【新视野大学英语读写教程第三册】Unit7BillGats讲义

1、contentscontentslead - inpre-readingn h c en h c ewriting课文课文小结小结预习预习写作写作n h c en h c einteractive mode iv4.interactive mode iii3.interactive mode ii2.interactive mode i1.n h c en h c elead - inthe topic today is a famous businessman in the world, bill gates. before we learn the details of the passa

2、ge, lets get familiar with the background to the birth of this passage: back课文课文小结小结预习预习写作写作mode i mode ii mode iii mode iv 随随 笔笔 as a legend inthe world of business, bill gates has always been a big appeal to those who have dreams to realize. in their eyes, what he has done is a vivid embodiment of

3、 whatever one dreams of. but 1) the former chairman of2) the worldwide leader in3) he discovered his interest in at the age of 13.4) in his junior year, he left harvard university, so as totipsn h c en h c einteractive mode iq. 1. how much do you know about him?tipsback课文课文小结小结预习预习写作写作mode ii mode i

4、ii mode iv 随随 笔笔 mode i for more5) guided by a belief that, he began developing6) according to forbes magazine, he has been7) n h c en h c e as can be seen from the above, bill gates has achieved great success in his career. but every coin has two sides, to which gates life is no exception. now lets

5、 listen to a short passage to see what once happened to him; and then proceed with our lead-in. interactive mode iiback课文课文小结小结预习预习写作写作mode ii mode iv 随随 笔笔 mode i key words: the case against microsoft, accusing the software giant of unfair business practices keeping a firm grip on the worlds operat

6、ing system market to squeeze out the competition in other. to bundle and distribute its software with its operating systems deserves equal access to microsofts operating systems the software of other companiestipstipsmode iii n h c en h c einteractive mode iiiback课文课文小结小结预习预习写作写作mode ii 随随 笔笔 mode i

7、 tipsq. 2. what contributes to bill gates huge success?tipsmode iii mode iv despite the challenges, the mark bill gates leaves on the minds of public is an idol of wisdom and achievement. what appeals most to the public, in effect, is what his success can be attributed to. so my next question is: 1)

8、 his keen insights into2) his total commitment to 3) his great skills in managing 4) his competitive ability in5) n h c en h c einteractive mode ivback课文课文小结小结预习预习写作写作mode ii 随随 笔笔 mode i q. 4. what does the author want to tell us about bill gates? (lets answer this question after we read the passag

9、e)mode iii mode iv for conclusionn h c en h c eauthorpeople wonder what challenges he met in his life like others.the author wants to tell others his insight into bill gates life.there has been an ever-greater curiosity about how bill gates legend came true. people wonder what traits in him have led

10、 to his success.随随 笔笔 back课文课文小结小结预习预习写作写作the birth of the textn h c en h c ebackground information123课文课文小结小结导入导入写作写作n h c en h c ebackground information视频讨论视频讨论 生词学习生词学习随随 笔笔 back课文课文小结小结导入导入写作写作microsoft:(a) microsoft is a company founded by bill gates together with his childhood friend paul alle

11、n in 1975. in the late 1970s a number of individuals and companies were making and distributing home computers. nobody can honestly say that they predicted back then just how pervasive home computers would become. ibm noticed this phenomenon, n h c en h c ebackground informationback课文课文小结小结导入导入写作写作视

12、频讨论视频讨论 生词学习生词学习随随 笔笔 microsoft:(b)and saw it as a way of impressing upon small business just how plain good ibm machines are. ibm did a deal with microsoft, a small company then, to produce the operating system for their pc. like many other companies who were unable to predict the huge growth of th

13、e pc market, ibm didnt pay too much attention to the details of the deal. ibm could distribute n h c en h c ebackground informationback课文课文小结小结导入导入写作写作视频讨论视频讨论 生词学习生词学习随随 笔笔 microsoft:(c)dos with their pcs, paying microsoft a royalty for every copy sold. microsoft, however, could also sell dos indep

14、endently of ibm. the deal with ibm for the distribution of dos was probably the smartest thing microsoft has ever done. it was the first of microsofts many successes. n h c en h c ebackground informationback课文课文小结小结导入导入写作写作视频讨论视频讨论 生词学习生词学习随随 笔笔 paul allen: at lakeside school, paul allen (14 years o

15、ld) and friend bill gates (12 years old) became early computer enthusiasts. allen went on to attend washington state university, though he dropped out after two years to pursue his and gates dream of writing software commercially for the new “personal computers”. n h c en h c ebackground information

16、back课文课文小结小结导入导入写作写作视频讨论视频讨论 生词学习生词学习随随 笔笔 the mits altair microcomputer was the first personal computer available and sold in commercial quantities. mits originally stood for micro instrumentation and telemetry systems (微仪表和自动系统公司微仪表和自动系统公司) but this name was almost never used after 1975. later, mi

17、ts became a subsidiary of pertec computer corp. mits altair:n h c en h c ebackground informationback课文课文小结小结导入导入写作写作视频讨论视频讨论 生词学习生词学习随随 笔笔 apple: (a) apple is a computer company started on april 1, 1976. steven wozniak, a high school drop-out whoworked for hewlett-packard, dabbled in computer-design

18、 and created what would become the apple i. his high school buddyn h c en h c ebackground informationback课文课文小结小结导入导入写作写作视频讨论视频讨论 生词学习生词学习随随 笔笔 apple: (b)steven jobs, also a drop-out, worked for atari and convinced him that the two should form a company to market the new computer, which eventually t

19、ook off in 1977 with the apple ii. n h c en h c ebackground informationback课文课文小结小结导入导入写作写作视频讨论视频讨论 生词学习生词学习随随 笔笔 ibm is the best known american computer manufacturer, founded by thomas j. watson known as “big blue” after the color of its logo. ibm stands for international business machines (国际商用机器公

20、司国际商用机器公司), the largest computer company in the world today. it makes everything from mainframes to personal computers (pcs) and has been immensely successful in selling them, chiefly to business. ibm:n h c en h c ewatch & discussdirections: watch the video and then discuss the topics as follows

21、:video watchingfrom his life, what conclusion can we draw as to the relationship between college degree and success? from bill gates dropout of harvard, can we tell that college education means nothing to ones success? keykeyback课文课文小结小结导入导入写作写作背景知识背景知识 生词学习生词学习随随 笔笔 n h c en h c enew wordsback课文课文小

22、结小结导入导入写作写作背景知识背景知识 视频讨论视频讨论随随 笔笔 hacker n.c 黑客黑客 modernize v.（使）现代化（使）现代化 classification n. u 分类，归类分类，归类 voltage n. c, u 电压电压 high-voltage a.能量大的能量大的brilliance n. 才华，才智；光亮，光辉才华，才智；光亮，光辉 corridorn. c 走廊；通道走廊；通道volt n. c 伏（特）（电压单位）伏（特）（电压单位）dean n. c（大学）学院院长；系主任大学）学院院长；系主任conservation n. u 节约；保护节约；保护

23、n h c en h c enew wordsback课文课文小结小结导入导入写作写作背景知识背景知识 视频讨论视频讨论随随 笔笔 spokesman n.c 发言人发言人headquarters n.(pl.) 总部总部maximum a./n.最大的；最多的最大的；最多的/c 最大值最大值 punctual a.准时的准时的 gear n.c, u 排挡排挡recreationn.c, u 娱乐；消遣娱乐；消遣receptionistn.c 接待员接待员visan.c 签证签证commerciala.商用的；商业的商用的；商业的baggagen.u 行李行李 n h c en h c en

24、ew wordsback课文课文小结小结导入导入写作写作背景知识背景知识 视频讨论视频讨论随随 笔笔 tourism n.u 旅游业旅游业excursion n.c 短途旅行短途旅行sightseeing n.u 观光，游览观光，游览multitasking n.u 多项任务处理能力多项任务处理能力multiple a.多样的；多重的多样的；多重的frame n.c（网络）页面；框架，边框网络）页面；框架，边框videophone n.c 可视电话可视电话bat vt.击（球）击（球） panel n.c 专门小组专门小组procession n.c 一连串的人或物；行列，队伍一连串的人或物；

25、行列，队伍n h c en h c enew wordsback课文课文小结小结导入导入写作写作背景知识背景知识 视频讨论视频讨论随随 笔笔 clockwise a./ad.顺时针的（地）顺时针的（地）quiz vt./n.查问；盘问查问；盘问/c 问答比赛问答比赛vague a.模糊的；不明确的模糊的；不明确的politics n.u 手腕，权术；政治手腕，权术；政治conquer vt.征服；攻克征服；攻克deadly a.致命的；彻底的，十足的致命的；彻底的，十足的competitor n.c 竞争者竞争者claw vt.拉；抓拉；抓 interpret vt./v.解释；口译解释；口译

26、 interpreter n.c 解释程序；口译员解释程序；口译员n h c en h c enew wordsback课文课文小结小结导入导入写作写作背景知识背景知识 视频讨论视频讨论随随 笔笔 提供，配送；分发，分配提供，配送；分发，分配（网上）冲浪（网上）冲浪/冲浪冲浪迅速发展迅速发展/c 蘑菇蘑菇大致上；大约大致上；大约出口出口/u 出口；输出出口；输出捆扎，捆绑捆扎，捆绑/c 捆；束捆；束c 系列系列u（计算机的）硬件；金属器具计算机的）硬件；金属器具c 砖砖c有预见的人有预见的人/有预见性的有预见性的surf mushroom ad. roughly vt./n. export v

27、t./n. bundle n. series distribute n.hardware n.brick n./a. visionary vi./n. v./vi. vt. n h c en h c enew wordsback课文课文小结小结导入导入写作写作背景知识背景知识 视频讨论视频讨论随随 笔笔 从事；致力于从事；致力于匆匆作出；草草做完匆匆作出；草草做完为了为了起见起见谈到；关于谈到；关于全力以赴全力以赴投入（时间或精力）做某事投入（时间或精力）做某事源于；来自源于；来自无疑地无疑地c 销售者；分销商销售者；分销商work onbat outin the interest(s) of

28、on the subject ofin high gearput instem fromwithout (a) doubtdistributor n. by name以名字；指名道姓地以名字；指名道姓地n h c en h c enew wordsback课文课文小结小结导入导入写作写作背景知识背景知识 视频讨论视频讨论随随 笔笔 苹果公司苹果公司微仪表和自动系统公司的一种计算机微仪表和自动系统公司的一种计算机保罗保罗艾伦（人名）艾伦（人名）哈佛大学哈佛大学微软公司微软公司首席执行官首席执行官 托马斯托马斯爱迪生爱迪生比尔比尔盖茨盖茨艰难地走到某处艰难地走到某处apple mits altai

29、r paul allenharvard universitymicrosoft ceothomas edisonbill gatesclaw ones waycommodore 柯摩多尔公司柯摩多尔公司n h c en h c enew wordsback课文课文小结小结导入导入写作写作背景知识背景知识 视频讨论视频讨论随随 笔笔 梦工厂梦工厂 微软浏览器微软浏览器 微软磁盘操作系统微软磁盘操作系统ibm个人电脑个人电脑 国际商用机器公司国际商用机器公司坦迪公司坦迪公司 dreamworks skg microsoft explorer ms-dos ibm pcibmtandy n h c

30、en h c e预习预习小结小结导入导入写作写作topic-centered analysis of text1detailed reading of text2abridgement of text3topic-centered analysis of textn h c en h c eback预习预习小结小结导入导入写作写作how does the author organize the text?this passage is a third-person narrative about the richest businessman in the worldbill gates. t

31、he whole passage is organized according to “general introduction detailed illustrationsconclusion” pattern. since the key idea is illustrated from two perspectives, the passage naturally falls into four parts as shown in the block diagram below: 课文阅读课文阅读 随随 笔笔 课文缩写课文缩写 结构分析结构分析 n h c en h c eback预习预

32、习小结小结导入导入写作写作topic-centered analysis of text课文阅读课文阅读 随随 笔笔 课文缩写课文缩写 structuremain idea writingtechnique(w.t.)?bill gates结构分析结构分析 n h c en h c eback预习预习小结小结导入导入写作写作 “when i was 19, i caught sight of the future and based my career on what i saw. i turned out to have been right.” bill gates课文阅读课文阅读 随随

33、笔笔 课文缩写课文缩写 结构分析结构分析 text analyzing and readingn h c en h c eback预习预习小结小结导入导入写作写作 para. 1a hes the most famous businessman and the richest man in the worldworth an estimated $40 billion in 1997. without a doubt, bill gates belongs in the same class as thomas edison, alexander graham bell, and other

34、great minds who changed the world. 课文阅读课文阅读 随随 笔笔 课文缩写课文缩写 结构分析结构分析 text analyzing and reading句型句型n h c en h c eback预习预习小结小结导入导入写作写作para. 1b the self-described “hacker” has dominated the personal computing revolution and modernized the whole world in the process. indeed, his classification into any

35、other rank than this would seriously understate his impact on the world.课文阅读课文阅读 随随 笔笔 课文缩写课文缩写 结构分析结构分析 text analyzing and readingstructural analysis?n h c en h c eback预习预习小结小结导入导入写作写作para. 2a gates success stems from his personality: an unbelievable and at times frightening blend of high-voltage b

36、rilliance, drive and competitiveness. when the chairman and ceo walks through the corridors of microsoft, it is like a switch being turned on; everything and everyone around him is charged with 10,000 volts of electricity. 课文阅读课文阅读 随随 笔笔 课文缩写课文缩写 结构分析结构分析 text analyzing and reading句型句型n h c en h c e

37、back预习预习小结小结导入导入写作写作para. 2b gates sets the example and microsoft employees follow. the schedule he keeps is one hint as to what he expects from his employees. its not unusual for the “dean” of the “microsoft campus” to put in 16-hour days. 课文阅读课文阅读 随随 笔笔 课文缩写课文缩写 结构分析结构分析 text analyzing and reading

38、句型句型n h c en h c eback预习预习小结小结导入导入写作写作para. 3a indeed, if theres one thing that distinguishes the gates style, it is his time management skills. conservation of time, energy, and focus are his hallmarks. he moves between playing the role of international spokesman for the age of technology and plann

39、ing business strategy back at headquarters, getting the maximum amount of work possible out of every minute. 课文阅读课文阅读 随随 笔笔 课文缩写课文缩写 结构分析结构分析 text analyzing and reading句型句型n h c en h c eback预习预习小结小结导入导入写作写作para. 3b always punctual and always in high gear, he typically leaves only the tiniest cracks

40、in the day for eating, talking to friends or recreation. the joke around microsoft is that his receptionist is the hardest working person in the world. in fact, he has several receptionists. he probably needs one just to arrange his travel plans and visas to foreign countries.课文阅读课文阅读 随随 笔笔 课文缩写课文缩写

41、 结构分析结构分析 text analyzing and readingn h c en h c eback预习预习小结小结导入导入写作写作para. 4 on the subject of travel, he has become known for saving money and time as well. on business trips, he flies commercial whenever possible and in the interest of time, he never checks his baggage. his hosts also find they s

42、ave money when he is in town. there is no time in his schedule for tourism of any kind, no excursions or sightseeing trips are on his agenda. its just work, work, work.课文阅读课文阅读 随随 笔笔 课文缩写课文缩写 结构分析结构分析 text analyzing and reading句型句型n h c en h c eback预习预习小结小结导入导入写作写作para. 5 another trait that makes hi

43、m so unusual is his incredible “multitasking” ability. at his desk, he works on two computers, one with multiple frames that sequence data streaming in from the internet, and the other handling the hundreds of e-mail messages and letters he receives. he may even review data while conducting a meetin

44、g using a videophone. 课文阅读课文阅读 随随 笔笔 课文缩写课文缩写 结构分析结构分析 text analyzing and readingpara. 6a gates runs his company mainly through three methods: he bats out a hundred or more e-mail messages a day (and night); he meets every month or so with his top management panel of experts and advisers; and most i

45、mportantly, he holds two or three small review meetings a day with a procession of teams working on the companys various products. n h c en h c eback预习预习小结小结导入导入写作写作课文阅读课文阅读 随随 笔笔 课文缩写课文缩写 结构分析结构分析 text analyzing and reading句型句型para. 6b he doesnt address anyone by name or hand out too much praise, b

46、ut he does go round the table clockwise and listens carefully to everyone who has an idea. when he is unclear about something, he quizzes and challenges his staff. “educate me on that,” he might say, looking to make clear a vague statement. every decision he makes is based on his knowledge of its me

47、rits. he doesnt need to rely on personal politics. n h c en h c eback预习预习小结小结导入导入写作写作课文阅读课文阅读 随随 笔笔 课文缩写课文缩写 结构分析结构分析 text analyzing and readingstructural analysis?para. 7a when bill gates was in the sixth grade, his parents sent him to see a psychologist. after a year of sessions and tests, the psy

48、chologist reached his conclusion. “youre going to lose,” he told gates mother mary. “you had better just adjust to it because theres no use trying to beat him.”n h c en h c eback预习预习小结小结导入导入写作写作课文阅读课文阅读 随随 笔笔 课文缩写课文缩写 结构分析结构分析 text analyzing and readingpara. 7b in the 22 years since he dropped out o

49、f harvard to conquer the world of computer operating systems and application software, he has been deadly for competitors trying to claw their way into the market.n h c en h c eback预习预习小结小结导入导入写作写作课文阅读课文阅读 随随 笔笔 课文缩写课文缩写 结构分析结构分析 text analyzing and readingn h c en h c eback预习预习小结小结导入导入写作写作课文阅读课文阅读 随

50、随 笔笔 课文缩写课文缩写 结构分析结构分析 text analyzing and readingpara. 8 in early 1975, at the age of 19, while at harvard university, he and paul allen wrote an interpreter for the programming language used by mits altair, the first commercially available personal computer. it was their intense relationshipgates t

51、he workaholic code writer and competitor, allen the dreamy visionarythat laid the first brick in the foundation of microsoft. para. 9 in 1976, gates began licensing microsofts software products directly to computer manufacturers, which dramatically increased microsofts profits. although mits soon fo

52、lded, microsoft had already attracted new customers including, at the time, small hardware firms like apple, commodore and tandy.n h c en h c eback预习预习小结小结导入导入写作写作课文阅读课文阅读 随随 笔笔 课文缩写课文缩写 结构分析结构分析 text analyzing and readingpara. 10a in 1980, ibm invited microsoft to write a series of programming lang

53、uages for its new personal computer, the ibm pc. gates offered that microsoft could also produce the operating systems (ms-dos). the ibm pc and msdos were bundled together and announced to the public in august 1981. n h c en h c eback预习预习小结小结导入导入写作写作课文阅读课文阅读 随随 笔笔 课文缩写课文缩写 结构分析结构分析 text analyzing an

54、d readingpara. 10b throughout the 1980s microsoft moved steadily upward and by the 1990s ms-dos had been exported around the world and had become the dominant software platform. by 1995, roughly 85 percent of the worlds personal computers were using a microsoft operating system.n h c en h c eback预习预

55、习小结小结导入导入写作写作课文阅读课文阅读 随随 笔笔 课文缩写课文缩写 结构分析结构分析 text analyzing and readingpara. 11 today the microsoft campus is a “home” for new ideas and products that currently number over 200. it has mushroomed to nearly 18,000 employees and $6 billion in profits. by 1992, at least 3,400 of microsofts employees h

56、ad become millionaires from their stocks.n h c en h c eback预习预习小结小结导入导入写作写作课文阅读课文阅读 随随 笔笔 课文缩写课文缩写 结构分析结构分析 text analyzing and readingstructural analysis?para. 12a gates hopes to still be running microsoft for another 10 years, he says, and then promises to focus intensely on his family and giving h

57、is money away, but that wont be the last you hear of him. n h c en h c eback预习预习小结小结导入导入写作写作课文阅读课文阅读 随随 笔笔 课文缩写课文缩写 结构分析结构分析 text analyzing and readingpara. 12b almost everyone in the developed world has used or is using a product that he owns a piece of, from surfing websites on microsoft explorer

58、to watching movies brought to us by the distributor dreamworks skg. one can only wonder what he will do in the near future.n h c en h c eback预习预习小结小结导入导入写作写作课文阅读课文阅读 随随 笔笔 课文缩写课文缩写 结构分析结构分析 text analyzing and readingstructural analysis?abridgement of textn h c en h c e now that we become more famili

59、ar with the organization of the text, as shown in the block diagram, what can we derive from the text in order to abridge it into a three-paragraph essay?back预习预习小结小结导入导入写作写作课文阅读课文阅读 随随 笔笔 课文缩写课文缩写 结构分析结构分析 abridgement of textn h c en h c e para. 1 bill gates is the most famous and the richest man i

60、n the world. without a doubt, he is one of the greatest minds to ever change the world. he has dominated the personal computing revolution and modernized the whole world.para. 2 gates success stems from his unique traits. first, his personality is an unbelievable and frightening blend of high-voltage br