版权说明:本文档由用户提供并上传,收益归属内容提供方,若内容存在侵权,请进行举报或认领
文档简介
1、kets7CONSUMERS,PRODUCERS,ANDTHEEFFICIENCYOFMARKETSWHAT'SNEWINTHESIXTHEDITION:Therearenomajorchangestothischapter.LEARNINGOBJECTIVES:Bytheendofthischapter,studentsshouldunderstand:thelinkbetweenbuyers'willingnesstopayforagoodandthedemandcurve.howtodefineandmeasureconsumersurplus.thelinkbetwee
2、nsellers'costsofproducingagoodandthesupplycurve.howtodefineandmeasureproducersurplus.thattheequilibriumofsupplyanddemandmaximizestotalsurplusinamarket.CONTEXTANDPURPOSE:121?2021CengageLearning.AllRightsReserved.Maynotbescanned,copiedorduplicated,orpostedtoapubliclyaccessiblewebsite,inwholeorinpa
3、rt.Chapter7isthefirstchapterinathree-chaptersequenceonwelfareeconomicsandmarketefficiency.Chapter7employsthesupplyanddemandmodeltodevelopconsumersurplusandproducersurplusasameasureofwelfareandmarketefficiency.TheseconceptsarethenutilizedinChapters8and9todeterminethewinnersandlosersfromtaxationandres
4、trictionsoninternationaltrade.ThepurposeofChapter7istodevelopwelfareeconomicsthestudyofhowtheallocationofresourcesaffectseconomicwell-being.Chapters4through6employedsupplyanddemandinapositiveframework,whichfocusedonthequestion,“Whatistheequilibriumpriceandquantityinamarket?Thischapternowaddressesthe
5、normativequestion,“Istheequilibriumpriceandquantityinamarketthebestpossiblesolutiontotheresourceallocationproblem,orisitsimplythepriceandquantitythatbalancesupplyanddemand?Studentswilldiscoverthatundermostcircumstancestheequilibriumpriceandquantityisalsotheonethatmaximizeswelfare.KEYPOINTS:Consumers
6、urplusequalsbuyerswillingnesstopayforagoodminustheamounttheyactuallypayforit,anditmeasuresthebenefitbuyersgetfromparticipatinginamarket.Consumersurpluscanbecomputedbyfindingtheareabelowthedemandcurveandabovetheprice.Producersurplusequalstheamountsellersreceivefortheirgoodsminustheircostsofproduction
7、,anditmeasuresthebenefitsellersgetfromparticipatinginamarket.Producersurpluscanbecomputedbyfindingtheareabelowthepriceandabovethesupplycurve.Anallocationofresourcesthatmaximizesthesumofconsumerandproducersurplusissaidtobeefficient.Policymakersareoftenconcernedwiththeefficiency,aswellastheequality,of
8、economicoutcomes.Theequilibriumofsupplyanddemandmaximizesthesumofconsumerandproducersurplus.Thatis,theinvisiblehandofthemarketplaceleadsbuyersandsellerstoallocateresourcesefficiently.Marketsdonotallocateresourcesefficientlyinthepresenceofmarketfailuressuchasmarketpowerorexternalities.CHAPTEROUTLINE:
9、I.Definitionofwelfareeconomics:thestudyofhowtheallocationofresourcesaffectseconomicwell-being.Studentsoftenareconfusedbytheuseofthewordaretalkingaboutsocialwell-beingandnotpublicassistance.welfare.emindthemthatweII.ConsumerSurplusA.WillingnesstoPay1. Definitionofwillingnesstopay:themaximumamountthat
10、abuyerwillpayforagood.sfirstalbum.2. Example:Youareauctioningamint-conditionrecordingofElvisPresleyFourbuyersshowup.Theirwillingnesstopayisasfollows:StudentswillunderstandconsumersurplusifyoutakethetimetoworkthroughtheElvisPresleyexample.Ifyoustartwiththissimpleexample,studentswillhavenotroubleunder
11、standinghowtofindconsumersurplusonagraph.Table1BuyerW川ingnesstoPayJohn$100Paul$80George$70Ringo$50Ifthebiddinggoestoslightlyhigherthan$80,allbuyersdropoutexceptforJohn.BecauseJohniswillingtopaymorethanhehastoforthealbum,hederivessomebenefitfromparticipatinginthemarket.3. Definitionofconsumersurplus:
12、theamountabuyeriswillingtopayforagoodminustheamountthebuyeractuallypaysforit.4. Notethatifyouhadmorethanonecopyofthealbum,thepriceintheauctionwouldActivity1ValueofaTimeMachineType:Topics:Materialsneeded:Time:Classlimitations:In-classdemonstrationConsumersurplusNone10minutesWorksinanysizeclassPurpose
13、Consumersurpluscanbeahardconceptforstudentsbecauseitisbasedonavoidedexpenseratherthanonmoneythatisactuallyexchanged.Thisexampleputsaspecificdollarvalueonconsumersurplus.InstructionsTelltheclass,“Anewtechnologyhasbeendevelopedthatallowsindividualstotravelbackwardorforwardintime.Wewanttoidentifytheval
14、uethistimemachineprovidestoconsumers.Let'sassumethefourconsumerswhomostdesirethisproductareinthisclass.Choosefourstudentnamesandusetheminthefollowingexample:“Scottistheconsumerwhomostvaluesthisproduct.Hewantstogobacktothetimeofthedinosaurs.Heiswillingtopay$3,000.“Carolistheconsumerwiththenexthig
15、hestwillingnesstopay.Shewouldliketosee200yearsinthefuture.She'dpay$2,500.“Steveisthenexthighestbidder.He'dliketorelivethisentiresemester.Heidof$800.“Jeanneisourfourthconsumer.She'dpay$200tomovetheclockforwardtotheethisclassperiod.Ontheboardwrite:Scott$3,000Carol$2,500Steve$800Jeanne$200e
16、ndupbeinglower(alittleover$70inthecaseoftwoalbums)andbothJohnandPaulwouldgainconsumersurplus.Thisrepresentsthedemandcurveforthetimemachine.Consumersurplusisthedifferencebetweenwhatconsumersarewillingtopayandtheamounttheyactuallyhavetopay.Themarketpricewilldeterminewhousesthetimemachineandhowmuchsurp
17、lustheykeep.ttimetravel.“Ifthepriceofatimemachineridewas$500,threerideswouldbesoldonetoScott,onetoCarol,andonetoSteve.Jeanneisnotwillingtopay$500,soshewouldnCarolh“Wecancalculatetheconsumersurplusofthreetimetrips.Scottwouldpay$3,000butonlypays$500,leaving$2,500ofnetbenefits.(Putthesenumbersontheboar
18、d.)benefitsof$2,000.Stevehas$300innetbenefits.Addingupthesenetsavingsgives$4,800inconsumersurplus.PointsforDiscussionTheconsumersurplusdependsonagood'ssellingpriceandthenumberofconsumerswhoarewillingtopurchasethegoodatthatprice.Thelowertheprice,thegreatertheconsumersurplus.B. UsingtheDemandCurve
19、toMeasureConsumerSurplus1. WecanusetheinformationonwillingnesstopaytoderiveademandcurvefortherareElvisPresleyalbum.PriceBuyersQuantityDemandedMorethan$100None0$80to$100John1$70to$80John,Paul2$50to$70John,Paul,George3$50orlessJohn,Paul,George,Ringo4Figure1Price100801!I70r5034Quantity2. Atanygivenquan
20、tity,thepricegivenbythedemandcurvereflectsthewillingnesstopayofthemarginalbuyer.Becausethedemandcurveshowsthebuyers'willingnesstopay,wecanusethedemandcurvetomeasureconsumersurplus.Figure23. Consumersurpluscanbemeasuredastheareabelowthedemandcurveandabovetheprice.C. HowaLowerPriceRaisesConsumerSu
21、rplusFigure31. Aspricefalls,consumersurplusincreasesfortworeasons.a. Thosealreadybuyingtheproductwillreceiveadditionalconsumersurplusbecausetheyarepayinglessfortheproductthanbefore(areaAonthegraph).b. Becausethepriceisnowlower,somenewbuyerswillenterthemarketandreceiveconsumersurplusontheseadditional
22、unitsofoutputpurchased(areaBonthegraph).D.WhatDoesConsumerSurplusMeasure?Itisimportanttostressthatconsumersurplusismeasuredinmonetaryterms.Consumersurplusgivesusawaytoplaceamonetarycostoninefficientmarketoutcomes(duetogovernmentinvolvementormarketfailure).1. Rememberthatconsumersurplusisthedifferenc
23、ebetweentheamountthatbuyersarewillingtopayforagoodandthepricethattheyactuallypay.2. Thus,itmeasuresthebenefitthatconsumersreceivefromthegoodasthebuyersthemselvesperceiveit.ALTERNATIVECLASSROOMEXAMPLE:ReviewthematerialonpriceceilingsfromChapter6.Redrawthemarketfortwo-bedroomapartmentsinyourtown.Drawi
24、napriceceilingbelowtheequilibriumprice.Thengothrough:consumersurplusbeforethepriceceilingisputintoplace.consumersurplusafterthepriceceilingisputintoplace.III. ProducerSurplusA. CostandtheWillingnesstoSell1. Definitionofcost:thevalueofeverythingasellermustgiveuptoproduceagoodYouwillneedtotakesometime
25、toexplaintherelationshipbetweentheproducerswillingnesstosellandthecostofproducingthegood.Therelationshipbetweencostandthesupplycurveisnotasapparentastherelationshipbetweenthedemandcurveandwillingnesstopay.2. Example:Youwanttohiresomeonetopaintyourhouse.Youacceptbidsfortheworkfromfoursellers.Eachpain
26、teriswillingtoworkifthepriceyouwillpayexceedsheropportunitycost.(Notethatthisopportunitycostthusrepresentswillingnesstosell.)Thecostsare:SellerCostMary$900Frida$800Georgia$600Grandma$500Table23. Biddingwillstopwhenthepricegetstobeslightlybelow$600.AllsellerswilldropoutexceptforGrandma.BecauseGrandma
27、receivesmorethanshewouldrequiretopaintthehouse,shederivessomebenefitfromproducinginthemarket.4. Definitionofproducersurplus:theamountasellerispaidforagoodminustheseller'scostofprovidingit.5. Notethatifyouhadmorethanonehousetopaint,thepriceintheauctionwouldendupbeinghigher(alittleunder$800intheca
28、seoftwohouses)andbothGrandmaandGeorgiawouldgainproducersurplus.B. UsingtheSupplyCurvetoMeasureProducerSurplus1. Wecanusetheinformationoncost(willingnesstosell)toderiveasupplycurveforhousepaintingservices.PriceSellersQuantitySupplied$900ormoreMary,Frida,Georgia,Grandma4$800to$900Frida,Georgia,Grandma
29、3$600to$800Georgia,Grandma2$500to$600Grandma1lessthan$500None02. Atanygivenquantity,thepricegivenbythesupplycurverepresentsthecostofthemarginalseller.Becausethesupplycurveshowsthesellers'cost(willingnesstosell),wecanusethesupplycurvetomeasureproducersurplus.Figure4Price900800*,*-*-*600*1500-1234
30、QuantityFigure53. Producersurpluscanbemeasuredastheareaabovethesupplycurveandbelowtheprice.C. HowaHigherPriceRaisesProducerSurplusFigure61. Aspricerises,producersurplusincreasesfortworeasons.a. Thosealreadysellingtheproductwillreceiveadditionalproducersurplusbecausetheyarereceivingmorefortheproductt
31、hanbefore(areaConthegraph).b. Becausethepriceisnowhigher,somenewsellerswillenterthemarketandreceiveproducersurplusontheseadditionalunitsofoutputsold(areaDonthegraph).D. Producersurplusisusedtomeasuretheeconomicwell-beingofproducers,muchlikeALTERNATIVECLASSROOMEXAMPLE:Reviewthematerialonpricefloorsfr
32、omChapter6.Redrawthemarketforanagriculturalproductsuchascorn.Drawinapricesupportabovetheequilibriumprice.Thengothrough:ducersurplusafterthepricesupportisputinplace.Makesurethatyoudiscussthecostofthepricesupporttotaxpayers.consumersurplusisusedtomea
33、suretheeconomicwell-beingofconsumers.PrettyWoman,Chapter6.Vivien(JuliaRoberts)andEdward(RichardGere)negotiateaprice.Afterward,Vivienrevealsshewouldhaveacceptedalowerprice,whileEdwardadmitshewouldhavepaidmore.Ifyouhavedoneagoodjobofintroducingconsumerandproducersurplus,youwillseethelightbulbsgooffabo
34、veyourstudents'headsastheywatchthisclip.IV. MarketEfficiencyA. TheBenevolentSocialPlanner1. Theeconomicwell-beingofeveryoneinsocietycanbemeasuredbytotalsurplus,whichisthesumofconsumersurplusandproducersurplus:TotalSurplus=ConsumerSurplus+ProducerSurplusAmountPaidbyBuyers)+CosttoSellers)TotalSurp
35、lus=(ValuetoBuyers(AmountReceivedbySellersBecausetheAmountPaidbyBuyers=AmountReceivedbySellers:TotalSurplus=ValuetoBuyersCosttoSellers2. Definitionofefficiency:thepropertyofaresourceallocationofmaximizingthetotalsurplusreceivedbyallmembersofsociety.3. Definitionofequality:thepropertyofdistributingec
36、onomicprosperityuniformlythemembersofsociety.Nowmightbeagoodtimetopointoutthatmanygovernmentpoliciesinvolveatrade-offbetweenefficiencyandequity.Whenyouevaluategovernmentpolicies,likepriceceilingsorfloors,youcanexplainthemintermsofequityandefficiency.B. EvaluatingtheMarketEquilibriumFigure 71. Atthem
37、arketequilibriumprice:a. Buyerswhovaluetheproductmorethantheequilibriumpricewillpurchasetheproduct;thosewhodonot,willnotpurchasetheproduct.Inotherwords,thefreemarketallocatesthesupplyofagoodtothebuyerswhovalueitmosthighly,asmeasuredbytheirwillingnesstopay.b. Sellerswhosecostsarelowerthantheequilibri
38、umpricewillproducetheproduct;thosewhosecostsarehigher,willnotproducetheproduct.Inotherwords,thefreemarketallocatesthedemandforgoodstothesellerswhocanproduceitatthelowestcost.2. Totalsurplusismaximizedatthemarketequilibrium.Figure 8Pricea. Atanyquantityofoutputsmallerthantheequilibriumquantity,theval
39、ueoftheproducttothemarginalbuyerisgreaterthanthecosttothemarginalsellersototalsurpluswouldriseifoutputincreases.b. Atanyquantityofoutputgreaterthantheequilibriumquantity,thevalueoftheproducttothemarginalbuyerislessthanthecosttothemarginalsellersototalsurpluswouldriseifoutputdecreases.3. Notethatthis
40、isoneofthereasonsthateconomistsbelievePrinciple#6:Marketsareusuallyagoodwaytoorganizeeconomicactivity.Itwouldbeagoodideatoremindstudentsthattherearecircumstanceswhenthemarketprocessdoesnotleadtothemostefficientoutcome.Examplesincludesituationssuchaswhenafirm(orbuyer)hasmarketpoweroverpriceorwhenther
41、eareexternalitiespresent.Thesesituationswillbediscussedinlaterchapters.C. IntheNews:TicketScalping1. Ticketscalpingisanexampleofhowmarketsworktoachieveanefficientoutcome.2. ThisarticlefromTheBostonGlobedescribeseconomistChipCase'sexperiencewithticketscalping.D. CaseStudy:ShouldThereBeaMarketinOr
42、gans?1. Asamatterofpublicpolicy,peoplearenotallowedtoselltheirorgans.a. Inessence,thismeansthatthereisapriceceilingonorgansof$0.b. Thishasledtoashortageoforgans.2. Thecreationofamarketfororganswouldleadtoamoreefficientallocationofresources,butcriticsworryabouttheequityofamarketsystemfororgans.V.Mark
43、etEfficiencyandMarketFailureA. Toconcludethatmarketsareefficient,wemadeseveralassumptionsabouthowmarketsworked.1. Perfectlycompetitivemarkets.2. Noexternalities.B. Whentheseassumptionsdonothold,themarketequilibriummaynotbeefficient.C. Whenmarketsfail,publicpolicycanpotentiallyremedythesituation.SOLU
44、TIONSTOTEXTPROBLEMS:QuickQuizzes1. Figure1showsthedemandcurveforturkey.ThepriceofturkeyisPiandtheconsumersurplusthatresultsfromthatpriceisdenotedCS.Consumersurplusistheamountabuyeriswillingtopayforagoodminustheamountthebuyeractuallypaysforit.Itmeasuresthebenefittobuyersofparticipatinginamarket.Figur
45、e1Figure22. Figure2showsthesupplycurveforturkey.ThepriceofturkeyisPiandtheproducersurplusthatresultsfromthatpriceisdenotedPS.Producersurplusistheamountsellersarepaidforagoodminusthesellers'costofprovidingit(measuredbythesupplycurve).Itmeasuresthebenefittosellersofparticipatinginamarket.卜PPIusDem
46、andQuantrtyofTurkeyFigure33. Figure3showsthesupplyanddemandforturkey.ThepriceofturkeyisPi,consumersurplusisCS,andproducersurplusisPS.Producingmoreturkeysthantheequilibriumquantitywouldlowertotalsurplusbecausethevaluetothemarginalbuyerwouldbelowerthanthecosttothemarginalselleronthoseadditionalunits.Q
47、uestionsforReview1. Thepriceabuyeriswillingtopay,consumersurplus,andthedemandcurveareallcloselyrelated.Theheightofthedemandcurverepresentsthewillingnesstopayofthebuyers.Consumersurplusistheareabelowthedemandcurveandabovetheprice,whichequalsthepricethateachbuyeriswillingtopayminusthepriceactuallypaid
48、.2. Sellers'costs,producersurplus,andthesupplycurveareallcloselyrelated.Theheightofthesupplycurverepresentsthecostsofthesellers.Producersurplusistheareabelowthepriceandabovethesupplycurve,whichequalsthepricereceivedminuseachseller'scostsofproducingthegood.Figure43. Figure4showsproducerandcon
49、sumersurplusinasupply-and-demanddiagram.4. Anallocationofresourcesisefficientifitmaximizestotalsurplus,thesumofconsumersurplusandproducersurplus.Butefficiencymaynotbetheonlygoalofeconomicpolicymakers;theymayalsobeconcernedaboutequitythefairnessofthedistributionofwell-being.5. Theinvisiblehandofthema
50、rketplaceguidestheself-interestofbuyersandsellersintopromotinggeneraleconomicwell-being.Despitedecentralizeddecisionmakingandself-interesteddecisionmakers,freemarketsoftenleadtoanefficientoutcome.6. Twotypesofmarketfailurearemarketpowerandexternalities.Marketpowermaycausemarketoutcomestobeinefficien
51、tbecausefirmsmaycausepriceandquantitytodifferfromthelevelstheywouldbeunderperfectcompetition,whichkeepstotalsurplusfrombeingmaximized.Externalitiesaresideeffectsthatarenottakenintoaccountbybuyersandsellers.Asaresult,thefreemarketdoesnotmaximizetotalsurplus.ProblemsandApplications1. a.Consumersurplus
52、isequaltowillingnesstopayminusthepricepaid.Therefore,Melissa'swillingnesstopaymustbe$200($120+$80).$90=$110.b. Herconsumersurplusatapriceof$90wouldbe$200c. IfthepriceofaniPodwas$250,Melissawouldnothavepurchasedonebecausethepriceisgreaterthanherwillingnesstopay.Therefore,shewouldreceivenoconsumer
53、surplus.2. IfanearlyfreezeinCaliforniasoursthelemoncrop,thesupplycurveforlemonsshiftstotheleft,asshowninFigure5.TheresultisariseinthepriceoflemonsandadeclineinconsumersurplusfromA+B+CtojustA.SoconsumersurplusdeclinesbytheamountB+C.DemandSIDemandQuantityofLemonsFigure 5QuantrtyofLemonadeFigure 6Inthe
54、marketforlemonade,thehighercostoflemonsreducesthesupplyoflemonade,asshowninFigure6.TheresultisariseinthepriceoflemonadeandadeclineinconsumersurplusfromD+E+FtojustD,alossofE+F.Notethataneventthataffectsconsumersurplusinonemarketoftenhaseffectsonconsumersurplusinothermarkets.3. AriseinthedemandforFren
55、chbreadleadstoanincreaseinproducersurplusinthemarketforFrenchbread,asshowninFigure7.TheshiftofthedemandcurveleadstoC.anincreasedprice,whichincreasesproducersurplusfromareaAtoareaA+B+QiQnQuantityofFrenchBreadFigure7TheincreasedquantityofFrenchbreadbeingsoldincreasesthedemandforflour,asshowninFigure8.
56、Asaresult,thepriceofflourrises,increasingproducersurplusfromareaDtoD+E+F.Notethataneventthataffectsproducersurplusinonemarketleadstoeffectsonproducersurplusinrelatedmarkets.QuantityofFlour4.a.Bertsdemandscheduleis:Figure8PriceQuantityDemandedMorethan$70$5to$71$3to$52$1to$33$1orless4Bert'sdemandc
57、urveisshowninFigure9.1234QuantityofWaterb.c.Figure9Whenthepriceofabottleofwateris$4,Bertbuystwobottlesofwater.HisconsumersurplusisshownasareaAinthefigure.Hevalueshisfirstbottleofwaterat$7,butpaysonly$4forit,sohasconsumersurplusof$3.Hevalueshissecondbottleofwaterat$5,butpaysonly$4forit,sohasconsumersurplusof$1.ThusBert'stotalconsumersurplusis$3+$1=$4,whichistheareaofAinthefigure.Whenthepriceofabottleofwaterfallsfrom$4to$2,Bertbuysthreebottlesofwater,anincreaseo
温馨提示
- 1. 本站所有资源如无特殊说明,都需要本地电脑安装OFFICE2007和PDF阅读器。图纸软件为CAD,CAXA,PROE,UG,SolidWorks等.压缩文件请下载最新的WinRAR软件解压。
- 2. 本站的文档不包含任何第三方提供的附件图纸等,如果需要附件,请联系上传者。文件的所有权益归上传用户所有。
- 3. 本站RAR压缩包中若带图纸,网页内容里面会有图纸预览,若没有图纸预览就没有图纸。
- 4. 未经权益所有人同意不得将文件中的内容挪作商业或盈利用途。
- 5. 人人文库网仅提供信息存储空间,仅对用户上传内容的表现方式做保护处理,对用户上传分享的文档内容本身不做任何修改或编辑,并不能对任何下载内容负责。
- 6. 下载文件中如有侵权或不适当内容,请与我们联系,我们立即纠正。
- 7. 本站不保证下载资源的准确性、安全性和完整性, 同时也不承担用户因使用这些下载资源对自己和他人造成任何形式的伤害或损失。
最新文档
- 2024年新品购销与物流服务协议
- 2024年度设备租赁合同设备种类与租赁期限
- 2024年新修订:化学品物流服务承包合同
- 2024年承包合同:城市轨道交通建设
- 2024年护肤品销售合同
- 2024年度钢材行业绿色发展合同
- 2024年度跨境电子商务服务协议
- 2024年企业综合节能改造合同
- 2024年新形势下员工雇佣协议
- 2024年技术专家聘请合同
- 漏检分析改善措施
- 新制定《公平竞争审查条例》学习课件
- GB/T 44051-2024焊缝无损检测薄壁钢构件相控阵超声检测验收等级
- TD/T 1060-2021 自然资源分等定级通则(正式版)
- 完整加快发展新质生产力课件
- 三位数除以两位数300题-整除-有标准答案
- 办公室装修工程施工方案讲义
- 奇异的仿生学 知到智慧树网课答案
- 大学生职业生涯规划书药学专业
- 中医病案辩证分析报告
- 《马克思主义基本原理概论》试题库(a卷)
评论
0/150
提交评论