寻找客户建立业务关系广告宣传树立企业形象市场调研确立营销

1、 寻找客户建立业务关系 广告宣传树立企业形象 市场调研确立营销计划进出口交易前准备1询盘 ENQUIRY发盘 OFFER还盘 COUNTER OFFER接受 ACCEPTANCE进出口交易磋商2品名与规格COMMODITY NAME SPECIFICATION数量QUANTITY包装PACKING单价UNIT PRICE总值TOTAL VALUE价格术语PRICE TERMS装运TERMS OF SHIPMENT保险INSURANCE付款TERMS OF PAYMENT进出口合同签订3进口：开立信用证审核进口单据进口货物报验清关纳税交付进 出 口 合 同 履 行 出口：准备货物 审核信用证 托

2、运订舱 报关投保 装运制单 议付结汇4Preparation for the transactionNegotiation on the transactionSigning the contractFulfilling the contractStart letterOfferCounter offerS/C letterL/C amendment letterShipping adviceConcluding letterExport Procedures In China5Golden Rules for Writing Letters Plan ahead Short principl

3、e Separate paragraph 5Cs ClearCompleteConciseCourteousCorrect6Unique & Novel Hey, guys! Do you want to buy balls?7Structure of Start LetterSource of informationPurpose of writingCompany profileProduct introductionA pushing end81. Source of informationThe Commercial Counselors Office of the Embassy i

4、n foreign countryBank, Trade UnionCommon clientsMarket researchTrade Fair, exhibitions92. Purpose of writingLatest intention, such as expanding marketTo establish long-term relationship103. Company introductionBusiness scopePrincipleConnection ( suppliers, distributors, government) History ( experience)R&D powerOther advantages114. Product introductionQuality ( material, craftsmanship )PriceDesignSpecification/color varietyPopularity in other areas125. A pushing endCatalogue