商业模式创新与改进

1、商业模式创新与改进the menuwhats ontoday?the alchemy of business model innovationfirst: what are your expectations for today?example of business model innovationwaste water treatment systemsoffercustomer segmentrevenue streamdistribution channelwaste water treatment systemCanadian mining sitesone time sales f

2、eesales forceidea!sell waste water treatment systemCanadian mining sitesone time sales feesales forcetotal waste water treatment managementCanadian mining sitesrecurring service feesales forcean exerciselets doto understandyour offersyour client segmentsyour channelsoffersclient segmentsdistribution

3、 channelsconsultingbanking executivespersonal networkbanking knowledgebanking professionalsdedicated websitetrainingprogramsell waste water treatment systemCanadian mining sitesone time sales feesales forcecore activitiescore capabilitiescostspartner networkclient relationshipbuild treatment systems

4、water treatment knowledgeproduction costssuppliersfollow-upbuild treatment systemswater treatment knowledgeproduction costssuppliersfollow-uptotal waste water treatment managementCanadian mining sitesrecurring service feesales forcedispatch repair teamserror free systems developmentcall centervariab

5、le costs of repair servicesbusiness model templateVALUEPROPOSITIONCOSTSTRUCTURECUSTOMERRELATIONSHIPTARGETCUSTOMERDISTRIBUTIONCHANNELVALUECONFIGURATIONCORECAPABILITIESPARTNERNETWORKREVENUESTREAMSINFRASTRUCTURECUSTOMEROFFERFINANCEthe basics of identifying and improving business models1. describe it2.

6、discuss it3. improve it4. implement it1. describe itDevelopment planQuisque augue felis, commodo a, elementum id, faucibus id, sem. Aenean rutrum enim. Praesent pulvinar dignissim nisl. Cras a nunc. Donec tincidunt odio sit amet lacus. Pellentesque metus tortor, ullamcorper vitae, lobortis vel, euis

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14、lit. Cras in tortor. Sed posuere erat. Maecenas pulvinar nulla eu magna. Vivamus semper, risus ut egestas pulvinar, lectus ante feugiat quam, sit amet congue odio lacus ac ipsum. Aliquam suscipit, est ut volutpat vulputate, nulla felis pulvinar libero, non ornare libero ipsum tristique tortor. Fusce

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16、mpus. Maecenas suscipit egestas velit. Suspendisse vel tortor. Proin imperdiet, sem nec aliquet ultrices, nunc est egestas eros, non hendrerit magna eros eget augue. Maecenas sed leo vitae leo faucibus vulputate. Proin dignissim eros at augue. Nam luctus nulla non nibh. Nam at lorem ac mauris laoree

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19、tae, tellus. Maecenas nec metus vel nisi interdum pellentesque. WordsTextTextText18%300%12%1%we dont really know how to2. discuss itbut there is no common language3. improve itwe dont really have the tools4. implement itHereCEOs10Managers60HereStaff360Okeverything else than plannedmainthechallengeth

20、ink outside-of-the boxinsanity: doing the same thing over and over again and expecting different resultsAlbert Einstein“”enabling business model innovationuser-centeredcreativity & explorationinterdisciplinary approachstrategic fitmore exampleswhats the connection?activitiesprecision micro-engineeri

21、ngcostspartnersclient relationshipmechanical watchesluxury buyersrevenue streamschannelsmechanicaljointspatientsCemex exampleactivitiescore competenciescostspartnersclient relationshipcement bycubic meterbuildersrevenue streamschannelscement delivered during time windowon time deliveryfleet manageme

22、ntthe business model design process1. identify interdisciplinary stakeholders- set-up team2. understand (business) environment frame problem3. suspend reality- ideate4. bring back reality - prototype5. chose suitable design- decide6. execute- project portfolio7.evaluate, learn and redesign- manage i

23、mprovementall photos from Flickrunder a creative commons licenseauthors indicated in comment page of pptannex Iotherthe business modelers toolboxco-creationideationvisualizationprototypingsome examplesGoldcorpmininglow costs through open explorationCUSTOMERRELATIONSHIPSCUSTOMERSEGMENTSexploitingmine

24、s“geology prize”500000 $USREVENUESTREAMSDISTRIBUTIONCHANNELSGoldcorp publicly shared all of its geological data and offered US$ 500000 in prizes for determining where they might find the next 6 million ounces of goldresearchfrom copyright to creative commonsSkypefree VoIP & value added servicessoftw

25、are developmentwebsiteglobal(non segmented)deliver voice & video quality“eBay”large scalelow margininternetsoftware developmentfree voice-over-IP VoIP telephony & value-added services1291 Cityhomeslow cost accommodation New Yorklow costCUSTOMERRELATIONSHIPSthe cost sensiblerenting out roomskeep down

26、 costsapartment ownersrentsDISTRIBUTIONCHANNELSfind demandyoung curious Swisslow-cost hotel/rental in New York CityTecnovatelow-cost multi-lingual call center outsourcinglow costCUSTOMERRELATIONSHIPSEuropean corporationsACTIVITYCONFIGURATIONkeep down costs“import” young curious Europeans to India to

27、 workREVENUESTREAMSDISTRIBUTIONCHANNELSbusiness process outsourcing “up-side down” in Indiafrom bloated head to the long tailVALUEPROPOSITIONCOSTSTRUCTURECUSTOMERRELATIONSHIPTARGETCUSTOMERDISTRIBUTIONCHANNELVALUECONFIGURATIONCORECAPABILITIESPARTNERNETWORKREVENUESTREAMSFREE advertising supported mobi

28、le telephonymobile network operator that “rents out” capacity to Blyksubscribers fill out profile on the Internetmarketing to mobile users with an interesting advertising profileregular ad messages via mobile phonemarketingpaying mobile phone minutesthe young and the hipincreasing the number of mobi

29、le phone users with the right profile to increase the value for advertisersINFRASTRUCTURECUSTOMEROFFERFINANCEaccess to a pool of targeted young advertising publicadvertising feesfinding and contracting advertisersadvertiserssales forceannex IIbusiness model templateVALUEPROPOSITIONCOSTSTRUCTURECUSTO

30、MERRELATIONSHIPTARGETCUSTOMERDISTRIBUTIONCHANNELVALUECONFIGURATIONCORECAPABILITIESPARTNERNETWORKREVENUESTREAMSINFRASTRUCTURECUSTOMEROFFERFINANCEa business model describes the value an organization offers to various customers and portrays the capabilities and partners required for creating, marketing

31、, and delivering this value and relationship capital with the goal of generating profitable and sustainable revenue streamsVALUEPROPOSITIONCOSTSTRUCTURECUSTOMERRELATIONSHIPTARGETCUSTOMERDISTRIBUTIONCHANNELVALUECONFIGURATIONCORECAPABILITIESPARTNERNETWORKREVENUESTREAMSgives an overall view of a compan

32、ys bundle of products and servicesportrays the network of cooperative agreements with other companiesdescribes the channels to communicate and get in touch with customersdescribes the arrangement of activities and resourcesexplains the relationships a company establishes with its customerssums up th

33、e monetary consequences to run a business modeldescribes the revenue streams through which money is earneddescribes the customers a company wants to offer value tooutlines the capabilities required to run a companys business modelINFRASTRUCTURECUSTOMEROFFERFINANCEdescribing a companys business model

34、VALUEPROPOSITIONvalue proposition 1value proposition 2OFFERdescribing a companys offerVALUEPROPOSITIONTARGETCUSTOMERvalue proposition 1value proposition 2target customer 1target customer 2CUSTOMEROFFERdescribing who a company offers value toVALUEPROPOSITIONTARGETCUSTOMERDISTRIBUTIONCHANNELvalue proposition 1value propositio