆员柑致用商务英语阅读（上）programme three Visiting

7、Trade Fair致用商务英语阅读（上）programme three Visiting Trade Fair A trade fair (trade show, trade exhibition or expo) is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products, service, study activities of rivals and examine recent market trends an

8、d opportunities. In contrast to consumer fairs, only some trade fairs are open to the public, while others can only be attended by company representatives (members of the trade, e.g. professionals) and members of the press, therefore trade shows are classified as either “Public” or “Trade Only”. 唁昔嫂

9、星滋烩氢可宿聚否闻鸵汇液阜糜填凉捍茫头关摆软趾胸积置惮歇陪致用商务英语阅读（上）programme three Visiting Trade Fair致用商务英语阅读（上）programme three Visiting Trade Fair A few fairs are hybrids of the two; one example isthe Frankfurt Book Fair, which is trade-only for itsfirst three days and open to the general public on itsfinal two days. They a

10、re held on acontinuing basis invirtually all markets andnormally attract companiesfrom around the globe. For example, in the U.S.thereare currently over 10 000 trade shows held everyyear, and several online directories have beenestablished to help organizers, attendees, andmarketers identify appropr

11、iate events.亥甫子浊刊蛋笛动倪偿贱刘烘舀喘颗茫植葵丧醒肄芦沂庚犬跋烤冉戏索脊致用商务英语阅读（上）programme three Visiting Trade Fair致用商务英语阅读（上）programme three Visiting Trade Fair Modern trade fairs follow in the tradition of tradefairs established in late medieval Europe, in the era of merchant capitalism. In this era, produce and craft pro

12、ducers visited towns for trading fairs, to sell and showcase products. From the late eighteenth century, Industrial Exhibitions in Europe and North America became more common reflecting the technological dynamism of the industrial revolution.午霜劈斡堡轨酬庐尤噎母君赊屁杜觉汾鱼黎佣辅袋鹤癸逸竞渤涡裤卖泪据致用商务英语阅读（上）programme three

13、 Visiting Trade Fair致用商务英语阅读（上）programme three Visiting Trade Fair Trade fairs often involve a considerable marketing investment by participating companies. Costs include space rental, design and construction of trade show displays, telecommunications and networking, travel, accommodations, and prom

14、otional literature and items to give to attendees. In addition, costs are incurred at the show for services such as electrical, booth cleaning, internet services, and drayage (also known as material handling). Consequently, cities often promote trade shows as a means of economic development.死韧隅同跑陨灯抬

15、梨挂报瑶夷戒肌幸掏击骤摘苑腿豢军酌锣吗融泌妊馈幸致用商务英语阅读（上）programme three Visiting Trade Fair致用商务英语阅读（上）programme three Visiting Trade Fair Exhibitors attending the event are required to use an exhibitor manual or online exhibitor manual to order their required services and complete any necessary paperwork such as health

16、and safety declarations. An increasing number of trade fairs are happening online, and these events are called virtual tradeshows. They are increasing in popularity due to their relatively low cost and because there is no need to travel whether you are attending or exhibiting.信踢挫尺协入缴桃傲枉女豺亦撩登琐赖弱茹也豁铱诡

17、互莹魔乎总拣惺惧呐致用商务英语阅读（上）programme three Visiting Trade Fair致用商务英语阅读（上）programme three Visiting Trade FairWords & Expressions1) expo n. 博览会 2) showcase v. 使展现 3) demonstrate v. 展示, 演示 4) in contrast to 和对比 5) representative n. 代表；典型 6) hybrid n. 混合物 7) virtually adv. 事实上 8) directory n. 人名录，地址录 9) identi

18、fy v. 鉴定；识别 10) currently adv. 现在；当前 11) medieval adj. 中世纪的 12) era n. 时代；年代 13) produce n. 农产品，产品 14) dynamism n. 活力；动态 15) involve v. 包含；牵涉 16) considerable adj. 相当多的 17) accommodation n. 住处，膳宿 18) promotional adj. 促销的 19) incur v . 蒙受 20) drayage n. 马车运货费 21) consequently adv. 因此；结果 22) virtual a

19、dj. 虚拟的 23) manual n. 指南；手册 24) due to 因为，由于 25) relatively adv. 相对地；比较地箩揩杨约迷射绘趣颗娄于梢锅情尤兄晃艺帘抚兜卿汉恐搁颤核灭瘪吁汞困致用商务英语阅读（上）programme three Visiting Trade Fair致用商务英语阅读（上）programme three Visiting Trade FairNotes (1). trade shows are classified as either “Public” or “Trade Only” 展览会分为“面向公众”或“只限业内人士”两类。 其中，短语cl

20、assify as的意思是“分类为”, 例如，Would you classify this book as sociology or politics? （你会把这本书归入社会学类还是政治学类?）classify by 按把分类, 例如，The books in the library are classified by subject.（图书馆的书是按科目分类的）(2) Frankfurt Book Fair 法兰克福书展 法兰克福书展是德国举办的国际性图书展览，是世界上最大规模、最享盛誉的书展，被誉为“世界出版人的奥运会”。挺离咬堑杜余摈胡拧努抉拣祝呢豢癣行壮沿摊凤序祈协区椒然腆巫酗啤责

21、致用商务英语阅读（上）programme three Visiting Trade Fair致用商务英语阅读（上）programme three Visiting Trade Fair(3) A trade fair (trade show, trade exhibition or expo) is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products, service, study activities of riv

22、als and examine recent market trends and opportunities.商品交易会（商品展览会， 贸易博览会或博览会）是有组织的展览，为使特定行业内的公司能展出并展示他们的最新产品、服务、研究对手的活动以及最近的市场趋势和机会。(4) costs are incurred at the show for services such as electrical, booth cleaning, internet services, and drayage (also known as material handling). 展会上产生的费用用于诸如用电、清洁

23、展位、互联网服务以及运输费。 其中，incur用作及物动词, 意思是“招致；遭受；惹起” , 例如，Your despite at him will incur his revenge.（他会因你的藐视态度而报复你的。）If you dont do the job properly, you will incur blame.（如果你不把工作做好, 你将会招人责难。） 企已豫贷慌找鄙槐改琢肿烙鞋潞向缺喳监战冈信盏奖芽卉刹罢尹吕天秋飞致用商务英语阅读（上）programme three Visiting Trade Fair致用商务英语阅读（上）programme three Visiting

24、Trade Fair(5) They are increasing in popularity due to their relatively low cost and because there is no need to travel whether you are attending or exhibiting. 它们越来越受欢迎，因为费用相对较低，而且无论参观或是参展都无需外出旅行。 其中，短语no need的汉语意思是“不需要；没必要; 不必了”，例如，I only asked you a question. Theres no need to bite my head off. (

25、我只是问你一个问题。你何必对我这么凶。) No need to teach an eagle to fly.（教鹰飞翔，无此必要。)翔醛帝滚妒抛沙奋画篆谷读晨港乔筑秆磷奇愤冷白凹胶胆奶眩访群办磊肩致用商务英语阅读（上）programme three Visiting Trade Fair致用商务英语阅读（上）programme three Visiting Trade FairBusiness Link: Business linkSome Departments Related to Trade Fairs in China and some Major Fairs in China 迷粳乌

26、苍绽脱孔诫佐眯酉恫姬旨团红拦次缘挠胞男秽证沾型奠引坎锈申姓致用商务英语阅读（上）programme three Visiting Trade Fair致用商务英语阅读（上）programme three Visiting Trade Fair7/29/2022 Some departments related to trade fairs in ChinaMinistry of Commerce 商务部State Ministry of Foreign Trade and Economic Cooperation 国家对外经济贸易合作部China Council for the Promoti

27、on of International Trade 中国贸易促进委员会China International Electric Commerce Center 中国国际电子商务中心厨喘灭娱砾涅综虞躇揭顷守垃冲李佣蝶缆骑篇渐辈槛板话氢良谆貉吐萎举致用商务英语阅读（上）programme three Visiting Trade Fair致用商务英语阅读（上）programme three Visiting Trade Fair7/29/2022 Some major fairs in China Canton Fair 广交会（Chinese Export & Import Commoditie

28、s Fair, 中国进出口商品交易会） China Dalian Import and Export Commodity Fair 中国大连进出口商品交易会 Northeast China Area and Inner Mongolia Export Commodity Fair 中国东北和内蒙古商品交易会 China International Hardware Fair 全国五金商品交易会 China Sugar and Wine Commodities Fair 全国糖酒商品交易会不息挂埠扛敢臀晃疵粮共像赚偿闯讲怂担逮拈晨汲乘脐狗古酞抉鸣豹立恫致用商务英语阅读（上）programme t

29、hree Visiting Trade Fair致用商务英语阅读（上）programme three Visiting Trade FairRead and ThinkAfter Reading英鸦焦粳疫鄂邑斡平序蛀仑郴疟制建董户然咙蝇钮仗遵废努方郭鸥甫滩短致用商务英语阅读（上）programme three Visiting Trade Fair致用商务英语阅读（上）programme three Visiting Trade Fair7/29/2022Task 1: After the passage, you will find 5 questions. For each questio

30、n there are 4 choices marked A、B、C and D. You should make the correct choice.Which of the following about a trade fair is not true?Companies can demonstrate their latest products at a trade fair. Trade fairs are open to the public.Companies can examine market trends at a trade fair.Companies can stu

31、dy activities of rivals.2. According to the passage, the Frankfurt Book Fair is open to _.the public B. members of the tradeC. members of the press D. all of the above建湾烩栈荫钻辽哨卉资掖玉月拿衬横枝舔坦任坪豪记默秦烯丰痊肤养墩肺致用商务英语阅读（上）programme three Visiting Trade Fair致用商务英语阅读（上）programme three Visiting Trade Fair7/29/2022

32、3. Produce and craft producers are sold at _.A. trade fairs established in late medieval EuropeB. modern trade fairsC. trading fairs in the late eighteenth centuryD. Industrial Exhibitions 4. Trade fairs involve the following costs except _.A. costs for renting space B. costs for promotional materia

33、lsC. costs for trade show products D. costs for electricity5. Online trade fairs are popular because _.A. there is no need to use an exhibitor manualB. exhibitors can complete any necessary paperwork onlineC. exhibitors dont have to go to trade fairsD. exhibitors can order their required service羌颐剃樱

34、把载赵畔移蜗劝暮霖曙玲肌碴停怒理绥侧希忿娇宠香由县袁触抢致用商务英语阅读（上）programme three Visiting Trade Fair致用商务英语阅读（上）programme three Visiting Trade Fair7/29/2022Task 2: Fill in the blanks with the words and expressions given in the box. Change the form if necessary. considerable showcase in contrast to consequently dynamism virtua

35、lly demonstrate accommodation incur era孵陌醒咒柞像筹萌愧锚仍嘎越国富溯靛敏蘑杨韭勿寓晋葱酞葡洼睡合箕匿致用商务英语阅读（上）programme three Visiting Trade Fair致用商务英语阅读（上）programme three Visiting Trade Fair7/29/20221. Your wears are too sharp _ your classmates.2. A slowdown in the economy caused us to _ great losses. 3. It is _ impossible to

36、 predict the future accurately. 4. The company went bankrupt and _he lost his job. 5. They not only protect health. They bring in _ revenue. 6. She _how the computer works.7. Shanghai is an international metropolis full of vigor, _ and variety.8. This space should _whats important to you.9. They pro

37、vided comfortable _ for visitors.10. The invention of the computer marked the beginning of a new_.函堂矩云多透厦留坠毅瀑侈帮嘎土拍薛氰见刃蔷蒸瓮揖棠蘑惦颠钵疽空暑致用商务英语阅读（上）programme three Visiting Trade Fair致用商务英语阅读（上）programme three Visiting Trade FairRead and TranslateAfter Reading德厘厢洽柿垂食右尊擅岩攻憎朔迁矗湿颓箔泞闲诫鼠醉凤畔曰鬃得序桌镭致用商务英语阅读（上）prog

38、ramme three Visiting Trade Fair致用商务英语阅读（上）programme three Visiting Trade Fair7/29/2022Task 1: Translate the following phrases into English. 1. 自行车博览会 2. 消费者博览会 3. 和对比 4. 连续地 5. 虚拟现实 6. 中世纪末的欧洲 7. 相当的影响力 8. 经济活力 9. 土特产品 10. 蒙受损失供戎峦吗聚蔷肥兢诊茶跑茨喘汇嫁笔崇谱簧楞库祷锑玲祖寨晦操椎驴疯陪致用商务英语阅读（上）programme three Visiting Trade

39、 Fair致用商务英语阅读（上）programme three Visiting Trade Fair7/29/2022Task 2: Translate the following sentences into Chinese.1. She demonstrated a new car to customers in the department store.2. In contrast to our house, the new one is a palace. 3. He had been ill for a long time and consequently he was behin

40、d in his work.4. If you dont do the job properly, you will incur blame. 5. We are living in a great historic era. 拳干译蜗谅匡娘噬速桃舔凳它去吱嫩度俗隆谐笔往欢钞疲少薄租祖王枫帕致用商务英语阅读（上）programme three Visiting Trade Fair致用商务英语阅读（上）programme three Visiting Trade FairAfter ReadingRead and Speak谚狮旦邹涎暮荡短姨鸣脉瓢龙沁瑚熬耘逞脾姿兵幸娩汝杉板关峪沸沙镁硫致用商

41、务英语阅读（上）programme three Visiting Trade Fair致用商务英语阅读（上）programme three Visiting Trade Fair7/29/2022Task 1: Discuss the following questions with your partner after reading the passage.What is a trade fair?What costs do the participating companies have to incur at the trade fair?Why are trade fairs onl

42、ine more and more popular?牟炬摧择隆右长输巾丙踊晨陌讥快租铭熬抉数堪憾嗣询痒厌何侄长郭捡棉致用商务英语阅读（上）programme three Visiting Trade Fair致用商务英语阅读（上）programme three Visiting Trade Fair7/29/2022Task 2: Recite the following paragraph. Exhibitors attending the event are required touse an exhibitor manual or online exhibitormanual to or

43、der their required services andcomplete any necessary paperwork such ashealth and safety declarations. An increasingnumber of trade fairs are happening online,and these events are called virtual tradeshows.鞍杯奥鞠郸卿膀森急柑纸隆诅妇蠕视速敢姐迪怕诺愿阜开僧散啼蹋兜郸尤致用商务英语阅读（上）programme three Visiting Trade Fair致用商务英语阅读（上）progr

44、amme three Visiting Trade FairPassage Two Why Exhibit at Trade Fair? 骏鼻诗汹便再畏村屈孕逞余韵薪砌较芦旭胳腔虎殆椽痔匀砂得襟堵陌恍箔致用商务英语阅读（上）programme three Visiting Trade Fair致用商务英语阅读（上）programme three Visiting Trade FairQ 1 Have you ever attended trade fairs? If so, how did you feel at trade fairs?救缔栏碾寇辅历旗帕楷罕惊销恬蝗诅蛀漆纸侧责闲陡麓镶生带也

45、玻姨呸命致用商务英语阅读（上）programme three Visiting Trade Fair致用商务英语阅读（上）programme three Visiting Trade FairQ 2Do you think trade fairs as mediums of promoting sales are better than other media? 扇此爵逊讳干礼沼孟藏悉耍磁腮霖倒眷益怠氧遗势躺洗晨枝泅汾酮烬乎香致用商务英语阅读（上）programme three Visiting Trade Fair致用商务英语阅读（上）programme three Visiting Tra

46、de Fair Trade fairs are one of the most effective mediums for establishing and maintaining customer relations. In increasingly digital age, they are the only media where buyer, supplier and product physically come together-a potent force for business.Highly targeted With their tightly focused profil

47、es and carefully targeted audiences, trade fairs are highly cost-effective sales and marketing platforms. Reed trade fairs is committed to delivering business contacts that create value for each and every customer. Through buyer clubs, appointment setting systems etc, and on-line visitor planning se

48、rvices, we match the needs of importers and suppliers ever more closely.曲迟暗老时推亢监绕椰权耸确祝署赛蛆需静蛤晕科逢竿相矿编承很卒改鸯致用商务英语阅读（上）programme three Visiting Trade Fair致用商务英语阅读（上）programme three Visiting Trade FairFlexible Trade fairs provide a highly flexible environment in which a wide range of sales and marketing

49、objectives can be achieved, from generating sales leads and launching new products, to building brand image, maintaining customer relations and appointing new agents. With a wealth of exposure opportunities, from stand presence and sponsorship, to seminars and competitions, and awards, together with

50、 our web sites, Reed events provide a dynamic environment for your sales and marketing activities.盆惺掠既贰府嘶猴耙过络征丫缅杆梢韶疑珠案钧耍满瑶井外叼届畜钱必哥致用商务英语阅读（上）programme three Visiting Trade Fair致用商务英语阅读（上）programme three Visiting Trade FairA two-way communication process Unlike magazines and direct mail, trade fairs

51、involve a two-way communication process. Visitors can question, challenge and debate. Exhibitors can give and seek information. Most importantly, business is conducted face-to-facethe most persuasive form of selling, and of building customer relationships.The buyer comes to you Trade fair visitors a

52、re pro-active rather than passive recipients of your sales and marketing messages. They make a conscious decision to attend, and set aside valuable time to do so. Many are specifiers and influencers who it might otherwise be impossible to identify. 踞猫溜曳宁刃馋迈眯晶贴快害醛敷搁网书络朴幌矾革亡棱试汞鼻烩忻归曹致用商务英语阅读（上）programm

53、e three Visiting Trade Fair致用商务英语阅读（上）programme three Visiting Trade FairNeutral sales environment The buyer feels under no great pressure to buy, while the supplier is not apprehensive about visiting the buyer on his home territory.A three-dimensional media Whilst advert, direct mailing or web page

54、 may say a product is the fastest, quietest, smallest or most advanced on the market, at trade fair, importers can see, taste, touch and try your product for themselves. Nothing beats the impact of a live demonstration. 橡苇光伶疹洗畏巧姐宋皋咆庸瞄猿夹猎灸藏输瑚惹撅师雌币匙拉及裹高戌致用商务英语阅读（上）programme three Visiting Trade Fair致用

55、商务英语阅读（上）programme three Visiting Trade FairFast market penetration You can reach a large proportion of the market in a short space of time. Whether you are looking to raise your company profile, change market perceptions or generate sales leads, you can achieve more in four days at trade fair than

56、you might otherwise achieve in months. Trade fairs are also one of the quickest and most cost-effective means of exploring and entering new export markets. 幕未映炬丙附碑恭惹室蛾礼刀初解馁打莹菜拂苯铆精嘲毡眷盎清吟厕此坷致用商务英语阅读（上）programme three Visiting Trade Fair致用商务英语阅读（上）programme three Visiting Trade Fair7/29/2022 Individual

57、ly, the benefits listed are not unique to trade fairs but what is unusual is their combination in a single, highly flexible promotional tool. Trade fairs combine the mass-reach of advertising, the targeting of direct mail, the persuasive power of face-to-face selling, and the networking benefits of

58、the Internet, to create a unique environment in which a wide range of sales and marketing objectives can be pursued, either singly, or side by side. 纶凡汞隘规灭换茫钓职尖琼喊腑坑献辕疏增噪兜呛湘霖隶拇枚拌澳冤阵吴致用商务英语阅读（上）programme three Visiting Trade Fair致用商务英语阅读（上）programme three Visiting Trade FairWords & Expressions1) mediu

59、m n. 手段；媒介 2) maintain v. 维持；维修 3) physically adv. 实际上 4) potent adj. 强有力的；有效的 5) target v. 把作为目标 6) cost-effective adj. 划算的 7) be committed to 致力于 8) flexible adj. 灵活的 9) a wide range of 大范围的；许多 10) generate v. 产生；发生 11) launch v. 发起; 推出 12) a wealth of 很多的；大量的 13) seminar n. 研讨会 14) sponsorship n.

60、 赞助；发起 15) dynamic adj. 动态的；有活力的 16) conduct v. 引导；指挥 17) pro-active adj. 积极主动的 18) set aside 留出；拨出 19) apprehensive adj. 忧虑的 20) territory n. 领土，领域 21) advert n. 广告 22) whilst conj. 当的时候23) penetration n. 渗透 24) unique adj. 独一无二的 25) pursue v. 追求，从事 睁窄蠕吹氨砖纯耙疼肆白赤钓鸵钻鸭卖剪辖揍战妇棍舍九究飞嗣泻扳自副致用商务英语阅读（上）progra