国际商务函电课件(7个共)(英文版).ppt

1、Communication in International BusinessXie JuanjuanDepartment of International Economics and TradeNankai UniversityEmail: Course OutlineText: Communicating in International Business(国际商务函电陆墨珠）Grading:There will be a final term test which will have a weight of 70%,the homework 20%, presentation 10%.L

2、earning Objectivespractical writing and communication skills;the characteristics of effective models of business and technical communications; to write business letters, memos, instructions, some business application and certificate in business procedure;the contract format used in different terms o

3、f tradeOutline1.1. IntroductionIntroduction2.2. Enquiries and RepliesEnquiries and Replies3.3. Offers and Sales LettersOffers and Sales Letters4.4. Orders and AcknowledgmentsOrders and Acknowledgments5.5. TransportTransport6.6. Payment and Settlement of AccountsPayment and Settlement of Accounts7.7.

4、 Complaint and Adjustment Complaint and Adjustment 8.8. Consignment, Barter and Compensation Consignment, Barter and Compensation TradeTrade9.9. Joint Venture and LeasingJoint Venture and Leasing10. Agency10. Agency1.How can you understand the communication?2.The Importance of communication3.How wil

5、l you do to be an effective communicator?Communication (1)is a Two-way process; (2)is circular; (3)is divided into two categories: Verbal Nonverbal(NVC) ImportanceGetting the job you want;Boosting your chances for promotion;Helping you get things done;Benefiting your own business;Advancing you socia

6、lly;Ensuring your future;Enhancing your other skills;Know the strategy and the followingsnThe objectives of communication;nWhom will you communicate with;nThe cultural difference between two countries;The business writing style We have for acknowledgementhave for acknowledgement your your letter of

7、5letter of 5thth inst.inst., and , and are are appreciative ofappreciative of your information. At your information. At the moment, we are interested in tape the moment, we are interested in tape recorders from your company. Would you recorders from your company. Would you pleased be kind enough to

8、send us pleased be kind enough to send us photographs and a price list of the photographs and a price list of the same.same. looking forward to hearing from looking forward to hearing from you in the near future, you in the near future, we remain.we remain. yours faithfully, yours faithfully,4.The p

9、rinciples of good Communication(7Cs) (1)Consideration (2)Courtesy (3)Clarity (4)Conciseness (5)Concreteness (6)Correctness (7)Completeness(1)Consideration a.Try to put yourself in HIS place; b.emphasize the YOU attitude; c.emphasize positive,pleasant facts;(2)Courtesy a.more than Polite; b.sincere,t

10、actful, thoughtful and appreciative; c.avoid irritating, offensive or belittling statements.(3)Claritya.explain yourself clearly;b.avoiding ambiguous sentences and needless jargon;c.statements in well-constructed sentences and paragraphs;(4)Concisenessa.in the fewest possible words;b.briefly but com

11、pletely;Example1(answers):“ Thank you for your information in your letter dated 5th August 1999. We are very interested in your tape recorders, It will be highly appreciated if you could send us send us photographs and a price list of the photographs and a price list of the same.same. Looking forwar

12、d to hearing from Looking forward to hearing from you soon.you soon. sincerely sincerely yours,yours, (5)Concretenessa.To make the message specific;b.dont try to write in a literary style;c.use action rather than camouflaged verbs;(6)Correctness(7)Cvide all necessary information;b.An

13、swer all questions asked;c.give something extra, when desirable;5. Structure or Layout (total 8 parts)(1)the letterhead; include the senders name and address.(2)Date and reference; Ame and British style(3)inside address; including the title, name, and full address of the person or business concerned

14、.(4)salutation;(5)subject;(6)the body; refer to the format(7)the complimentary closee.g. Looking forward to; with my best wishes/regards; Best wishes;Common close: yours faithfully,/trulyPersonal and friendly closes:yours sincerely,Formal close: yours respectfully,/very respectfully yours,(8)the sig

15、nature _ typed namee.g. _ G. Manager, Alice BrownOthers:c.c. (carbon copy):c/o: care ofEncl: enclosed (Encl 3 catalogue)p.s.: postscript used in informal letter6. Format(1)Full block form(2)Modified block form(3)semi-block form GUIDANCE ASSOCIATES 1695 Avenue of the Americas New York, N.Y. 10023Mr.

16、James JohnsonJones Corporation1234 7th Avenue,Tanpza, Florida 33606May 3,19Gentlemen, Re: The business letterThe bodyYours truly,_ signatureUnit 2. Inquiring and Replies1. Establishing business relationshipUseful expression:(1)We learn from your letter of April 1 that you are interested in establish

17、ing business relations with us for the purchase of our tools.(2)Having had your name and address from the Commercial Counselors Office of our Embassy in the U.K., we avail ourselves of this opportunity to write to you and see if we can establish business relations with you.(3)Through the courtesy of

18、 Mr. Freemen, we are given to understand that you are one of the leading importers of electric goods in your area and wish to enter into business relations with us.(4)We have come to know the name of your corporation and have the pleasure of writing this letter to you in the hope of establishing bus

19、iness relations with you.(5)We are willing to enter into business relations with you firm on the basis of equality and mutual benefit.(6)We write to introduce ourselves as one of the leading exporters of a wide range of electric fans and air conditioners.(7)To acquaint you with the light industrial

20、goods we handle, we are sending you, by separate airmail, several pamphlets for your reference.(8)Specializing in the export of Chinese foodstuffs, we wish to express our desire to trade with you in this line.2. Enquiry/Inquiry 询盘/询价-Enquire/inquire v. e.g. We should like to inquire if you are intere