体验商务英语第一册课件-Unit8

1、 Unit 8Business EnglishMARKETLEADERMarketVocabulary Types of marketReading The car market in ChinaLanguage focus 1 Comparatives and superlativesListening Doing business in RussiaLanguage focus 2 much/a lot a little/a bitSkills Participating in discussionsCase study Cara CosmeticsOverviewThe market c

2、ame with the dawn of civilization and it is not an invention of capitalism. If it leads to improving the well-being of the people, there is no contradiction with socialism. Mikhail Gorbachevstarting upLook at the pie chart and answer these questions.APopulation by region (in millions)Now ask and ans

3、wer other questions about the chart.1.What is the population of North America? The population of North America is three hundred and ten million.2. What percentage of the worlds population lives in Europe? Twelve percent of the worlds population lives in Europe. 8.1 Listen and report these numbers.A1

4、,255,500 one million two hundred and fifty-five thousand five hundred10.5% ten point five percentVocabulary Types of marketListen and underline the correct numbers.B1 last year the company had a market share of 10.3 / 103 percent2 last year sales of the main brand increases by 30 / 13 percent 3 last

5、 year the company sold more than 850,000 / 815,000 units of Sparkle4.The company wants to increase its market share to 11.5 / 11.9 percent.5 Next year the company wants to sell 1,100 / 1,100,000 units of Sparkle. Vocabulary file page 152 Exercise with numbersRead the following numbers:815 279 135 53

6、3 4731,204 8,516 6,121 7,94810,357 82,710 91,662424,374 901,845 110,791 37,404,700,609 2,504,986 23,419,340After net income fell _ $0.25m in 1995. there was a strong increase in 1996 due to increased sales and reduced costs. This was followed by a further increase _ net income _ $0.7m over the next

7、two years: it grew steadily _ $1.4m in 1996 _ $2.1m in 1998byinoffromtoMatch the beginnings of the sentences 1 to 5 with their endings a) to e).Coca-cola is a mass market product; itSelling special interest holidays is a niche market; itRolex watches sell in a luxury market; they areAn export market

8、A home marketa) is a small but often profitable marketb) is outside the producers countryc) is in the producers countryd) high quality and expensive goodse) sells to large numbers of peopleCvocabularyNow think of products which match the types of market in Exercise C.Nike shoes sell in a mass market

9、.Ferrari sports cars are a luxury market product.DvocabularyMatch the beginnings of the sentences 1 to 5 with their endings a) to e).E1. A new market2. A growing market3. A profitable market4. A big market5. An attractive marketis largeallows companies to make moneyis good to enteris getting largeri

10、s at an early stageNow choose adjectives from Exercise E to describe the markets in your country for the following products. The market for laptop computers is a mature market.Selling holidays abroad is a growing market. Glaptop computers holidays abroad video phones self-help books bicycles beauty

11、products Vocabulary file page 151vocabularyFMatch the adjectives from Exercise E with their opposite meanings a) to e).a) unattractive b) unprofitable c) mature d) declining e) small 53124By Oliver August in Beijing Edward zong, Chinas Porsche salesman, is ready for the biggest boom in the car busin

12、ess since Henry Ford. Only 1 percent of the 1.3 billion Chinese own a car, but sales are 50 percent more than a year ago. As a result, the country is now the biggest market for some car manufacturers, and you can read about the end of the bicycle age in Chinese newspapers.In Beijing alone, about 4,0

13、00 new cars arrive every week and 600,000 new drivers will get licences this year. This is a rise of 40 percent. Sales of 3 million vehicles this year will make China the fourth largest market in the world.China car sales riseReading The car market in China Some carmakers need Chinese consumers. Vol

14、kswagen will sell more cars in China than in Germany this year, and Porsche hopes to double its sales to 60 cars next year. When Mr. Zong was young, children played ball games on Beijings big roads. People didnt own private cars and only government drivers, such as Mr. Zongs father, went faster than

15、 bicycles. These days Mr. Zong waits in car traffic for an hour on his way to work every morning. The millions of bicycles cause great problems for other traffic. The government plans to destroy many old areas and change single-lane roads into eight-lane highways. This year, Mr. Zong purchased his f

16、irst car, for 12,000- a Jeep Cherokee. He wanted a Porsche, but with a price of more than 90,000, this is distant dream for him.From The Times readingFind these numbers in the article. Write them in figures.1.One point three billion 2.four thousand3. Six hundred thousand 4. sixty5.Twelve thousand po

17、unds6.ninety thousand pounds Areading1.3 billion /1,300,000,000 (line 6)4,000 (line16)600,000 (line 17)60 (line 29)12,000 (line 51)90,000 (line 54)What does each number in Exercise A refer to?B1. 1.3 billion the number of people in China2. 4,000 the number of new cars that arrive every week in Beiji

18、ng. 3. 600,000 the number of new drivers who get licences this year.4. 60 the number of cars Porsche hopes to sell next year5. 12,000 the price of a Jeep Cherokee6. 90,000 the price of a Porsche.readingRead the article carefully and complete these sentences.1.Car sales in China are _ a year ago. a)

19、the same as b) higher than c) lower than2.China is a big market for _ . a) Ford b) Volkswagen c) Porsche3.The number of _ causes problem for other traffic. a) cars b) animals c) bicycles 4.The government wants to make roads _ . a) wider b) longer c) cleaner 5.Mr. Zong owns a _ . a) Jeep b) Porsche c

20、) FordCreadingbbcaapurchaseddestroydoubleconsumersmanufacturersFind words in the article which mean :1.time of high sales (paragraph 1) boom2.makers (paragraph 2)3.people who buy (paragraph 4) 4.two times as many (paragraph 4) 5.to damage very badly (paragraph 6)6. bought (paragraph 7)Dreading Find

21、three words in the article which refer to each of the following.E1.people salesman2.business getting better drivers consumerschildren boomrisedouble (sales)We compare two people or things with comparative forms of adjectives.Only government drivers went faster than bicycles.For Volkswagen the Chines

22、e market is more profitable than the German market.We compare three or more people or things with superlatives forms of adjectives. The country is now the biggest market for some car manufacturers. What is the most expensive make of car? Language focus 1 Comparatives and superlativesCorrect the mist

23、akes in these sentences.1.It is more harder to break into export markets than home markets. 2.China is a more big market than Japan.3.Our market share is more low than it was last year.4.The rate of inflation is more bad this month than it was last month.5.This months sales are more high than last m

24、onths.6.The Asian market is more good than the European market for rice.Abiggerlower worsehigherbetterharderLanguage focus 1 Language focus 1 BComplete the conversations using the superlative form of the adjectives.1. This is a good product. Yes, its _ product on the market.2. This is an expensive h

25、otel. Yes, its _ place in the city.3. She is a very popular manager. Yes, shes _ head of department in the company.4. This is a cheap product. Yes, its _ product in the catalogue.5. This is a very competitive market. Yes, its _ market in Asia.6. This is a bad year. Yes, its _ year in the last ten ye

26、ars.the bestthe most expensivethe most popularthe cheapestthe most competitivethe worstComplete the article with the appropriate form of the words in brackets. I opened a hairdressing salon last year. The _ (important) thing is to think about your target customers. My hairdressing salon is located i

27、n my parents hotel. My customers are _ (old) and_ (rich) than my main competitors.They like excellent service and a cup of coffee. My main competitors customers are _ (young) than mine. She offers a _ (cheap) service than I do. However, my salon is _ (comfortable) than hers. My _ (exciting) customer

28、 is a famous model.Colderyoungerrichercheapermore comfortable most excitingLanguage focus 1 profile most important8.3 Listen to the first part of a presentation by Anna Nabirukhina about doing business in Russia. Then tick the correct answers.A1.Which of the following statements is true? ( ) a) Russ

29、ians expect foreign visitors to take them to parties. b) Russians do business with people who like parties. c) Russians enjoy entertaining foreign people who visit them.2.To do business with Russian companies, you need to have ( ) a) a business arrangement b) a personal relationship. c) a useful con

30、tactListening Doing business in Russia3. Who do you need in your team? ( ) a) a friendly person b) a service provider c) a technical personcbcB Listen to the second part of the presentation. Then answer these questions.Who should you take on your first visit to a Russian company? a) New people b) Te

31、am members c) senior people 2. When Russians buy products from foreign companies, they offer a) to pay as little as possible. b) to pay a fair price c) to pay as much as possiblelisteningCaListen to the third part of the presentation. Then complete these extracts. C 1.Russians value information. The

32、y think information is _ , so they do not tell you everything. 2. Its important to be patient. Russians take along time to make a _ and theres always a lot of _ to deal with. 3. You must watch Russians carefully and study their _ language. This is very important. 4. Remember that Russians are _ peop

33、le. Sometimes emotions are more _ than facts. listeningpowerdecisionpaperworkbodyemotionalimportantLanguage focus 2 much/a lot a little/a bitWe use much or a lot with comparative adjectives to talk about large differences. Much is more formal than a lot.Fruit snacks are much healthier than sugary sn

34、acks.New Zealand is a good market, but Australia is a lot more attractive.We use a little or a bit with comparative adjectives to talk about small differences. A little is more formal than a bit.The PDX100 is a little more expensive than the PDX200.This months sales are a bit higher than last months

35、. Page 125Language focus 2 AComplete these sentences about the cars.1.The white car is _ bigger than the black cat.2.The black car is _ bigger than the red car.much or a lota little or a bitLanguage focus 1 BTalk about sales in France and in Spain. Use the chart.In the first quarter, sales in France

36、 were a little higher than in Spain. In France, sales in the second quarter were much higher than in the first quarter.Language focus 1 CCompare these two pool tables using much, a lot, a little and much.The Classic pool table is a bit wider than the Trainer pool table.WidthLengthHeightWeightPriceTr

37、ainer pool table93 cm176 cm78 cm25 kg144Classic pool table95 cm180 cm80 cm50kg280Vocabulary file page 153Skills Participating in discussionsA8.6 Three marketing executives, Jacek, Paul and Anna, talk about a new morning snack called Krakel. Listen to their conversation and underline the correct answ

38、er. 1.Who does Jacek want to target with the new bar? a) Children b) Rich women c) Young workers2.Jacek says more people these days a) do not have breakfast b) have breakfast on the way to work c) eat breakfast at home3.Krakel contains a) no sugar. b) a bit of sugar. c) a lot of sugar.4.Krakel conta

39、ins a) no fruit. b) a bit of fruit. c) a lot of fruit. cbbcskillsBListen to the conversation again. Complete the extracts.1.Sorry, Paul, I dont _ with you.2. I _ we need to target young working people.3.You re _ . There is a big market for morning snacks.4.How do you _ about this, Anna?5.I really _

40、the idea.6.OK._ call a meeting and talk to the rest of the department.agreethinkrightfeellikeLetsskillsCLook at the extracts in Exercise B. Deside whether the speaker is:a) agreeingb) disagreeingc) asking for an opiniond) giving an opinione) making a suggestion3, 51426DWork in groups of three. Role

41、play this situation. You are taking part in a marketing meeting. You are discussing the name and price of a new cereal bar and how to promote it.Student A: turn to page 136Student B: turn to page 139Student C: turn to page 144skillsUseful language Agreeing Giving an opinion.Youre right. I think I re

42、ally like the idea. In my opinion Disagreeing making a suggestion(Sorry) I dont agree with you. Lets Im afraid I dont agree. How about Asking for an opinionWhat do you think?How do you feel about this?Skills Participating in discussionsBackground Cara Cosmetics is an international company based in I

43、taly. It sells body care products. Its target market is usually women who buy the products for the whole family. Cara Cosmetics is launching a new shampoo.Competitors productsNamePrice Size outletsHairGlow 8 4300ml100mlSupermarketspharmaciesShinesoft 10 7 5 300ml 200ml100mlSupermarketsPharmacieshair

44、dressersSheen 14 10250ml 150ml hairdressers hairdressersCase studyThe new shampooThe biggest competitor is HairGlow. Look at the options below for the new shampoo.Names FinesseRadiancesilkSelling price (for 3000ml)Less than 8 8More than 8Bottle sizes300ml only300ml and 100ml500ml, 300ml, and 200mlTa

45、rget marketsWomen who buy the product for the familyWomen who buy the product for themselvesMen who buy the product for themselvesAge groups 18-2526-5051+Income groupsLowMiddlehighMain outletsSupermarketsPharmaciesHairdressersCase studytaskWork in small groups. Look at the information and discuss ho

46、w Cara Cosmetics needs to launch its shampoo.Decide on the name, price, age group, size, income group, target market and main outlet.writingWrite a short description of the new shampoo for Caras catalogue.Writing file page 134Thank you!Numbers (1 1,000,000,000)onetwo threefourfivesixseveneightninete

47、n eleventwelvethirteenfourteenFifteenSixteenSeventeenEighteenNineteenTwentyTwenty-oneThirtyFortyFiftySixtySeventyEightyNinety A hundred a hundred and oneA hundred and tenA hundred and fifteenTwo hundred and twenty-five1,000 a thousand3,500 three thousand five hundred10,000 ten thousand125,000 a hund

48、red and twenty-five thousand250,000 two hundred and fifty thousand500,000 five thousand (half a million)1,430,000 one million, four hundred and thirty thousand500,000,000 five hundred million (half a billion) 1,380,000,000 one billion, three hundred and eight millionNumbers (1st, 2nd etc)1st first2n

49、d second3rd third4th fourth5th fifth6th sixth7th seventh8th eighth9th ninth10th tenth11th eleventh12th twelfth13th thirteenth14th fourteenth15th fifteenth16th sixteenth17th seventeenth18th eighteenth19th nineteenth20th twentieth21st twenty-first30th thirtieth40th fortieth50th fiftieth60th sixtieth70th seventieth8-th eightieth90th ninetiethMarkets Types of marketmass 8niche 8luxury 8export 8home 8Describing a market +new 8mature 8growing 8profitable 8big