房地产精装修商品住宅市场全国监测数据分析报告

1、AVC-木作品-房地产精装修商品住宅市场全国监测数据分析报告2022Q1橱柜市场配套规模分析 2022Q1精装修市场橱柜配套项目个数331个，同比下降45.6%；配套规模为24.77万套，同比下降52.0%2022Q1精装修橱柜配套项目个数及同比2022Q1精装修橱柜配套项目套数及同比项目个数（个）同比项目套数（万套）同比配套率16.4%98.4%98.9%99.6%98.7%96.8%2.7%-8.2%-26.1%9.7%-7.4%-12.6%-26.6%-45.6%331609995752108351.5784.7363.0683.572021Q424.77-52.0%2021Q12021

2、Q22021Q32021Q42022Q12021Q12021Q22021Q32022Q1数据来源：奥维云网（AVC）地产大数据橱柜配套品牌份额情况 2022Q1精装修橱柜市场TOP5品牌的市场份额合计为66.1%，同比下降4.3%，与去年同期相比，优菲进入了TOP排名2022Q1精装修市场橱柜配套品牌结构2022Q1精装修市场橱柜配套TOP5品牌份额走势2021Q12022Q1订制订制志邦欧派43.5%订制30.1%43.5%42.7%42.3%10.4%7.6%4.8%欧派志邦欧派11.6%11.5%40.0%现代筑美家居志邦30.1%11.65%现代筑美家居金牌7.2%4.1%3.4%2.

3、5%2.4%2.4%2.2%金牌5.7%4.0%3.2%3.2%2.7%1.6%皮阿诺索菲亚博洛尼柏厨博洛尼柏厨现代筑美家居11.2%10.76%10.4%7.6%4.8%4.1%优菲8.2%7.9%7.3%4.57%7.2%5.7%6.4%3.8%金牌5.4%3.4%索菲亚特铭特铭16.9%OthersOthers19.1%2021Q12021Q22021Q32021Q42022Q1数据来源：奥维云网（AVC）地产大数据橱柜配套开发商阵营分析2022Q1精装修橱柜配套各级开发商配套规模TOP52022Q1精装修橱柜配套TOP开发商规模及同比开发商实力规模（万套）项目（个）规模（万套）同比TO

4、P5开发商万科规模同比-30.0%-68.8%-38.1%62.8%项目同比1.871.5191818118-38.7%-66.0%0.0%-34.9%-35.3%-42.2%碧桂园-56.2%TOP1-10保利发展1.2-72.3%2.919.305.842.654.08中海地产0.980.790.410.410.437.5%-33.3%-50.0%300.0%100%TOP1-10TOP11-30TOP31-50TOP51-100其他融创中国-54.4%60.4%2022Q1精装修橱柜配套TOP开发商结构金科地产2中国金茂1935.0%100%4TOP11-30中建地产4俊发地产0.390

5、.380.170.170.160.15105.8%126.7%72.5%3200.0%0.0%中骏集团3大华集团2100.0%0.0%上坤集团37.3%12021Q120.4%2021Q219.1%2021Q325.3%2021Q428.5%2022Q111.7%其他TOP31-50河南伊莎置业有限公司首开股份100%1100%TOP51-100TOP31-50TOP11-30TOP1-1012.2%8.9%9.9%7.0%12.7%9.2%11.2%8.0%16.5%10.7%23.6%37.5%658.5%10.0%17.4%41.1%18.2%45.7%16.5%36.4%16.1%36

6、.3%贵州安顺家喻房地产开发有限公司0.15100%1100%数据来源：奥维云网（AVC）地产大数据橱柜配套规模重点城市分析 2022Q1精装修橱柜市场中，上海、杭州、合肥规模位居TOP3；合肥、天津增速明显，同比分别为309.5%、306.9%2022Q1精装修橱柜配套TOP10规模城市2022Q1精装修橱柜配套TOP10潜力城市规模（套）全国占比规模同比排名变化本期 同期配套率 配套率规模（套）全国占比规模同比本期配套率同期配套率排名城市排名城市上海杭州合肥广州佛山苏州徐州南京成都无锡合肥天津清远兰州济南昆山驻马店安顺赤峰宁德121857513116121631009389377.5%5.

7、3%4.9%4.1%3.6%3.1%3.0%2.8%2.8%2.6%39.6%73.9%-55.8%309.5%-34.1%-43.0%-35.3%-8.0%-66.7%-60.6%-33.3%-+12-1+44+20100.0%100.0%1212163223846734000287632511600147614521165348944.9%0.9%1.9%1.6%1.2%1.3%0.6%0.6%0.6%0.5%14.1%309.5%306.9%250.6%233.3%162.9%130.7%100%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.

8、0%100.0%100.0%-100.0%100.0%100.0%100.0%100.0%100.0%0%100.0% 100.0%3100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%-100.0%100.0%86.2%100.0%100.0%100.0%100.0%100.0%-3445567571+4+12-6-6+4-6773647869908100%0%968429100%0%10646710100%0%合并98118合并-数据来源：奥维云网（AVC）地产大数据户内门市场配套规模分析 2022Q1精装修市场户内门配套项目个数335个，同比下

9、降45.2%；配套规模为24.91万套，同比下降52.1%2022Q1精装修户内门配套项目个数及同比2022Q1精装修户内门配套项目套数及同比项目个数（个）同比项目套数（万套）同比配套率15.3%99.2%98.1%99.4%98.2%97.4%1.4%-9.5%-26.3%9.9%-8.9%-14.4%-26.4%-45.2%335611991752108652.0284.0562.9283.162021Q424.91-52.1%2021Q12021Q22021Q32021Q42022Q12021Q12021Q22021Q32022Q1数据来源：奥维云网（AVC）地产大数据户内门配套品牌份额

10、情况 2022Q1精装修户内门市场TOP5品牌的市场份额合计为70.4%，同比下降0.3%，与去年同期相比，恒和、厨博士、日门、王牌进入了TOP排名2022Q1精装修市场户内门配套品牌结构2022Q1精装修市场户内门配套TOP5品牌份额走势2021Q12022Q1订制订制51.2%订制53.4%59.4%56.3%9.6%4.9%江山欧派现代筑美家居泰森日盛千川江山欧派现代筑美家居厨博士8.7%3.7%2.3%53.4%51.3%江山欧派51.2%2.8%2.2%2.0%1.9%1.8%1.6%1.4%现代筑美家居日门 2.3%美心恒和王牌2.1%1.7%1.6%1.6%1.6%厨博士日门肯帝

11、亚步阳泰森日盛千川9.6%8.8%8.7%8.1%4.9%6.9%4.1%万宝龙大自然Others4.9%0.86%3.7%2.3%2.97%0.5%0.8%0.2%0.5%0.1%大自然Others20.6%20.9%2021Q12021Q22021Q32021Q42022Q1数据来源：奥维云网（AVC）地产大数据户内门配套开发商阵营分析2022Q1精装修户内门配套各级开发商配套规模TOP52022Q1精装修户内门配套TOP开发商规模及同比开发商实力规模（万套）项目（个）规模（万套）同比TOP5开发商万科规模同比-30.0%-68.6%-38.1%62.8%项目同比1.871.6191918

12、118-38.7%-65.5%0.0%-33.2%-39.9%-40.6%碧桂园-57.0%TOP1-10保利发展1.2-68.8%3.269.355.382.724.21中海地产0.980.790.410.390.380.350.337.5%-33.3%300.0%200.0%0.0%TOP1-10TOP11-30TOP31-50TOP51-100其他融创中国-54.4%1935.0%105.8%126.7%-36.1%145.2%100%2022Q1精装修户内门配套TOP开发商结构中国金茂4俊发地产3TOP11-30中骏集团3绿城中国70.0%富力地产2100.0%100%青岛鲁泽置业集团

13、有限公司大华集团0.180.170.170.160.15172.5%2100.0%0.0%2021Q120.1%2021Q219.2%2021Q325.2%2021Q428.8%2022Q113.1%其他TOP31-50上坤集团37.3%1TOP51-100TOP31-50TOP11-30TOP1-1012.1%8.8%9.8%6.9%12.7%9.2%11.1%8.1%16.9%10.9%21.6%37.5%河南伊莎置业有限公司首开股份100%1100%17.2%41.8%18.1%46.0%16.5%36.5%15.7%36.3%658.5%10.0%数据来源：奥维云网（AVC）地产大数据

14、户内门配套规模重点城市分析 2022Q1精装修户内门市场中，上海、杭州、合肥规模位居TOP3；合肥、天津增速明显，同比分别为309.5%、306.9%2022Q1精装修户内门配套TOP10规模城市2022Q1精装修户内门配套TOP10潜力城市规模（套）全国占比规模同比排名变化本期 同期配套率 配套率规模（套）全国占比规模同比本期配套率同期配套率排名城市排名城市上海杭州合肥广州佛山苏州徐州南京成都无锡合肥天津清远兰州济南昆山驻马店安顺赤峰廊坊121711813116121631009389376.9%5.3%4.9%4.1%3.6%3.0%3.0%2.8%2.7%2.6%38.8%60.3%-5

15、5.8%309.5%-34.1%-50.8%-35.3%1.3%+12-1+46+2-2+4+13-6-5+4-92.2%100.0%1212163223846734000287632511600147614521028347574.9%0.9%1.9%1.6%1.2%1.3%0.6%0.6%0.6%0.4%14.0%309.5%306.9%250.6%233.3%162.9%130.7%100%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%-100.0%100.0%100.0%100.0%100.0%100.0%0%1

16、00.0% 100.0%3100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%-100.0%100.0%100.0%100.0%90.9%100.0%100.0%100.0%-3445567571677364786990-66.7%-60.6%-33.3%-8100%0%968429100%0%10646710100%0%合并96661合并-数据来源：奥维云网（AVC）地产大数据户内门配套品牌性质分析2022Q1精装修市场户内门内、外资份额及TOP品牌外资TOP品牌内资TOP品牌4.9%江山欧派日门19.7%8.4%5.2%100%外资：4.9%同比

17、：2.7%内资：95.1%同比：-2.7%现代筑美家居厨博士恒和4.6%95.1%内资外资2022Q1精装修市场户内门配套TOP5品牌份额走势96.5%96.7%95.3%94.8%95.1%94.1%外资内资5.9%20185.2%20204.9%22Q14.7%20193.5%20173.3%2021数据来源：奥维云网（AVC）地产大数据浴室柜市场配套规模分析 2022Q1精装修市场浴室柜配套项目个数321个，同比下降46.9%；配套规模为24.11万套，同比下降53.4%2022Q1精装修浴室柜配套项目个数及同比2022Q1精装修浴室柜配套项目套数及同比项目个数（个）同比项目套数（万套）

18、同比配套率98.8%97.9%97.1%96.8%94.2%17.5%2.6%-8.6%12.2%-25.5%-7.9%-13.1%-25.7%-46.9%-53.4%605974736107032151.7883.1961.9981.902021Q424.112021Q12021Q22021Q32021Q42022Q12021Q12021Q22021Q32022Q1数据来源：奥维云网（AVC）地产大数据浴室柜配套品牌份额情况 2022Q1精装修浴室柜市场TOP5品牌的市场份额合计为72.9%，同比下降0.0%，与去年同期相比，我乐、柏厨、索菲亚、博洛尼进入了TOP排名2022Q1精装修市场浴

19、室柜配套品牌结构2022Q1精装修市场浴室柜配套TOP5品牌份额走势2021Q12022Q1订制订制志邦欧派56.1%53.7%订制47.4%53.7%53.2%52.8%7.1%5.4%4.2%2.5%2.1%1.9%1.7%1.7%1.6%现代筑美家居欧派志邦欧派8.3%8.3%47.4%志邦现代筑美家居5.1%优菲索菲亚 3.8%海尔金牌博洛尼柏厨3.4%2.9%2.8%2.7%1.4%现代筑美家居金牌皮阿诺科勒8.3%5.1%7.1%4.2%7.3%4.2%索菲亚6.4%6.4%5.9%3.0%优菲5.4%4.6%3.6%3.8%32.27%2.1%1.8%1.5%特铭我乐18.0%O

20、thersOthers13.9%2021Q12021Q22021Q32021Q42022Q1数据来源：奥维云网（AVC）地产大数据浴室柜配套开发商阵营分析2022Q1精装修浴室柜配套各级开发商配套规模TOP52022Q1精装修浴室柜配套TOP开发商规模及同比开发商实力规模（万套）项目（个）规模（万套）同比TOP5开发商万科规模同比-30.0%-68.6%-43.9%62.8%项目同比1.871.6191917118-38.7%-65.5%-5.6%37.5%-33.3%-50.0%300.0%100%-36.3%-36.5%-43.2%碧桂园-57.5%TOP1-10保利发展1.090.980

21、.790.410.410.4-74.4%2.649.235.652.584.01中海地产TOP1-10TOP11-30TOP31-50TOP51-100其他融创中国-54.4%60.4%2022Q1精装修浴室柜配套TOP开发商结构金科地产2中国金茂1935.0%100%4TOP11-30中建地产4俊发地产0.390.380.170.160.15105.8%126.7%37.3%3200.0%0.0%中骏集团3上坤集团10.0%河南伊莎置业有限公司首开股份100%1100%2021Q119.9%2021Q219.5%2021Q324.9%2021Q428.9%2022Q111.0%其他658.5

22、%10.0%TOP31-50TOP51-100TOP31-50TOP11-30TOP1-1012.2%8.8%9.8%7.0%12.7%9.3%11.0%8.0%16.6%10.7%23.4%38.3%贵州安顺家喻房地产开发有限公司17.1%42.0%18.3%45.4%16.7%36.4%16.3%35.8%0.15100%1100%佛山市钰宏房地产开发经营有限公司0.14100%1100%数据来源：奥维云网（AVC）地产大数据浴室柜配套规模重点城市分析 2022Q1精装修浴室柜市场中，上海、杭州、合肥规模位居TOP3；合肥、天津增速明显，同比分别为309.5%、306.9%2022Q1精装修浴室柜配套TOP10规模城市2022Q1精装修浴室柜配套TOP10潜力城市规模（套）全国占比规模同比排名变化本期 同期配套率 配套率规模（套）全国占比规模同比本期配套率同期配套率排名城市排名城市上海杭州合肥广州佛山徐州南京成都无锡苏州合肥天津兰州济南昆山驻马店安顺赤峰宁德廊坊121618813116121631009389376.7%5.4%5.0%4.2%3.7%3.0%2.9%2.8%2.7%2.7%39.2%51.6%-55.8%309.5%-34.1%-50.8%-9.1%-6