十天搞定外贸函电-毅冰(电子版)

1、 目录 TOC o 1-5 h z Pre-business contact 4Requesting business appointment 4Scheduling visiting itinerary 5Cancelling the meeting 6Following-up after meeting 7Contacting after fairs 8Developing potential customer 9Introducing our advantage 10Highlighting speciality 11Doing business 12Counter offer to n

2、ew inquiries 12Counter offer to specific inquiries 13Counter offer to non-specific inquiries 14Following-up inquiry from current customer 15Recommending new product 推荐新产品 16Replying questions 回答客户问题 17Prompt & accurate quotation 快速准确的报价 18Detailed & professional quotation 详细专业的报价 19Replying to custo

3、mer bargain 回复客户砍价 20Price negotiating 价格谈判 21Final price confirmed 最终价格确认 22Preparing samples to customer 准备样品 23Requesting the courier account 向客户询问到付账号 24Requesting sampling charge 支付样品费 25Asking for sample evaluation 询问样品评估 26Packaging confirmation 包装确认 27Color confirmation 颜色确认 28Artwork confir

4、mation 确认设计稿 29Acknowledging other requests 了解客户其他需求 30Order follow-up 订单操作 31Receiving PO 31Payment terms discussion 付款方式谈判 32Negotiating payment terms 交涉付款条款 33Conformation for final PO 收到最终订单 34Sending PI 形式发票再次确认 35Preparing pre-production samples 准备产前样品 36Placing order to vendor 下单给供应商 37Packag

5、e re-conformation 更改包装 38Receiving revised PO 重新制作订单 39Re-preparing new PI 重新制作形式发票 40Re-arranging samples 重新准备样品 41Advising the production status 告知客户生产情况 42Applying 3rd party for factory evaluation申请第三方验厂 43Applying 3rd party for inspection 申请第三方验货 44Failed in inspection 验货未通过 45Applying re-inspec

6、tion 申请重新验货 46Shipping details confirmation 装运细节 47Keep customer informed the ship date & ETA 告知装运和到期 48Payment terms 49Documentary submission & payment push 49Receiving the payment made fromcustomer 收到付款通知 50Asking bank receipt 请提供银行水单 51Re-discussion for payment付款错误处置 52Rec d pay t inform 告知客户款项收到

7、 53Propose amendment to L/C请客户更改信用证 54Propose acceptation of L/CDiscrepancy 55Payment terms confirmation to new order 新订单的付款方式 56Claim settling 57Quality complaints 质量投诉 57Delivery time complaints 投诉交货期 58Service complaints 服务投诉 59Apology & solutions 道歉及解决方案 60Compensation claim 客户索赔 61Compensation

8、negotiation 赔偿谈判 62Application for compensation installment 申请分批赔付 63Application for deferred compensation 延期赔付申请 64Compensation refusal 拒绝赔偿 66Compensation alternatives 其他方式代替赔偿 67After-sale service售后跟进 68Inquiring sales 询问产品销售情况 68Hold latest market tendency 掌握最新市场动向 69Similar products discussion

9、讨论类似产品 70Solutions to defect 针对缺陷的改进方案 71Cost reduction advice 降低成本的建议 72Professional advice 专业意见 73Other series recommendation 推荐其他产品 74Latest products information 给客户最新的产品信息 75After-sale service hotline 售后服务电话 76Other daily working 77Auto-reply for business trip 出差自动回复 77Fair arrangement inform 通知

10、展会安排 78New website inform 通知客户新网站完成 79Company address change inform公司地址变更通知 80E-mail change inform 邮件地址变更 81Auto-reply for sick leave 82Announcing new office regulations宣布公司新规定 82Transfer notification 职务调动通知 83Internal work adjustment notification 84Annual leave announcement 休假通知 85Resignation annou

11、ncement 离职通知 86Retirement announcement 退休通知 87Personal affairs 私人往来 88Marriage announcement 88Inviting co-workers to dinner party 89Announcing the birth of a child 89Inviting customer for a dinner 邀请客户聚餐 90Private conversation with customer 与客户的私人联系 91Seeking for helping hand 寻求帮助 92Special greeting

12、s 特别问候 93X mas greetings圣诞问候93New year greetings 新年问候 94Chinese new year greetings 95Thanksgiving day greetings 感恩节问候 96Halloween greetings 万圣节问候 96Holiday greetings 长假问候 97Marriage celebrating 98Promotion celebrating 祝贺升职 98Get-well messages 祝早日康复 99Sending a small gift 寄送小礼物 100十、 Detailed issues

13、细节问题 101Pre-business contactRequesting business appointmentDear Michael, come to Shanghai next week.Glad to meet you at canton fair! Were pleased to know that you willIf possible, please visit our company then. We could collect your interested items together in our showroom.Looking forward to your r

14、eply!RegardsPeterScheduling visiting itineraryDear Michael,Thank you for your prompt reply! It is OK for us on 2 nd Feb.Could you please advise your flight No.? We will arrange the pick-up at Shanghai Hongqiao airport and drive you to Hilton hotel after meeting.Kindly let me know if any change about

15、 your trip.Thanks and best regards,PeterCancelling the meetingPeter ,t come to Shanghai inAs I have another meeting in Qingdao , I won this trip.Maybe next time.Sincerely,MichaelFollowing-up after meetingJohn,re now preparing for thAccording to your selection this morning, we offer sheet, and will s

16、end it to you in 3 days. Best regards,StanleyContacting after fairsDear catty,Thank you for visiting our booth inkoln Fair.According to your selection for hand tool kit, please find the photos with offer recap in attachment.I m now checking with colleagues about the packaging info, and will send you

17、 the quotes in detail ASAP.The testing report will be sent to you in another separate mail.Best regards,ArthurDeveloping potential customerDear Judy,Glad to find your e-mail address from website.We supply all kinds of hand tools to global market with good quality and reasonable price, and very famil

18、iar with ANSI, BS, DIN, NF & JIS tool standards.Per my visiting your company web, I found that you have several chain stores in Europe, US and Japan. It is our pleasure to find a way to cooperate with you!Here attached some photos for our showroom and some current hot- selling items.I will send you

19、the offer sheet, factory audit report and r3d party testing report in other separate e-mails soon.Best regards,Shirley chengIntroducing our advantageJudy,Please find the 3rd party testing report in attachment. We have full of confidence to meet your quality level.By the way, kindly also find our adv

20、antage below.Have cooperated with a lot of importers in US for more than 8 years.Experienced in doing business with big customers.Quick delivery time for decent orders.Own designing team for new products development.Factory audited by SGS, INTERTEK & WAL-MART.Free samples could be provided.Any furth

21、er questions, please do not hesitate to inform us!Best regards,ShirleyHighlighting specialityDear Judy,Thank you so much for your prompt reply with nice suggestions. The delivery time for producing 3000 sets of tool kits in your brand is 3040 days after order confirmed.In fact, It is no problem for

22、us to handle OEM orders. But actually, we have other 2 options below to help to you save the cost.Option 1:FCL. ThePlease add the quantity to 4000 sets to fill a full 40cost for each set will be cheaper than LCL shipment. By the way, as I mentioned in the offer sheet, the MOQ for each item in OEM is

23、 one 40 container, or we have to charge USD 200 as handling cost.Option 2:If you d like to keep the previous quantity, we suggest you doing this order in our brand and current packaging to save the extra cost. No handling charge or firm charge will be needed. And the delivery time could be shortened

24、 to 20 days.Kindly check and advise your comments and decision.Thanks and best regards,Shirley cheng二、 Doing businessCounter offer to new inquiriesDear Abby,We re so pleased to receive your inquiry through Global .I will check with our manager about the unit price for each item, and give you reply w

25、ith quotation in 3 days.Any other interest, please also let me know.Best regards,Scott wangCounter offer to specific inquiriesDear Mr. Lee,Very glad to meet you in the Canton Fair yesterday!Concerning your inquired item #TD-JIC 2685, please find our offer as follows. Also attached the quote sheet in

26、 detail for your review.Items: 200W Power InverterArticle No. : TD-JIC 2685Specification: Could power a variety of electronic products with safe operationCertificate & testing report: ETLPackaging: Color boxPackaging Size: 15.8” x7.8 ” x2.4 ”Weight: 1.8 lbsSamples could be prepared in 5 working days

27、. Please help to send me your address in detail with courier account, if you would like to evaluate the samples.We look forward to your reply soon!Best regards,HugoCounter offer to non-specific inquiriesDear Sally,Thank you for your inquiry for our products!But frankly speaking, we re a trading comp

28、any with a wide range of different products. Here are our main categories below.Hand tool & power toolArt & craftHome textileSporting accessoriesOutdoor decorHome use glasswarePlease find our company profile in attachment. If any interest, we re willing to give you offer as per your request.Best reg

29、ards,Spenser DingFollowing-up inquiry from current customerCelina,Have you got my quotes dated on April 3 rd? Any comments or feedback from your customer?If the price too high, we could do some changes to reduce the cost.By the way, I m going to attend the Canton Fair phase I nest week. My colleague

30、 will send you our booth number later.We look forward to your early reply.MillieRecommending new product 推荐新产品Dear Mr. Yamada,How are you recently? Long time no contact with you!Any news for the samples we sent you several months ago? Do you have some buying plan this year?I would like to recommend

31、you our new hair dryer model as below. Please find the photos and instruction manual in attachment.Model: Portable hair dryerItem No. : HKK-96666Power: 1900WFunction: 2 speed/ 3 heat settings; Cool short functionColor: AllPacking: Color boxSample lead time: immediatelyWe have passed the testing and

32、got the PSE certificate. Would you like to evaluate the sample in advance?Thanks and best regards,Pierre de RoyerVP-Sales & MarketingReplying questions 回答客户问题Dear May,Thanks for getting me back for my quotation.According to your questions, please find our reply as follows.Is it possible to do O/A 45

33、 days?According to our company rules, we could only do T/T or L/C at sight.I think we could make a compromiseto do L/C with you.What is your main market? Turnover?Our main market is USA, and turnover is roughly 5 million USD per year.Have you cooperated with other customers in German？yWho are they?Y

34、es, we got orders from OTTO and QVC in Germany via importers in Europe.Do you have interest to do our own design items?Absolutely! We have big interest!How many staffs in your company?Roughly 35 in the office, and 10 inspectors.If you have any further questions, please let me know.Thanks and best re

35、gards,Adeline ZhangSales Manager-EU termPrompt & accurate quotation 快速准确的报价Dear Flora,Thanks for mailing me back and notifying us your requested item with details!Please find the detailed estimate in attachment. Samples could be prepared on request.Kindly check and let me know if any other questions

36、.Sincerely yours,Jessica LiDetailed & professional quotation 详细专业的报价Dear Clair,This is Kerry from ABC Trading Inc. According to your inquiry of grease gun, I was wondering if you could accept our price USD5.65/pc. Per our conversation on HK fair, the estimate USD 5.30/pc was based on the simple pack

37、aging of poly bag with sticker, not the color box as you confirmed finally.Enclosed please find the instruction manual, die-cut of color box and offer sheet.Your prompt reply would be greatly appreciated!Regards,Kerry HuReplying to customer bargain 回复客户砍价Dear Clair,I m so sorry that we couldn t meet

38、 your target of USD 5.30/pc with color box!As I mentioned in my previous mail, our price was based on the different packaging method.Anyway, we could reduce our margin to establish our business. Ourfinal price is USD 5.50 with a color box, and USD 5.20 with a poly bag.If you d like to do promotion f

39、or this item, we suggest you confirm thepoly bag instead. According to our experience, other customers mainlyuse this simple packaging for EU market.Please help to check with buyer and advise the comments.Best regards,Kerry HuPlease help to check with buyer and give me reply soon.Would you accept EU

40、R 3.50/pc as final price？We could give you a special discount of 10% if the quantity up to 1X40 HQ.I have to recheck the price and see if we could meet your target.We are desperate to get your price confirmation to proceed.Price negotiating 价格谈判Dear Clair，To be candid with you, we have no margin to

41、reduce the pricing again.In fact, the price is very important to win this order, but the quality counts for much more. We couldn t debase our quality to achieve your price aim. I m sorry!I have discussed with our top management, and decided to proceed in below suggestion.USD 5.50/pc, with color box

42、packaging, based on 10,000 pcsUSD 5.20/pc, with simple poly bag packaging, based on 10,000 pcs3% will be provided as a special discount, when quantity up to 30,000pcsPleasehelp to consider and inform us which way is better for you. We understand that you have to test your local market and retail pri

43、ce. And we re pleased to do a trial order for you with small quantity in our first business. Maybe 5000-8000 pcs is workable for you to make a decision, with no price increase.Best regards,Kerry HuPrice is important, but quality counts for much more.10% discount will be provided if you double the qu

44、antity.Final price confirmed 最终价格确认Dear Clair,Very glad to hear that you confirmed the price of USD 5.20/pc. It is our pleasure to be on service of you about the 7500 pcs trial order.Please find the PI in attachment, with unit price, packaging, carton info, delivery time, payment terms, etc. If no a

45、dditional questions, kindly sign and stamp it and send me back.As soon as we receive the confirmed PI, we ll do the final sampling atonce.Any other questions, please let me know.Best regards,Kerry HuWe ll arrange the production as long as we receive your approval email.Deal! Please send me updated o

46、ffer sheet ASAP.Your final estimate is 5% than your competitions.I will consider doing business with your company if you could acceptthe 10000 pcs this time.Good price! But we cannot accept your packing suggestion. I will give you our idea later.Preparing samples to customer备样品Dear Clair,We re now d

47、oing the samples, and will finish them before this weekend.I will send you them for quality approval.Best regards,Kerry HuSamples will be ready/finished/completed in three days.We ll do the finalization after samples received.Please do sampling as quickly as possible, as we have to show them in the

48、coming Dubai fair.I will do my best catch your itinerary.We will let you know about the sample status.Requesting the courier account 向客户询问到付账号Hi Clair,Samples were just completed, and passed our internal inspection.Please check the photos in attachment.Would you like us to send them to you? Which ex

49、press company do you prefer? Please advise your courier accountT. hank you!Best regards,Kerry HuWe want you to look over the attached photos of samples and give us your comments.Requesting sampling charge支付样品费Dear Clair,Greetings!Glad to get your approval for our final samples. Just following up to

50、let you know that we do the new samples strictly according to your logo printing, but please pay for thefilm charge USD 300 by your side.After order placed, you could deduct this cost when balancing the payment. Enclosed please find our bank account file.Please advise your opinion. Thank you!Best re

51、gards,Kerry HuJust following up to let you know that we already did the packaging as your request.Asking for sample evaluation 询问样品评估Dear Clair,Good morning! Have you enjoyed a nice weekend?I msure that you revery busy every Monday, and really sorry to trouble you at this time. Just following up to

52、check whether you received our samples? Does everything okay?If any questions, please do not hesitate to contact me.Best regards,Kerry HuI m desperate to get your approval for samples.There are some minor details that I d like to check with you.Hope our samples could match your request.We will send

53、you 1pc of sample, and keep the other one for our records.Packaging confirmation 包装确认Dear Clair,As per your order, the packaging is poly bag with printing, right?But our previous discussion is just poly bag, without any other additional charge. If you insist on the printing on poly bag, we have to i

54、ncrease the unit price a little.By the way, we could do a sticker for you, and put the right side on each poly bag, free of charge.Please advise your decision. Thanks.Best regards,Kerry HuThanks a million for your confirmed order.I m particularly interested in double blister.The same slide card pack

55、aging as your current items.12 pcs per inner box and 96 pcs per outer carton.Double corrugated carton 双瓦楞纸箱Color confirmation 颜色确认Dear Clair,Thanks for your kind notice! Please hereby re-confirm the color for your orders.PMS137 (orange), 2500 pcsPMS362 (green), 2500 pcsPMS418 (dark grey), 1500 pcsPM

56、S637 (light blue), 1000 pcsIf no problem, we ll send you some color pieces before mass production for approval.Best regards,Kerry HuPlease advise the CMYK for your pattern.Please send me the color swatches for confirmation.Color difference is not allowed for our orders.As you know, we have to keep t

57、he same package color of our items when displaying in our supermarkets.We ll do the final inspection strictly according to PMS color.Artwork confirmation 确认设计稿Dear Clair,Please find the files in attachment, with details below.Artwork for shipping markArtwork for logo printing positionDraft for multi

58、-language warnings on poly bagDie-cut for packagingBarcode with sizePlease check the attached multi-language instruction manual.Please send me the draft for EAN code.Here enclosed the artwork for your 5c logo design.I will give you the final artwork for PDQ soon.Acknowledging other requests 了解客户其他需求

59、Mass production statusDear Clair,How are you?Per you current order, do you have some additional comments?We re now doing the mass production for goods, and the color box with cartons will be completed next Wednesday.It will take us roughly 7 days for packaging and testing. And the final inspection t

60、ime is OK for us after 10 days.Would you like us to do the internal inspection for you? Or ask the 3rd party to take the responsibility?By the way, I would like to recommend you some new items. Please check another email with full photos and descriptions.Any interest, please keep me posted. I have a