10.西餐厅maredo牛排屋柏林旗舰店_ippolito fleitz group

1、Maredo 牛排屋柏林旗舰店 / Ippolito Fleitz Group原始的材料，天然的品质。1978年创建的Maredo餐饮连锁在德国共有五十余家分店，在德国牛排店中首当其冲。为了在当下的汉堡包 和牛排热潮中保持竞争优势，Maredo委托设计团队操刀，帮其重焕。German steakhouse chaaredo was founded in 1978. Wiround 50 restaurants nationwide, it is Germanysmarket- leaderhe steakhouse sector. To remain competitive and cash

2、in on the prevailing steak and burger hype,Maredo opted for a radicalerior makeover and profile enhancement.餐厅内饰紧扣食材的，the elementt reveals the quality of ingredientsMaredo对品质有着不二的追求，产自南美洲的高级牛肉便是其中的关键一环。团队在进行设计时抓住 Maredo最为重要的一款食材，将其渊源和品质挖掘出来呈现给前来就餐的顾客。肉作为食材所散发的原始冲 击力和它与火之间的固有联系给设计团队带来选材和调色的灵感。在南美洲牧民身

3、上，设计师找到了演 绎渊源的最佳语言。牧民的形象激发人们对“”、“独立”、“接近自然”以及“无边无垠的广阔天地”等联 想，从而体现出Maredo牛肉原始和天然的品质。设计团队从高乔牧民的传统服装和几何形态的纺织图案中提 取出菱形和折线形态，将其到空间元素当中，使Maredo的企业建筑设计获得高度的识别度。这些形态被 应用到特别为Maredo设计的地砖、挂毯、吧台，以及开敞的木质格栅天花板中。内饰选材注重天然特质，例 如原木和真皮，并在大厅里采用树干和麻绳划分空间。配上传统的铸铁烤炉，让人仿佛置身于牧民的生活和 自然环境当中。墙上张贴的大幅摄影作品，以及牛角和草帽形态的照明器材为整个空间添加进必

4、要的细节。The restaurant chain is all about top quality. An important part of this promise is offering exceptionally high-qualitymeat, whiaredo sourstraight from Soumerica. We have put together a newerior conceptt focuses on thiskey product and its origins, transforming qualityo something muore tangible.

5、 The new materials and colour worldrinsic connection to fire. Its origins are condensedis inspired by the raw material meat with its archaic connoions ando the figure of the gaucho: the archetypal Soumerican herdsmen. The essence of the gaucho is freedom,independence, a closeness to nature and a lif

6、e lived on endless plains and thus beef in its original, natural, unadulteratedquality. The traditional gaucho ponith its woven geometric pattern inspires the spatial elementst are formed fromdiamond and zigzag shs and give the Corporate Architecture its high recognition value. It can be foundhe flo

7、or tilest were spelly designed for Maredo,he wallpr on the walls,he structure of the counter fronts andheopen, coffered wood ceiling. The materials world is characterised by living, natural surfasuch as wood and leather. Treetrunks and ropes, deployed as filter elements to zone the large space, and

8、the traditional cast-iron barbecue grill are allreferento the daily life and environment of the herdsman. Large-format photographs on the walls and bull horn andsombrero-shd lights continue the spatial concepto the smallest detail.空间，the entrance处的沙拉台，salad table就餐区被设置在有充沛天光的外侧，the dining area with

9、natural daylight餐桌一侧的巨幅摄影作品，Large-format photographs on the walls就餐区一侧的吧台，bar locatedhe dining area的开放式厨房岛，the open kitchen island划分空间的麻绳和树干装饰，tree trunks and ropes are deployed as filter elements to zone the large space的长桌，the long bench at the center of the dining area室内设计提取了牧民的传统服装的几何图案，the tradi

10、tional gaucho ponith its woven geometric patterninspires the spatial elements厨房岛的细节，detail of the kitchen counter火苗跳跃的烧烤区紧邻餐厅，顾客一进门就会被其，并且渲染出餐厅的原始气氛，勾起人对烤肉的 食欲。吧台采用底部照明。黄铜打造的抽油烟机为宽敞的烤肉区赋予既高级又朴实的特质。这一特质也正是 Maredo对食材和烹调方式的追求。烧烤区对面是一个沙拉吧。清新的沙拉吧设计与炉火的原始力量相得益彰。在就餐区域远离烧烤的位置有一个开敞的长条形壁炉，涌动的炉火给空间带来舒适的温暖氛围。餐桌

11、的 布局均衡，满足顾客的各种需求既有能容纳十几个人同桌就餐的大理石桌，也有隐藏在餐厅深处的真皮的雅座。Immediay adjacent to the entrance is a barbecue area win open fire, which lets guests dive straighto anarchaic ambience while whetting the appetite frilled meat. The countert is illuminated from beneand a brass-clad hood give terous barbecue area a

12、qualiive and earthy feel, as well as functioning as the spatial translation ofthe Maredo quality promise concerning steak and its preparation. Opite this area is a salad bar wifresh and lightappearance, which enterso a dialogue of opites with the archaic nature of the charcoal fire. A long, open fir

13、e runsthrough the seating area furthest removed from the barbecue area at the very rear of the dining room, thereby guaranteeing a cosy, fireside atmosphere throughout the space. A balanced range of seating options from a long, floating, marble tablet can seat a good dozen people to more enclosed le

14、ather-upholstered berthshe rear areas of the restaurant offers avariety of dining qualities, thus catering to guests differing gastronomic desires.另一侧处的烧烤区，the barbecue area is located beside the side entrance烧烤区中的壁炉，the barbecue area win open fire烧烤区的就餐环境，the environmenthe barbecue area设计师在设计中甚至对卫生

15、间也倾注了特别的精力。洗手池采用表面处理的镀锌钢，形态仿若饮o 隔段则涂抹鲜红的亮漆。这一全新的空间设计方案在柏林Gendarmenmarkt “The Q”分店首次应用实施。原 来与老店相邻的邮局迁走 ，老店空间得以扩大，近580平方米的面积为建造全新的旗舰店提供了理想的基础。Even the WC facilities have not been fotten: with spelly designed washbasins of raw, galvanised steelhe shtimeheof a cattle trough and bright red WC partition w

16、alls. The new spatial conceps been implemented for theBerlin branch in The Q mall, next to Berlins historic Gendarmenmarkt. The existing restaurans been expanded topass a formost office branch next door, giving the new flagship restaurant almost 580 m of floor space.洗手间，toilet牧民身上汲取灵感，运用相互呼应的设计，Maredo的品牌特质跃然眼前。设计师用视