(广告传媒)广告英语词汇

1、1do, did, does 强调动作的用词 , I do care, he did come. Here: did foresee 的确预见到 medium,media become a force in making it so 成为实现这个预想的重要人物 socially prominentpassengers 有社会地位的乘客 amateur 业余的，非专业的 to make contact with 与联系gain fame 出了名 subsidiary 子公司 experimental stage 实验阶段 p217 returns 报告书，情况反馈 be mounted in 安

2、装入 aside from .=in addition tothe profit derived from 来自于 的利润 receive national and universal attention 获得国内国际关注 General Electric 通用电气公司 pate nts 专禾 U join forces with 与 联手 pool vt. 合伙，汇集，共享 take over 接管 wireless station 无线电广播电台 went on the air 开始广播播音fully licensed commercial broadcasting station 营业执

3、照齐全的商业广播电台 a toll station 一家收费电台 p218 air time 广播时段 chain broadcasting 联播 forerunner 先驱，排头兵 bail out原意 跳伞”，here: bail out of 从中脱身 lease sth to sb 向出租.subsidiary 子公司，下属单位This launched an era of :（这件事）引发了一个 .时代/时期 boost the sale of :促进、拉动 .的销售 exclusively 独家地eg. We run a cable service exclusively in t

4、his area. regulations 规章、制度、条例 keep/preventsb fm doing sth: 避免某人做某事 turn to sb for help 寻求某人的帮助 the Radio Act was passed广播法得以通过 debut 初次登台，处女秀 newscasts 新闻广播 become firmly entrenched 站稳了脚跟 the popular culture 流行文化，大众文化 popularity n. 流行，走俏 coupled with the decline in n ewspaper advertis ing revenue伴随

5、着报纸广告效益的下滑the Great Depression 大萧条not only .,but （also）不仅而且a credible news source 一个可信度高的新闻来源.as well:（句尾）同样也 without being on the scene 不必在场be far superior to比 .要强得多instant news 即时的消息 convention 集会 the Associate Press 美联社 have had enough 受够了 issue an ultimatum to 向 发出最后通牒 provide sth to sb 向:提供 （ p

6、219）comply with 遵从 to gather news on one 靠自己 i 采集新闻 bargain vt. 讨价还价，期望 takethe lead in doing sth 在方面带头 first-rate = first class a. 一流的 news-gathering serviceunder the direction of在的:领导下open bureaus in 在建立分支机构the wire-service ban 新闻社禁令 assisted radio in becoming 帮助广播使之成为 in statesof panic over处于对”“:

7、的恐慌之中the average peopleaverage!普 o 通百姓reassuring a. 起镇定作用的，坚强的 keep .informed about:辻.了解至 U .report/describe/broadcast现场报道，直播p220multiple pickup news broadcast 异地同步新闻播报 the scope and diversity of radio 广播的报道范围和丰富程度 vicariously 身临其境地 eyewitness accounts 目击记，现场采集的报道 impacton 对 的冲击/影响 coverage n. 报道 se

8、t the stage for 为作了铺垫/预备radio bulletins 广播公告 inspire a spirit of patriotism and dedication 点燃了爱国主义热情及奉献之情 censorship of news 对新闻的审查p221self-imposed as well as governmental 既有自我施加的，也有政府要求的 be downplayed （实情 ）没有得至充分的反映 ;被低调处理了 vaudeville 188 年 0 代至 1950 年代流行于美国的一种剧院歌舞杂耍综艺表演variety shows 综艺节目 comedy se

9、ries 系列喜剧 dominate the airwaves 成为电波媒介主打节2目consist of由构成burlesque comedy 小品类的喜剧 situation comedy （sitcom） 情景喜剧 evolve into 演化成 an episode 一集（剧目） perpetuate the negative stereotype of African-Americans 固化了非洲裔美国人的负面 形象stereotype 刻板印象 provide someone with something p223tailored for prime-time 专为黄金时段定制的

10、portable a.便携的p225affect the culture 影响到 （当时的 ）文化helped establish radio s c 为 dM 成为可信的新闻来源/声誉鹊起助了一臂之力to adapt to .使 适应 commercial n.（电波）广告 p226 tune in to 收听 warn sb of banned fictional news bulletins from the airwaves. 禁止在广播里播出虚构新闻 lose niche 失去地盘 prosper vi. 繁荣the cloud of TV began to cast its sha

11、dow over radio apply for TV licenses 申请电视营业执照advertising revenue 广告收入 succeed in ratings 收视率 earnings 收益 p227 quiz shows,soap operas, sitcoms, dramas and action/adventure shows 227 network affiliate stations 大广播网旗下的电视台feature vt. 以为特色disc jockey （DJ） controversy 争议 payola sandal 贿赂丑闻 coin the term 发

12、明了这个术语 becharged with 被指控 all news stations 全新闻台 to advance political agendas 来推出政治议题 to voice one s protests on就表达抗议呼声instrumental = helpful launch a campaign发起一场运动play a major role inp228call-in shows 热线谈话节目 potpourri 百花香料，集锦 be categorized under 29 formatscontemporary hit stations 当代著名电台 to featu

13、re talk shows and radio personalities 以脱口秀及个性化广播节目为特色 to find its new niche in popular cultureFM 调频， AM 调幅 229distortion 变形、歪曲to broadcast in stereo 立体声广播A became an alternative to B:A 成为取代 B 的一个选择FCC ruling 美联邦传播委员会的政令 /条例be on the airhave yet to catch on 还得加把劲 p230 commercial vs. noncommercial to

14、generate advertisingrevenue elite and specialized vs. mass cultural tastes 精英的、专业化的品味，对应于大众文 化趣味private foundationsthe sources of funding 的资金来源 231 station membership fees 电台会员年费 in-depthnews programs 深度报道节目 be highly regarded 口碑很好 satellite distribution facilities 卫星传送设备 accomplish:here=achieve 取得b

15、e drastically changed 发生了巨变 to cater to distinct segments of the audience 迎合、取悦于划分清晰的受众群 Chapter Two Television: from soaps to satellitesbe in sharp contrast to the stereotype 与刻板印象形成鲜明对照 (p237)nuclear family 传统的、几代同堂的家庭skyrocket to the top of the ratings 直窜收视率榜首 stimulate sales in the consumer cult

16、urepit A against B 使 A 与 B 相对抗 underminevalue 损害 价值观3hype the fact that就进行宣传造势offbeat antics 不落俗套的搞笑 to benefit from the clash 从冲突中得益 ticket：here=candidate( p240) a popularity with audiencecontroversial influence onto magnify the forces of change 张显变动之推力credit TV with :以 来赞扬电视 P240 individuality:独特之

17、处 , here =to apply for a patent on :申请专利 to experiment with :从事实验 It wasn t un 某间)that 直到 才 puton hold 使陷于停顿 p241 generate vt. 生成， 产生 microwaverelay system 微波传送系统 con sist of 由组成 p242 advertising agencies 广告公司sponsors 赞助商 to issue disclosures 公布内情 to ensure compliance with 以确保与相一致 p243 ethical stand

18、ards 道德标准 dramatic series 连续剧 genre 风格，格调bonanza 富矿,财富time slot 播放时间段位(be) subject to 服从于appeal to 对有吸引力A prevails over B A 压倒 Bp244be referred to as 被称作 to get people hooked on 使人们醉心于 = to keeppeople glued to p2454tune in收听 /收看set ratings records 创下收视纪录best seller 畅销书electronically mediated athleti

19、cs 电子媒介传送的体育竞技? astou nd sb. by 以使人大为震惊 p246 (in frame)? to pigeonhole 定类? all-around ability? become more tolerant of 对更加宽容p247? spouse abuse 家庭暴力? lurid details 耸人听闻的细节When freedom is abused, anything irrational, bizarre and sinful can happen, and often tothe extremes.based loosely on a best-selle

20、r 大致基于一个畅销书基础之上? the durability and versatility of the genre这种类型作品的持久性和多样性? serial 连续剧? appeal to the average person s interest in the rich and 迎合上层菁英群体的普遍趣味be plagued with turmoil and strife the American cultural myth? radical 激进的、极端的? melodramatic 通俗剧风格的，夸张闹剧的 p248? witty 机智诙谐的? avant-garde 先锋的、前沿

21、的? cultlike following 近乎崇拜的追随? take liberties with facts 随意处理事实to heighten 提高= to raise, enhance schlockudrams = schlock dramas 低劣廉价的电视剧an invasion of privacy 对隐私的侵犯 p249 strive for力争，力求bring a complex social issue into focus 把一个复杂的社会争议带入焦点 keep readersup-to-date on 使读者对有最新近的了解 titillating 逗乐的 p250g

22、ain publicityreenact 重演、再现be keen to do sth = be keen on sthline-ups 节目表 camcorder 摄像机 p251 experimentwith 做实验top-notch 一流的 profound a. 意义深远的 p254 involvement in newsman = reporterAs someone puts it, 正如某人所言 conduct vt. 进行，承办 p255深受混乱和纠纷所困扰add a new dimension to为添加了一个新的范畴 /向度5investigative hearingsmo

23、ney laundering 洗钱on some one s behalf 表某人adopt approaches用手段 p256human interest stories 大众趣味的报道feature reports 新闻特写 talents 人才 deferential to 对态度恭敬? in-depth coverage 深度报道? stay tuned to收听、收看 ?popularity 知名度?major news events 重大新闻事件? to boost ratings 提高收视率 p257? host/hostess, anchor, anchorperson, a

24、nchorman/anchorwoman ? find aniche among 在那里有了市场/位置? to go on camera 上镜头? identify with与相一致? survey 问卷调查? rely on a variety of gimmicks 凭借各种手段、噱头camcorder? videotape vt.拍下了，摄制了 ? be acquitted 被宣布无罪?rioting and violence 骚乱?profound 深远的? instantaneous 即时的? sophisticated planning 精心的策划 p258 （in frame）?

25、 lobbying 游说? hail CNN as 把 CNN 赞誉为request for subscriptions（媒介产品的 ）阅听订购commercials, spots （电子媒介里的）广告 the stren gths and weak nesses of-的褒贬，优劣a dramatic reaching around for anything that works 网罗一切奏效的东西p259? time-consuming activities p260? replace A with B以 B 代替 A? cherished activities 值得赞扬、积极健康的活动p

26、lay an important role in civil rights movement 民权运动 call for 要求? gain momentum 开始令人瞩目，开始具有发展势头 p261? stereotyped roles 符合刻板印象的角色? make it on her own 靠她自己取得成功? accelerate their acceptance 加速其 （被）认可 /接受? into the mainstream popular culture 进入主流大众文化? action/adventure show? moonlighting 晚上做兼职的副业、第二职业? m

27、eet resistanceurban intellectuals 城市知识分子refined and thinking members 有教养有头脑的成员people in intellectual circles吸引观众）6to make in roads into 打进，攻入 suffer a nervous breakdown 受精神崩溃的折磨? pacifying effects of TV 电视的安抚哄骗效应 p262?shortcomings vs. merits/strong points?pick up on 领悟? mental vegetables 植物人? couch

28、potatoes 电视迷，沙发土豆? As far as I am concerned, 就我来说，? you might as well对熟人、属下用语）你不妨 ? feminism 女权主义 /运动（见小文章）? the work force average 劳动力市场的普遍情况? The study s findin 研究的发现/结果? socioeconomic 社会经济学的entrepreneurs 企业家Despite the fact that 尽管 equal opportunitiescontend 争辩，坚信 p263bizarre and violent behavior

29、mentally unbalancedand then proceed to 继而fuel the arguments 引发了争议preventfrom 使 不致 ，避免 run out of用: 完了juveniles 青少年the court ruled that 法院作出裁决react to found someone guilty ofcausal relationship between A and B 两者间的因果关系a positive relationship between A and B 两者之间的关系呈现正相关 televisedviolencerespond to p2

30、64 =be in response tomake-believea. 假装出来的antiviolence advocates 反暴力倡导者a deluge of的: 泛滥aimed at childrenan effective dramatic device for TVexploit vt. 利用，剥削have difficulty distinguishing between A and B 不易辨别两者 philosophy 理念psychological effect p265physiological effectsconduct studiesexcessive TV view

31、ingharmful vs. beneficialif it is used constructively 如果使用得当in teract with与-互动7see to it that :留意vocabulary levels 词汇量Sesame Street 芝麻街inflict some damage on someone 使遭受伤害to meet particular interests p267the elite or the high culture 精英和高雅文化corporate sponsorshipfund-raiser 集资活动，集资人 p268Despite the f

32、act thatbypassing 绕过 pay-per-view ( 按每个节目 )付费收看的 Media ethics 新闻道德 p399respond toby 以方式对作出反应a news conference 新闻发布会，记者招待会reduction of violence p400the focus of the controversy 争议的焦点feast on:盘剥 ，靠发财describe the scene vividlyto spare the grisly details 不过分渲染可怕细节 p401the function and responsibility of

33、the mass mediaan exclusive story 一条独家新闻for the sake of :看在 的面子上，缘于 Chances are that 有这样的可能性the coveted Pulitzer Prize 令人向往不已的 health-code violations 违反食品条例screening committee 审查委员会 turn town 拒绝、否定honesty and integrity 诚实正派 p402ethical standards for the mediaThe question is 问题是揭露劣迹的好处， 是否强于新闻媒体有争议或欺骗性的做 法。accurately reflect the event 如实反映新闻事件 eye-