Unit3-商务英语信函课件

1、The Formats of the English Business LetterChinese Version of the Text 介 绍 信息交流是商业活动的基础，没有信息交流，商业活动将无从谈起。而书信则是交流中最常见的方式，因此也是商业活动中极为重要的部分。通常，商业书信由七部分或八部分组成。信函写作格式（信体写作格式&信封写作格式）信函内容写作规则China National Light Industrial Products Import & Export CorporationShanghai Branch128 Huchui RoadShanghai, ChinaMarc

2、h 8, 2005H. G. Wilkinson Company, Limited245 Lombart StreetLagos, NigeriaDear Sir/Madam,We thank you for your letter of March 1 asking for the price list of our goods. The enclosed booklet includes details of all our products and will enable you to make a selection.We look forward to receiving your

3、order.Yours faithfully,Peter Johnson信函信体格式 信头或公司地址 日期 封内地址 称呼(称呼是一种礼貌性的问候。如果可能，称呼对方的姓名；如果不知道对方的姓名，则以“尊敬的先生/夫人”开头。) 正文 结尾谦称 签名 附件(如果随信附有其他东西，注明“内附”以引起对方的注意。)The Formats of the English Business Letter商务英语信函的格式全齐头式 （full block style） 齐 进 式 （block style） 缩 进 式 （indented style） 混 合 式 （modified block styl

4、e） 全齐头式（full block style） 全齐头式的英文书信，要求将信头、收信人的姓名、信内地址等以及正文（包括每段起行）、结束语和签名均靠左边齐头对齐 Example： (Heading) - Inside Address - （Salutation） (Body) - （Complimentary Close）(Signature) 齐头式 （block style） 齐头式的英文书信， 除了信头、结束语和签名放在右边外，要求将收信人的姓名、地址等以及正文（包括每段起行）均靠左边齐头对齐 Example： (Heading) - Inside Address - （Salutat

5、ion） (Body) - （Complimentary Close） (Signature）缩进式 （indented style） 缩进式的英文书信： 信头、信内地址的每行文字均比上行向右缩进一两个字母，正文的每段文字的首行也向右缩进四个字母，签名打印时也应该比结束语缩进三四个字母 Example： (Heading) - Inside Address - （Salutation） (Body) - - （Complimentary Close） (Signature)混合式 （modified block style） 混合式也称折衷式或称半齐头式（semi-block style）。混

6、合式的英文书信， 信头、结束语和签名放在右边，每行文字齐头；信内地址各行文字及称谓左边齐头；正文每段起行向右缩进四五个字母 Example： (Heading) - Inside Address - （Salutation） (Body) - - （Complimentary Close） (Signature)全齐头式 齐头式 (Heading) - Inside Address - （Salutation） (Body) - （Complimentary Close） (Signature) (Heading) -Inside Address - （Salutation） (Body) -

7、 （ComplimentaryClose） (Signature）缩进式 混合式 (Heading) - Inside Address - （Salutation） (Body) - - （Complimentary Close） (Signature) (Heading) - Inside Address - （Salutation） (Body) - - （Complimentary Close） (Signature)letterhead-Date:Inside Address-Dear sirs,-Sincerely yours,-Master the Second kind - -

8、- - Date:-Dear sirs, - - Sincerely yours, - - LAYOUT OF BUSINESS LETTER SOME KEY POINTS： 1. ADDRESS : number,name of house street road avenue(AVE.) village or town county city,state country LAYOUT OF BUSINESS LETTER2.SALUTION: ordinary men and women Mr. Babara Evans Mrs.June Smith (married women) Mi

9、ss Nana Wang(unmarried women) Ms. Serena Liu (whose marital status is unknown) LAYOUT OF BUSINESS LETTER3.signature: Sincerely, Sincerely yours, Yours faithfully, Yours truly, Yours respectfully, LAYOUT OF BUSINESS LETTER4.Postcript:(附加语） P.S. Your parcel has just arrived after my writing the above

10、.Thank you.5.Enclosure :(附件） Encls. ：1. Invoice #1003 2.Check #1230 Encl: 1. InvoiceComplimentary Close 结束礼辞1. 表示合作支持Thanking you and assuring you of our best efforts at all times.We ensure our earnest and continued support. We solicit your cooperation on this regard. 2. 表示等待和期望We are waiting for yo

11、ur confirmation. We are expecting from you that. Your immediate reply will be appreciated. Lookforwardtoapromptreply. We look forward to a fruitful business relationship with you in the future. We thank you / appreciate your interest in our products. We were glad / It was a pleasure to learn from yo

12、ur letter of March 2nd that you were interested in this matter. Enclosed is / We enclose / You will find enclosed one price list. Will you let us hear from you in this matter. Complimentary Close 结束礼辞A Would you please inform us what you wish us to do? Would you please reply without delay your wishe

13、s in this matter? Would you please inform us of the results?B I look forward to hearing from you soon. I look forward to (receiving) your favorable reply. I look forward to (receiving) your orders.Complimentary Close 结束礼辞China National Light Industrial Products Import & Export CorporationShanghai Br

14、anch128 Huchui RoadShanghai, ChinaMarch 8, 2005H. G. Wilkinson Company, Limited245 Lombart StreetLagos, NigeriaDear Sir/Madam,We thank you for your letter of March 1 asking for the price list of our goods. The enclosed booklet includes details of all our products and will enable you to make a select

15、ion.We look forward to receiving your order.Yours faithfully,Peter Johnson 商务英语信函的信封格式（superscription)商务英语信函的信封格式包括寄信人的姓名、地址，受信人的姓名、地址以及投递说明和所需附注的说明等。商务信函的信封的书写要求，一是要准确；二是要清楚；三是要美观。一般来讲，写信人的姓名和地址放在信封的左上角；收信人的姓名和地址写在信封的中央偏右偏下的地方；邮票贴在右上角。信封写法最好跟信内姓名地址的格式保持一致，有齐头式和缩进式多种写法。 LAYOUT OF ENVELOPE BLOCK STYL

16、EFrom Chang Wen6 Xikang RoadShanghaiChina Mr.J.Robinson 241 Bancraft Way Berkeley Ca9470 U.S.A LAYOUT OF ENVELOPEAnother style: From Chang Wen 6 Xikang Road Shanghai China齐头式（block style） L.X.Bing Stamp 280 Ren Ming AveShanghai 200003P.R.China Prof. Raymond Thomas Dept. of Linguistics University of

17、Toronto Toronto M511 A1 Canada 缩头式（indented style） Liu Xiaopin Stamp 50 Yuan Ming Yuan RodeShanghai, 200002P.R. China Dr. W. J. Smith Head, Dept. of Education Maryland State University Maryland, MD 21810 URGENT U.S.A. LAYOUT OF ENVELOPESome Key Points: 1.左下角：挂号 Registered 航空 Via Air Mail 密件 Secret 印

18、刷品 Printed Matter 附加说明 需附加说明的，如急件（urgent）、内附照片（photo enclosed）、印刷品（printed matter）、或要说明投递方式，如挂号（register）、航空（by air mail），可以写在信封的左下脚。常见的说明有：Air mail (by air mail, via air mail, par avion) 航空 Air mail registered 航空挂号Sea mail 海运Registered 挂号Express 快件Immediate 急件Urgent 急件Rush 速递Private 亲启Personal 亲收Se

19、crete 密件Top secrete 绝密Confidential 机密Printed matter 印刷品Special delivery 特快邮件Book post 图书Parcel post 包裹Sample post 样品With compliments 赠品To await arrival 收信人收到后拆封Please readdress 请转寄Photo enclosed 内附照片 Manuscripts 稿件Photographs: please do not bend 内附照片Return postage guaranteed 保付退还邮费If undelivered, pl

20、ease return to 如果无法投递，请退 LAYOUT OF ENVELOPE 托人转交的：From Chang Wen6 Xikang RoadShanghaiChina Mr.J.Robinson C/O Mr Smith 241 Bancraft Way Berkeley Ca9470 U.S.A?Read the text book carefully and answer:What does c/o stand for? Clarity Conciseness CourtesyRules to Be Observed in WritingUseful Information写

21、作规则商务英语写作Unit One Business Letter 在写商业书信时，应注意以下规则：十C (p167) Clarity 清楚 (确保能将自己的思想清晰地表达出来；不应存在模糊的、易引起误解的语句。) Conciseness 简洁(一封好的商业书信应该是明确的、直截了当的；内容简洁而不失清楚。) Courtesy 婉转客气(在信中表达出你的友情及诚挚之情。说话的语气同样重要，要表现出你的说服力、自信及坚定的态度。)Chinese Version of the Text Clarity means One sentence for one meaning only. There m

22、ust be logical relationship between relevant sentences. No reversion or repetition is allowed to appear. In a simple and direct way.Useful InformationConciseness means All the words/sentences and paragraphs in a letter must be clear cut and straight forward. Three aspects should be paid attention to

23、:Useful Information Using simple words instead of phrases or sentences. e.g.: “soon” instead of “in the near future” “Please” instead of “Will you be kind enough to.” “now” instead of “at the present moment” etc.Conciseness (1)Useful Information Conciseness (2) Using simple sentences instead of complex ones.e.g. :“We are please to.” for “It gives us much pleasure to.”Useful Information Avoiding repetition of words in a same sentence.e.g.: “Please quote your lowest price for your bestquality.” for “Please q