tonymoly全产品1.培训及手册pro clean

1、Apr. 2016Training TeamTONYMOLY Pro CleanTONYMOLY Pro CLEANIn operation DiscontinuedFor internal useDevelopment BackgroundTodays something newPro Clean17 products to be launchedPro Clean SoftPro Clean SmokyHydrating, soothingCactus ExtractMoisturizing, nourishingCoconut OilFor internal useCore Ingred

2、ientsTodays something new* Aqua fragrance* Rose Musk FragranceProduct Line-UpTodays something newPro Clean 16 kindsPrimarySecondaryLip & Eye Remover Cleansing Tissue Soft SmokyCleansing WaterSherbet CleanserCleansing OilCleansing OilCleansing CreamMoisture Cleansing FoamWhipping Cleansing FoamLip &

3、eye removerCleansing tissueDeep Cleansing FoamCleansing Master Lip & eye removerCleansing tissueTint RemoverImage to be changedLine Soft SmokyClassificationPro Clean Soft Cleansing WaterPro Clean Soft Sherbet CleanserPro Clean Soft Cleansing OilPro Clean Smoky Cleansing OilPro Clean Smoky Cleansing

4、CreamImageFeatureRefreshing, moisturizing Cleansing WaterSherbetOil CleanserRefreshing Cleansing OilMoisturizing Cleansing OilMassage & Cleansing CreamPrimary Cleanser Line-UpTodays something newPro Clean Primary Cleanser 5 kinds Key Product Key Product Key ProductFor internal usePro Clean Soft Clea

5、nsing WaterTodays something newKey PointsThe water type Primary Cleanser cleanses skin in a moisturizing and refreshing wayFeatures The water type cleanser removes makeup in a refreshing way without any heavy feel The wipe-off type does not provide a heavy or sticky feel while moisturizing skin In t

6、he case of light makeup (sun cream, BB cream), it does not need additional facial cleansing with waterTarget Customers Customers who want Cleansing Water Customers who want a refreshing type of cleansing product Customers who want to effectively wash off fine dust and yellow sandHow to UseDispense a

7、 liberal amount onto a cotton pad, gently wipe the entire face and skin around the eyes clean to remove makeup and impurities from skin. It does not require additional facial cleansing with water, but wash the face with Foam Cleanser for a deep cleansing effect.Good Plus Sales PitchPro Clean Soft Cl

8、eansing Water is a moisturizing and refreshing type of Primary Cleanser.We mend this convenient water type product for customers who hate products that provide a heavy, oily feel! In the case of light makeup, this product is very convenient to use as it does not require additional cleansing with wat

9、er!Cross-selling(For synergistic effects!)Try to sell cotton pads when selling the Cleansing Water Product.Use the product to wipe off Cleansing Cream.200g/9,800 wonAqua fragrancePure cotton pad 1,000 wonClassificationBIODERMA Sensibio H2O Cleansing WaterPro Clean Soft Cleansing WaterImagePrice250ml

10、 25,000 won (Approx. 1,000 won per 10ml)200ml 9,800 won (490 won per 10ml)FeatureCleansing Water for sensitive skinOne-touch Refreshing Cleansing Water for sensitive skinFor internal useProduct ComparisonTodays something newFor internal usePro Clean Soft Sherbet CleanserTodays something newKey Point

11、sThe moisturizing Sherbet Cleanser changes to soft oil upon massaging skinFeatures The convenient moisturizing Sherbet Cleanser does not run down on skin The cleansing power can remove heavy makeup The moisturizing type does not make skin feel overly taut after cleansing the faceTarget Customers Cus

12、tomers who want a sherbet type cleansing Customers who feel discouraged about overly runny cleansing oilHow to UseDispense an appropriate amount on a dry palm, and evenly apply on the entire face. Gently massage the face to melt out impurities and wipe skin clean with a tissue. Wash off with lukewar

13、m water.Good Plus Sales PitchIf you feel discouraged about an overly runny Cleansing Oil product, try Pro Clean Soft Sherbet Cleanser.It has a strong cleansing power like cleansing oil, but is convenient to use. When you massage your skin, the sherbet changes to soft oil and effectively removes make

14、up. Cross-selling(For synergistic effects!)How about this foam Cleanser (Secondary Cleanser)? You can have perfectly clean skin with secondary cleansing!90g/9,500 wonAqua fragrance Key ProductFor internal usePro Clean Soft Cleansing OilTodays something newKey PointsRefreshing light type of Cleansing

15、 OilFeatures The refreshing Primary Cleansing Oil does not provide a sticky feel The clear type oil provides a light feel after cleansing the face The cleansing oil effectively cleanses away impurities, stubborn dead skin cells and sebum as it rolls smoothly on skinTarget Customers Customers who wan

16、t a cleansing oil product Customers who want a refreshing type primary cleanserHow to UseDispense an appropriate amount, gently massage the face to melt out impurities and makeup from skin, and wash the face with cleansing foam.Good Plus Sales PitchPro Clean Soft/Smoky Cleansing Oil effectively clea

17、nses away heavy makeup, stubborn dead skin cells and sebum with its strong cleansing power. The speed of emulsification is very fast, so it provides a pleasant feel. There are two typesRefreshing or Moisturizing, so choose one according to your need!Cross-selling(For synergistic effects!)How about t

18、his foam Cleanser (Secondary Cleanser)? You can have perfectly clean skin with secondary cleansing!150ml/15,000 wonAqua fragrance Key ProductFor internal usePro Clean Smoky Cleansing OilTodays something newKey PointsCleansing Oil provides a moisturizing, nourishing feelFeatures The Primary Cleansing

19、 Oil provides a moisturizing and nourishing feel when rubbing skin in a circular motion. The strong cleansing power can effectively remove heavy makeup Smoothly massaging skin can effectively remove impurities, stubborn dead skin cells and sebum from skin. The speed of emulsification is very fast, s

20、o it provides a pleasant feel (Wet hands can be used)Target Customers Customers who want a cleansing oil product Customers who want a good primary cleansing productHow to UseDispense an appropriate amount, gently massage the face to melt out impurities and makeup from skin, and wash the face with cl

21、eansing foam.Good Plus Sales PitchPro Clean Soft/Smoky Cleansing Oil effectively cleanses away heavy makeup, stubborn dead skin cells and sebum with its strong cleansing power. The speed of emulsification is very fast, so it provides a pleasant feel. There are two typesRefreshing or Moisturizing, so

22、 choose one according to your need!Cross-selling(For synergistic effects!)How about this foam Cleanser (Secondary Cleanser)? You can have perfectly clean skin with secondary cleansing!150ml/15,000 wonRose Musk Fragrance Key ProductFor internal usePro Clean Smoky Cleansing CreamTodays something newKe

23、y PointsCleansing Cream softly melts on skinFeatures Nutrient-rich Cleansing Cream softly melts on skin The multi effect can massage and cleanse skin Cleansing Cream does not make skin feel overly taut after cleansing the faceTarget Customers Customers who have dry, flaky skin Customers who are in t

24、heir 30s and 40sHow to UseDispense an appropriate amount, and gently massage the face to melt away impurities and makeup from skin. Wipe skin clean with a tissue and wash the face with cleansing foam.Good Plus Sales PitchPro Clean Smoky Cleansing Cream effectively removes impurities from skin in a m

25、oisturizing feel without making the skin feel overly taut. Coconut provides abundant nourishment to skin. It provides a cleansing and massaging effect, so experience multi effects with a single product!Cross-selling(For synergistic effects!)Try to sell sea foam puff to cleanse away Cleansing Cream!2

26、00g/9,800 wonRose Musk FragranceSea sponge puff 1,000 wonLine Soft SmokyClassificationPro Clean Soft Moisture Cleansing FoamPro Clean Soft Whipping Bubble Cleansing FoamPro Clean Smoky Deep Cleansing FoamPro Clean Smoky Cleansing Master ImageFeatureRefreshing, moisturizing Cleansing FoamAuto Bubble

27、Foam CleanserScrub Deep Cleansing FoamAll-in-One Enzyme Cleansing FoamSecondary Cleanser Line-UpTodays something newPro Clean Secondary Cleanser 4 kindsFor internal usePro Clean Soft Moisture Cleansing FoamTodays something newKey PointsThe moisturizing Refreshing Foam Cleanser contains the moisture

28、of cactusFeatures The moisturizing bubbles effectively cleanse away makeup and impurities from skin. Provides a refreshing smooth finish after washing the face without an overly taut feeling Provides a moisturized feel after washing the faceTarget Customers Customers who want a non-sticky refreshing

29、 type product Customers who want a gentle moisturizing product Customers who have dry, oily skin (To provide moisture)How to UseWhen washing the face, dispense an appropriate amount and fully lather. Gently rub the face in a massaging motion and wash off with lukewarm water.Good Plus Sales PitchPro

30、Clean Soft Moisture Cleansing Foam keeps skin moisturized after washing the face with the ingredient of cactus that contains abundant moisture. Abundant moisture bubbles effectively cleanse away impurities and makeup from skin.Cross-selling(For synergistic effects!)If you use this product with Cream

31、y Bubble Maker, you can wash the face with richer foam.150ml/7,800 wonAqua fragranceCreamy Bubble Maker 2,000 wonFor internal usePro Clean Soft Whipping Bubble Cleansing FoamTodays something newKey PointsThe bubble type foam cleanser produces soft, dense moisturizing bubblesFeatures The dense whippi

32、ng cream texture bubble gently removes makeup and impurities from skin The auto bubble type is convenient to use as it does not require lathering Does not make skin feel taut after washing the faceTarget Customers Customers who want a foam cleanser that produces abundant foam Customers who want a so

33、ft, moisturizing type of cleansing productHow to UseDispense 3-4 pumps, gently rub the entire face with foam in a massaging motion, and wash off with water.Good Plus Sales PitchPro Clean Soft Whipping Bubble Cleansing Foam is an Auto Bubble type of Secondary Cleanser that produces abundant, dense fo

34、am. It does not require lathering so it is convenient to use. After washing the face, it does not make the skin feel overly taut. Check out the soft and moisturized feel!Cross-selling(For synergistic effects!)If you use a pore cleansing brush, you can cleanse the face more thoroughly.150ml/9,800 won

35、Aqua fragrancePore Cleansing Curve Brush (18,000 won)Blast Pore Fresh Vibration Cleanser (25,000 won)For internal usePro Clean Smoky Deep Cleansing FoamTodays something newKey PointsCleansing Foam effectively removes impurities from deep inside skin with the ingredients of Natural Scrub (natural cel

36、lulose) and coconut oilFeatures Cleanses away impurities from pores with natural scrub (natural cellulose) and coconut Provides Primary/Secondary cleansing effect in the case of light makeup Provides a power cleansing effect without leaving any residue of impurities Target Customers Customers who wa

37、nt a scrub foam cleanser Customers who have blackheads in poresHow to UseWhen washing the face, dispense an appropriate amount and fully lather. Gently rub the face in a massaging motion and wash off with lukewarm water.Good Plus Sales PitchPro Clean Smoky Scrub Deep Cleansing Foam contains natural

38、scrubs, so it can remove impurities from pores. In the case of light makeup, it provides the effect of secondary facial cleansing, so it is very convenient.Cross-selling(For synergistic effects!)If you use a pore cleansing brush, you can meticulously cleanse the face.150ml/7,800 wonRose Musk Fragran

39、cePore Cleansing Curve Brush (18,000 won)Blast Pore Fresh Vibration Cleanser (25,000 won)For internal usePro Clean Smoky Cleansing Master Todays something newKey PointsThe essence type all-in-one Deep Cleansing Foam contains enzyme gelFeatures Deep Cleansing Foam containing enzyme powder effectively

40、 removes makeup and impurities from skin Enzyme powder (Papaya) makes skin look clear by removing stubborn dead skin cells Enzyme gel purifies skin as it absorbs impurities and makeup from skin upon rubbing the skin. Can cleanse away primary and secondary makeup all at once Provides the 3-in-1 effec

41、t of cleansing, massage and gentle removal of dead skin cells The botanical-derived surfactant can cleanse skin without irritation Target Customers Customers who want primary and secondary cleansing all at once Customers who want an all-in-one type of Deep Cleansing Foam Customers who want an enzyme

42、 cleanserHow to UseApply a liberal amount on the dry face and gently massage in the direction of skin texture. After hydrogel absorbs makeup and impurities from skin, wash off with lukewarm water.Good Plus Sales PitchPro Clean Smoky Cleansing Master is an all-in-one foam cleanser that provides prima

43、ry and Secondary cleansing all at once.Upon rubbing skin, hydrogel absorbs impurities without irritating skin and enzyme powder makes skin look clear and bright. If you want a strong cleansing product, try this product!Cross-selling(For synergistic effects!)After washing the face, we need to apply a

44、 product that can restore the condition of skin and can double the effect of skincare products. Try to sell 2X First Essence that will meet the need.150ml/10,800 wonRose Musk Fragrance2X First Essence35,000 wonPure cotton pad 1,000 wonSodium Polyacrylate StarchLine Soft SmokyClassificationPro Clean

45、Soft Lip & Eye RemoverPro Clean Soft Cleansing tissuePro Clean SmokyLip & Eye RemoverPro Clean Smoky Cleansing tissueImageFeatureWater Type Point RemoverWater Type Cleansing TissueWater & Oil Point RemoverWater & OilCleansing TissuePoint Remover & TissueTodays something newPro Clean Point Remover &

46、TissueFor internal usePro Clean Soft TissueTodays something newKey PointsCleansing Water Tissue moisturizes and refreshes skinFeatures The facial Cleansing tissue effectively removes makeup residue and impurities from skin without any sticky feel while moisturizing skin with the ingredient of baking

47、 powder that has an excellent cleansing effect. The tissue is cushionyTarget Customers To cleanse bare skin or skin wearing light makeup (BB cream) To cleanse sensitive skin or skin with atopic dermatitis To wipe off cleansing cream Convenient cleansing (For travel)How to UseOpen the sticker, take o

48、ut one tissue, remove point makeup, and then gently wipe the entire face clean.Good Plus Sales PitchPro Clean Soft Tissue is a convenient cleansing product.If you wear light makeup, you can easily remove it with the tissue.It is convenient to carry while traveling.Cross-selling(For synergistic effec

49、ts!)How about this foam Cleanser (Secondary Cleanser)? You can have perfectly clean skin with secondary cleansing! Soft: 15 sheets/2,000 won 50 sheets/5,900 won (Regular 1+1) Smoky: 30 sheets/4,500For internal usePro Clean Smoky TissueTodays something newKey PointsThe deep Cleansing Oil Tissue effec

50、tively removes even smoky makeupFeatures The facial deep cleansing tissue effectively removes makeup residue, impurities, and stubborn dead skin cells from the surface of skin and from pores while moisturizing and nourishing skin with the ingredient of baking powder with an excellent cleansing effec

51、t and botanical-derived oil. Cleansing Oils strong cleansing power + Convenience of tissue typeTarget Customers Effectively removes heavy makeup (Smoky makeup, bridal makeup) Suitable for Dry Skin, skin with excessive sebum After wearing waterproof type sun cream (Can be used for infants)How to UseO

52、pen the sticker, take out one tissue, remove point makeup, and then gently wipe the entire face clean.Good Plus Sales PitchPro Clean Smoky Tissue is a convenient cleansing product.If you wear heavy makeup, the tissue can remove lip & eye makeup effectively. It is convenient to carry while traveling.

53、Cross-selling(For synergistic effects!)How about this foam Cleanser (Secondary Cleanser)? You can have perfectly clean skin with secondary cleansing! Smoky: 30 sheets/4,500 wonFor internal usePro Clean Soft Lip & Eye RemoverTodays something newKey PointsThe low irritant Water Type Lip & eye remover

54、moisturizes and refreshes skinFeatures Lip & eye remover refreshes and cleanses the sensitive skin around the eyes and mouth The remover effectively removes makeup residue and impurities from skin while providing moisture to skin with the ingredient of baking powder and Perfect Sweep Oil Complex, le

55、aving skin feeling refreshed.Target Customers Customers who want a refreshing point makeup remover Customers who purchase eyeliner and mascaraHow to UseSoak a cotton pad or a cotton swab with an appropriate amount, place it on skin around the eyes or mouth and gently wipe clean.Good Plus Sales Pitch

56、The water type Lip & Eye Remover provides a refreshing feel without any slippery feel.It is good for customers who have sensitive skin around the eyes because it does not feel overly sticky or oily.Cross-selling(For synergistic effects!)Try to sell cotton pads together.100ml/4,800 wonPure cotton pad 1,000 wonFor internal usePro Clean Smoke Lip &