体验商务英语综合教程3第二版重点词汇

1、体验商务英语综合教程3 第二版 重点词汇Unit1P6 AValue for money 花钱值得luxurious 奢侈的，豪华的timeless 不受时间影响的Well-made 做工考究的top of the range 高端的durable 耐用的inexpensive 便宜的cool 酷的Reliable 可靠的stylish 流行的（有型个性）fashionable 时髦的（潮流时尚）Well-designed 精心设计的P7 ABrand loyalty 品牌忠诚度the tendency to always buy a particular brandbrand image 品

2、牌形象the ideas and beliefs people have about a brandbrand stretching 品牌扩张using an existing name on another type of productbrand awareness 品牌意识how familiar people are with a brandbrand name 品牌名字the name given to a product by the company that makes itproduct launch 产品发布the introduction of a product to t

3、he marketproduct lifecycle 产品生命周期the length of time people continue to buy a productproduct range 产品范围the set of products made by a companyproduct placement 植入式广告when products are used in films or TV programmesproduct endorsement 产品代言the use of a well-known person to advertise productsBrand position

4、ing 品牌定位P8Gross margins 毛利润Manufacturing 制造业Solely 唯一的Low-cost market 低成本市场Outsources 外包Licensing arrangement 特许授权Flagship store 旗舰店Offshore 离境；海外Country of origin 原产地Identify the marker 确定产品来源或制造者Simplify product handing 简化产品，操作和追踪Organize accounting 帮助组织进存货和做会计记录Offer legal protection 提供法律保护Unit2P

5、14 B12345678not enough leg . lost or delayed . long queuespoor quality no baggage overbooking of . flight delays and.room 没有足够的伸腿空间.luggage 遗失或延迟行李at check-in 签入时的长队列 food and drink 质量差的食品和饮料.trolleysavailable 没有可用的行李手推车seats 超额预订座位cancellations航班延误和取消jet- lag 时差（飞机时差反应）Reading1 mass market 大众市场2 a

6、steep climb 急剧攀升4 mass unrest 大规模骚乱6 be at fault 对某事负责8 optimum 最适宜的P15 A1 subwayh) underground地铁2 city centrek)downtown市中心区3 carry-on baggagei) hand luggage手提行李4 one wayf)single单程票5 returnj) round trip往返旅行6 freewaya)motorway高速公路，快车道7 rest roomc) public toilet公共厕所8 elevatorb)lift电梯，升降机9 coach classe

7、) economy class经济舱10 timetabled) schedule时刻表11 car parkg) parking lot停车场Bniche market 缝隙市场/利基市场3 stem from 来自，起源于（因为）5 mid-flight 飞行途中7 cabin ventilation 客舱通风设备9 aviation fuel 航空燃料10 be in the front line 奋战在第一线的人11 stiffer penalty 更严厉的惩罚12 concession 让步P19 skillsExtension 分机Be engaged 太忙而不能接电话，繁忙/电话

8、占线UNIT3P22A reserved parking space专用车位Flying business class商务舱Have fixed working hours 有固定的工作时间P23Subsidiary子公司Head office 总公司Call centre 呼叫中心Distribution centre 分配中心Warehouse 仓库Branches/outlets 分店 分销店Bureaucratic 官僚主义的Bureaucracy 官僚主义Centralised 中央集权的Conservative 保守的Decentralised 权力下放Democratic民主的H

9、ierarchical 等级制度的Hierarchic 等级制度Impersonal 没有人情味的Marketing-driven 以市场为导向Progressive 进步的 革新的P24Cutting-edge 尖端的 前沿的Key ingredients 关键要素Budget report 预算报告Eliminated all perks and status symbol 取消特权和身份符号Rigorous exam 严格的考试Time management 时间管理，budgeting ， people skill 人际交往Decentralising responsibility a

10、nd authority 下方责任和权利Autonomy 自主性Accountability 责任感Performance benchmarks 评判的标准Rate=evaluateP25Measuring performance业绩测定Benchmarks 基准merge 兼并Unit4P31Bottom line 底线Reinvent 改造Discount store 折扣商店Speciality retailers 专门零售商Discounter 折扣Floor space 房屋面积，建坪Vendor 小贩Booth 售货棚，临时货摊Seducing 吸引Merchandise 商品；货

11、物；Upgraded 升级Fitting room 试衣间 Lounge area 休息区 Computer kiosk 公用电脑亭 Shopping carts 手推车Wholesalers 批发商 Retailers 零售商Kiosk 小卖部P33 ADownsize 缩小Downgrade 降级Decentralise 权力下放Deregulate 解除管制；解除控制；Upgrade 提升Reorganise 重组Retrain 重新教育，再教育；Redevelop 重建，重新开发；Relaunch 重启relocate 迁移；重新安置；Restructure 重建；调整；重组；B1.

12、It is now so expensive to rent offices in the city center that many companies are relocating to the suburbs.2. The company has recently had to downsize its workforce. Reducing the number of employees is the best way to stay profitable in the current economic climate.3. Excellent customer service is

13、vital to keep up with the competition. The company has introduced new working practices and is retraining all part-time staff.4. The seating plan in our office has been reorganized to accommodate new staff.5. Our product hasn t been selling well recently. The marketing team has decided to relaunch t

14、he product with a more up-to-date image.6. The company has noticed that too many decisions are made at head office. It is decentralizing the decision-making process so that branch managers are more involved at an earlier stage.7. The company has finalized the plans to redevelop the disused car park

15、site. It is going to become a model in three-storey office block.8. The most successful change in Our company was the decision torestructure the company hierarchy. Now there is more opportunity for promotion.P35Open-plan-office 开放式办公室Hot-desking 办公桌轮用制Unit5毛利润 Gross margin:diference between the sell

16、ing price of a product and the cost of producting it经济衰退recession: a period of time when business activity decreases because theeconomy is doing badly股份 shares: equal parts into which the capital or ownership of a company is divided 欠款 debt: money owed by one person or organisation to another person

17、 or organisation . 股票市场stock market: a place where company shares are bought and sold .投资 investment: money which people or organisations put into o business to make a profits 每股收益earings per share are a company's profits divided by the number of its shares预测 A forecast is a discription of what

18、is likely to happen in the future .破产bankruptcy is when a person or organisation is unable to pay their debts利息A dividend is a part of the profits of a company paid to the owner of shares税前利润Pre-tax profits are the money a business makes before payment to the goverment收入 Revenues are money which bus

19、inesses receive selling goods and servicesIn our home markets it has been another excellent year. forecast for Pre-tax profits are up by 23 million, and the forecast the next quarter is equallygood. Profits from abroad are down because of a recessionrecession in Japan.However, our performance overal

20、l has been good, and the _earnings per share_ have dividend will be increased to 4.3p increased to 26.4p and the dividend pershare, which will please our shareholders. We plan to issue new _sharesin order tofinance expansion in Asia. We also plan to increase our _investment_ in plant and equipment b

21、efore entering the Chinese market. We are particularly pleased with our performance in France and Germany where _profits have increased. As a resultof using a new distributor, our costs fell, giving us a gross marginof 40percent on our main product line. We will use any extra cash debt to reduce the

22、 level of our _debt. Our performance in Italy should improve significantly following the bankruptcy of our biggest competitor. However, we should not become too satisfiedwith our share price as economic _revenues_ will continue to conditions remain uncertain and the _revenuesreflect this. Share pric

23、es will not rise in the short term.Unit8These days many applicants submit their(1)CV/resume speculatively to companies they would like to work for. In other words, they do not apply for an advertised job but hope the employer will be interested enough to keep their CV on file and contact them when they have a vacancy. When reply