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1、DANTESLennart SwanstrmABB Corporate ResearchABB examplesABBABB is a leader in power and automation technologies that enable utility and industry customers to improve performance while lowering environmental impactThe ABB Group of companies operates in around 100 countries and employs around 102,000

2、peopleRevenues 20 721 MUSD (2004)ABB in DANTESFour people from Corporate Research in the project groupFive people representing the Business Areas and Group Function Sustainability Affairs in the steering groupTwo DANTES strategies developed by ABBR&DHow to integrate sustainability aspects in product

3、 development through a Gate modelMarketingHow to use Environmental Product Declarations (EPD) in marketingSustainability aspects in product developmentThe ABB Gate model provide a framework for management of development projects. The aim is to ensure that projects are driven by business objectives a

4、nd executed with full management commitmentThe use of the ABB Gate model also implies that the line organization is actively involved in the project and that the project status is made visible. The ABB Gate Model is mandatory in all ABBs business areasSustainability aspects in product developmentA g

5、ate is a decision point in a project where the achieved results are evaluated from a business and strategic (and sustainability etc.) point of view to determine whether to continue the project or not.Each Gate consists of two parts, a Gate assessment and a Gate meetingSustainability aspects in produ

6、ct developmentSustainability objectives and plans was included in the ABB Gate model during year 2000A supporting sustainability toolbox on ABBs Intranet and training programs were then also launchedSustainability aspects in product developmentThe key is early planning of actions!The sustainability

7、plan is acritical part of the concept“the red thread”Sustainability aspects in product developmentObjectivesResourceweeksFinished (date)Responsible personNo hazardous materials(check laws & restricted list)0,252004-04-30N.N.LCA Light comparing newproduct with presentproduct 1,5 2004-04-30M.M. Low en

8、ergy consumptionduring usage phase0,252004-09-30N.N. LCC tool adapted to newproduct 1,52004-10-31N.N./P.PMarketing material based onenvironmental performance1,52004-12-15N.N/S.SSustainability aspects in product developmentSustainabilityplan - exampleSustainability aspects in product developmentExper

9、iencesThe time consumption (calendar and resource) for the implementation process should not be underestimatedEstablishment of a supporting toolbox and organization is critical but resource demandingIt is of especial importance to consider long term maintenance of the toolbox and support organizatio

10、n can be helpful in this processSustainability aspects in product developmentWhat can be found on ?Strategy/R&DA strategy on how to implement environmental aspects in product development through a Gate model PublicationsAn article describing ABBs experiencesTools & Method/ManagementA more general de

11、scription of a Gate modelTools & Method/Software toolsLCA light & LCC Light toolsSustainability aspects in product developmentHow to find the Strategy?Use of EPD in marketingEPD provide customers with objective, credible and third party verified LCA based data of ABB productsABBs objective is to dev

12、elop EPDs for “core products”.More than 60 environmental product declarations have been developed for ABBs products. Thirteen of these have been certified.LCA = Life Cycle Assessment, EPD =Environmental Product DeclarationUse of EPD in marketingExamples of content in an EPDUse of EPD in marketingDec

13、ide who should have the EPDs :e.g. customers, suppliers, stakeholders Decide for which products that EPDs should be developed:e.g. all products, core products, high-volume products Decide when the EPDs should be distributed:e.g. sales, quotations, web sites, fairs Decide in what format should the EP

14、D be distributed:e.g. stand alone document, integrated in brochures, electronic distribution Use of EPD in marketingExperiencesIn most cases, customers do not specifically ask for an EPD. However, customers often require general information on the environmental performance of our products and theref

15、ore value the information contained in EPDs - when they are made aware of the fact that we do have EPDs Some customers perceive the information in an EPD as being too complexIt is resource demanding to develop an EPDThere is a need for a complement to EPDseasier to use and understandgive information not common in EPDs (working environment, safety etc.)Use of EPD in marketingWhat can be found on ?Strategy/MarketingA strategy on how to use EPD in marketingPublicationsAn a