2022地产项目夏日消暑系列（陪你过夏天主题）活动策划方案-35P

1、SUMMERMeet the most beautiful summerTherefore it may issues etc. Meet the most beautiful summerMeet the most beautiful summer陪你夏天过陪你夏天过CONTENTSPART 01活动概述Activity overview PART 03氛围布置Atmosphere layout PART 02活动亮点Publicity and promotionPART 04活动内容Activity content PART 01活动概述Activity overview活动背景Activ

2、ity overview e7d195523061f1c074694c8bbf98be7b1e4b015d796375963FD28840057458461C7CA0DAD340D15583DEDFC2E3241C4F392EF3A8B4D067B40CF4F149DD7E51F346B0CAB1BCCF6DB2480C67273C6C9E4C33AF3046B1F7F7F0B2A51923447FF2D765CC750011ADC7600C66A8DE278F4F3BF652A6F92B038DDCE276C32D205890E810956E7BBEF46205summer今年夏天来得异常早

3、，夏日暖场活动无非消暑，增加目标客户与品牌的粘性，因此考虑在活动中互动的同时，大力提升品牌曝光度。活动目的Purpose of activity e7d195523061f1c074694c8bbf98be7b1e4b015d796375963FD28840057458461C7CA0DAD340D15583DEDFC2E3241C4F392EF3A8B4D067B40CF4F149DD7E51F346B0CAB1BCCF6DB2480C67273C6C9E4C33AF3046B1F7F7F0B2A51923447FF2D765CC750011ADC7600C66A8DE278F4F3BF65

4、2A6F92B038DDCE276C32D205890E810956E7BBEF46205制造人气通过“遇见夏天”活动吸引周边市民前来参与，为项目制造人气。蓄客引流通过活动，加深消费者对项目的记忆，为项目后续蓄客引流。树立品牌形象通过事件营销为品牌树立正面的企业形象。增加项目知名度通过活动辐射周边的消费者，增加商场曝光度，提升项目知名度。Meet the most beautiful summer活动概述e7d195523061f1c074694c8bbf98be7b1e4b015d796375963FD28840057458461C7CA0DAD340D15583DEDFC2E3241C4F

5、392EF3A8B4D067B40CF4F149DD7E51F346B0CAB1BCCF6DB2480C67273C6C9E4C33AF3046B1F7F7F0B2A51923447FF2D765CC750011ADC7600C66A8DE278F4F3BF652A6F92B038DDCE276C32D205890E810956E7BBEF46205活动主题陪你过夏天地产项目夏日消暑活动活动时间2022年暑期活动地点售楼部参与人员60-80人暂定（老业主、新客户、孩子等）PART 02活动亮点Atmosphere layout 浪花朵朵always fantasize about going

6、to the seaside for a holidayI暑假里都幻想去海边度假，拿着冲浪板假装自己会冲浪？这里有浪花朵朵。夏日足球always fantasize about going to the seaside for a holidayI惠灵顿组织小孩踢球，夏日里一起运动 一起畅汗淋漓。浪里个浪ick up the water gun,a wave of white dragon father son fight.P水是孩子最爱的玩具，穿上雨衣，拿起水枪，来一场浪里白龙父子对战。浪吧市集ll the imagination related to ice is in the spray

7、 market.A一切与冰爽有关的畅想都在浪花市集里，也许是一个冰淇淋，也许是一碗冰粉。浪潮派对he summer home is the evening party.T夏日的主场是晚间派对，动感的DJ表演，闪烁的小烟火，微醺的鸡尾酒，孩子们吹起的五彩泡泡。PART 03活动布置Atmosphere layout e7d195523061f1c0d318120d6aeaf1b6ccceb6ba3da59c0775C5DE19DDDEBC09ED96DBD9900D9848D623ECAD1D4904B78047D0015C22C8BE97228BE8B5BFF08FE7A3AE04126DA0

8、7312A96C0F69F9BAB7002160E556FB8050B6B0CEA014610BCECF9F367F15CB9D950936CDE4380A25E9696BA2099BB4B03A99915B16D6F18264F3D0955B6700EBE0【氛围布置冲浪装置】Atmosphere arrangement现场放置一个有斜度的冲浪台，上方装饰海浪画面，放置冲浪板道具，来宾们可在冲浪板上拍照，假装自己在冲浪。surfinge7d195523061f1c0d318120d6aeaf1b6ccceb6ba3da59c0775C5DE19DDDEBC09ED96DBD9900D9848

9、D623ECAD1D4904B78047D0015C22C8BE97228BE8B5BFF08FE7A3AE04126DA07312A96C0F69F9BAB7002160E556FB8050B6B0CEA014610BCECF9F367F15CB9D950936CDE4380A25E9696BA2099BB4B03A99915B16D6F18264F3D0955B6700EBE0【氛围布置场景打卡】Atmosphere arrangement夏日度假必备游泳装备，现场设置游泳圈，冲浪板，沙滩鞋，沙滩球等道具，吸引来宾拍照打卡。e7d195523061f1c0d318120d6aeaf1b6c

10、cceb6ba3da59c0775C5DE19DDDEBC09ED96DBD9900D9848D623ECAD1D4904B78047D0015C22C8BE97228BE8B5BFF08FE7A3AE04126DA07312A96C0F69F9BAB7002160E556FB8050B6B0CEA014610BCECF9F367F15CB9D950936CDE4380A25E9696BA2099BB4B03A99915B16D6F18264F3D0955B6700EBE0【氛围布置泳池布置】Atmosphere arrangement结合项目上大游泳池，里面放置海洋球，游泳圈的道具，打造成网

11、红游泳池e7d195523061f1c0d318120d6aeaf1b6ccceb6ba3da59c0775C5DE19DDDEBC09ED96DBD9900D9848D623ECAD1D4904B78047D0015C22C8BE97228BE8B5BFF08FE7A3AE04126DA07312A96C0F69F9BAB7002160E556FB8050B6B0CEA014610BCECF9F367F15CB9D950936CDE4380A25E9696BA2099BB4B03A99915B16D6F18264F3D0955B6700EBE0【氛围布置互动道具】Atmosphere arr

12、angement现场准备水枪雨衣墨镜等装备，供家长与孩子一同玩耍。e7d195523061f1c0d318120d6aeaf1b6ccceb6ba3da59c0775C5DE19DDDEBC09ED96DBD9900D9848D623ECAD1D4904B78047D0015C22C8BE97228BE8B5BFF08FE7A3AE04126DA07312A96C0F69F9BAB7002160E556FB8050B6B0CEA014610BCECF9F367F15CB9D950936CDE4380A25E9696BA2099BB4B03A99915B16D6F18264F3D0955B670

13、0EBE0【氛围布置鸡尾酒】Atmosphere arrangement晚间准备花式鸡尾酒，浪野冲了，水也玩了，大人们可享受一杯夏日mojito，感受微醺状态，现场还有精彩的鸡尾酒表演。e7d195523061f1c0d318120d6aeaf1b6ccceb6ba3da59c0775C5DE19DDDEBC09ED96DBD9900D9848D623ECAD1D4904B78047D0015C22C8BE97228BE8B5BFF08FE7A3AE04126DA07312A96C0F69F9BAB7002160E556FB8050B6B0CEA014610BCECF9F367F15CB9D9

14、50936CDE4380A25E9696BA2099BB4B03A99915B16D6F18264F3D0955B6700EBE0【氛围布置浪吧市集】Atmosphere arrangement浪吧市集进行主题装饰，上方装饰浪花，海浪等元素，展位上粘贴本次活动主画面。e7d195523061f1c0d318120d6aeaf1b6ccceb6ba3da59c0775C5DE19DDDEBC09ED96DBD9900D9848D623ECAD1D4904B78047D0015C22C8BE97228BE8B5BFF08FE7A3AE04126DA07312A96C0F69F9BAB7002160

15、E556FB8050B6B0CEA014610BCECF9F367F15CB9D950936CDE4380A25E9696BA2099BB4B03A99915B16D6F18264F3D0955B6700EBE0【氛围布置市集串灯】Atmosphere arrangement考虑市集将会持续使用至夜宴，在花车摊位上装饰小串灯，增加氛围。e7d195523061f1c0d318120d6aeaf1b6ccceb6ba3da59c0775C5DE19DDDEBC09ED96DBD9900D9848D623ECAD1D4904B78047D0015C22C8BE97228BE8B5BFF08FE7A

16、3AE04126DA07312A96C0F69F9BAB7002160E556FB8050B6B0CEA014610BCECF9F367F15CB9D950936CDE4380A25E9696BA2099BB4B03A99915B16D6F18264F3D0955B6700EBE0【氛围布置浪吧市集】Atmosphere arrangement冰淇淋摊位：提供各式各样的冰淇淋，供来宾选择。e7d195523061f1c0d318120d6aeaf1b6ccceb6ba3da59c0775C5DE19DDDEBC09ED96DBD9900D9848D623ECAD1D4904B78047D001

17、5C22C8BE97228BE8B5BFF08FE7A3AE04126DA07312A96C0F69F9BAB7002160E556FB8050B6B0CEA014610BCECF9F367F15CB9D950936CDE4380A25E9696BA2099BB4B03A99915B16D6F18264F3D0955B6700EBE0【氛围布置浪吧市集】Atmosphere arrangement冰粉摊位：夏天怎么少得了一碗甜甜的冰粉呢？e7d195523061f1c0d318120d6aeaf1b6ccceb6ba3da59c0775C5DE19DDDEBC09ED96DBD9900D984

18、8D623ECAD1D4904B78047D0015C22C8BE97228BE8B5BFF08FE7A3AE04126DA07312A96C0F69F9BAB7002160E556FB8050B6B0CEA014610BCECF9F367F15CB9D950936CDE4380A25E9696BA2099BB4B03A99915B16D6F18264F3D0955B6700EBE0【氛围布置浪吧市集】Atmosphere arrangement刨冰摊位：各种颜色，各种配料任意搭配，刨冰为现场制作。e7d195523061f1c0d318120d6aeaf1b6ccceb6ba3da59c07

19、75C5DE19DDDEBC09ED96DBD9900D9848D623ECAD1D4904B78047D0015C22C8BE97228BE8B5BFF08FE7A3AE04126DA07312A96C0F69F9BAB7002160E556FB8050B6B0CEA014610BCECF9F367F15CB9D950936CDE4380A25E9696BA2099BB4B03A99915B16D6F18264F3D0955B6700EBE0【氛围布置浪吧市集】Atmosphere arrangement果汁摊位：鲜榨果汁，原汁原味。e7d195523061f1c0d318120d6aeaf

20、1b6ccceb6ba3da59c0775C5DE19DDDEBC09ED96DBD9900D9848D623ECAD1D4904B78047D0015C22C8BE97228BE8B5BFF08FE7A3AE04126DA07312A96C0F69F9BAB7002160E556FB8050B6B0CEA014610BCECF9F367F15CB9D950936CDE4380A25E9696BA2099BB4B03A99915B16D6F18264F3D0955B6700EBE0【氛围布置浪吧市集】Atmosphere arrangement水果捞摊位：丰富多样的水果，加上浓浓的酸奶，解暑又

21、美味。e7d195523061f1c0d318120d6aeaf1b6ccceb6ba3da59c0775C5DE19DDDEBC09ED96DBD9900D9848D623ECAD1D4904B78047D0015C22C8BE97228BE8B5BFF08FE7A3AE04126DA07312A96C0F69F9BAB7002160E556FB8050B6B0CEA014610BCECF9F367F15CB9D950936CDE4380A25E9696BA2099BB4B03A99915B16D6F18264F3D0955B6700EBE0【氛围布置浪吧市集】Atmosphere arra

22、ngement甜品摊位：各种精美的糕点，任来宾使用。PART 04活动内容Activity content Summer Party活动流程草坪足球水枪大战美食品尝鸡尾酒派对泳池派对4-5点5-7点5-7点5-7点5-7点e7d195523061f1c0d318120d6aeaf1b6ccceb6ba3da59c0775C5DE19DDDEBC09ED96DBD9900D9848D623ECAD1D4904B78047D0015C22C8BE97228BE8B5BFF08FE7A3AE04126DA07312A96C0F69F9BAB7002160E556FB8050B6B0CEA014610

23、BCECF9F367F15CB9D950936CDE4380A25E9696BA2099BB4B03A99915B16D6F18264F3D0955B6700EBE0【草坪足球】e7d195523061f1c0d318120d6aeaf1b6ccceb6ba3da59c0775C5DE19DDDEBC09ED96DBD9900D9848D623ECAD1D4904B78047D0015C22C8BE97228BE8B5BFF08FE7A3AE04126DA07312A96C0F69F9BAB7002160E556FB8050B6B0CEA014610BCECF9F367F15CB9D95093

24、6CDE4380A25E9696BA2099BB4B03A99915B16D6F18264F3D0955B6700EBE0【拍照打卡】e7d195523061f1c0d318120d6aeaf1b6ccceb6ba3da59c0775C5DE19DDDEBC09ED96DBD9900D9848D623ECAD1D4904B78047D0015C22C8BE97228BE8B5BFF08FE7A3AE04126DA07312A96C0F69F9BAB7002160E556FB8050B6B0CEA014610BCECF9F367F15CB9D950936CDE4380A25E9696BA2099BB4B03A99915B16D6F18264F3D0955B6700EBE0【泳池派对】e7d195523061f1c0d318120d6aeaf1b6ccceb6ba3da59c0775C5DE19DD