[2022年秋期]1378国开电大《管理英语3》历年期末考试(第三题阅读选择)题库(分学期版)

1、2021年秋期1378国开电大管理英语3历年期末考试（第三题阅读选择）题库（分学期版）说明：更新至2021年7月试题2021年7月试题及答案Passage 1Of all the family members, grandparents are probably the least valued. They are just the people who have always been around. They make a fuss over the children in the family, showoff to their friends the achievements of t

2、his child or that child, and show countless pictures of new babies. Grandfathers can fix anything and grandmothers always have homemade biscuits around.position of grandparents in the family? least important members of the family, most important members of the family, ones at whom their children or

3、grandchildren usually laugh.When you are small, it is fun to stay with your grandparents because they always let you do things you cant do at home, and of course, they buy you things. They are always able to baby-sit because they dont go out much and actually prefer to see their grandchildren. They

4、are usually good for a small loan now and then that does not need to be paid back because they turned it into a gift. You respectfully listen to their advice but do not follow it because they are old and do not understand how things are in this day and age. You thank them politely for what they do f

5、or you, and then do not call or visit them until you need something else. And, of course, you never tell them how dear they are to you because they know how you feel about them anyway. Then all of a sudden, they are no longer there to do the things that only grandparents can do, and you find yoursel

6、f wishing that you had told them what they meant to you as people and not as grandparents.the the the the21. What isA. They areB. They areC. They are 答案Agrandparents never do?22. What doA. Looking after their grandchildren.B. Buying their grandchildren things.C. Telling their grandchildren how dear

7、they are to them.答案c23. Why dont children need to payback the loan from their grandparents?A. Grandparents turn the loan into a gift.for them.they have enough money to pay it back.B. Their parents payback the loanC. Their grandparents died before 答案Agrandparents advice?situation.24. Why don children

8、 take theirA. Their advice is not of any help in the presentB. They dont like the advice itself.old people.died?C. Following their advice will make them act like答案A25. How do children feel after their grandparentsA. They feel sorry that grandparents are the least valued in the family.B. They miss th

9、em very much because no one does the things that only grandparents do.C. They regret they didnt express their true feelings to them.答案C2021年1月试题及答案Passage 1There are three kinds of goals： short-term, medium-range and long-term goals. Short-term goals are those that usually deal with current activiti

10、es, which we can apply on a daily basis. Such goals can be achieved in a week or less, or two weeks, or possibly months. It should be remembered that just as a building is no stronger than its foundation, our long-term goals can not amount to very much without the achievement of solid short-term goa

11、ls. Upon completing our short-term goals, we should date the occasion and then add new short-term goals that will build on those that have been completed.The intermediate goals build on the foundation of the short-term goals. They might deal with just one term of school or the entire school year, or

12、 they could even extend for several years. Anytime you move a step at a time, you should never allow yourself to become discouraged or overwhelmed. As you complete each step, you will enforce the belief in your ability to grow and succeed. And as your list of completion dates grows, your motivation

13、and desire will increase. Long-term goals maybe related to our dreams of the future. They might cover five years or more. Life is not a static thing. We should never allow along-term goal to limit us or our course of action.21. Short-term goals areA. motivateB. might beC. keep you 答案c22. The medium-

14、range goals are built uponA. belief and successB. the motivation and desireC. the completion of the short-term goals答案c23.Once we set ourselves long-term goals, A. we should stick to them until we complete themB. we may changeC. we had better答案B24. What does theA. movingB. developingC. not moving 答案

15、c25. Which of theyou over the measured for engaged on athe ones that long haul many years daily basisour goals as we have new ideas and opportunities wait for the exciting news of successword “static” mean in the last paragraph?following statements is TRUE according to the passage?A. Anytime you mov

16、e a step at a time, you may become discouraged.B. Short-term goals all help in achieving your long-term goals.C. Life is a static thing, thus never allowing along-term goal to limit us.答案B Passage 2r m Michael Bush, Managing Director of Hoogle Engineering. I am pleased to welcome you here to our web

17、site and Id like to tell you a little about the company and its organization. Hoogle Engineering was setup in 1960.It was divided into several departments at that time, such as the sales department, marketing department, and production department. Lots ofmanagers were employed to manage it all.Fortu

18、nately things are different now. Sixty people are employed by Hoogle and communication between departments is considered to be one of the most important aspects of the business. The market is global so we need to make contact with customers worldwide, not just locally.But in the old days we were all

19、 in different departments and never spoke to each other. We had at all structure. Traditionally we had people at the first level on the shop floor, manufacturing products according to the instructions which they were given. Then you had a supervisory level of people who supervised them everyday. The

20、n you moved up to the middle management, who were doing the tasks of getting new business, and then you had the senior management team, and then you had the board, who decided the business strategy. So there were a lot of levels in the company in the old days actually.The structure today is that we

21、form teams within teams to place people who can manufacture a product. Each team has members that can manufacture different products. The actual teams now are self-managing, so we dont even have team leaders. Youve got the teams, and then youve got two people, only two people, who are what you think

22、 of as management. This is generally called flat structure.26. Who is telling the information about Hoogle Engineering?A. Managing Director.B. Vice president.C. Accountant.答案A27. How many people are employed by Hoogle Engineering?A. 50.B. 40.C. 60.答案cit necessary to make contact with customers world

23、wide? the market is global.we need it. communication can make people happy.28. Why isA. BecauseB. BecauseC. Because 答案A29. Which of the following statements is NOT true?A. In the old days the staff in different departments never spoke to each other.B. There were a lot of levels in the company in the

24、 old days.C. The speaker thinks the two structures have the same functions.答案c30. What kind of organizational structure was Hoogle Engineering?A. A flat structure.B. At all structure.C. A flat structure and at all structure.答案B2020年9月试题及答案Passage 1To minimize traffic jams in the city center and on m

25、ajor roads out of Sydney, the Citys highway department will not agree to road closures scheduled for weekdays or Saturdays. On minor roads outside the city center, weekdays and Saturdays may be considered. You must apply for approval to do roadwork and other road-related activities, tree cutting and

26、 use of verylarge construction machinery, ladders etc. Please note that approval is needed if you plan to block the road or footpath.Applications to have a road closed to traffic must be completed and sent to the Departments Traffic Calming Committee at least a month before the scheduled date.Roads

27、can be closed partially or fully, depending on your requirements. Partial road closures are only allowed in light traffic areas where there will be at least 1 lane for traffic with extra traffic control measures to make sure 2-way traffic can continue to run for the duration of the work. Any change

28、of traffic flow will require the proposal to be treated as a full road closure. For further information about a partial road closure, please refer to Contacts.If you are organizing a parade, march or other type of street-based event, approval is also required and we recommend you choose one of our 4

29、 preferred routes. Choosing an existing route reduces the amount of planning you will need to do.21. As a rule, Sydneys highway department will agree to road closures in the city centrescheduled for.A. weekdaysB. SaturdaysC. Sundays 答案c22. If you want a road closed to traffic, you must complete your

30、 applications and send themto the relevant committee at least before the scheduled date.A. a weekB. 30 daysC. two months 答案B23. Partial of full road closures are decided by.A. the requirements from applicantsB. the traffic flowC. the road conditions答案A24. Which is NOT the condition for partial road

31、closures according to the passage?A. In light traffic areas.B. On work days.C. There will be at least 1 lane for traffic during the work.答案B25. Which is the best title of this passage?A. Road Closure Procedures in Sydney.B. Road Conditions in Sydney.C. Road Management in Sydney.答案A Passage 2On Chris

32、tmas Eve一the night before Christmas Day一children all over Britain put a stocking at the end of their beds before they go to sleep. Their parents usually tell them that Father Christmas will come during the night.Father Christmas is very kind and hearted. He gets to the top of each house and climbs d

33、own the chimney into the fireplace. He fills each of the stockings with Christmas presents.Of course, Father Christmas isnt real. In Jim and Kates house, uFather Christmasis really Mr Green. Mr Green doesnt climb down the chimney. He waits until the children are asleep. Then he quietly goes into the

34、ir bedrooms and fills their stockings with small presents. When they were very young, Mr Green sometimes wore a red coat. But he doesnt do that now. The children are no longer young, and they know who “Father Christmasv really is. But they still put their stockings at the end of their beds.26. Chris

35、tmas Eve is.A. Christmas DayB. the evening of Christmas DayC. the night before Christmas Day答案c27. Father Christmas often puts presents.A. into childrens hatsB. under childrens bedsC. into childrens stockings答案c28. When the children were very young,.A. they knew that Father Christmas wasn，t realB. t

36、hey didnt know who Father Christmas wasC. they thought their father was Father Christmas答案B29. When the children are older, they.A. know that Father Christmas is really their fatherB. ask their mother to fill their stockings with presentsC. know that Father Christmas is real答案A30. Father Christmas c

37、omes into the house through the.A. windowB. back doorC. chimney答案c2020年7月试题及答案Passage 1To minimize traffic jams in the city center and on major roads out of Sydney, the Citys highway department will not agree to road closures scheduled for weekdays or Saturdays. On minor roads outside the city cente

38、r, weekdays and Saturdays may be considered. You must apply for approval to do roadwork and other road-related activities, tree cutting and use of very large construction machinery, ladders etc. Please note that approval is needed if you plan to block the road or footpath.Applications to have a road

39、 closed to traffic must be completed and sent to the Department5 s Traffic Calming Committee at least a month before the scheduled date.Roads can be closed partially or fully, depending on your requirements. Partial road closures are only allowed in light traffic areas where there will be at least 1

40、 lane for traffic with extra traffic control measures to make sure 2-way traffic can continue to run for the duration of the work. Any change of traffic flow will require the proposal to be treated as a full road closure. For further information about a partial road closure, please refer to Contacts

41、.If you are organizing a parade, march or other type of street-based event, approval isalso required and we recommend you choose one of our 4 preferred routes. Choosing an existing route reduces the amount of planning you will need to do.21. As a rule, Sydney5 s highway department will agree to road

42、 closures in the city centrescheduled for.A. weekdaysB. SaturdaysC. Sundays答案c22. If you want a road closed to traffic, you must complete your applications and send themto the relevant committee at least before the scheduled date.A. a weekB. 30 daysC. two months答案B23. Partial of full road closures a

43、re decided by.A. the requirements from applicantsB. the traffic flowC. the road conditions答案A24. Which is NOT the condition for partial road closures according to the passage?A. In light traffic areas.B. On work days.C. There will be at least 1 lane for traffic during the work.答案B25. Which is the be

44、st title of this passage?A. Road Closure Procedures in Sydney.B. Road Conditions in Sydney.C. Road Management in Sydney.答案A2020年1月试题及答案Passage 1Without good budget management, you are likely to overspend on marketing accidentally. Here are three steps that help to make a good marketing budget.Step 1

45、: Organize financial informationThe first step is to be clear of your current financial situation. You need to know how much money your company makes monthly and the changes that might arise in the future. Although income flows change throughout the year, you must organize the information based on r

46、eliable revenue一the minimum amount of money your company makes each month.A realistic budget plan will always focus on the income that exceeds the expenses, not the total revenue that comes in. When you have determined the amount of disposable income available for the company, you should determine w

47、here the money will go.Step 2: Determine where you want to spend marketing fundsAfter you know the total amount available to spend on marketing, the next step is how you plan to spend that money. Three main factors decide how you spend marketing funds: the budget amount, your past experiences, and w

48、here you can reach the right audience.You will start organizing how to spend the funds based on the amount. Besides, you need to consider the strategies that have worked in the past. Also, you need consider which marketingchannels will allow you to reach the right audience.Step 3: Assess data and ma

49、ke appropriate changesThe final step in building a good marketing budget is the analysis of the plan and any changes that may improve revenue. Ultimately, marketing is designed to bring in extra revenue. If the activity does not bring in any additional revenue over its cost, then it is better to cha

50、nge strategy and try something else.Assessing the data is a vital part of creating an effective marketing strategy. Evaluation begins with comparing past performance to the performance after marketing the product or services.However, a good budget alone is not enough. You have to take action and rem

51、ain committed to following through your plan. By keeping the budget in mind when you make decisions, you will have the opportunity to work out different strategies to find the best solutions for your business goals and prevent overspending on marketing.21. The budget plan should be based on the comp

52、anys reliable.A. expenseB. incomeC. cost答案B22. The underlined disposable income” in Paragraph 3 means.A. total incomeB. previous incomeC. net income答案c23. You have to be clear of when organizing financial information.A. the income and expensesB. the marketing fundC. the budget management答案A24. The t

53、hree main factors that decide how you spend marketing funds are.A. the money you have earned, the actual expenses and the money you will expendB. the budget amount, your past experiences and where you can reach the right audienceC. the assets you have, the product and the income答案B25. Keeping the bu

54、dget in mind when making marketing decisions will avoid.A. using less than you earnB. using money unnecessarilyC. using more than you earn 答案c2019年7月试题及答案 Passage 1To minimize traffic jams in the city center and on major roads out of Sydney, the Citys highway department will not agree to road closur

55、es scheduled for weekdays or Saturdays. On 1103 minor roads outside the city center, weekdays and Saturdays may be considered. You must apply for approval to do roadwork and other road一related activities, tree cutting and use of very large construction machinery, ladders etc. Please note that approv

56、al is needed if you plan to block the road or footpath.Applications to have a road closed to traffic must be completed and sent to the DepartmentsTraffic Calming Committee at least a month before the scheduled date.Roads can be closed partially or fully, depending on your requirements. Partial road

57、closures are only allowed in light traffic areas where there will be at least 1 lane for traffic with extra traffic control measures to make sure 2-way traffic can continue to run for the duration of the work. Any change of traffic flow will require the proposal to be treated as a full road closure. For further information about a partial road closure, please refer