商业模式的创新与改进（76页）英文ppt课件

1、Your Business Model how to identify and improve itLa Trobe University, Melbourne, July 2007精品资料网 cnshuthe menuwhats ontoday?精品资料网 cnshuthe alchemy of business model innovation精品资料网 cnshufirst: what are your expectations for today?精品资料网 cnshuexample of business model innovation精品资料网 cnshuwaste water

2、treatment systems精品资料网 cnshuoffercustomer segmentrevenue streamdistribution channelwaste water treatment systemCanadian mining sitesone time sales feesales force精品资料网 cnshuidea!精品资料网 cnshusell waste water treatment systemCanadian mining sitesone time sales feesales forcetotal waste water treatment m

3、anagementCanadian mining sitesrecurring service feesales force精品资料网 cnshu精品资料网 cnshuan exerciselets doto understand精品资料网 cnshuyour offersyour client segmentsyour channelsoffersclient segmentsdistribution channelsconsultingbanking executivespersonal networkbanking knowledgebanking professionalsdedica

4、ted websitetrainingprogram精品资料网 cnshusell waste water treatment systemCanadian mining sitesone time sales feesales forcecore activitiescore capabilitiescostspartner networkclient relationshipbuild treatment systemswater treatment knowledgeproduction costssuppliersfollow-up精品资料网 cnshubuild treatment

5、systemswater treatment knowledgeproduction costssuppliersfollow-uptotal waste water treatment managementCanadian mining sitesrecurring service feesales forcedispatch repair teamserror free systems developmentcall centervariable costs of repair services精品资料网 cnshubusiness model templateVALUEPROPOSITI

6、ONCOSTSTRUCTURECUSTOMERRELATIONSHIPTARGETCUSTOMERDISTRIBUTIONCHANNELVALUECONFIGURATIONCORECAPABILITIESPARTNERNETWORKREVENUESTREAMSINFRASTRUCTURECUSTOMEROFFERFINANCEbusiness-model-design.blogspot精品资料网 cnshuthe basics of identifying and improving business models精品资料网 cnshu1. describe it2. discuss it3.

7、 improve it4. implement it精品资料网 cnshu1. describe it精品资料网 cnshuDevelopment planQuisque augue felis, commodo a, elementum id, faucibus id, sem. Aenean rutrum enim. Praesent pulvinar dignissim nisl. Cras a nunc. Donec tincidunt odio sit amet lacus. Pellentesque metus tortor, ullamcorper vitae, lobortis

8、 vel, euismod in, mi. Ut laoreet, tellus laoreet blandit mollis, massa purus posuere purus, quis molestie ligula massa eu metus. Duis placerat, nulla sit amet ornare interdum, neque nunc mollis leo, vitae porttitor mi orci sit amet neque. Donec at enim. In facilisis tellus gravida ligula. Phasellus

9、ut lorem. Pellentesque ac tortor eget augue suscipit ullamcorper. Aenean eleifend porta orci. Etiam at arcu. Vestibulum lacinia nunc in eros. Suspendisse potenti. Aliquam erat volutpat. Donec gravida. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Cum sociis natoque penatibus et magnis di

10、s parturient montes, nascetur ridiculus mus. Maecenas vel enim et metus semper fringilla. Donec ornare arcu. Maecenas faucibus ligula convallis nibh. Mauris dui quam, congue eu, commodo nec, tristique in, enim. Nulla auctor semper urna. Quisque a elit eu purus iaculis vestibulum. Aliquam dictum risu

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12、iet, lorem. Morbi sed nibh. Vivamus vitae dolor. Ut bibendum volutpat mi. Pellentesque quis magna non lectus elementum pretium. Aliquam quis est vitae arcu consequat fringilla. Cras magna risus, placerat eget, egestas consectetuer, ornare vel, felis. Nam ornare justo id orci mattis ultricies. Morbi

13、luctus. Ut pretium odio ac libero. Nunc sollicitudin pharetra lorem. Aenean scelerisque, lacus eget ullamcorper scelerisque, ipsum urna viverra mi, eget viverra quam eros eget velit. Ut lacinia feugiat purus. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Etiam

14、 nunc nisl, aliquam blandit, luctus id, commodo laoreet, sem. Phasellus sit amet orci ut sapien vulputate pellentesque. Pellentesque dapibus purus et quam. Nam sit amet magna in neque dignissim sodales. Aenean non justo nec magna lobortis volutpat. StrategyLorem ipsum dolor sit amet, consectetuer ad

15、ipiscing elit. Cras in tortor. Sed posuere erat. Maecenas pulvinar nulla eu magna. Vivamus semper, risus ut egestas pulvinar, lectus ante feugiat quam, sit amet congue odio lacus ac ipsum. Aliquam suscipit, est ut volutpat vulputate, nulla felis pulvinar libero, non ornare libero ipsum tristique tor

16、tor. Fusce sed lorem vitae justo feugiat malesuada. Donec aliquet. Vivamus semper eros nec diam. Vivamus sem arcu, imperdiet nec, congue ac, scelerisque vel, nulla. Donec et mauris. Integer a nulla vulputate pede consequat euismod. Praesent molestie urna nec leo. Proin eros. Maecenas ac sem nec dui

17、sodales tempus. Maecenas suscipit egestas velit. Suspendisse vel tortor. Proin imperdiet, sem nec aliquet ultrices, nunc est egestas eros, non hendrerit magna eros eget augue. Maecenas sed leo vitae leo faucibus vulputate. Proin dignissim eros at augue. Nam luctus nulla non nibh. Nam at lorem ac mau

18、ris laoreet viverra. In placerat consequat nunc. Donec rhoncus nunc ac urna. Integer vestibulum condimentum orci. Fusce velit turpis, malesuada quis, scelerisque ut, eleifend vitae, ipsum. Vestibulum eu erat. Vestibulum justo nisl, tincidunt et, semper vel, tristique quis, eros. Vestibulum tempus, m

19、assa vel consectetuer congue, erat magna consequat purus, a facilisis orci nibh vitae purus. Nam tincidunt venenatis ligula. Nunc orci nulla, ornare quis, lobortis viverra, dapibus at, turpis. Suspendisse sit amet nisl at enim tincidunt blandit. Curabitur augue est, suscipit sed, egestas sit amet, v

20、ehicula vitae, tellus. Maecenas nec metus vel nisi interdum pellentesque. WordsTextTextText18%300%12%1%we dont really know how to精品资料网 cnshu2. discuss it精品资料网 cnshubut there is no common language精品资料网 cnshu3. improve it精品资料网 cnshuwe dont really have the tools精品资料网 cnshu4. implement it精品资料网 cnshuHere

21、CEOs10Managers60HereStaff360Okeverything else than planned精品资料网 cnshumainthechallenge精品资料网 cnshuthink outside-of-the box精品资料网 cnshuinsanity: doing the same thing over and over again and expecting different resultsAlbert Einstein“精品资料网 cnshuenabling business model innovation精品资料网 cnshuuser-centered精品

22、资料网 cnshucreativity & exploration精品资料网 cnshuinterdisciplinary approach精品资料网 cnshustrategic fit精品资料网 cnshumore examples精品资料网 cnshuwhats the connection?精品资料网 cnshuactivitiesprecision micro-engineeringcostspartnersclient relationshipmechanical watchesluxury buyersrevenue streamschannelsmechanicaljoints

23、patients精品资料网 cnshuCemex example精品资料网 cnshuactivitiescore competenciescostspartnersclient relationshipcement bycubic meterbuildersrevenue streamschannelscement delivered during time windowon time deliveryfleet management精品资料网 cnshuthe business model design process精品资料网 cnshu1. identify interdiscipli

24、nary stakeholders- set-up team精品资料网 cnshu2. understand (business) environment frame problem精品资料网 cnshu3.suspend reality- ideate精品资料网 cnshu4.bring back reality - prototype精品资料网 cnshu5.chose suitable design- decide精品资料网 cnshu6.execute- project portfolio精品资料网 cnshu7.evaluate, learn and redesign- manage

25、 improvement精品资料网 cnshu精品资料网 cnshuAlexander Osterwalder, PhDalexarveticaarvetica精品资料网 cnshuall photos from Flickrunder a creative commons licenseauthors indicated in comment page of ppt精品资料网 cnshuannex Iother精品资料网 cnshuthe business modelers toolbox精品资料网 cnshuco-creation精品资料网 cnshuideation精品资料网 cnshu

26、visualization精品资料网 cnshuprototyping精品资料网 cnshusome examples精品资料网 cnshuGoldcorpmininglow costs through open explorationCUSTOMERRELATIONSHIPSCUSTOMERSEGMENTSexploitingmines“geology prize500000 $USREVENUESTREAMSDISTRIBUTIONCHANNELSGoldcorp publicly shared all of its geological data and offered US$ 5000

27、00 in prizes for determining where they might find the next 6 million ounces of goldresearch精品资料网 cnshu精品资料网 cnshufrom copyright to creative commons精品资料网 cnshuSkypefree VoIP & value added servicessoftware developmentwebsiteglobal(non segmented)deliver voice & video quality“eBaylarge scalelow margini

28、nternetsoftware developmentfree voice-over-IP VoIP telephony & value-added services精品资料网 cnshu1291 Cityhomeslow cost accommodation New Yorklow costCUSTOMERRELATIONSHIPSthe cost sensiblerenting out roomskeep down costsapartment ownersrentsDISTRIBUTIONCHANNELSfind demandyoung curious Swisslow-cost hot

29、el/rental in New York City精品资料网 cnshuTecnovatelow-cost multi-lingual call center outsourcinglow costCUSTOMERRELATIONSHIPSEuropean corporationsACTIVITYCONFIGURATIONkeep down costs“import young curious Europeans to India to workREVENUESTREAMSDISTRIBUTIONCHANNELSbusiness process outsourcing “up-side do

30、wn in India精品资料网 cnshufrom bloated head to the long tail精品资料网 cnshuVALUEPROPOSITIONCOSTSTRUCTURECUSTOMERRELATIONSHIPTARGETCUSTOMERDISTRIBUTIONCHANNELVALUECONFIGURATIONCORECAPABILITIESPARTNERNETWORKREVENUESTREAMSFREE advertising supported mobile telephonymobile network operator that “rents out capaci

31、ty to Blyksubscribers fill out profile on the Internetmarketing to mobile users with an interesting advertising profileregular ad messages via mobile phonemarketingpaying mobile phone minutesthe young and the hipincreasing the number of mobile phone users with the right profile to increase the value

32、 for advertisersINFRASTRUCTURECUSTOMEROFFERFINANCEaccess to a pool of targeted young advertising publicadvertising feesfinding and contracting advertisersadvertiserssales force精品资料网 cnshuannex IIbusiness model template精品资料网 cnshuVALUEPROPOSITIONCOSTSTRUCTURECUSTOMERRELATIONSHIPTARGETCUSTOMERDISTRIBU

33、TIONCHANNELVALUECONFIGURATIONCORECAPABILITIESPARTNERNETWORKREVENUESTREAMSINFRASTRUCTURECUSTOMEROFFERFINANCEa business model describes the value an organization offers to various customers and portrays the capabilities and partners required for creating, marketing, and delivering this value and relat

34、ionship capital with the goal of generating profitable and sustainable revenue streams精品资料网 cnshuVALUEPROPOSITIONCOSTSTRUCTURECUSTOMERRELATIONSHIPTARGETCUSTOMERDISTRIBUTIONCHANNELVALUECONFIGURATIONCORECAPABILITIESPARTNERNETWORKREVENUESTREAMSgives an overall view of a companys bundle of products and

35、servicesportrays the network of cooperative agreements with other companiesdescribes the channels to communicate and get in touch with customersdescribes the arrangement of activities and resourcesexplains the relationships a company establishes with its customerssums up the monetary consequences to

36、 run a business modeldescribes the revenue streams through which money is earneddescribes the customers a company wants to offer value tooutlines the capabilities required to run a companys business modelINFRASTRUCTURECUSTOMEROFFERFINANCEdescribing a companys business model精品资料网 cnshuVALUEPROPOSITIO

37、Nvalue proposition 1value proposition 2OFFERdescribing a companys offer精品资料网 cnshuVALUEPROPOSITIONTARGETCUSTOMERvalue proposition 1value proposition 2target customer 1target customer 2CUSTOMEROFFERdescribing who a company offers value to精品资料网 cnshuVALUEPROPOSITIONTARGETCUSTOMERDISTRIBUTIONCHANNELvalue proposition 1value proposition 2distribution channel 1distribution channel 2target customer 1target customer 2CUSTOMEROFFERdescribing how a company reaches its customers精品资料网 cnshuVALUEPROPOSITIONTA