商务英语入门

1、Corporate Ethics and Corporate CultureChapter3Chapter编辑课件高等学校英语拓展系列教程高等学校英语拓展系列教程主 编：任书梅 王璐副主编：曹颖外语教学与研究出版社外语教学与研究出版社Corporate Ethics and Corporate CultureChapter3Chapter编辑课件Chapter 3企业道德与企业文化Corporate Ethics and Corporate CultureCorporate Ethics and Corporate CultureChapter3Chapter编辑课件Lecture Outli

2、nel Corporate Ethics 企业道德 l Corporate Social Responsibility 企业的社会责任l What Is Corporate Culture? 什么是企业文化？l Functions of Corporate Culture 企业文化的功能l Culture as the Organizations Personality 作为企业个性的文化l Different Corporate Cultures 不同的企业文化l Creation of Corporate Culture 企业文化的创建l Mechanisms for Transmitti

3、ng Corporate Culture 企业文化的传播机制l Influence of Corporate Culture on Climate and Management Practice 企业文化对企业氛围以及企业管理行为的影响Corporate Ethics and Corporate CultureChapter3Chapter编辑课件Additional Infol In advertising, having an unclear or misleading price might help promote a product, but is it ethical?Lead-i

4、n activitiesAdvertising, like human beings, lives where Reason meets Desire. Years ago, The Coca-Cola Company invented a better product. No consumer product had ever been so thoroughly tested with so many consumers. This new Coke was provably much better. But consumers not only didnt buy it, they de

5、monstrated against it. Because a lot of what they loved about real Coke wasnt inside the bottle. It was the idea of Coke and their experiences with it and how Corporate Ethics and Corporate CultureChapter3Chapter编辑课件Lead-in activitieslSocieties support business and supply it with consumers, but is t

6、he business supposed to give anything back to society like protecting our environment? Corporate Ethics and Corporate CultureChapter3Chapter编辑课件Lead-in activitieslCorporate culture communicates how people in an organization should behave or how things are done around here. It represents a common per

7、ception held by the organizations members. Corporate Ethics and Corporate CultureChapter3Chapter编辑课件Lead-in activitieslThe following listed are some factors related to corporate culture. Suppose you are looking for a job, discuss with your partner to find which factor of the following affects you mo

8、st and why. The hours you work per day and per week The work environment The dress code The training and skills development you receive The amount of time outside the office you are expected to spend with co-workers Interaction with other employeesCorporate Ethics and Corporate CultureChapter3Chapte

9、r编辑课件Lead-in activitieslHaiers employee training & developmentAdditional InfoCorporate Ethics and Corporate CultureChapter3Chapter编辑课件Corporate EthicslEthics are principles of behavior that distinguish between right and wrong. People working in business frequently face ethical questions. Corpora

10、te Ethics and Corporate CultureChapter3Chapter编辑课件Corporate EthicslCorporate Ethics is the evaluation of business activities and behaviors as right or wrong. Corporate Ethics and Corporate CultureChapter3Chapter编辑课件Corporate EthicslEthical standards in business are based on commonly accepted princip

11、les of behavior established by the expectations of society, the firm, the industry, and an individuals personal values.Corporate Ethics and Corporate CultureChapter3Chapter编辑课件Corporate EthicslGood corporate ethics can make companies successful, like Chipotle Mexican Grill.lBut the violation of ethi

12、cs can make them difficult to maintain trust and goodwill, like Copley Pharmaceutical, Inc.Corporate Ethics and Corporate CultureChapter3Chapter编辑课件Corporate Ethicsl Ethical dilemmas in business are categorized as: human resources issues; employee safety issues; conflicts of interest; customer confi

13、dence; use of corporate resources.Corporate Ethics and Corporate CultureChapter3Chapter编辑课件Corporate Ethicsl Fairness and Honesty Obey all laws and regulations; Refrain from knowingly deceiving, misrepresenting, or intimidating others. l Organizational Relationships Relationships with customers and

14、coworkers often create ethical problems.Corporate Ethics and Corporate CultureChapter3Chapter编辑课件Corporate Ethicsl Conflict of Interest Take advantage of a situation for personal interest rather than for the employers interest; Payments and gifts make their way into business deals . l Communications

15、 False and misleading advertising is illegal and unethical, and it can infuriate customers. Corporate Ethics and Corporate CultureChapter3Chapter编辑课件Corporate Social ResponsibilitylCorporate social responsibility is the awareness that business activities have an impact on society, and the considerat

16、ion of that impact by firms in decision making.Corporate Ethics and Corporate CultureChapter3Chapter编辑课件Corporate Social ResponsibilityCorporate Ethics and Corporate CultureChapter3Chapter编辑课件Corporate Social Responsibilityl Reasons that companies take social responsibilities: Firstly, they are part

17、 of the societys problems; Secondly, they have a moral duty to help; Thirdly, companies expect that they will continues operating in society in the future; Fourthly, companies bring about social ills in many ways and so they must act to correct them where possible; Finally, social responsibility imp

18、roves the image of a company and endears it to society even more.Corporate Ethics and Corporate CultureChapter3Chapter编辑课件Corporate Social Responsibilityl Ways in which a business can give back to society: Give preference to the immediate public when it comes to hiring; Give fair wages and never be

19、seen to be exploiting workers; Set fair prices for the goods and services provided; Aim at quality production & customer satisfaction; Set up social welfare facilities; Participate in social activities; Share ideas and intelligence.Corporate Ethics and Corporate CultureChapter3Chapter编辑课件Corpora

20、te Social Responsibilityl Ways in which a business can give back to society: Communicate your actions to the public; Use part of the business resources to fund research and development that is aimed at creating solutions for problems that affect the entire society; Participate in setting up social a

21、menities; Recognize & help minorities such as the disabled; Go green.Corporate Ethics and Corporate CultureChapter3Chapter编辑课件Corporate Social Responsibilityl Good examples are FedEx and TescoCorporate Ethics and Corporate CultureChapter3Chapter编辑课件Corporate Social Responsibilityl How much do yo

22、u know about these modern famous philanthropists?Corporate Ethics and Corporate CultureChapter3Chapter编辑课件Corporate Social Responsibilityl Questions for Discussion What does corporate ethics mean? What are some ethical concerns that arise in the business world? What is corporate social responsibilit

23、y? Why is it important for businesses to act in a socially responsible manner?Corporate Ethics and Corporate CultureChapter3Chapter编辑课件What Is Corporate Culture?lCorporate culture is described as the personality of an organization, or simply as “how things are done around here”. lIt guides how emplo

24、yees think, act and feel, including such elements as core values and beliefs, corporate ethics, and rules of behavior. lCorporate culture is the DNA of the company.Corporate Ethics and Corporate CultureChapter3Chapter编辑课件What Is Corporate Culture?Corporate Ethics and Corporate CultureChapter3Chapter

25、编辑课件What Is Corporate Culture?Corporate Ethics and Corporate CultureChapter3Chapter编辑课件Functions of Corporate Culturel Three key functions of corporate culture: Provide a sense of identity for members; Generate commitment to the organizations mission; Clarify and reinforce standards of behavior.Corp

26、orate Ethics and Corporate CultureChapter3Chapter编辑课件Functions of Corporate Culturel Questions for Discussion What are the three important functions culture serves in an organization? Besides the three functions mentioned above, could you say something about other functions culture serves in an orga

27、nization?Corporate Ethics and Corporate CultureChapter3Chapter编辑课件Culture as the Organizations PersonalityCorporate Ethics and Corporate CultureChapter3Chapter编辑课件Culture as the Organizations Personalityl Risk-taking/Innovative personalities Some companies encourage employees to take risks. The Phys

28、io-Control, a maker of medical devices, Intel Corporation, and Virgin Group all support their employees in taking risks and trying new and different approaches.Corporate Ethics and Corporate CultureChapter3Chapter编辑课件Culture as the Organizations Personalityl Attention-to-detail personalities Some co

29、mpanies value the details and they have made quality their driving themes. Ideal Steels focus on details has led to a prestigious quality designation.Corporate Ethics and Corporate CultureChapter3Chapter编辑课件Culture as the Organizations Personalityl Outcome-oriented personalities Outcome-oriented org

30、anizations focus on results. Nordstroms, the high quality department store retailer, pay special attention to customer services. Its employees know definitely what is expected of them and those expectations shape their behavior.Corporate Ethics and Corporate CultureChapter3Chapter编辑课件Culture as the

31、Organizations Personalityl People-oriented personalities Such companies as Adobe-systems and Southwest Airlines have strong people-oriented cultures. Adobe Systems treats its employees as “family”. One of its founders states: “It is the creativity of individualsnot the machinesthat determines the su

32、ccess of the company.”Corporate Ethics and Corporate CultureChapter3Chapter编辑课件Culture as the Organizations Personalityl Team-oriented personalities Some organizations emphasize teamwork. Perkins Coie, the largest law firm in the Pacific Northwest of the US, has its 300 attorneys operating in teams

33、organized around litigation, business, personal planning and environmental law.Corporate Ethics and Corporate CultureChapter3Chapter编辑课件Culture as the Organizations Personalityl Aggressive personalities Some companies value aggressiveness. Microsoft and Coca-Cola are characterized as being very aggr

34、essive in fighting competitors, protecting their copyrights and using the court systems against rivals.Corporate Ethics and Corporate CultureChapter3Chapter编辑课件Culture as the Organizations Personalityl Non-stable/Stable personalities Some companies emphasize growth. Both Intel Corporation and Samsun

35、g Group Companies pursue an intense globalization strategy and create users. Intels aim is to be the visionary leader of the entire computer industry.Corporate Ethics and Corporate CultureChapter3Chapter编辑课件Culture as the Organizations Personalityl Questions for Discussion What different personaliti

36、es do different organizations usually have? What do “attention-to-detail personalities” mean? What do “aggressive personalities” mean? What do “non-stable personalities” mean?Corporate Ethics and Corporate CultureChapter3Chapter编辑课件Different Corporate CultureslAt the root of any organizations cultur

37、e is a set of core characteristics collectively valued by members of an organization. lThese characteristics illustrate the essential ways in which the cultures of organizations differ from one another.Corporate Ethics and Corporate CultureChapter3Chapter编辑课件Culture as the Organizations Personalityl

38、 Sensitivity to the needs of customers & employees. United Parcel Service, Inc. (UPS) places high value on customer service & satisfaction. Corporate Ethics and Corporate CultureChapter3Chapter编辑课件Culture as the Organizations Personalityl Interest in having employees generate new ideas. Both

39、 Walt Disney Company and Microwave Communications of America, Inc. (MCI, a phone call) encourage their employees to be unique and bring fresh ideas to their work.Corporate Ethics and Corporate CultureChapter3Chapter编辑课件Culture as the Organizations Personalityl Value placed on taking risks. While Ban

40、k of America is very conservative and makes only the safest investments, it discourages its employees from too many “safe” choices.Corporate Ethics and Corporate CultureChapter3Chapter编辑课件Culture as the Organizations Personalityl Openness of available communication options. The employees at Both DuP

41、ont Chemical Company and IBM are expected to make decisions freely and to communicate with whomever is needed to get the job done. They do not put power in the hands of only a few key individuals. Corporate Ethics and Corporate CultureChapter3Chapter编辑课件Culture as the Organizations Personalityl Frie

42、ndliness and congeniality of employees towards one another. In such companies as Nokia Corporation, the employees are all highly friendly and congenial.Corporate Ethics and Corporate CultureChapter3Chapter编辑课件Culture as the Organizations Personalityl Value placed on people in the organization Such o

43、rganizations as Hewlett-Packard and Starbucks treat their employees well and have low employee turnover.Corporate Ethics and Corporate CultureChapter3Chapter编辑课件Culture as the Organizations Personalityl Questions for Discussion What is the corporate culture of UPS? What are people working at MCI enc

44、ouraged to do? In DuPont Chemical Company, what are employees expected to do? And how about employees in Nokia Corporation?Corporate Ethics and Corporate CultureChapter3Chapter编辑课件Creation of Corporate Culturel Company Founders: The founders often possess dynamic personalities, strong values, and a

45、clear vision of how the organization should operate. Their values usually become the accepted ones in the company. Corporate Ethics and Corporate CultureChapter3Chapter编辑课件Creation of Corporate Culturel Company Founders: Microsoft calls for working long hours, partly because that is what the co-foun

46、der Bill Gates has always done. Ray Kroc founded McDonalds restaurant chain on the values of good food at a good value in clean, family-oriented surroundings. These key values still persist at McDonald today.Corporate Ethics and Corporate CultureChapter3Chapter编辑课件Creation of Corporate Culturel Expe

47、rience with the General Business and Industry Environment Some corporate cultures are shaped by their interaction with the external environment. Walmarts unique market niche is its moderate quality but attractive prices. Corporate Ethics and Corporate CultureChapter3Chapter编辑课件Creation of Corporate

48、Culturel Contact with Others Shape of an organization based on how it develops out of contact between groups and individuals within it. Corporate culture reflects the fact that people assign similar meanings to various events and actions and they come to perceive the key aspects related to the organ

49、izations work in a similar manner.Corporate Ethics and Corporate CultureChapter3Chapter编辑课件Creation of Corporate Culturel Questions for Discussion What are the three major factors contributing to the emergence of organizational culture? Try to illustrate how an organizational culture is created by i

50、ts founder or founders Try to illustrate how an organizational culture is created by its experience with the general business and industry environment. How does an organization form its culture by contact with others?Corporate Ethics and Corporate CultureChapter3Chapter编辑课件Mechanisms for Transmittin

51、g Corporate Culturel Symbols/SlogansObjects say more than words. Companies often rely on symbols, material objects that represent meanings which extend beyond their represented value. Impressive buildings Corporate cars Golf club memberships Airplanes The size or position of an officeCorporate Ethic

52、s and Corporate CultureChapter3Chapter编辑课件Mechanisms for Transmitting Corporate Culturel Stories Stories illustrate key aspects of a corporate culture and telling them can effectively introduce or reaffirm those values to employees. Small tales can become legends because they so effectively communic

53、ate a message.Corporate Ethics and Corporate CultureChapter3Chapter编辑课件Mechanisms for Transmitting Corporate Culturel Jargon The specialized language defines a culture. The slang or jargon used in a company helps its employees define their identities as member of an organization. These terms as a co

54、mmon factor bring together employees belonging to that particular culture or subculture.Corporate Ethics and Corporate CultureChapter3Chapter编辑课件Mechanisms for Transmitting Corporate Culturel Ceremonies Special events commemorate corporate values. Companies do a great deal to sustain their cultures

55、by conducting various types of ceremonies. Corporate Ethics and Corporate CultureChapter3Chapter编辑课件Mechanisms for Transmitting Corporate Culturel Defining Culture in Writing Some companies have explicitly written their principles for all to see. Some companies have chosen to make explicit the moral

56、 aspects of their cultures by publishing codes of ethics, explicit statements of their ethical values. The clear enunciation of a companys code of conduct allows an employee to determine whether or not he or she fits in that particular culture.Corporate Ethics and Corporate CultureChapter3Chapter编辑课件Mechanisms for Transmitting Corporate Culturel Defining Culture in Writing The following are corporate cultures that