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1、 意大利大三留学申请书 意大利大三留学申请书 Dear _, Among the 26 English alphabets, the one I like most is the capitalized D because this alphabet, simple as it is, is the most beautiful one. The two strokes, one vertical line and one curve, adumbrate two totally divergent trajectories as if serving as constant indicato
2、r of the psyche of the professionals in the advertising industry: to travel from one point to another, there is an infinite number of routes to choose; but ultimately speaking, there are only two routes: one is along a straight line, the other along a curve. While the general public may opt for the
3、first, advertising professionals should decide on the second. A curved trajectory may well enable one to expand his horizon, enrich his experience of life, and cultivate his capability for excellent interpersonal exchange and communication. I maintain the conviction that the longer the journey of li
4、fe that one travels, the richer the experience one can derive from life and hence the greater the novelty that he can create out of the apparently commonplace. In 1998, I entered _ University with remarkable performance at the National College Entrance Examination (among the top 10 percent of the pa
5、rticipants majoring in Humanities Disciplines)。 During the first year of my undergraduate studies, I majored in International Law but it immediately dawned on me that I was not meant for studies in this field and my real interest lied in advertising. Therefore, with extra efforts I audited all the m
6、ajor courses in advertising and in the second year, with a solid command of all the theoretical knowledge of the basic courses, I transferred to Advertising Speciality. Once I embarked on studying what really interested me, I made rapid progress and my GPA reached 3.5 (among the top three for 26 stu
7、dents of my class)。 In addition, I achieved the highest score of the class in four most important courses in the field: History of Chinese and Foreign Advertising, Principles of Advertising, Advertisement Planning, and Mass Communication. As I delved deeper into my subject, I came to acquire an incr
8、easingly profound understanding of the nature of advertising. As a matter of fact, advertising is an art of persuasion, concerned with how the advertiser can influence the behavior and value orientation of the general public with his individually unique mentality and perspective. It is an integral b
9、ranch of mass communication, inextricably intertwined with both art and economics. At the same time, it requires a framework of scientific management. In the course of my studies, I learned to exploit another form of language, my advertising designs, to conduct dialogues with my audience and to conv
10、ey through those work my ideas and perceptions in order to achieve the objective of affecting the recipients psychology and conduct and realizing the value of communication. But I ventured beyond the mere designing of individual advertisements. I also attempted at a series of coordination work that
11、included the planning, execution, solution and effect of advertising. This process helped me to perfect my framework of theoretical conceptions concerning such notions as personal communication, interpersonal communication and mass communication. I immersed myself in a wide variety of advertising co
12、urses. By studying advertising, I could feel the joy of thinking and the charm of knowledge. Advertising is an art more to be practiced than theorized. For my extra-curricular practice, I worked part-time for the WuHan Silver-Horse Advertising Corporation, an advertising agency which enjoys very pre
13、stigious reputation in and around WuHan. After being subjected to the most rigorous screening test, I was recruited as one of the five undergraduate students from my university and worked on several projects under the direct leadership of the chief supervisor of the Planning Department. On account o
14、f my distinctive notion and original creativity, my design for an advertisement for an automobile maintenance center was adopted, a fact which adequately evinces my professional qualities and tremendous potential. Later, with strong recommendations from my teacher, I worked at a medium-size advertis
15、ing company in Beijing, responsible for the advertising agent business in the magazine Global Weekly. With the companys support, I participated in a number of designing contests ranging from the 10th Golden Calf Advertising Contest sponsored by the Taiwans China Times, the 2nd Academy Advertising Co
16、mpetition sponsored by China Advertising Association to the Annual CAC Public Welfare Advertising Competition sponsored by the publishing house of International Advertising Magazine. My participation in those events not only brought me important awards but also enabled me to derive much professional
17、 knowledge from the exchange and cooperation with other staff, apart from enhancing my hands-on ability and practical problem-solving skills. I took part consecutively in two authoritative Competitions for Young Advertisers, which aroused my attention to the discrepancies in the advertising level an
18、d the advertising consciousness between Taiwan and mainland China as well as the disparity in the advertising management. In order to call the serious attention of Chinas advertising industry to those problems, I published a full-length academic paper entitled On the Eve of WTO Accession: A Perspect
19、ive on the Present Conditions of Advertising Management on Mainland China on the website of China Advertising Communication and Research (this website is launched by XiaMen University, the first university in China to have established an Advertising Department and which enjoys a very high academic p
20、restige)。 Historically speaking, Chinas advertising industry can only be described as underdeveloped compared with that of the advanced Western countries. Although Chinas advertising industry is achieving remarkable development around the turn of the century, challenges and obstacles are equally ser
21、ious. For instance, the relationship between the client, the media and the advertising company has not been properly established. The advertising agent system and the relevant legal regulations of advertising are not fully developed. The awareness of self-discipline is weak within this profession an
22、d a sound system of social supervision over unlawful advertising practices is lacking. With Chinas immediate accession into WTO, Chinas overall advertising industry will face severe challenges presented by major international advertising agencies. On the other hand, China promises a bright and allur
23、ing prospect in advertising industry as China has the largest advertising market among the developing countries. The profit of the advertising industry maintains an annual growth rate of 39.73. Such a growth momentum is sufficient to indicate the tremendous dimension and the exciting prospect of Chi
24、nas future advertising industry. This situation necessarily calls for the emergence of a large number of highly qualified advertising professionals, especially those who can incorporate both their intimate knowledge of Chinas domestic advertising market and international advertising background. It i
25、s precisely against this backdrop that I, equipped with a solid groundwork (at once theoretical and empirical) in the field of advertising acquired from my undergraduate education, wish to apply for a graduate program. My motivation is fairly simple: only the United States, a country with the most u
26、nparalleled development in advertising industry and the most prestigious institutions of higher learning in mass communication of which advertising is a part, can offer the necessary environment in which I can mature toward my professional goals. Now that I have charted my course of action, I am on
27、the verge of proceeding from one point of my life to another point. To return to my metaphor of the alphabet D, I have decided to relinquish the effortless straight line in favor of the beautiful curve, for I believe that whatever the turns and twists alongside it, it will ultimately lead to my pres
28、cribed ideal. The profound truth inherent in it has already been given the most poetical pronunciation by the poet Robert Frost at the conclusion of his The Road Not Taken: Two roads diverged in the wood, and I - I took the one less traveled by And that has made all the difference. Yours sincerely,
29、_,_ 意大利留学自我保障的常识 1、学点法律常识 波及留学生的法律通常有民法、刑法、交通法、邻里法、婚姻法、消费法、环境保护 法、野生动物保障 法、公共秩序法、打工法等,此外还有不少针对学生管理的学校规定如学籍、考勤、考试、图书借阅、资料复印、交费管理、住宿管理等。学生在校学习期间受到各种法律保障,应尽可能搞清自己的权益,也可向专为学生提供法律咨询的律师讨教,弄清自己不懂的问题。 2、遵照学籍、考勤管理制度 认真完成学校规定的各项课程,并参加考试考核,千万不能无故缺课。 3、慎于交友。大千世界,各色人等,性格不一,修养不同 哪样人可以接触,可以交谊,哪样人要避而远之,不能沾边,心里必须有谱儿
30、。古人有言,“交友要交正直者”,“交友求益身心”,即是说,凡利于起码不损于自己正常学习和生活者,可交之。交友应在认真考察的基础上,先淡后浓,先疏后亲,先达接触后近。境界应该是“交友淡如水”,这样才能“寿在静中存不伤身心,利于健康”。 4、守住自己隐私 个人的家庭情况、财产状况、人际关系、婚姻状况、身世等,不要轻易对外人言起,非常是对不了解的人一定要有保留。不要夸富,不要露富。不要把自己完全暴露在光天化日之下。 5、不议论他人隐私 交往中不询问对方敏感问题,不议论他人短长,不津津乐道他人的得失、痛苦和话柄,非常不要刻意追询自己所感兴趣的“资料”,常言说,“使人有面前之誉,不若使人无背后之毁”,这
31、是做人的准则之一。 6、看管好自己的重要物品 护照护照要注意保持有效期、银行卡密码一定要守住、学生卡、借阅卡、驾照,以及一切有价值的个人物品。外出少带现金。 7、不做任何违规之事 入乡随俗,至国问禁,把自己的言行控制在法规之内。举止言行有规有范的人,才是时时处处自由自在的人。 8、医疗保险不可少 人生在世,祸福不测,日食五谷,难免有恙,看病就医的事会时而有之。医疗保险在入学伊始就须办妥。如遇家长来国外探视自己按规定能在国外居住半年,为家长买一份临时性医疗保险,以防意外情况发生。 9、严格遵守交通规则和驾车规则 过马路一定走人行横道,在澳大利亚、新西兰路过马路先向右看。上路骑自行车要带头盔。乘坐
32、公共交通要掌握行车时刻,携带一本行车时刻表。驾车长线外出,要保持车况良好。 10、出门远行尽量与同学朋友结伴而行 不游野泳,登山或林间野足穿硬底皮靴,并扎绑护腿,防止毒蛇毒蛛叮咬或刮伤。在住宿家庭住宿的同学,长时间外出非常是在外留宿,事先要告诉寄宿家庭主人。 11、重要财务收据要收好 意大利留学生活住房收据、重要购物票据等要妥为保存,以备查考。 意大利留学日常礼仪 1.服饰礼仪 意大利人在正式社交场所一般是着西式服装,尤其是参加一些重大的活动十分注意着装整齐,喜欢穿三件式西装。在婚礼上,新娘喜欢穿黄色的结婚礼服。在一些节庆活动中,常举行规模盛大的化妆晚会,从小孩到老年人,都穿各式各样的奇装异服
33、。 2.仪态礼仪 意大利人说话时喜欢靠得近些,双方的间隔一般在30-40厘米,有时几乎靠在一起。他们不喜欢在交谈时别人盯视他们,认为这种目光是不礼貌的。他们喜欢用手势来表达个人的意愿,常用的有:用手轻捏下巴表示不感兴趣,快走等等。 3.相见礼仪 意大利人的姓名是名在前,姓在后,除此之外还有一个教名,即婴儿在洗礼时由神父起的名字。妇女结婚后,大多姓丈夫的姓,也有个别人用男女双方的姓。意大利人在社交场所与宾客见面时常施握手礼,亲朋好友久后重逢会热情拥抱,平时熟人在路上遇见,则招手致意。 4.餐饮礼仪 意大利人在制作菜肴时讲究色香味,其风味菜肴可与法国大菜比美。他们十分欣赏中国菜,不管男女都嗜酒,常饮的品种有啤酒,白兰地等,非常爱喝葡萄酒。意大利人请客吃饭,通常是到饭馆里去,有时也会在家中宴请亲朋好友。他们请客时常常茶少酒多,在正式宴会上,每上一道菜便有一种不同的酒。 5.喜丧礼仪 意大利人信奉天主
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