电子商务专业英语B试卷

1、装订线 20072008年度第二学期电子商务专业英语期末考试试题（ B 卷）专业 姓名 学号 题目一二三四五六七总分得分一 选择题（每题2分，共40分）1. The ( ) is the core of Internet business.A. Internet B. Web C. ARPA D. ARPANET2. The ( ) evolved into the Internet. A. Internet B. web C. ARPANET D. www3. ( ) is the meaning of EDI in E-commerce. A. Economic Development I

2、nstitute B. Electron Diffraction Instrument C. Engineering Demonstrated Inspection D. Electronic Data Interchange4. Supply chain management focuses on the materials and goods that go directly into your product. Today, we often refer to it as ( ). A. e-purchasing B. e-procurement C. purchasing D. pro

3、curement5. ( ) sites do give visitors the chance to find almost everything they are looking for in one place.A. Portal sites B. Auction sites C. Storefront sites D. Online shopping mall6. Internet users can assume the role of either seller or bidder through ( ). A. Portal sites B. Auction sites C. S

4、hopping malls D. Bartering sites7. ( ) is e-commerce that uses security procedures and techniques, including cryptography and digital signatures, commensurate with anticipated risks. A. Secure management B. Secure transactions C. Secure e-commerce D. E-commerce 8. Brick-and-mortar means ( ). A. onli

5、ne B. not only online but also offline C. either online or offline D. offline9. ( ) ,cards with computer chips embedded on their faces, are able to hold more information than ordinary credit cards with magnetic strips.A. Peer-to-peer payment B. E-Billing C. Smart cards D. Credit cards10. ( ) allows

6、you to keep track of your billing and shipping information so that it can be entered with one click at participating merchants sites and it also stores e-checks, e-cash and your credit-card information for multiple cards.A. E-Wallets B. Digital cash C. Smart cards D. E-Billing11. A ( ) is a communic

7、ations network consisting of cables, computers, and network devices confined to a very small geographic region such as a single building, or floor of a building. A. WAN B. LAN C. INTERNET D. ARPA 12. ( ) is the application of CRM to an e-business strategy and includes the personalization and customi

8、zation of customers experiences and interactions with a Web site, call center or any other method of customer contact with the e-business.A. Data mining B. Log file C. Personalization D. eCRM13. B2C is differentiated B2B mainly in ( ).A. deconstructed value chain B. supply chain managementC. conveni

9、ence D. customer14. ( ), or disintermediation, occurs when a manufacturer or service provider bypasses a reseller or salesperson and starts selling directly to the customer.A. negotiation B. customers C. Channel conflict D. integration15. EDI means ( ). A. Electronic Data Interchange B. Electronic D

10、ata InterfaceC. Electronic Data InformationD. Electronic Data Infrastructure16. E-logistics really means ( ).A. Logistics services for e-commerceB. Logistics services for electronic engineeringC. Logistics in Electronic Industry D. Logistics for electronic engineering17. The SCO means ( ).A. Supply

11、Chain Optimization B. Supply Chain OrientationC. Supply Chain Organization D. Supply Chain Office18. The SCM means ( ).A. Supply Chain Manager B. Supply Chain ManagementC. Supply Control Management D. Supply Control Manager19. ( ) refers to the relationship between two or more companies. A. B2C B. C

12、2C C. B2B D. C2B20. ( ) is also called a B2B exchange.A. A B2B integration B. A B2B market maker C. A B2B integrator D. A B2B marketplace二 连线题。将右边中文意思的序号填在左边的括号内。（每题1分，共15分）1CEO ( ) 首席执行官2IP ( ) 自动号码标识3ARPA ( ) 因特网协议4WAN ( ) 因特网客户关系管理5EFT ( )（美国国防部）高级研究计划署6IT ( ) 商业可扩展链接标识语言7CNP ( ) 广域网8ECML ( ) 第三方

13、物流服务9ANI ( ) 电子资金转帐10iCRM ( ) 国际贸易原型11CXML ( ) 信息技术123PLs ( ) 增值网13ITP ( ) 非出示卡，隐形卡14VAN ( ) 维护、修理与运行15MRO ( ) 电子商务模型模型语言三 词汇英译汉。将右边中文意思的序号填在左边的括号内。（每题1分，共15分）1gross sales( ) 资金，基金2commodity( ) 销售总额3bill ( ) 收款人，领款人4smart card ( ) 日用品5stakeholder( ) 登录6fund ( ) 支票，票据7payee ( ) 透支8log on ( ) 智能卡9over

14、draw ( ) 外部采办，外购10outsourcing ( ) 风险承担者，股东11B2B Exchange( ) 总机构，总店，总公司12lay off ( ) 企业间电子商务交易中心13hub ( ) 解雇，关闭，停工期间14haggle ( ) 网络中心，网络集线器15home office ( ) 争价四 将下面句子的主语用 表示出来，谓语用 表示出来，宾语用 表示出来，从句引导词用表示出来。（每题5分，共10分）1An important issue that arises in educating managers for Electronic Commerce concern

15、s the degree of technological literacy that managers need in order to be successful in an Electronic Commerce environment.2eCash runs a Peer-to-Peer payment service that allows the transfer of digital cash via e-mail between two people who have accounts at eCash-enables banks.五 英译汉。（每题2分，共10分）1Until

16、 recently, e-commerce was feasible only for large companies.2Online shopping mall presents customer with a wide selection of products and services.3Many companies are developing methods for teenagers to shop online. 4Getting customers to register can be difficult. 5Customers can use e-mail to ask qu

17、estions or comment on your companys services or products. 六 段落翻译。（每题5分，共10分）1When you visit a site, you are submitting a request for information from the sites server. The request is recorded in a log file. Log files consist of data generated by site visits, including each visitors location, IP address, time of visit, frequency of visits and other information. Log-file analysis organizes and summarizes the information contained in the log files.2There are contact and contactless smart cards. I