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1、Templates Graphs US Business Group General rules Presenter/timingBar and column graphs Presenter/timingLine and combination graphs Presenter/timingArea graphs Presenter/timingPie graphs Presenter/timingScatter plot and bubble graphs Presenter/timingAgendaCreate graphs using the native chart software
2、, rather than pasting graphs from ExcelParticipation in Harley Davidson conventions, 1998-2002Thousands of people CAGR1998-200268% Title is bold, with the time period appearing after a comma. Always write out the year in full. The optional subtitle provides additional info on the data and is not bol
3、d, italics, 2 points smaller than the title. Line spacing is 1Axis titles are optional and should not be used if the information is given elsewhere or is self-evidentThe CAGR block should be placed to the right of the graph. Font size should be close to that the graphs data labelsIn general, use who
4、le numbers unless you have a specific reason for including decimalsWhen the data refers to projected or estimated figures, add “E to the year labelWhen used, axis tick marks should be placed on the outside of the axisRemember to adjust the document title tracker when you create a new document. It sh
5、ould match the name of the fileIn general, include all relevant information while keeping the graph as simple as possible Cumulative number of Rhodes Scholars, 1900-1980Harvard vs. YaleAll numbers in the graph (data and axis labels) should be the same size. Text labels may be smaller if necessaryDo
6、not add unit symbols (e.g., $ or M) to the axis labels (except for %).Set the intervals to the largest reasonable value possibleIn general, do not use borders on bars, columns, pie pieces, et ceteraIf a legend is needed, place it to the right of the graph or within the plot area. Do not add a border
7、 and set the font to roughly the same size as the data labelsIf resizing graphs in the main application, make sure to use only the corner object boxes (see diagram)Make sure that the graph is resized with the same aspect ratio (vertical/horizontal proportions)If the text becomes distorted, undo imme
8、diately!The safest way to change the size or position of graph elements is to do so within the native graph application itselfUse the corner object boxes only when resizing graphs! It is also advisable to hold down the key when doing soBe careful when resizing graphs!When choosing colors for adjacen
9、t graph elements, be sure to alternate light and dark colors (examples from the color palette shown below):Growth in color bars, 1990-2000Millions of Pixels134If you want to insert a callout, use this type of text box, not the yellow ones used in this document for editorial commentsIf a given data e
10、lement is too small to fit a data label, place the label outside in a separate text boxTry to use colors from the main color palette as muchas possibleSelect from the palette shown below for box fills, graphs, shadows, and other color elementsFillR-0G-52B-102AccentR-239G-196B-089Accent 2R-040G-108B-
11、026Accent 3R-255G-245B-200Title TextR-222G-029B-014ShadowR-153G-153B-153R-204G-204B-153R-073G-133B-163R-67G-67B-148Additional colors, if neededR-255G-254B-243General rules Presenter/timingBar and column graphs Presenter/timingLine and combination graphs Presenter/timingArea graphs Presenter/timingPi
12、e graphs Presenter/timingScatter plot and bubble graphs Presenter/timingAgendaBar graph, 1 data seriesTitle, time periodSubtitleAxis titleAxis titleSource:Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.Bar graph, 2 data seriesSource:Text is Aria
13、l, 8-point, plain; a semicolon should separate each item; the line should end in a period.Title, time periodSubtitleAxis titleAxis titleBar graph, 12 categoriesSource:Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.Title, time periodSubtitleAxis
14、titleAxis titleStacked bar graph2135408454Source:Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.When necessary, give the total for the column in a separate boxTitle, time periodSubtitleAxis titleAxis title100% stacked bar graphSource:Text is Ari
15、al, 8-point, plain; a semicolon should separate each item; the line should end in a period.These “series lines are optional and can be turned on and off under “Format Data Series/OptionsTitle, time periodSubtitleAxis titleAxis titleColumn graph, 1 data seriesCAGR1998-2002xx%Source:Text is Arial, 8-p
16、oint, plain; a semicolon should separate each item; the line should end in a period.Title, time periodSubtitleAxis titleAxis titleColumn graph, 2 data seriesSource:Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.Title, time periodSubtitleAxis tit
17、leAxis title Column graph, 2 data series, 15 categoriesSource:Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.Title, time periodSubtitleAxis titleAxis titleStacked column graph2135408454CAGRCategories A-Exx%xx%xx%xx%xx%xx%Source:Text is Arial, 8-
18、point, plain; a semicolon should separate each item; the line should end in a period.TotalTitle, time periodSubtitleAxis titleAxis titleCAGRCategories A-Exx%xx%xx%xx%xx%Source:Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.Title, time periodSubt
19、itleAxis titleAxis title100% stacked column graphWaterfall chart, single stepSource:Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.Title, time periodSubtitleAxis titleAxis titleWaterfall chart, double stepSource:Text is Arial, 8-point, plain; a
20、semicolon should separate each item; the line should end in a period.Title, time periodSubtitleAxis titleAxis titleHalf-size bar and column graphsSource:(a) source for first graph; (b) source for second graph.Title, time periodSubtitleAxis titleAxis titleTitle, time periodSubtitleAxis titleAxis titl
21、eHalf-size stacked column graphsSource:(a) Source for first graph; (b) Source for second graph.Title, time periodSubtitleAxis titleAxis titleTitle, time periodSubtitleAxis titleAxis title Half-size waterfall chartsSource:(a) Source for first graph; (b) Source for second graph.Title, time periodSubti
22、tleAxis titleAxis titleTitle, time periodSubtitleAxis TitleAxis titleOne-third-size bar and column graphsAxis titleAxis titleSource:(a) Source for first graph; (b) Source for second graph; (c) Source for third graph.Axis titleAxis titleAxis titleAxis titleTitle, time periodaSubtitleTitle, time perio
23、dcSubtitleTitle, time periodbSubtitleOne-third-size waterfall and stacked column graphsAxis titleAxis titleSource:(a) Source for first graph; (b) Source for second graph; (c) Source for third graph.Title, time periodaSubtitleTitle, time periodcSubtitleTitle, time periodbSubtitleAxis titleAxis titleA
24、xis titleAxis titleTornado chart: back-to-back bar graphsAxis titleSource:Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.Category ACategory BCategory CCategory DCategory FAxis titleCategory ETitle, time periodSubtitleTornado chart: horizontal st
25、acked chartAxis titleSource:Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.Category ACategory BCategory CCategory DCategory ECategory FCategory GCategory HTitle, time periodSubtitleGeneral rules Presenter/timingBar and column graphs Presenter/ti
26、mingLine and combination graphs Presenter/timingArea graphs Presenter/timingPie graphs Presenter/timingScatter plot and bubble graphs Presenter/timingAgendaBasic line graphCAGR1996-2003xx%xx%Source:Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.
27、Datapoint markers are 5 points in sizeTitle, time periodSubtitle Basic line graph with data labelsSource:Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.CAGR1996-2003xx%xx%Title, time periodSubtitleMulti-line graph with CAGRSource:Text is Arial,
28、8-point, plain; a semicolon should separate each item; the line should end in a period.Axis titleAxis titleCAGR1998-2002xx%xx%xx%xx%xx%Title, time periodSubtitleLine graph: dual axisSource:Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.Axis titl
29、eAxis titleAxis titleTitle, time periodSubtitleSource:Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.Axis titleAxis titleAxis title0The break lines and the zero marker are added separatelyTitle, time periodSubtitleLine graph: dual axis (with pas
30、ted scale break on secondary axis)Combination line and column graph: dual-axisSource:Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.Axis titleAxis titleTitle, time periodSubtitleAxis titleHalf-size line graphsAxis titleAxis titleAxis titleAxis t
31、itleTitle, time periodaSubtitleTitle, time periodbSubtitleAxis titleSource:(a) Source for first graph; (b) Source for second graph.One-third-size line graphsAxis titleAxis titleAxis titleTitle, time periodcSubtitleTitle, time periodbSubtitleTitle, time periodaSubtitleAxis titleAxis titleAxis titleAx
32、is titleSource:(a) Source for first graph; (b) Source for second graph; (c) Source for third graph.Curved line chart (no data)Source:Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.Title of chartSubtitleAxis titleAxis titleBell curve chart (no da
33、ta)Source:Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.Title of chartSubtitleAxis titleAxis titleAgendaGeneral rules Presenter/timingBar and column graphs Presenter/timingLine and combination graphs Presenter/timingArea graphs Presenter/timing
34、Pie graphs Presenter/timingScatter plot and bubble graphs Presenter/timingArea graph: data labels insideSource:Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.Title, time periodSubtitleAxis titleAxis title Area graph: legend includedSource:Text i
35、s Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.Title, time periodSubtitleAxis titleAxis title100% stacked area graphSource:Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.Title, time periodSubtitle
36、Axis titleAxis titleHalf-size area and 100% stacked area graphsAxis titleAxis titleAxis titleAxis titleTitle, time periodaSubtitleTitle, time periodbSubtitleClientCompetitor 1Competitor 2Competitor 3ClientCompetitor 1Competitor 2Competitor 3Source:(a) Source for first graph; (b) Source for second gr
37、aph.One-third-size area graphsAxis titleTitle, time periodcSubtitleAxis titleTitle, time periodbSubtitleTitle, time periodaSubtitleSource:(a) Source for first graph; (b) Source for second graph; (c) Source for third graph.ClientCompetitor 1Competitor 2Competitor 3ClientCompetitor 1Competitor 2Compet
38、itor 3ClientCompetitor 1Competitor 2Competitor 3Axis titleAxis titleAxis titleAxis titleGeneral rules Presenter/timingBar and column graphs Presenter/timingLine and combination graphs Presenter/timingArea graphs Presenter/timingPie graphs Presenter/timingScatter plot and bubble graphs Presenter/timi
39、ngAgendaSource:Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.Title, time periodTotal = xx millionOrder the pieces from largest to smallest, unless some other order is appropriate.In general, the angle of the first slice should be set to zero de
40、greesWhen necessary, place the total figure in the subtitlePie graph: labels on outsidePie graph: labels on insideSource:Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.Title, time periodTotal = xx millionThe data labels are positioned in the “ce
41、nter and then moved as neededHalf-size pie graphsTitle, time periodaSubtitleSource:(a) Source for first graph; (b) Source for second graph.Title, time periodbSubtitleThese “leader lines can be set automatically under “Chart Options/Data LabelsData labels should be either all inside or all outside th
42、e pie pieces Half-size pie graphs with separated piece Title, time periodaSubtitleSource:(a) Source for first graph; (b) Source for second graph.Title, time periodbSubtitleCreate pie graph as usual, then move out selected piece manuallyDual pie-of-pie graphTitle, time periodaSubtitleSource:(a) Source for first graph; (b) Source for second graph.Title, time periodbSubtitleTo create this graph, enter the data categories in reverse order (s
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