汽车质量调研问卷长

1、Sample Number:样本编号：Vehicle Quality Study汽车质量调研About You and Your New Vehicle关于您和您的新车Please tell us a few things about you and your new vehicle. 请告诉我们一些有关您和您的新车的情况.Q1.商：Make 厂Model/Grade 车型/ 车系:（e.g., Toyota, Honda）（比如：丰田，本田）（e.g., Camry, Accord）（ 比如：佳美，雅阁）Q2. Did you purchase your vehicle from an au

2、thorized/ franchised dealership? 请问您是从授权/特许经销商处购得您的车吗?1. Yes Please state the authorized dealer2. No 不是是(Q2v.)请说明该经销商 a. In which city is this dealership located?该经销商在那一个城市?Q3. Date of deliveryYear 年交货日期：（a）您这辆车的付款方式是什么?(b) Month:月Q4.1. Own funds2. Loan3. Lease自己付款贷款租赁How did you pay for your vehicl

3、e?4. Companypaid公司付款Q6.Fuel Type燃油类型：1. Petrol汽油2. Diesel柴油Q7.Engine Displacement发动机排量（升）：.27.1.5..0.6.52.0.812.15.18.Other (Q7v. Please specify)2.23.0明）其它（Q7v .请具体说Q5. Domestic/ Import2. Import 进口车Q8. Transmission type?变速箱类型国产/进口车：1. Dom

4、estic 国产车1.Manual手动2. Automatic自动3. Manual/ Auto Hybrid (Steptronic, Sports mode, etc.)手动/自动混合(运动模式等)Q9. What body style is your new vehicle?您新车的外观样式是什么?1. 2-door (Passenger Car)双门轿车(客用)2. 3-door (Hatchback Passenger Car)三门轿车(客用掀背式)3. 4-door (Passenger Car) 四门轿车(客用)4. 5-door (Hatchback Passenger Car

5、)五门轿车(客用掀背式)5. Wagon (Passenger Car)箱型轿车(客用)6. Sport Utility Vehicle越野车Q10. How many kilometers do you currently have on your vehicle?您的车现在已经行驶了多少公里?Q11. What is your average fuel consumption? (Please specify km/L)您的这部车平均耗油量是多少?(请注明公里/升)Q12. How many years do you expect to keep your new vehicle befo

6、re replacing it?您预计您这辆新车要使用多少年后才更换它?Q13. Is your new vehicle the first NEW vehicle YOU have ever purchase/ leased?这是您自己所拥有/租赁的第一辆新车吗?About You and Your New Vehicle (continued) 关于您和您的新车(继续)Q14. Which of the following best describes your new vehicle?1. Additional vehicle for MY HOUSEHOLD (continue)2.

7、Replacement vehicle for MY HOUSEHOLD (continue)3. MY HOUSEHOLD ' s first vehicle ever (Go to Q15)7. Pickup truck轻型小卡车8. Van面包车Kms公里Kms/L(公里 / 升)1.2. NoYes是 不是下列那一项最确切的描述了您的新车?家中增添的车（继续）代替家中原来的车（继续） 家中的第一辆新车（跳至Q15）Please tell us about the vehicle you replaced OR if your new vehicle is an addition

8、al vehiclefor your household, tell us about the last vehicle your household acquired.请告诉我们您所替代的车的情况，或者，如果您的车是增添的，请告诉我们您以前使用的车的情况Q14a. Make (e.g., Toyota, Honda) Model (e.g., Camry, Accord) 厂商（例如:丰田，本田）车型（例如：佳美,雅阁）Q14b. Model Year 车的出厂年份：Q15. What was important to you when you first started looking f

9、or your NEW vehicle? (MARK ALL THAT APPLY)当您开始选购新车时，什么是对您来说是比较重要的考虑因素？(复选)R1. Brand of vehicle汽车品牌R2. Origi n of vehicle(e.g., America n,Japanese)汽车原产地(例如：美国，日本)R3. Specific dealer特定的经销商R4. Rati ng & comme nts in magaz ines & reports杂志专栏报道的评价R5. In terior space车空间R6. Vehicle quality/ durabil

10、ity汽车的品质/耐用性R7. Price range价格R8. Type of vehicle (e.g.seda n, van)车的类别(例如:轿车,面包车)R9. Vehicle styli ng车子的式样R10. Fuel eco nomy节油情况R11. Tech no logy科技含量R12. Reas on able maintenan ce/ running cost合理的保养/运行费用R13. Engine performa nce引擎的性能R14. Vehicle safety车的安全性R15. Model year/ new ness车的出厂年份/新旧程度R16. Oth

11、er, please specify(Q15R16v)其它(请注明Q15R16v):这些因素中，那一项是最重要的?1. I knew the EXACT MODEL I wanted (e.g., Toyota Camry, Honda Accord)我知道我要买的车的确切车型(例如:丰田佳美，本田雅阁)2. I knew the MAKE I wanted (e.g., Toyota, Honda) but not which MODEL我知道我想要的车的厂牌(例如:丰田，本田)，但不是车型.3. I only knew the general type of vehicle I wante

12、d (sedan,van, SUV) but not which make or model我只知道我要买的车的大体类型(例如:轿车,面包车,),却 不知那一个品牌或车型4. I considered two or more different makes我考虑过两个或更多的品牌5. I was open to any vehicle I found that fit my budget andtransportation needs我可以接受任何一辆车，只要它符合我的预算和交通需Q16. What was the single MOST IMPORTANT reason?Please wri

13、te the appropriate number from above.R请写出最重要项的选项号.Q17. Which ONE of the following best describes the type of vehicle you wanted to purchase when you FIRST BEGAN TO SHOP for a vehicle?当您第一次购车时，下列那一项可最确切的表述您所要购买的车的类别?Q18. Why did you desire to purchase a new vehicle? (MARK ALL THAT APPLY) 您为什么想要买一辆新车？

14、(复选)R1. Increased pay收入增加R2. Change in job/ career shift换了工作/职业变化R3. Change of workingR7. Original car outdated 原有的车过时了R8. Original car damaged/ stolen原有的车损坏/被偷R9. Want a safer carR13. Increase in family member家庭成员的增加R14. Promotion/ attractive loan term促销/吸引人的贷款R15. Send family members to work/locat

15、ion想要一辆更安全的车school工作地点的变化R4. Change of residence 住处的变更R5. Wanted to own a car想要拥有一辆车R6. Want a car to reflect status想要一辆车以显示地位为送家人去工作/学校R16. Gift from friend/relative朋友/亲戚送的礼物R17. Other, please specify (Q18R17v)其它(请注明Q18R17V ):R1. Financial institution (e.g. bank)金融机构(例如：银行)R2. Price guide 价格指南R3. F

16、riends/ relatives 朋友 / 亲戚R4. Another owner of the same make拥有相同厂牌出厂的车的车主R5. Manufacturer web page 厂商的网页R6. Dealer web page 经销商的网页R7. Internet (other than R5 and R6)网上查询(除 R5和R6)R10. Time to change car到了换车的时候了R11. This vehicle attracted me这辆车很吸引我R12. New leisure activities/ lifestyle新的业余活动/生活方式About

17、You and Your New Vehicle (continued) 关于您和您的新车(继续)Q19. What in formati on sources did you use to decide what make and model to purchase? (MARK ALL THATAPPLY）您在选择要买的品牌和车型时，您的参考信息来源是什么?（复选）R8. Magazine article杂志上的文章R9. Radio ads 广播广告R10. TV ads 电视广告R11. Newspaper ads报纸广告R12. Auto shows汽车展览R13. Mechanic

18、 recommendation专业技师的推R14. Dealer owner/Salesperson recommendation经销商/推销人员的推荐R15. Other, please specify (Q19R15v)其它(请注明Q19R15v) Q20. a. Among the brands/ makes listed below, please mark those you visited when you were shopping for your new vehicle.在下列品牌/厂商中，请勾出您在购买新车时曾经去看过的.b. For each brand/ make vi

19、sited, please indicate how many of the brand' s/ make ' s dealers you visitedINCLUDING the dealer where you purchased your new vehicle.对于每一种看过的品牌/厂商，请告诉我您总共去过多少该品牌/厂商的经销商处看车，包括您最后买车的那一个经 销商.a.b.a.b.Beijing Jeep 吉普01Mitsubishi 三菱10Chang ' an Suzuki长安铃木02Nissan尼桑（日产）11Dongfeng Citroen东风雪铁龙

20、03SGM Buick 别克12FAW 一汽04Shanghai Volkswagen大众13FAW Audi 一汽奥迪05South East Auto东南汽车14FAW Volkswagen 一汽大众06Tianjin Daihatsu天津大发15Fengshen 风神07Toyota 丰田16Guangzhou Honda 本田08Yuejin Iveco跃进伊维柯17Jinbei 金杯09Other其它18Q21. Did you seriously consider another1. Yes 2. No (Go tomodel?Q22)您曾经慎重考虑过其它车型吗?有没有(跳至Q22

21、)Q21a. What ONE other VEHICLE did you seriously consider purchasing?除您购买的这辆车以外，哪一种车也是您曾经慎重考虑要购买的?Make/Manufacturer (e.g. Toyota, Honda)厂商/ 制造商(例如：丰田，本田)Model/Series (e.g. Camry, Accord)车型/ 车系(例如：佳美，雅阁)Q21b.Why did you not buy the vehicle you most seriously considered? (MARK ALL THAT APPLY)就您上面提到的曾经慎

22、重考虑过的车，您最后为何没有购买呢?(复选)R1. Price too high价格太高R2. Did not like financing terms不喜欢财务方案R3. Did not like vehicle ' s styling 不喜欢车的式样R4. Not enough engine power 引擎马力不够大R5. Poor fuel economy耗油量大R6. Poor quality/ reliability质量/ 可靠性差R7. Vehicle safety 安全性考虑R8. Dealership personnel业务代表的表现R9. Delivery peri

23、od too long送货时间太长R10. Desired color/ feature not available没有想要的颜色/特点R11. Vehicle too small车子太小R12. Vehicle too big车子太大R13. Family/ friends did not like it家人/ 朋友不喜欢R14. Poor reputation of make厂商信誉差R15. Poor reputation of dealer 经销商信誉差R16. High maintenance cost保养费用太高R17. Other, please specify (Q21bR17

24、v )其它(请注明Q21bR17v):About You and Your New Vehicle (con ti nu ed)关于您和您的新车(继续)Q22. Why did you decide to purchase your NEW vehicle? (MARK ALL THAT APPLY) 您为什么决定要买这部新车呢?(复选)R1. Advertisement was attractive广告很吸引人R2. Previous experience with the dealership据以往对经销商的经验R3. Pervious experience with the make/b

25、rand据以往对该汽车品牌的经验R4. Articles in magazines杂志上的报道R5. Good reputation of the make 该品牌的良好信誉R6. Recommended by friends/relatives朋友/亲戚的推荐R7. The vehicle ' s trade-in value旧车换新车的折价R9. Low price低售价R10. Good financing options较好的购车贷款方案选择R11. Reliability of the make 品牌的可靠性R12. Good vehicle quality高品质的汽车R13

26、. Good vehicle styling出色的汽车造型R14. A model I wanted是我想要的车型R15. Safety安全性R17. Roominess/interior space 车空间R18. Engine performance引擎性能R19. Excellent aftersales service 优秀的售后服务R20. Pleasant staff attitude工作人员可亲的态度R21. Salesperson unhurried for a purchase decision销售人员不催促作购买决定R22. Low maintenance cost保养费用

27、低R23. Environmentally friendly 环保R8. Enjoyed test-drive愉悦的试车R16. Comfortable舒适性R24. Other, please specify (Q22R24v)其它，请注明(Q22R24v) Q23. What is the single MAIN reason you decided to purchase the vehicle? 哪一项是您买这部车的最主要原因?Please write the appropriate number from above.R请从上面的选项中，写出符合的选项号.Rat ing Your S

28、elli ng Dealer评价您的销售商Please answer the following questions about the dealer from which you purchased your new vehicle. 请回答下列关于您所购买的新车的经销商的问题.Q24. Where did the sales talk take place?购买洽谈的地点在哪儿 ?1. Home/ work2. Dealer3. Home/ work and dealer家里/工作地点经销商家里/工作地点和经销商处Q25. Have you visited the dealer from

29、which you purchased the vehicle?您是否到您购车的这家经销商处去过1. Yes 2. No (Go to Q28)去过 没去过(跳至Q28)Q26. From the moment you entered the dealership, how long was it before a salesperson or other dealershippersonnel greeted you?当您进入这家经销商处时，多久后才有业务人员或其他工作人员来招待您?Mi nu tes 分钟Q27. Which of the following best describes

30、the way you were greeted when you FIRST arrived at your dealership?当您去的时候，下列哪一项可最好的表述他们对您的接待方式 ?"pounce ” the second1. Took long to find a salesperson花很长时间才找到一个业务人员3. Felt like salesperson was ready toI arrived到达时,感觉好像销售人员突然袭来2. Was greeted in right amount of time在恰当的时间得到接待业务人员让您试开车子了吗?Q28. Did

31、 the salesperson offer you a test drive?1. Yes 2. No有没有Q29. Did you test drive the vehicle you bought (or one like it) from the selling dealer? 您是否在经销商哪儿试开过您买的哪部车(或同类型的车)?1. Yes试过2. No (GO TO Q30)没试过(跳至Q30)If yes . 如试了 .How long was the test drive? Q29a1.hours Q29a2. minutesRating Your Selling Deale

32、r (continued) 评价您的销售商 (继续 )The following section asked you to rate the DEALERSHIP WHERE YOU PURCHASED your new vehicle using a scale of 1 to 10. This section is divided into five parts:下面的部分 , 将让您为您购得您车的经销商评分 ,评分围是 1 到 10 分.这部分被分为五部分 .1.Dealership facility3. Working with your Salesperson5.Delivery p

33、rocess经销商设施 （地点 , 外观销售人员 （选车, 议价等 ）交货过程寸丿2.Your deal4. Paperwork / Purchase/ Finance交易条件Process财务过程AVERAGE一般010203 04 05 0607 08 0910UNACCEPTABLEOUTSTANDING无法接受非常好Using the above scale of 1 to 10 where 1 is UNACCEPTABLE, 10 is OUTSTANDING, 5 is AVERAGE, please rate the following:用上面的 1到 10 的评分标准,1 是

34、无法接受,10 是非常好, 5 是一般, 给下面的选项打分 :Q30. DEALERSHIP FACILITY 经销商设施R1. Convenience of location位置便利/10R2. Selection of vehicles (carried wide selection of colors, options, etc.)汽车可选择的围 (包括:多种可选择的颜色 ,车子种类等 . )/10R3. Hours of operation (evening, weekends, etc.)营业时间 (晚上, 周末, 等)/10R4. Appearance and cleanlines

35、s of facility整个经销处的外观和整洁情况/10R5. Neighborhood (safe, clean, etc.)周围的环境 (安全 , 整洁 ,等)/10R6. Comfort of the area or office where you and your salesperson completed the salestransaction您和业务人员完成交易的场所或办公室里 , 那儿的舒适程度 /10 R7. Ease of looking at vehicles (vehicle parked for easy access, well organized, etc.)

36、看车的方便与否 (汽车停放有序 , 取车方便等 )/10R8. Availability of product information产品信息的提供/10R9. Pressure-free environment轻松的氛围/10R10.Layout inviting and friendly展示间的环境怡人/10R11.Overall rating of the dealership facilityQ31. YOUR DEAL交易条件R1. Price paid relative to expectations最终付出的价格同您的期望相比较R2. Degree to which you ha

37、d influence on the contract terms 您对合同条款的影响程度R3. Overall rating of fairness of deal请给整个交易条件的公平性打分/10/10/10Rat ing Your Selli ng Dealer (con ti nued) 评价您的销售商(继续)UNACCEPTABLE无法接受AVERAGEOUTSTANDING非常好Using the above scale of 1 to 10 where 1 is UNACCEPTABLE, 10 is OUTSTANDING, 5 is AVERAGE, please rate

38、the following:用上面的1到10的评分标准,1是无法接受,10是非常好,5是一般,给下面的选项打分：Q32. WORKING WITH YOUR SALESPERSON与业务人员的相处R1. Salesperson ' s knowledge about vehicles销售人员的汽车知识R2. Salesperson ' s explanation of features, advantages, and benefits of vehicle销售人员对车的特性，优点,以及好处的解释R3. Salesperson ' s appearance (cloth

39、es, grooming, etc.) 销售人员的仪表(衣着，打扮,等)R4. Salesperson ' s attention focused on you (not other customers)销售人员专心接待您(而不是其它顾客)R5. Concern you purchased the best vehicle for your needs考虑到最适合您需要的车子R6. Courtesy and friendliness of salesperson销售人员礼貌亲切R7. Honesty of salesperson销售人员的诚实态度R8. Fulfilled all pr

40、omises/ commitments made during the sale/10/10/10/10/10/10/10兑现所有在销售过程中的承诺和义务R9. Made the negotiation process clear and understandable 使购车定价过程清楚明了R10. Concern for your budget为您的预算着想R11. Ability to provide complete answers to your questions有能力对您提出的问题作全面的回答R12. Allowed sufficient time for you to make

41、a decision给您足够的时间作决定R13. Provide a hassle-free sales experience给您了一次没有争执的购车经历R14. How quickly you were able to select your vehicle您挑选汽车有多快R15. How quickly you negotiated/set your price您协商/确定价格有多快R16. Amount of pressure during purchase process在整个购买过程中，您的压力有多大R17. Overall rating of working with your s

42、alesperson对您与业务员相处的整体感受打分/10/10/10/10/10/10/10/10/10/10Rat ing Your Selli ng Dealer (con ti nued)评价您的销售商（继续）AVERAGE一般UNACCEPTABLE无法接受OUTSTANDING非常好Using the above scale of 1 to 10 where 1 is UNACCEPTABLE, 10 is OUTSTANDING, 5 is AVERAGE, please rate the following:用上面的1到10的评分标准,1是无法接受,10是非常好,5是一般,给下面

43、的选项打分：山0R9. Made the negotiation process clear and understandable使购车定价过程清楚明了/10R10. Concern for your budget为您的预算着想/10R11. Ability to provide complete answers to your questions有能力对您提出的问题作全面的回答/10R12. Allowed sufficient time for you to make a decision给您足够的时间作决定/10R13. Provide a hassle-free sales exper

44、ience给您了一次没有争执的购车经历/10R14. How quickly you were able to select your vehicle您挑选汽车有多快/10R15. How quickly you negotiated/set your price您协商/确定价格有多快/10R16. Amount of pressure during purchase process在整个购买过程中，您的压力有多大/10R17. Overall rating of working with your salesperson对您与业务员相处的整体感受打分/10Rating Your Sellin

45、g Dealer (continued)评价您的销售商(继续)AVERAGE一般UNACCEPTABLE无法接受0203040506070809OUTSTANDING非常好Using the above scale of 1 to 10 where 1 is UNACCEPTABLE, 10 is OUTSTANDING, 5 is AVERAGE, pleaserate the following:用上面的1到10的评分标准，1是无法接受,10是非常好，5是一般，给下面的选项打分：R9. Made the negotiation process clear and understandabl

46、e使购车定价过程清楚明了/10R10. Concern for your budget为您的预算着想/10R11. Ability to provide complete answers to your questions有能力对您提出的问题作全面的回答/10R12. Allowed sufficient time for you to make a decision给您足够的时间作决定/10R13. Provide a hassle-free sales experience给您了一次没有争执的购车经历/10R14. How quickly you were able to select y

47、our vehicle您挑选汽车有多快/10R15. How quickly you negotiated/set your price您协商/确定价格有多快/10R16. Amount of pressure during purchase process在整个购买过程中，您的压力有多大/10R17. Overall rating of working with your salesperson对您与业务员相处的整体感受打分/10Rating Your Selling Dealer (continued)评价您的销售商(继续)AVERAGE一般UNACCEPTABLE无法接受02030405

48、06070809OUTSTANDING非常好Using the above scale of 1 to 10 where 1 is UNACCEPTABLE, 10 is OUTSTANDING, 5 is AVERAGE, pleaserate the following:用上面的1到10的评分标准，1是无法接受,10是非常好，5是一般，给下面的选项打分：1. My salesperson2. Another我这部车的销售员employee其他的员工Days天2. About as expected差不多是预计时间3. Worse than expected比预计时间长经销商花了多久才把车交

49、到您手中?Q37. From the moment you completed signing the contract for your vehicle, how long did it take the dealership to deliver the vehicle?从您签下购买车合同时算起Q38. Was this delivery time.这样的交车时间是否1. Better thanexpected比预计的短Q39. Which of the following statements describe your previous experience (if any) with

50、 the dealership where you purchased your new vehicle? (MARK ONLY ONE ANSWER)下列种哪一项可恰当的描述您与购得新车的经销商以前的经验(若有的话)?(只选一项)1. Acquired last vehicle from dealership上一部车也是在这家经销商处购得2. Acquired other than last vehicle from dealership以前曾在这家买过车，但不是上一部车3. H ave uesd the dealership ' s service department曾在这家经销

51、商处接受过维修或保养服务4. Have shopped at but not acquired from dealership曾经参观过，但没有购买车5. No pervious experience with the dealership从来没有和该经销商打过交道Rat ing Your Selli ng Dealer (con ti nu ed)评价您的销售商(继续)Q40. Why did you choose to PURCHASE from THIS dealer, instead of other dealers selling your same make? (MARK ALL

52、THAT APPLY)为何您要选这一家经销商，而不是其它相同厂家的经销商?(复选)R1. Offered me the best deal/ lowest price compared toother dealers与其他经销商相比提供给我最好的交易条件/最低的价格R2. Wanted to purchase from the dealer I would use for service想从利于接受服务的角度选经销商R3. Dealer was able to get me financed经销商能帮我贷到款R4. Dealer talked/ pressured me into buying

53、经销商说服/迫使我买的R5. Dealer had the exact vehicle I wanted此经销商确实有我想要的车R6. Hassle-free negotiation/ made me feel comfortableR7. Favorable finance/ lease terms理想的贷款/租赁方案R8. Dealer ' s reputation经销商的信誉R9. Prior experience with dealership先前与此经销商往来的经验R10. Closest dealer with brand I wanted有我想要的品牌且离我最近R11. Immediate d