unitMarketing Is All Around UsPPT学习教案

1、会计学1unit Marketing Is All Around Uspopcornpopcorn n. 爆玉米花 aromaaroma n. 香味intangibleintangible adj. 无形的barbecuebarbecue vt. 烧烤stationarystationary n. 文具lubrication lubrication n. 润滑retailer retailer n. 零售店；零售商promotionpromotion n. 促销billboard billboard n. 广告版cashier cashier n. 收银员dealer dealer n. 商人

2、Scanning -New Words & Expressions第1页/共23页copywriter copywriter n. 广告文字撰稿人 distributiondistribution n. 销售conceptionconception n. 构想，设想storagestorage warehousewarehouse 仓库beautybeauty salonsalon 美容店snack bar snack bar 小吃店real estate agent real estate agent 房地产经纪人Scanning -New Words & Expressio

3、ns第2页/共23页Vocabulary - Word Pretest1. 1. Some products are used to make services available, such as the tools Some products are used to make services available, such as the tools an auto mechanic uses in servicing servicing a car.Choose the right meaning of the red words or phrases according Choose

4、the right meaning of the red words or phrases according to the context and try to memorize them. to the context and try to memorize them. A. serving B. examining and repairing A. serving B. examining and repairing C. washing D. decoratingC. washing D. decorating第3页/共23页Vocabulary - Word Pretest2. 2.

5、 Marketing occurs most obviously, perhaps, as the movie theater where patrons patrons are greeted with the sight, sound, and aroma of freshly popped corn as the pass into the theater.A. supporters B. customers C. movie-goers D. shoppersA. supporters B. customers C. movie-goers D. shoppers第4页/共23页Voc

6、abulary - Word Pretest3. 3. Services vary from other products in several ways. They are intangible and perishableperishable.A. untouchable B. short-lived C. invisible D. unendurableA. untouchable B. short-lived C. invisible D. unendurableperish: vt. perish: vt. 消灭;死去; 枯萎，腐烂Flowers perish in frost. 花

7、毁于霜冻。perishable: perishable: 易腐烂的,易腐败的；易毁灭的;易消亡的Fruits are perishable in transit. 水果在运送时容易腐烂。第5页/共23页Vocabulary - Word Pretest4. 4. Your first glimpseglimpse of marketing or our imaginary tour may be a store that sells food. A. stop B. step C. quick look D. experienceA. stop B. step C. quick look D.

8、 experienceglimpse: glimpse: 瞥见;一瞥She drew aside the window-curtain and had a glimpse of the river. 她拉开窗帘,瞥见了那条河。第6页/共23页Vocabulary - Word Pretest5. 5. Some stores featurefeature one special kind of food, such as health foods, cheeses, or barbecued chicken.A. exhibit B. specialize C. promote D. keep

9、A. exhibit B. specialize C. promote D. keepfeature: feature: 以.为特色;是.的特色第7页/共23页Vocabulary - Word Pretest6. 6. Some of these activities are promoting, pricingpricing and distributing all the activities that help put the goods and services you want and need into your hands.A. Finding out the price B.

10、 raising the price A. Finding out the price B. raising the price C. reducing the price D. fixing the priceC. reducing the price D. fixing the price第8页/共23页Vocabulary - Word Pretest7. 7. Drive back to town and you may see a new car-wash business, with a huge sign, Grand Opening Today Half Price, and

11、many cars lined up to take advantage of the bargainbargain. A. agreement B. purchase C. contract D. discountA. agreement B. purchase C. contract D. discountbargain: bargain: vi. 讨价还价She bargained with the fishmonger over the price. 她与鱼贩讲价钱。n. 特价商品,便宜货These toys are a real bargain at such low prices.

12、 这些玩具的价格这么便宜,真划得来。 第9页/共23页Vocabulary - Word Pretest8. 8. On our trip through town you may see friends buying gasoline for their cars, or a student purchasing a book. These activities are business transactionstransactions. A. actions B. transfers C. dealings D. agreementsA. actions B. transfers C. d

13、ealings D. agreementstransaction: transaction: 交易;业务;买卖A record is kept of all the firms transactions. 公司的一切交易都有记载。dealing:dealing:商业往来;交往We have dealings with their firm from time to time. 我们同他们公司不常有商业往来。第10页/共23页Vocabulary - Word Pretest9. 9. Marketing is the process of planning and executing exec

14、uting the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.objectives. A. Carrying out B. spreading A. Carrying out B. spreading C. studying D. publicizingC. studying D. publicizingA. needs B. dema

15、nds C. goals D. interestsA. needs B. demands C. goals D. interests第11页/共23页Fast ReadingText A is meant to be read through quickly. Try to finish the Text A is meant to be read through quickly. Try to finish the reading material and the exercises below within 20 minutes. Do reading material and the e

16、xercises below within 20 minutes. Do not preview.not preview.第12页/共23页Context clues to word meaning1. We also see many businesses that offer services benefits or benefits or satisfactionssatisfactions that improve the personal appearance, health comfort, or peace of mind of their users. (l3, p1)Serv

17、ices that benefit or satisfy Services that benefit or satisfy customers customers 使顾客受益或者满意的服务产品Guess what the red word or phrase means in each sentence, and Guess what the red word or phrase means in each sentence, and underline the words which you think define it. underline the words which you thi

18、nk define it. 第13页/共23页2. There are also meat markets, bakeries and if you live in the country, roadside fruit standsstands.(l5, p7) A booth, stall, or counter for A booth, stall, or counter for the display of goods for sale.the display of goods for sale.摊子,小贩卖部Context clues to word meaning第14页/共23页

19、3. As we continue our tour, you may see at least one department department storestore and store specializing in things such as shoes, jewelry, sporting goods, furniture, stationery, and flowers.(l1, p8) a large shop divided into departments a large shop divided into departments selling a great many

20、kinds of goodsselling a great many kinds of goodsContext clues to word meaning第15页/共23页4. The businesses where you and your family buy goods and services are known as retail stores or retailersretailers.(l1, p10) a businessman who sells goods or commodities a businessman who sells goods or commoditi

21、es in small quantities directly to consumers.in small quantities directly to consumers.Context clues to word meaning第16页/共23页5. Nonprofit organizations as well as profit-making ones employemploy the marketing process.(l1, p20) use as a means: use as a means: to employ secret measures to get ones end

22、s to employ secret measures to get ones ends Context clues to word meaning第17页/共23页 Word Formation - suffixfashionablecomfortablereasonableeatablepayablereduciblereadablevariableChangeable, perishable, -able-able-ible-ibleWith ns. forming adjs.:With ns. forming adjs.: Having or showing the Having or

23、 showing the quality of quality of With v.s forming adj.s:With v.s forming adj.s:1. 1.That may or must beThat may or must be2. 2.Apt toApt to第18页/共23页 Word Formation - suffixelection; prohibition; action.discription addition; definition-tion-tion-ation-ation-ition-itionsionsionforming ns. from vs.fo

24、rming ns. from vs.Action, process; results of an action or processAction, process; results of an action or processState or conditionState or conditionimagination; information; transportationcompulsion; profession;expression第19页/共23页 Word Formation -Exercises 1. 45 is _ by 5. (divide)2. You must carry out your plan with _ . (determine)3. Xiao Li is a _ friend. If he can help you, he will do his best. (depend)4. The _ of compositions took a large part of the teachers time. (correct)5.