酒店客房系统解决方案讲述

1、酒店解决方案ISC Tianjin Office April 2009Frank zhengFrank_Telchneider Electric2- Division - Name Date 酒店市场概述Schneider Electric3- Division - Name Date 酒店市场细分品牌品牌/形象形象+ 品质品质+价格价格 1* & 以下以下4* & 5*连锁连锁 “2* & 3*”独立独立 “2* & 3*”40000 RMB30000 RMB 4-star5-starPAM/客房客房PAM/客房客房5000 RMB+

2、PAM/客房客房500 RMB + 基本客房服务 & 洁净高端高端 连锁连锁中端中端 连锁连锁终端终端 独立独立.低端低端.Schneider Electric4- Division - Name Date 连锁连锁独立独立低端低端终端终端高端高端 小型参与者小型参与者 数量多数量多,但是分散但是分散 服务于低端客户服务于低端客户 品牌形象好品牌形象好, 服务于中端服务于中端客户客户适合复制适合复制,加盟加盟 家族经营家族经营 与连锁经营不同与连锁经营不同, 提供更提供更加个性化的服务加个性化的服务 很少独立经营很少独立经营 大型开发商基于策略原因建大型开发商基于策略原因建造高端奢华酒

3、店造高端奢华酒店 专业国际连锁专业国际连锁 品牌价值品牌价值 很难复制很难复制, 加盟加盟 个性化连锁个性化连锁利用规模优势利用规模优势 适合复制适合复制,加盟加盟1 & 2 *3 *4 & 5 *酒店市场细分Schneider Electric5- Division - Name Date Wyndham国际酒店连锁集团喜达屋喜达屋 万豪万豪 希尔顿希尔顿 洲际洲际 凯悦凯悦 万哈姆万哈姆 精品国际精品国际 Schneider Electric6- Division - Name Date 重点酒店集团旗下品牌万万哈哈姆姆豪生华美达戴斯速8四星四星三星经济型万万 豪豪万豪JW

4、 万豪丽兹卡尔顿万丽万怡希希尔尔顿顿希尔顿希尔顿花园汉普顿酒店霍姆伍德双树喜喜达达屋屋喜来登福朋喜来登艾美威斯汀瑞吉W 酒店Schneider Electric7- Division - Name Date 重点酒店集团旗下品牌凯凯 悦悦凯悦凯悦度假酒店君悦柏悦卡卡尔尔森森丽笙丽晶丽柏丽亭洲洲 际际洲际皇冠假日假日快捷假日精选雅雅 高高索菲特铂尔曼诺富特美爵美居宜必思Schneider Electric8- Division - Name Date 酒店市场细分-星级Star distribution of hotels in China 20064-star10%3-star37%2-sta

5、r46%1-star5%5-star2%5-star4-star3-star2-star1-starStar distribution of hotel rooms in China 20064-star18%2-star30%1-star3%3-star41%5-star8%5-star4-star3-star2-star1-starn 中国酒店星级标准中国酒店星级标准n 中国市场细分中国市场细分To simplify, China in this document, implies Mainland only.Schneider Electric9- Division - Name Dat

6、e 酒店市场细分 等级 国际酒店连锁国际酒店连锁雅高 AccorSchneider Electric10- Division - Name Date SE 分类方法 目标酒店市场细分 S1+ 5 * 级以上, 所谓的”白金”酒店 S1+ 5 * 级或者国际酒店管理集团酒店 S1- 5 *级酒店, 国内酒店管理集团投资或管理酒店 S2+ 4 *级酒店, 由国内或国际酒店管理集团管理或投资 S2- 经济型连锁酒店, 国际或国内酒店管理集团Schneider Electric11- Division - Name Date 客人的愉悦体验与酒店经济运客人的愉悦体验与酒店经济运营的平衡营的平衡Gues

7、t Delight & Operational Efficiency施耐德酒店解决方案施耐德酒店解决方案See how Schneider solves this equation inside the hotelSchneider Electric12- Division - Name Date 主要内容：主要内容： What I will explain during this seminar:客房设计旨在营造独特氛围客房设计旨在营造独特氛围A guest room is a special place什么是最适合酒店的最佳方案什么是最适合酒店的最佳方案We will review

8、 what are the adapted solutions for an hotel room.客人需要的是与众不同的体验客人需要的是与众不同的体验Guest are paying for a differentiating experience如何营造无法在家中感受到的酒店客房奢华体验如何营造无法在家中感受到的酒店客房奢华体验How to maintain the gap between what you experience at home and what you expect to experience in a luxury hotel.降低运营成本与客户满意度的平衡降低运营成本

9、与客户满意度的平衡Operating cost reduction versus guest delight客房占酒店客房占酒店70%的空间；一天中客房状态多变；如何在保证客户满的空间；一天中客房状态多变；如何在保证客户满意度的同时节约运营成本意度的同时节约运营成本70% of the space of an hotel is used by the guestrooms. Occupancy varies a lot during the day. How to reduce the costs while keeping the guest delighted. Schneider Ele

10、ctric13- Division - Name Date 客房设计旨在营造独特氛围客房设计旨在营造独特氛围A guest room is a special place要富于美感要富于美感It has to be beautiful要操作简单要操作简单It has to be simple要节能高效要节能高效It has to be efficientSchneider Electric14- Division - Name Date 要富于美感要富于美感It has to be beautiful酒店管理者大量投资于内部装修来塑造与酒店管理者大量投资于内部装修来塑造与众不同的品牌形象众不同

11、的品牌形象Hotelier are spending a lot of money in Interior Design to differentiate versus their competitors and to create a brand image有些产品可能适用于办公室或商店，但并不有些产品可能适用于办公室或商店，但并不适用于酒店适用于酒店Some products are acceptable in an office or in a shop but not in an hotel有广泛的审美设计方案来迎合不同的品牌形有广泛的审美设计方案来迎合不同的品牌形象象A wide r

12、ange of aesthetics is needed to fit the different brand images.有些产品可以根据要求定制有些产品可以根据要求定制Some products can be done on demandExample of Ritz Carlton Berlin or JW Marriott :施耐德所获设计奖项施耐德所获设计奖项Examples of Design awardsreceived by Schneider Electric Schneider Electric15- Division - Name Date 门厅、大堂、前台、餐厅要总是

13、处在门厅、大堂、前台、餐厅要总是处在最适宜的灯光氛围中最适宜的灯光氛围中entrance area, foyer, reception and restaurant should have the right lighting mood at all times室外的泛光照明使酒店更加引人注目室外的泛光照明使酒店更加引人注目Outdoor lighting makes hotel more attractive合宜的灯光氛围总是带来良好的第一印象合宜的灯光氛围总是带来良好的第一印象It is the first impression for guest宴会厅灯火辉煌，会议室温度宜人宴会厅灯火辉

14、煌，会议室温度宜人The banquet festively lit or the conference room pleasantly air conditioned.要富于美感要富于美感It has to be beautifulSchneider Electric16- Division - Name Date 要操作简单要操作简单It has to be simple对于大多数客户来说，可能留宿一对于大多数客户来说，可能留宿一天，所以他们没有时间来学习如何天，所以他们没有时间来学习如何使用设备使用设备A guest may only spend one night in his roo

15、m and does not have time to learn how to operate it. 进入房间后只需一个简单开关来开进入房间后只需一个简单开关来开/关照关照明明A simple button to turn on & off the light when I enter my room一个简单的温控开关来实现空调开关与温一个简单的温控开关来实现空调开关与温度调节度调节A simple thermostat to start & stop the air-conditioning or to set the temperature一个简单的开关来实现照明全开一

16、个简单的开关来实现照明全开/全关全关A simple way to turn on & off all the lights.Schneider Electric17- Division - Name Date 要节能高效要节能高效It has to be efficient只需简单的方案来实现节能控制只需简单的方案来实现节能控制Energy efficiency can be achieved with simple solutions.当用户不在时插卡取电关闭所有灯光和空调当用户不在时插卡取电关闭所有灯光和空调A card key holder to turn off the li

17、ght and air conditioning when the guest is not in.存在感应器实现人来灯开，人去灯关存在感应器实现人来灯开，人去灯关A presence detector in the bathroom to turn off the light when nobody is in or to turn on automatically when someone enters.通过温控开关预先设置温度范围（如通过温控开关预先设置温度范围（如+/- 6摄氏度）摄氏度） A simple thermostat with preset settings to limi

18、t the range of temperature (+/- 6 degrees Celsius for example).Schneider Electric18- Division - Name Date 与众不同的体验与众不同的体验A differentiating experience 场景控制场景控制Scene control 多媒体设备连接多媒体设备连接 Multimedia Connections最新科技最新科技Latest InnovationsSchneider Electric19- Division - Name Date 独特的氛围独特的氛围 A unique atm

19、osphere场景控制营造客房的不同氛围场景控制营造客房的不同氛围Scene control creates different ambiance in the guestroom.根据时间和人数，通过不同的灯光组根据时间和人数，通过不同的灯光组合来营造不同的氛围：起床、工作、看合来营造不同的氛围：起床、工作、看电视、读书电视、读书Lights are coordinated to create a pleasing ambiance adapted to the time of the day or the occupation : Morning, working, watching TV

20、, reading控制不只局限于灯光，比如：窗帘、控制不只局限于灯光，比如：窗帘、电视。甚至可以与外部环境联动。电视。甚至可以与外部环境联动。It is not limited to lights and can include curtains & TV control for example. Or it can be linked to the exterior conditions.Schneider Electric20- Division - Name Date 多媒体设备连接多媒体设备连接 Multimedia connection客人希望能够象在家中一样，能客人希望能够

21、象在家中一样，能够方便的连接各种多媒体设备够方便的连接各种多媒体设备Guest wants to stay connected and use their own devices to feel at home客户能够连接电脑、相机、播放器，从而能够客户能够连接电脑、相机、播放器，从而能够在大屏幕上享受多媒体体验在大屏幕上享受多媒体体验Guest are able to connect their PC, Camera, iPod to enjoy their multimedia experience on a large screen客人只需通过前置面板进行连接客人只需通过前置面板进行连接

22、There is no need to go to the back of the TV which is usually difficult to access.简单易操作的连接面板，轻松享受多媒体体验简单易操作的连接面板，轻松享受多媒体体验Simple to fully automatic solution provides plug & play experience.Schneider Electric21- Division - Name Date 多媒体设备连接多媒体设备连接 Multimedia connection客人能够轻松连接网络客人能够轻松连接网络Guest ca

23、n access to internet without a problem风格匹配：客户端产品与客房或公共区装修融为一体，令客户倍感愉悦Differentiated designs产品设计别具一格，提升酒店档次Unique aesthetic design 高阻燃级别的产品确保人身安全Safe and security方便的桌面网络连接，标签夹可对网络连接等信息进行说明Easy to connect and clear labelingSchneider Electric22- Division - Name Date 最新科技最新科技Latest Innovations客户希望能够在客房中

24、发现新奇体验客户希望能够在客房中发现新奇体验Guest wants to be impressed by what they found in their room最新设计的灯光能够营造新奇环境最新设计的灯光能够营造新奇环境Latest type of lighting like LED can be used to create a new type of environment for the guest. IP电视和电视和IP电话能够作为用户接口，实现电话能够作为用户接口，实现iPhone & iPod 的连接的连接IP TV or IP Phone can be used as

25、 high tech user interface. iPhone & iPod can be connected.最新科技可以集成到场景控制，如最新科技可以集成到场景控制，如St Gobain公司的公司的 Privalight玻璃玻璃Innovation from partners like the Privalight Glass from St Gobain can be integrated in the scene control.Schneider Electric23- Division - Name Date 降低运营成本与客户满意度的平衡降低运营成本与客户满意度的平衡

26、Operating Cost versus Guest Delight降低安装成本降低安装成本 Reduce installation cost through smart solutions让客户成为节能的一分子让客户成为节能的一分子Give the guest the ability to play a role in energy savings实现客房的最佳运行状态实现客房的最佳运行状态Reach Operational Excellence in the guest roomSchneider Electric24- Division - Name Date 降低安装成本降低安装成本

27、Reduce installation costRequirement:Add two new switches to control the ceiling lamp 豪华酒店每豪华酒店每7年就要整修一次年就要整修一次An luxury hotel renovates its rooms every 7 years无线电方案增加客房的适应性无线电方案增加客房的适应性Wireless solutions increase the adaptability of the guestroom.可升级方案如多媒体连接，使更新成本更低可升级方案如多媒体连接，使更新成本更低Upgradable solu

28、tions like the multimedia connection allows to upgrade without loosing the initial investment需求需求:增加 两个新开关两个新开关 控制吊灯Schneider Electric25- Division - Name Date 最佳运行状态最佳运行状态 Operational Excellence根据客房状态来最优化设备运行状态根据客房状态来最优化设备运行状态 Optimize solution to adapt to the occupancy level of the room.通过插卡取电、存在感应

29、器和门禁系统来检测客房通过插卡取电、存在感应器和门禁系统来检测客房状态状态Detect presence through the card key holder, the presence detectors & the door lock.通过客房管理系统来更新客人入住后的状态通过客房管理系统来更新客人入住后的状态Exchange information with the Guest Management system to know when a guest is checked-in.根据客房状态来设置各种设备的运行状态：经济，根据客房状态来设置各种设备的运行状态：经济，登记，入

30、住登记，入住Set the room in optimize mode depending of its status : Economy, Checked-in, Guest In.其它信息收集：小酒吧、保险箱、管道其它信息收集：小酒吧、保险箱、管道Give additional information on the Mini bar, the safe, water leakage窗帘控制窗帘控制温度控制温度控制门禁系统门禁系统小酒吧小酒吧保保险箱险箱客房控制客房控制灯光控制灯光控制客房管理系客房管理系统统楼宇控制系楼宇控制系统统Schneider Electric26- Division

31、 - Name Date 节约能源、环境保护受到更多客人节约能源、环境保护受到更多客人的关注的关注Guest are becoming sensitive to the energy savings and environmental concerns我们的方案提供可供客户选择的节能模式我们的方案提供可供客户选择的节能模式Our solutions can propose energy saving modes that can be selected by the guest.赋予客户选择节能模式的权力赋予客户选择节能模式的权力It gives the guest the option to

32、 be eco-friendly while reducing only a little his level of comfort.客户能够轻松实现节能功能客户能够轻松实现节能功能 Guest can access this function through a simple button.让客户成为节能的一分子让客户成为节能的一分子An active guest to save planetSchneider Electric27- Division - Name Date SE 酒店客房解决方案Schneider Electric28- Division - Name Date 客房控制

33、系统n节能控制节能控制供电管理调光空调控制n客房状态客房状态清理房间免打扰呼叫服务请等候n灯光场景控制灯光场景控制欢迎场景夜间场景等等.Schneider Electric29- Division - Name Date 酒店控制系统基本房控系统ELV房控系统无线 Ezinstall 房控系统高端 C-BUS 房控系统Schneider Electric30- Division - Name Date 基本 ELV 房控系统 Schneider Electric31- Division - Name Date 基本房控系统n 支持支持 ULTI, Neo, and ZENcelo ELV+ 产

34、品系列产品系列n 房控面板带门铃互锁房控面板带门铃互锁n 插卡取电带电源总关插卡取电带电源总关n 价格优势价格优势, 提供基本房控和互锁提供基本房控和互锁n安装简便安装简便n针对客房投资在针对客房投资在 2500RMB/客房客房房控系统接口板 (GIB)房控面板开关面板Schneider Electric32- Division - Name Date Relay 1: Door Bell Relay 2: Master Cut off1mm Power CableCAT5 Cable (RJ45)基本房控系统Schneider Electric33- Division - Name Date

35、 1mm Power CableCAT5 Cable (RJ45)Relay 1: 门铃门铃 Relay 2: 总关总关NEO ELV+基本房控系统Schneider Electric34- Division - Name Date ZENcelo ELV+1mm Power CableCAT5 Cable (RJ45)Relay 1: 门铃门铃Relay 2: 总关总关基本房控系统Schneider Electric35- Division - Name Date 机械开关基本酒店解决方案方案满足客户的基本房间控制需求 (总关, 免打扰, 请清扫 指示) 价格优势, 而且提供各种设计风格面板

36、 (ULTI , Neo, Zencelo)基本房控系统解决方案Schneider Electric36- Division - Name Date 基本房控系统Schneider Electric37- Division - Name Date 中端ELV房控系统Schneider Electric38- Division - Name Date Universal I/OELV SwitchesExpansion Relay中端ELV房控系统n 支持支持 ULTI, Neo, and Zencelo ELV+ 产品系列产品系列n 可编程通用可编程通用 I/O 板板, 使用使用2-输入输入/

37、4-输出扩展板控制灯光开闭与场景控输出扩展板控制灯光开闭与场景控制制nInncom 或第三方系统集成或第三方系统集成n针对客房投资在针对客房投资在 5000RMB/客房客房Courtesy PanelsSchneider Electric39- Division - Name Date 1mm Power CableRelay 1: Door BellRelay 2: Power SupplyIO10IO9IO1CAT5 Cable (RJ45)RLY1: Lighting Circuit 9RLY2: Lighting Circuit 10RLY3: Lighting Circuit 12R

38、LY4: Lighting Circuit 11RLY1: Lighting Circuit 5RLY2: Lighting Circuit 6RLY3: Lighting Circuit 8RLY4: Lighting Circuit 7RLY1: Lighting Circuit 1RLY2: Lighting Circuit 2RLY3: Lighting Circuit 3RLY4: Lighting Circuit 4Note: Max. 12 circuits can be controlled with 4nos. of 3-Gang switch and 3nos. of ex

39、pansion relayNEO ELV 酒店应用中端ELV房控系统Schneider Electric40- Division - Name Date ULTI ELV 酒店应用1mm Power CableCAT5 Cable (RJ45)RLY1: Lighting Circuit 9RLY2: Lighting Circuit 10RLY3: Lighting Circuit 12RLY4: Lighting Circuit 11RLY1: Lighting Circuit 1RLY2: Lighting Circuit 2RLY3: Lighting Circuit 3RLY4: L

40、ighting Circuit 4IO10IO9IO1UIORLY1: Lighting Circuit 5RLY2: Lighting Circuit 6RLY3: Lighting Circuit 8RLY4: Lighting Circuit 7Relay 1: Door BellRelay 2: Power Supply中端ELV房控系统Schneider Electric41- Division - Name Date ULTI ELV Hotel Application1mm Power CableCAT5 Cable (RJ45)RLY1: Lighting Circuit 9R

41、LY2: Lighting Circuit 10RLY3: Lighting Circuit 12RLY4: Lighting Circuit 11RLY1: Lighting Circuit 1RLY2: Lighting Circuit 2RLY3: Lighting Circuit 3RLY4: Lighting Circuit 4UIORLY1: Lighting Circuit 5RLY2: Lighting Circuit 6RLY3: Lighting Circuit 8RLY4: Lighting Circuit 7Relay 1: Door BellIO10IO9IO1Rel

42、ay 2: Power SupplyZENcelo ELV 酒店应用中端ELV房控系统Schneider Electric42- Division - Name Date ULTI ELV / Neo ELV / ZENcelo ELV 有线酒店解决方案针对不喜欢无线方案的客户 控制系统带房间状态面板, 节能控制, 灯光场景控制与大多数房控系统兼容, 如 Inncom中端ELV房控系统Schneider Electric43- Division - Name Date 中端ELV房控系统Schneider Electric44- Division - Name Date C-BUS 房控系统S

43、chneider Electric45- Division - Name Date nNeo 或或 ULTI C-Bus 输入单元输入单元 n使用使用 Neo 或或 ULTI ELV 房控面板房控面板, 插卡取插卡取电电(带电源总关带电源总关)n使用使用C-Bus 接口板接口板 (Cbus SIM) 连接总线连接总线系统以控制灯光关闭系统以控制灯光关闭n使用触摸屏或使用触摸屏或 C-Bus DLT 以升级房间控以升级房间控制制n与第三方系统集成与第三方系统集成n针对客房投资在针对客房投资在 13000RMB/客房客房Universal I/O Version 2Courtesy PanelsT

44、hermostatC-Bus Key Input UnitsC-Bus SIMBedside PanelC-Bus Din rail高端 C-BUS 房控系统Schneider Electric46- Division - Name Date CAT5 Cable (RJ45)4 Core Cable1mm Power CableRelay 1: Door BellIO10IO9IO1高端 C-BUS 房控系统Schneider Electric47- Division - Name Date 完整可联网的灯光控制系统全面解决方案, 包括, 功能挺, 餐厅, 大堂灵活的编程工具, 使功能和设备

45、更改简便.全系列C-Bus输入和输出设备满足酒店设计各种需求. 节能管理, 安防控制, 彩色触摸屏, 场景控制, 大功率调光器系统可靠性高, 减少维护与运营成本.与第三方系统无缝集成 C-Bus 酒店解决方案Schneider Electric48- Division - Name Date 高端 C-BUS 房控系统Schneider Electric49- Division - Name Date 无线房控解决方案 Schneider Electric50- Division - Name Date nULTI EZinstall wireless product nUse Neo or

46、ULTI ELV courtesy panel and card key with master power cut off ( input )nProgrammable universal I/O board to control lighting on/off and perform scene control wirelessly nUsing wired or wireless bedside panel nInncom or other third party guest room system supportnTarget total customer installed Cost

47、 per room USD 900Universal I/O Version 2Courtesy PanelsEZinstall Devices C-Bus SIM (Optional)Bedside PanelVersion 1.1无线房控解决方案Schneider Electric51- Division - Name Date 1mm Power CableRelay 1: Door Bell无线房控解决方案CAT5 Cable (RJ45)IO10IO9IO14 Core CableSchneider Electric52- Division - Name Date 无线灯光控制解决方

48、案无线点通讯不受空间限制无线系统, 节约线缆及人力成本直接替换现有开关, 无需重新布线, 遥控功能酒店改造及客房升级最佳方案 与其它系统集成.无线解决方案 (EZinstall)Schneider Electric53- Division - Name Date 无线房控解决方案Schneider Electric54- Division - Name Date ISC 产品定位Schneider Electric55- Division - Name Date Mid +酒店解决方案市场细分High +LuxuryHigh -PriceSizeSuper RichGuest Room Con

49、trolC-BusULTI ELV Wired SolutionEzinstall Wireless SolutionNEO-ELV Wired SolutionBasic guest room solutionSchneider Electric56- Division - Name Date 直线细分 (1 of 3)Upper UpscaleUpscale to midscaleMidscalePremium (C-BUS) Guest Room SystemWireless EZinstall Guest RoomSystemAdvanced (ELV) Guest Room SystemBasic Guest Room System万豪万豪Schneider Electric57- Division - Name Date 直线细分 (2 of 3)Upper UpscaleUpscale to midscaleMidscalePremium (C-BUS) Guest Room SystemWireless EZinstall Guest RoomSystemAdvanced (ELV) Guest Room SystemBasic Guest Room System凯悦凯悦S