考研英语核心词汇速成胜经Unit 31

1、考研英语核心词汇速成胜经Unit 31 一、      真题文章(1995年text 1) Money spent on advertising is money spent as well as any I know of . It serves directly to assist a rapid distribution of goods at reasonable prices, thereby establishing a firm home market and so making it possible to

2、provide for export at competitive prices. By drawing attention to new ideas it helps enormously to raise standards of living. By helping to increase demand it ensures an increased need for labor, and is therefore an effective way to fight unemployment . It lowers the costs of many services: without

3、advertisements your daily newspaper would cost four times as much, the price of your television license would need to be doubled, and travel by bus or tube would cost 20 per cent more.  And perhaps most important of all, advertising provides a guarantee of reasonable value in the products and s

4、ervices you buy. Apart from the fact that twenty-seven acts of Parliament govern the terms of advertising, no regular advertiser dare promote a product that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not

5、 do so for long, for mercifully the public has the good sense not to buy the inferior article more than once. If you see an article consistently advertised, it is the surest proof I know that the article does what is claimed for it , and that it represents good value. Advertising does more for

6、the material benefit of the community than any other force I can think of. There is one more point I feel I ought to touch on. Recently I heard a well-known television personality declare that he was against advertising because it persuades rather than informs. He was drawing excessively fine distin

7、ctions. Of course advertising seeks to persuade. If its message were confined merely to information-and that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the color of a shirt is subtly persuasive-advertising would be so boring that no one wo

8、uld pay any attention. But perhaps that is what the well-known television personality wants.二、      译文 花钱做广告是我所知道的非常好的花钱方式。它直接帮助货物以合理的价格快速配送出去，以此在国内市场站稳脚跟,并可能以有竞争力的价格提供出口。通过吸引人关注新的概念，广告在很大程度上帮助提高生活的标准；通过帮助增加需求,广告确保了对劳动力的需求的增长，这不失为对抗失业的有效方法。广告也降低了许多服务的成本：没有广告，你的每天的报纸的价格会

9、提高三倍，你的电视许可证的价格会翻番，公共汽车和地铁的费用会上涨20% 。 可能最重要的是，广告对人所购买的产品和服务提供了一种理性价值的保障。国会有27项法案是针对广告的，此外，正式的广告公司不敢推销那些无法兑现承诺的商品。通过误导性的广告可能会短暂的愚弄一些人，但这不会长久，因为公众的眼光是敏锐的 ，他们决不会再上劣质商品的当。如果你看到一个商品一直在做广告，这就是名副其实的最好证明，证明它的质量很好。 广告对社会物质利益的贡献比我所知道的其他任何东西的贡献都要大。 还有一点需要指出的是，最近我听说一位著名的电视人宣称他反对广告，因为他认为广告并不提供信息，而

10、是劝人去购买。他的区分过分的精细了，广告当然是劝人买东西的。 如果广告仅仅是用来提供信息即使这一点能够做到，那也是很困难的。因为即使是一个细节，比如衬衣的颜色，也有劝人购买的因素在里面这样的广告就太乏味了，没有人会注意。但也许那就是这位著名的电视人要的。三、      考研核心词汇 distribution / 7distri5bju:FEn / n. 1分配, 分发；配给物2销售3发行例 The distribution of the paper is 7000 . 该报的销售量为7000份。同义 allocation 派

11、生 distribute / dis5tribju(:)t / vt. 分发, 分配, 分类, 分区 v. 分发reasonable / 5ri:znEbl / adj. 合理的, 有道理的,讲道理的例 a reasonable man 通情达理的人同义 fair， just， justifiable， logical ，practical， rational， realistic， sane 反义 unreasonable / Qn5ri:znEbl / adj. 不讲道理的, 不合理的, 过度的, 不切实际的 thereby / 5TZE5bai / adv. 1 因此, 从而2在那方面,

12、 在那附近例 He became a citizen, thereby gaining the right to vote. 他成了公民，因此有投票权。export / 5ekspC:t / vt. 输出 n. 1输出, 出口2出口商品 v. 出口例 China exports to many other countries regions.中国向许多其它国家和地区出口货物。同义 ship反义 import / im5pC:t / n. 1 进口货(常用复数), 进口, 输入2重要性vt. 1 输入, 进口2含.的意思；重要 vi. 有关系, 有重要性enormously / I5nC:mEs

13、lI/ adv. 1非常地2巨大地例 I'm enormously grateful for your help. 我万分感谢你的帮助。ensure / in5FuE / vt. 保证, 担保, 使安全 v. 确保, 确保, 保证例 Our precautions ensured our safety.我们的预防措施保证了我们的安全同义 assure ,defend, guarantee, guard, make certain ,protecttherefore / 5TZEfC: / adv. 因此, 所以例 He has broken his leg and therefore

14、he can't walk. 他摔坏了腿，因此不能走路了。同义 accordingly , consequently, henceeffective / i5fektiv / adj. 1有效的；被实施的2给人深刻印象, 有生力量例 The law is effective immediately.这项法律立即生效反义 ineffective / 7ini5fektiv / adj. 无效的, (指人)工作效率低的派生 effect / i5fekt / n. 1结果, 效果2作用, 影响, (在视听方面给人流下的)印象 vt. 实现, 达到(目的等)guarantee / 7ArEn

15、5ti: / n. 1保证, 保证书, 担保2抵押品 vt. 保证, 担保例 Lack of interest is a guarantee of failure. 缺乏兴趣肯定会导致失败同义 assure , certify, endorse , pledge , promise, secure , sponsor, swear , warrant固定搭配 bank guarantee 银行担保；bid guarantee 投标担保, 承包担保；buyer's credit guarantee 买方信贷担保； cash guarantee 保证金；parliament / 5pB:l

16、EmEnt / n. 国会, 议会例 Parliament makes laws. 议会制订法律。派生 parliamentary / 7pB:lE5mentEri / adj. 议会的promote / prE5mEut / vt. 1促进, 发扬2提升, 提拔, 晋升为例 Our teacher has been promoted to headmaster. 我们的老师已被提升为校长了。反义 degrade / di5reid / v. (使)降级, (使)堕落, (使)退化派生 promotion / prE5mEuFEn / n. 1促进, 发扬2提升, 提拔, 晋升merciful

17、ly / 5mE:sifuli / adv. 仁慈的, 慈悲的例 This letter is mercifully brief . 这封信十分的简短。派生 mercy / 5mE:si / n. 仁慈, 宽恕, 怜悯merciful / 5mE:siful / adj. 仁慈的, 慈悲的inferior / in5fiEriE / adj. 1下等的, 下级的, 差的, 次的2自卑的, 劣等的例 Captain is an inferior rank to major.上尉是低于少校的一个官阶同义 lesser , lower , secondary, subordinate , worse

18、反义 superior / sju:5piEriE / n. 长者, 高手, 上级 adj. 较高的, 上级的, 上好的, 出众的, 高傲的固定搭配 be inferior to 在.之下; 次于; 不如；be sb.'s inferior in 在.方面不及某人；inferior by comparison 相形见绌；proof / pru:f / n. 1证据, 试验, 考验2印刷校样 adj. 1不能透入的2证明用的, 防.的；有耐力的 vt. 1检验, 校对2使不被穿透例 Is what you say a guess or have your proof? 你所说的是猜测还是

19、有证据呢？同义 evidence excessively / Ik5sesIvlI / adv. 过分地, 非常地例 "Besides, excessively large masses of human beings working in a single gigantic building overburden public transportation.""此外,许许多多的人在一幢大楼里上班工作,加重了公共交通的负担。"派生 excess / ik5ses, 5ekses / n. 过度, 剩于, 无节制, 超过 adj. 过度的, 额外的dist

20、inction / dis5tiNkFEn / n. 1区别, 差别, 级别；特性2声望, 显赫例 A distinction should be made between the primary and secondary contradictions. 要区分主要矛盾和次要矛盾。派生 distinct / dis5tiNkt / adj. 清楚的, 明显的, 截然不同的, 独特的confine / 5kCnfain / vt. 限制, 禁闭 n. 界限, 边界例 Please confine your remarks to the issues at hand.请你把话题局限在手头的问题上

21、同义 contain, enclose, imprison, keep in, restrain , surround反义 liberate / 5libEreit / v. 解放, 释放派生 confined / kEn5faind / adj. 被限制的, 狭窄的, 分娩的 confinement / kEn5fainmEnt / n. (被)限制, (被)禁闭, 产期, 分娩merely / 5miEli / adv. 仅仅, 只, 不过例 I merely looked at the chocolate; I did not eat it. 我只不过看了看巧克力，我没有吃。同义 bar

22、ely , only , purely , simply派生 mere / miE / adj. 仅仅的, 起码的, 纯粹的subtly / 5sQtli / adv. 敏锐地, 精细地, 巧妙地例 News media subtly influences the attitudes of our life . 新闻媒体很巧妙地影响着我们的生活态度。派生 subtle / 5sQtl / adj. 狡猾的, 敏感的, 微妙的, 精细的, 稀薄的personality / 7pE:sE5nAliti / n. 1个性, 人格；人物, 名人2(用复数)诽谤、人身攻击例 Though their p

23、ersonalities differed, they got along as friends.虽然他们性格迥异，但却相处友好同义 identity , individuality四、      强化练习1.      Employers and educators can get practical information about _ accommodations and how the ADA and other laws apply to people with psychiatri

24、c（精神病学的）disabilities in employment or education.A. blunt B. rigid C. raw D. reasonable2.      Export Finance and Insurance Corporation aims to increase Australian _ by providing to our clients internationally competitive insurance and finance services.A. tourism B. exports C

25、. agriculture D. reputation3.      There are very _ ways to "structure" a query and use special operators to target the results you seek. Absent these techniques, you will spend endless hours looking at useless documents that do not contain the information you want

26、.A. valid B. wrong C. slow D. effective4.      Seeking to build support among black families for its education reform law, the Bush administration paid a prominent black pundit (博学者) $240,000 to _ the law on his nationally syndicated television show and to urge other black j

27、ournalists to do the same.A. ripen B. magnify C. promote D. feed5.      The Feb. 13, 1945 bombing of Dresden by the British Royal Air Force has become a symbol for excessive violence on the part of the Allies during World War II. But with the 60th anniversary of the bombing

28、on Sunday, a new book by British historian Frederick Taylor argues that this view may not be quite accurate. He said “Dresden(德累斯顿,德国Saxony邦首府) Bombing Is To Be Regretted _".A. Enormously B. Favorably C. Feasibly D. Finitely6.      The _ mirage(海市蜃楼)forms when light rays passing through a relatively warm layer of air are bent upward from their path.A. feeble B. different C. inferior D. similar7.      "