谁在饥饿营销？热门四核手机供货调查 - 小米2手机,华为荣耀2,联想K860

1、谁在饥饿营销？2012热门四核手机供货调查 - 小米2手机,华为荣耀2,联想K860 : Who is hungry sale? 2012 popular is 4 nucleuses mobile phone investigated for goods popular does water of machine of 4 nucleuses intelligence have many deep? Is alleged merchandise on hand supplied whether to protect true? Do not play the affirmatory back

2、side of hungry sale, after all who is lying? 2012 since second half of the year, the smartphone becomes 4 nucleuses have a fever of friend and vogue indicative. Explode greatly in mobile phone application today, chinese market begins prep above to anticipate to high-end smartphone demand, prep above

3、 is mixed to introductory class intermediate the demand of type, drove mobile phone manufacturer to develop 4 nucleuses type quickly directly. Arrive from GALAXY SIII of LG Optimus 4X HD, SamSung HTC One X, millet 2, Hua Weirong boasts 2, associate MX of K860, evil spirit a group of things with comm

4、on features, OPPO Finder 5. since nearly 10 months, battlefield of 4 nucleuses mobile phone already was “ the Red Sea “ . The tall sex price that reachs its to allege in contest of contend for hegemony of 4 nucleuses function however compares backside, what the user faces not within the foreseeable

5、future however is endless await. Chose home some brand 4 nucleuses mobile phone, resemble buying period house - when you issue sheet to book, a certain component of this mobile phone was not made even come out, true proceed with already was hind of half an year. Hungry sale, already became homebred

6、sale of machine of 4 nucleuses intelligence blames an elephant. The mobile phone is tasted as necessary consumptive electron, the user lets buy after should be being released originally get, buy expediently. And losing of mode of hungry sale, futures is an user the degree of belief to manufacturer o

7、f homebred mobile phone, already took the branch for the root, broke away from the essence of sale. Popular does water of machine of 4 nucleuses intelligence have many deep? Is alleged merchandise on hand supplied whether to protect true? Do not play the affirmatory backside of hungry sale, after al

8、l who is lying? Numerous and homebred mobile phone already was immersed in the 4 nucleuses mobile phone that cannot buy sale blames a group: Attract an user with low, 4 nucleuses, but the user is true with “ tall sex price is compared “ proceed with already was hind of half an year. “A lot of eviden

9、ce shows, manufacturer of domestic share mobile phone already development piece brand-new futures sale shift is adept apply. They often shift to an earlier date half an year spreads out sale warm-up, 3 lunar hind give off try out product, the person that announce to obtain try out is affirmative, bu

10、t try out person often be in-house personage , everyman is not taken at all. Know it from you, understand it, like it, order it and have it finally, the likelihood already was half an year later. “ the personage inside some course of study says. Futures and merchandise on hand are opposite. Accordin

11、g to the explanation that the dictionary gives out, futures is to have business now, but undertake handing in closing in the future or the content of the mark of complete a business transaction, making the day that receives futures can be after a week, after a month, after 3 months, even after a yea

12、r. The English of futures is Futures, be by “ future “ one word evolution and come. Its meaning is: Trade both sides need not be handed in in the initial stage of happening of buying and selling receive real money, agree the some moment in future is handed in jointly however receive real money. And

13、futures mobile phone mostly after those take generally refer to, the price of a certain time comes and present price undertakes comparative, appear thereby its price is very substantial, and always accompanying serious be in short supply or it is defer delivers goods the product of the problem. Nowa

14、days, this kind of sale mode that is based on sales promotion need originally is taken wide application, those who become manufacturer of increasing mobile phone is new play a way - hungry sale. Basis rub Er is mensurable, when the price is changeless, the transistor number that can contain on integ

15、rated circuit, make an appointment with every other 18 months can increase one times, function also will promote one times. Change character, the hardware property that each dollar can buy, every other 18 months turn over double above, mean a mobile phone to depreciate rate is very rapid. After 6 mo

16、nths, case of current price of user proceed with already no longer “ tall sex price is compared “ . The apple is the originator of hungry sale. From 2010 IPhone 4 arrives again to IPad 2 IPhone 5, malic product whole world appears on the market present a distinctive transmission curve: News briefing

17、, appear on the market date is announced, await, appear on the market press, all night queues up, leave formally sell, all fronts be in short supply, ox rises in price. The John Martellaro Ceng Fawen that from the apple advanced sale manager leaves off his post locally points out, the apple is carry

18、ing out all the time the name is “ can accuse to divulge “ sale is politic, give off the information that did not release new product in a planned way, purposefully namely. But the fact also proves, below strategy of this kind of sale, the apple is being increased step by step in the portion of Chin

19、ese market. In the 4 nucleuses big fight that has come, the technique that sells futures, hungry sale appears again, although the conduct propaganda of mobile phone of a few 4 nucleuses blots out the sky and cover up the earth, but “ hear its voice only, do not see its body “ , the user that takes a

20、 product truly is little little. Who is aing string of 1 our appetite? Millet: Overdraw ground rice patience and very much now youth are same, xiaoliu is one advocates the undergraduate of fashionable life manner, the mobile phone is his above all those who flaunt an attitude is necessary article. B

21、egan last year, what millet mobile phone becomes Xiaoliu is new bestow favor on, this “ hold in-house qualified personnel in the palm to be done “ the mobile phone often makes small Liu Yin thinks be proud, because the person that meet with wants to buy cannot buy. This kind of circumstance is in mi

22、llet mobile phone 2 (millet of the following abbreviation 2) on more remarkable. After will be being released August, millet 2 bring new “ vision “ concussion, its hardware parameter is alleged similar SamSung Galaxy S III and malic IPhone 5, but highest the half that matching the price is latter me

23、rely. The occurrence of 2 begins millet even churn country is whole a group of people of same interest of 4 nucleuses mobile phone. While equipment gets recognition, millet of 2 worry about prep close behind and come. After issueing nearly 3 months, this mobile phone just is late, be confined to how

24、ever open to booking in a small way. Up to now, except first 600 projects machine, millet mobile phone is opened to booking through two rounds in all, 50 thousand when open carry out for the first round respectively with pass an imperial examination 250 thousand 2 rounds, but because produce can pro

25、blem, the 2nd round of original plan open to booking because offer goods inadequacy,be left to will reach 29 days to undertake respectively on November 19 by fractionation. Desperately sale, build the backside of situation, the awkwardness that is the shortage that offer money however is comparative

26、, the user that this allows to expect a long time feels disgusted, those who bring millet also is “ imitate malic hunger sale “ doubt. In the meantime, lopsided backside chaos resembles supply and demand to be caused easily. The net that divide an official queues up to book besides, millet provided

27、a kind of special medium of communication that books a mobile phone by right of F code, the experiment that F code is a group of numbers and alphabetical composition is piled up, by right of F code user can be on the net of immanent millet government of machine period of efficacy the store buys mill

28、et mobile phone directly. But because offer goods to be not worth badly, somebody made a decision on F code body, according to check, f code is in clean out treasure to went up to had been sold 300 above, ground rice people why can the F code of scramble for sth go out to clean out treasure to go up

29、 to be added now in great quantities does valence sell? Besides, the big customer the Ministry of Revenue in feudal China that institute of millet company government sets, can face directly one-time the agency that buys a few offers money, and after agency arrives increase price generally 500 above

30、are sold 2 times again. Hungry sale is a Shuang Renjian, of malic company “ can accuse leak “ the strategy gained global market for its, and millet mobile phone however also because of exorbitant “ hungry “ let an user lose patience. Secretary-general Li Yi weighs alliance of industry of Chinese mob

31、ile Internet, the credit of millet reachs his to had begun to overdraw in the position in ground rice memory. Resent for expression, the small gain that Lei Jun of millet company president releases before this “ on November 29 midday at 12 oclock, mobile phone of 150 thousand millet 2, 1s of mobile

32、phone of 200 thousand millet “ the behead between instantly wins thousands of review, among them many it is negative comment. Li Yi still expresses, lei Jun should think over, must not “ have a fever friendly “ when “ vermicelli made from bean starch “ . Have difference a bit late, “Ground rice “ ch

33、ange immediately “ rice is black “ . “ hungry sale it is proposition of a bogus “ , lei Jun still was aimed at doubt finally to make a response: “Come into stock pressing do not sell what to mean? Price of mobile phone of a millet 2000 yuan, 500 thousand are 1 billion yuan; Stop money often, still c

34、an bring bad experience to consumer. To which for the company, disobey commercial logic; Generally speaking, the cycle offerring money of millet mobile phone is 3-4 month. That is to say, before 4 good months are made in a mobile phone, be about to pay spare parts supplier payment for goods. To alle

35、viate capital pressure, it is better that freight flow is connected more quickly. “ but also practitioner of mobile phone upper reaches thinks, in the 3 months process that awaits futures mobile phone, the cost such as CPU, chip, screen, batteries can drop, mobile phone manufacturer is potential mea

36、ning in earn more balance profit; the report says, great majority user is wait to be as long as after millet generation mobile phone is released formally the time of 10 months, ability spends 1999 yuan buy millet mobile phone truly, before 4 months deliver goods the quantity is occupied always deliv

37、er goods the quantity is less than 10% . And cost of hardware of these 10 the middle of a month has been reduced considerably, at the outset small gain configuration has become sudden huge profits. For mood of be pacified user, lei Jun for many times affirmatory millet the circumstance offerring mon

38、ey of 2 has alleviated, volume of the shipment inside two months turns over predicting future continuously time, removed only month to cross 1 million for goods January next year. And “ the plan is weekly 5 open buy, how many goods gave how many money that day “ . This is meant, the millet in be in

39、kink all the time begins manage to give main threads of an affair gradually - regression offers money. China for: The fashionable of mobile phone of millet of the track of an overturned cart of serious step millet is roily the market, a lot of people do not sit. Include among them China for. Wait wi

40、th millet, evil spirit a group of things with common features “ Internet hardware company “ different, regard a whole world as 500 strong companies China to depend on its excellent technology actual strength and high quality service humanness to say all the time, professional, careful be China bed p

41、ronoun. And the low that lifts in market of mobile phone of near future home in 4 nucleuses tide, we also discovered China bed form. Make work only 1888 yuan and for the honor that merchandise on hand sells 4 nucleuses love to enjoy edition mobile phone (also be called Hua Weirong boasts 2) once rel

42、ease,cause enormous attention, then those are starved by millet sale “ the half alive of do sth over and over again “ consumer ases if receive a new student, in succession “ change sides in a war “ China for a group of people of same interest. Interesting is, to coordinate sale, china emphasize to b

43、e highlighted in the ad that in honor 4 nucleuses love to enjoy edition mobile phone “ merchandise on hand “ 2 words, also be pointed to to say be pair of millet mobile phones is sarcastic by the netizen. On November 1, 4 nucleuses love enjoys honor edition mobile phone makes an appointment the acti

44、vity is in formally China pull open heavy curtain for the store, first days 1 million make an appointment the enthusiasm that measures enough to show customer and expect. On November 4, this mobile phone opens carry out formally, still numerous consumer flocks to China issue sheet to pay in the stor

45、e. So far, hua Weirong boasts 4 nucleuses love to enjoy edition it may be said to gain fame, downwind downstream, however good times dont last long, the problem appeared. In time of half after the sun of initiative carry out rises many month, report of great majority consumer still did not get a mob

46、ile phone, then malcontent mood travels to come through the network instantly, china of the person that there is heavy consumption in be store government small gain and forum complain. A complainant even ones words is intense - “ if say millet is to be in,do futures mode undisguisedly to enjoy hungr

47、y sale, so China the dog meat that selling futures to hanging the ovine head of merchandise on hand? Besides straight a bit whiter, china to also be mixed millet is same, enjoying hungry sale? “ during this, china for store official net and Beijing east the store still appears for a time Wu Long mov

48、es goods case. According to user report, because government-owned net is visited numerous after breaking down, to 2000 the rest of honor that government-owned net prepares 4 nucleuses lash-up issued capital east. But that evening government-owned net by repair hind, the consumer that the success boo

49、ks before this does not have a machine to deliver goods however, cause a disorder for a time. China delivering goods for the mobile phone the problem on defer sufferred even “ Chinese quality goes 10 thousand lis “ the exposure of program series, say in the report, “China 4 nucleuses love enjoys bed

50、 honor edition mocking millet mobile phone is futures later, oneself also were immersed in what cannot deliver goods tardy is self-contradictory in, cause many consumer to oppugn. “ according to saying, buy honor at present the user that 4 nucleuses love to enjoy edition mobile phone not to close to

51、 arrive tardy however is absent a few, china for also these pair of can helpless users undertook refund. In addition, hua Weirong boasts edition of 4 nucleuses 2GB and 1GB edition are coequal price, because 2GB edition offers goods inadequacy, force an user to buy 1GB version. China the scare buying

52、 agitation like starving for follow the lead of the practice of sale is to want to build mobile phone of similar apple, millet undoubtedly, but however because of cannot the palm charges for goods and chain of put on sale fall enchanted boundless and indistinct and awkwardness. China for spring of X

53、in of terminal CSO Xu Ceng Zaiwei rich expresses: “4 nucleuses love enjoys honor edition appear on the market a month comes, had obtained Number One Scholar on all sale platform! Include capital east, day cat, Yi Xun, Yamaxun, Vmall! A moment ago glad is heard, day cat high level announces, china th

54、e business that it is report is this year the outstanding achievement in all manufacturer grows the first! Those who thank partners support energetically! The bend sentiment that appreciates pollen is helped! Thank consumer to poll with purse! However the user raises doubt: “How did be in short supp

55、ly become sale champion? “ industry analyses a personage to think, the operation mode of hungry sale understands very easily, but the premise that some manufacturers ignored hungry sale to exist apparently, not all product suits to make hungry sale, hungry sale suits unit price quite taller, repeat

56、buy the product with low rate, this has fair brand value and market position with respect to the product that needs a businessman. “The case with successful apple everybody already familiar to the ear can detailed. The short-term profit of hungry sale is utmost is attracted existing reach potential

57、customer, ultimate goal is the brand value that establishs stability for the product. So Where is homes current mobile phone market? “ this personage says. In random bureau of another kind of means, still have the person that regain consciousness. SamSung, HTC, associate the pace that waits for manu

58、facturer of old brand mobile phone was not affected, mobile phone of each 4 nucleuses appears on the market in succession, but hungry sale delicacy is alluded. In foreign enterprise, samSung still holds to persistent mood, when GALAXY SIII mobile phone appears on the market, samSung releases a adver

59、tisement satirize technically even the hungry sale intrigue of old rival apple. And home, associate more than also indicate position. Associate group vice president, associate Ceng Guozhang of general manager of MIDH China open market is in associate 4 nucleuses K860 releases Shi Cengming to express truly, associate to be not valued, also wont try hungry sale. “Sale shift is multifarious, I do not think to starve sale is the expression that bears the blame to user experience. But associating is special deal with concrete matters relating to work, we do recreational sale