外贸函电 程同春Unit 1

1、Unit 1 Business Letter Writing什么是国际商务函电？定义：国际商务函电是指在日常的商务往来中用以传递信息、处理商务事宜以及联络和沟通关系的信函、电讯文书,以英语语言形式反映世界各国之间的经济贸易往来和商务活动。种类：商洽函、询问函、答复函、请求函、告知函、联系函等 The form of a business letter Full-block style （齐头式）Indented style （缩行式）Modified block form （改良式）Simplified form （简约式）StructureStructure一封典型的商务信函由7个主要部分组

2、成：（1）信头letterhead ；（2）日期date；（3）信内名称和地址the inside name address；（4）称呼salutation；（5）信函正文 body of the letter；（6）信尾客套语complimentary close；（7）签名signature。然而，由于这样或那样的原因，比如这封信函要寄给对方某个特定的人，但我们不知道其姓名，那么在这样的情况下，这封信函可能要加上更多的组成部分。下面所列的一项或全部都可能被添加进信函：编号the reference 、抄送carbon copy notation、经办人attention line事由sub

3、ject line、附件enclosure、附言postscript。 The Structure of Business Letter (1)the letterhead (2)t h e i n s i d e n a m e 、 address (3)the date (4)the salutation(5)the body of the letter(6)the complimentary close (7)the signatureq optional parts （可选择的）(1) the reference (2) the attention line(3) the subjec

4、t line (4) the enclosure (5) the carbon copy notation (6) the postscript noteParts of a business letterParts of a business letter1.Letterhead 信头The companys name/address/postcode/Tel No./fax No./E-mail address2. Reference 编号（案号）File（档案、文件） number, departmental code (or the reference initials（缩写）) E.

5、G Your ref.:2005/318 Our ref. :2014/770053. Date Should be typed in full and not abbreviatedAvoid giving the dates in figures(12/10/06) BrE: day, month and year AmE: month, day and yearPrefer cardinal numbers 基数词(1,2,3,4) rather than ordinal numbers 序数词(1st, 2nd, 3rd, 4th)A comma must be used before

6、 the year 8 June, 2005 / June 8, 20054. Inside name and address 信内地址Courtesy titles Mr. 先生 E.g. Mr. Storm Esq./Esquire 先生 E.g. John P. Storm, Esq. Mrs. 夫人Ms. 女士 Miss 小姐 Messrs. 先生们 E.g. Messrs. MacDonald & Evans Co. Mmes. 女士们 The receiver holds a special title, such as Doctor, Professor, Colonel

7、, use it instead of Mr. and his official position should follow: E.g. Dr. E. Browning, President When addressing business executives, include their title. E.g. Mr. Paul Johnson, President 4. Inside name and address 信内地址Pay attention to the postal service abbreviation for state ( province) and others

8、 NYNew York, Pa./Peen Pennsylvania, Ca. California Vic. Victoria Que. Quebec MA Massachusetts Rd. Road St. Street Ave. Avenue E.g. 234 Commonwealth Ave. Boston MA 23456Attention line be used to direct the letter to a specific individual or section of the firm. (ATTN:/Attention:/(For the) attention o

9、f ) E.g. Richard Thomas & Baldwins Ltd., 151 Gower Street London,England Attention : Mr.Cave or Attention of Purchasing Manager 5.The salutation （称呼） Dear Sir, Dear Madam, (for both single and married women)Dear Sir or Madam,Dear Sirs, (Mesdames) (BrE, for addressing two or more, as where a lett

10、er is addressed to a firm)Gentlemen: (AmE) (followed by a colon)Dear Mr. Mason,Dear David,6. The subject line. （事由）Call attention to the reason, relative reference or brief subjectE.g. Re: Your Order No. 1513 Subject: Mens Shirts7. The body. （正文）When using continuous sheets, always type a heading to

11、 show the name of your correspondent, the number of the sheet, and the dateE.g. Collins Telecom Company, -2- March 24 2005 8. Complimentary Close（结尾套语）Be in keeping with the salutations, usual matches as follows: Salutation Close Occasion Dear Sir(s) Yours faithfully, standard/formal Madam Faithfull

12、y yours, (AmE) Gentlemen Truly yours, Used by Americans Dear Mr. Yours sincerely, less formally and Sincerely yours, (AmE) between persons known to each other Dear John (Kind) regards, informal (Best) wishes,9. Signature (签名）Be signed by hand and in inkThe name of signer is usually typed below the s

13、ignature and followed by his job title or position E.g. Yours faithfully per pro The overseas Co Ltd/ for Sales Manager (sgd.) W.Black PresidentNever sign the letter with a rubber stamp（橡皮图章）10.The Enclosure （附件）E.g. Enclosure: Price list Enclosures: 1. 1 B/L（提单） 2. 1 Photo 3. 1 Certificate （证书 执照）

14、Encl. As stated/ Encl. a/s Enc.12. The carbon copy notation （抄送） cc- Notation is typed on the original and carbon copies.E.g. c.c.: Mr. J. Cooper C.C.: coca-cola Co. Copy to: Sales Manager Copies to : Directors13. Postscript （附言）E.g. P.S. The invitation will be mailed to you in a day or two. qKeyKey

15、 China National Chemicals Imp. & Exp. Corporation Xijiao, Beijing, China August 18, 2001 Your Ref: Our Ref: Messrs. J. Brown & Co., 143 Eastcheap, London E.C. 3 Dear Sirs, Re:Shipping Documents We are sending you under separate cover a full set of non-negotiable copies of shipping documents per s.s PEACE. We hope that you will find everything in good order. Yours faithfully, China National Chemicals Imp. & Exp. Corporation(sgd) Wang WeiM