优化营销平台流程ppt课件

1、ExampleA student attempts a multiple choice exam (options A to F for each question), but having done no work, selects his answers to each question by rolling a fair die (A = 1, B = 2, etc.). If the exam contains 100 questions, what is the probability of obtaining a mark below 20?微快车微信营销 weikuaiche S

2、imulationNow, let us simulate a large number of realisations of students using this random method of answering multiple choice questions. We still require the same Binomial distribution with n=100 and a=This can be done on R using the command rbinom. For example, lets simulate 1000 students. xsim=rb

3、inom(1000,100,1/6) xsim 1 18 22 9 17 18 20 21 16 8 18 11 16 16 13 16 14 25 15 16 17 21 13 25 11 24 17 16 13 21 10 17 18 10 17 18 19 17 19 15 13 12 41 15 11 21 23 19 14 19 25 23 19 20 17 17 15 16 14 13 16 17 14 61 24 21 19 8 18 20 22 16 15 20 19 17 13 15 13 21 22 12 12 12 81 11 14 11 12 16 16 17 21 1

4、7 16 17 14 9 17 16 17 12 20 16 17 101 18 13 15 16 12 15 17 16 17 26 18 14 21 15 10 23 12 16 16 12 121 17 18 22 17 18 14 19 22 13 17 21 15 21 16 17 16 16 28 16 17 141 18 19 16 11 14 18 16 18 18 14 20 13 19 19 22 22 13 17 19 17 161 18 20 11 22 19 25 15 15 17 18 5 15 14 13 18 15 17 15 20 17 181 16 14 2

5、3 17 16 10 12 16 21 30 16 13 22 14 15 16 17 14 16 18 201 14 20 16 19 25 14 15 24 22 19 15 17 22 10 20 13 10 15 14 22 221 17 12 16 19 20 17 15 21 14 13 21 11 19 9 21 22 16 13 13 12 241 14 13 18 8 14 18 10 16 10 12 21 18 15 17 16 8 19 17 11 18 261 23 17 20 16 12 20 11 16 22 17 16 13 22 20 15 15 20 17

6、22 14 281 18 23 18 20 20 16 19 16 15 19 18 17 14 22 15 24 17 15 17 22 301 18 22 10 19 24 21 16 14 11 14 20 15 21 11 17 16 20 19 13 14 321 17 17 19 15 17 13 18 23 16 12 25 13 13 21 19 16 20 27 19 18 341 18 24 15 23 13 13 14 15 23 13 19 15 11 19 17 12 15 15 17 14 361 18 20 17 13 16 14 13 20 18 15 18 1

7、6 17 20 14 19 21 12 13 17 381 22 17 19 16 14 18 16 18 12 16 13 15 16 9 15 16 18 22 14 16 401 14 17 12 16 21 16 21 13 14 19 18 18 16 19 17 17 17 13 17 11 421 16 16 13 10 26 12 20 17 11 19 18 12 15 14 14 20 15 15 15 11 441 18 23 20 23 13 12 18 22 12 16 13 21 22 14 18 21 17 12 19 16 461 17 18 15 22 22

8、20 15 16 13 12 19 22 16 20 19 19 16 8 15 12 481 29 26 19 16 20 15 11 22 15 20 21 14 16 13 17 15 10 13 17 12 501 18 20 17 14 13 19 23 11 27 19 17 16 17 20 21 15 20 20 21 19 521 21 16 13 21 16 19 13 9 10 20 12 18 14 13 18 19 22 19 21 18 541 6 17 17 19 19 22 23 18 13 12 17 16 21 16 18 21 19 13 22 19 56

9、1 20 17 18 15 17 15 15 10 18 13 23 17 14 23 22 10 18 11 11 18 581 16 17 14 13 9 12 14 14 21 23 24 19 12 15 17 18 11 14 19 19 601 19 16 17 13 13 15 17 18 17 13 9 19 18 22 17 13 14 22 13 23 621 23 19 19 16 24 14 17 18 17 13 16 12 7 15 17 16 18 22 19 15 641 16 18 18 13 20 18 12 6 15 11 16 19 12 13 11 1

10、7 11 15 11 19 661 17 16 16 21 12 18 20 19 16 14 18 17 16 14 11 17 17 16 17 17 681 17 18 16 18 12 18 18 20 19 13 12 16 14 13 13 6 15 12 19 14 701 20 17 16 14 21 19 15 26 17 20 12 24 13 11 19 21 18 13 9 16 721 9 16 17 16 15 12 11 21 21 13 19 13 13 16 11 17 15 19 22 19 741 11 13 14 16 20 15 16 12 18 14

11、 12 14 21 12 23 21 19 10 24 17 761 17 19 19 15 18 12 14 14 14 20 12 20 12 21 19 20 21 20 17 18 781 15 12 16 23 16 16 19 15 12 14 21 25 12 19 20 22 17 16 21 20 801 23 24 17 20 17 19 14 22 20 25 10 12 15 16 7 14 14 18 22 10 821 15 22 23 18 12 10 14 18 15 15 18 10 21 11 20 15 20 10 13 16 841 16 17 22 1

12、9 19 16 8 20 17 13 21 16 25 16 13 17 14 17 19 21 861 17 19 14 22 20 18 14 19 17 23 20 18 14 11 16 18 26 24 24 18 881 21 16 23 20 14 16 15 13 14 11 12 13 14 16 18 17 16 17 13 20 901 22 8 17 17 16 16 14 22 17 18 18 21 15 11 20 21 18 15 19 21 921 16 22 14 12 16 20 16 21 11 13 19 14 23 12 12 17 14 15 26

13、 17 941 18 14 21 17 14 24 21 12 21 13 20 22 11 20 10 16 16 15 19 13 961 16 15 16 17 9 14 11 12 19 17 16 15 21 14 15 14 15 17 15 16 981 19 11 15 17 17 17 11 18 21 14 15 17 18 16 11 22 19 16 14 15It makes sense now to look at properties of these 1000 simulations which have been placed in the vector “x

14、sim. mean(xsim)1 16.624 median(xsim)1 17 sd(xsim)1 3.778479 var(xsim)1 14.2769 Now compare the actual values from the simulations, with the theoretical values from the probability distribution. SIMULATION THEORETICALMEAN16.62416.66667VARIANCE14.276913.88889A full summary of the results of the simula

15、tion is given with: table(xsim)xsim 5 6 7 8 9 10 11 12 13 14 15 16 17 1 3 2 7 10 21 40 57 72 80 82 118 118 18 19 20 21 22 23 24 25 26 27 28 29 30 85 83 61 55 46 25 14 9 6 2 1 1 1 A Histogram can also be plotted of this: hist(xsim)Notice that a BARPLOT of xsim does NOT produce a useful graph! barplot

16、(xsim)A barplot of the TABLE of xsim does work,though. barplot(table(xsim)Poisson DistributionThe Poisson distribution is used to model the number of events occurring within a given time interval. The formula for the Poisson probability density (mass) function is is the shape parameter which indicat

17、es the average number of events in the given time interval. Some events are rather rare - they dont happen that often. For instance, car accidents are the exception rather than the rule. Still, over a period of time, we can say something about the nature of rare events. An example is the improvement

18、 of traffic safety, where the government wants to know whether seat belts reduce the number of death in car accidents. Here, the Poisson distribution can be a useful tool to answer questions about benefits of seat belt use. Other phenomena that often follow a Poisson distribution are death of infant

19、s, the number of misprints in a book, the number of customers arriving, and the number of activations of a Geiger counter. The distribution was derived by the French mathematician Simon Poisson in 1837, and the first application was the description of the number of deaths by horse kicking in the Pru

20、ssian army.ExampleArrivals at a bus-stop follow a Poisson distribution with an average of 4.5 every quarter of an hour. Obtain a barplot of the distribution (assume a maximum of 20 arrivals in a quarter of an hour) and calculate the probability of fewer than 3 arrivals in a quarter of an hour. The p

21、robabilities of 0 up to 2 arrivals can be calculated directly from the formulawith =4.5So p(0) = 0.01111Similarly p(1)=0.04999 and p(2)=0.11248So the probability of fewer than 3 arrivals is 0.01111+ 0.04999 + 0.11248 =0.17358R CodeAs with the Binomial distribution, the codesdpois and ppois will do t

22、he calculations for you. x=dpois(0:20,4.5) x 1 1.110900e-02 4.999048e-02 1.124786e-01 1.687179e-01 1.898076e-01 6 1.708269e-01 1.281201e-01 8.236295e-02 4.632916e-02 2.316458e-0211 1.042406e-02 4.264389e-03 1.599146e-03 5.535504e-04 1.779269e-0416 5.337808e-05 1.501258e-05 3.973919e-06 9.934798e-07

23、2.352979e-0721 5.294202e-08 barplot(x,names=0:20)Now check that ppois gives the same answer(ppois is a cumulative distribution). ppois(2,4.5)1 0.1735781 Consider a collection of graphs for different values of =3=4=5=6=10In the last case, the probability of 20 arrivals is no longer negligible, so values up to, say, 30 would have to be considered.Properties of PoissonThe mean and variance are both equal to .The sum of independent Poisson variables is a further Poisson variable with mean equal to the sum of the individual means.As well as cropping up in the situations already men