中级口试话题归纳总结

1、BEC中级口语题目及答案归纳1.The first impression is vital. We should be neatly dressed to leave a good impression on the audience.2.If you have a good sense of humor, it helps to enhance atmosphere at the presentation and the audience will become more friendly and engagingTeamwork (mutual trust, full co-operati

2、on)1. What is important when managing a project?l Encouraging team workl Keeping to schedulel Selection of the team membersFirstly, encouraging teamwork is very important when managing a project. Teamwork reflects the combined experiences, knowledge, intelligence and views of a group of people, so i

3、t will definitely improve the quality and efficiency of the work.Secondly, keeping to schedule is also important. Time is always of essence for a project. You should ensure that you would be running before the schedule rather than after it. Otherwise it will lead to late completion.On top of that, s

4、election of the participants should be also taken into consideration. People with a wide range of experiences can enhance the chance of the successfully sorting out problems.2. What is important when choosing people to work in teams?l Variety of experiencel Personal qualitiesl AttitudeFirstly, varie

5、ty of experience is very important to a team member, because you never know what kind of problems might suddenly come up to you. Experiences in different fields will enhance the chance of successfully sorting out problems with you knowledge which is based on your past experienceSecondly, personal qu

6、alities are also important. The basis of the team work is mutual trust and friendly atmosphere, which requires team members to be patient, modest and to have good interpersonal skills.Whats more, attitude should be also taken into account. As the old saying goes “Attitude is everything”. It has a di

7、rect impact on the success or failure of the teamwork.Recruiting & SelectingWhat is important when selecting staff for promotion? (selecting new applicants for candidates)l Work- related qualities(专业素养)l Personal qualities(人品)l Current performancel ExperienceFirstly, when aiming for promotion, w

8、ork-related qualities are important .These qualities include qualifications, skills and abilities which are necessary for any job.Secondly, personal qualities are important as well, such as loyalty to the company, responsibility and so on, since these can help to establish personal credibility and i

9、ntegrity among colleagues.On top of that, current performance is another factor to consider. Successful performance can at least demonstrate some aspects of the staffs ability, such as communication skills, sales experiences and so on.WHAT IS IMPORTANT WHEN? Selecting applicants for a job Working ex

10、perience Personal qualities I choose topic A-what is important when selecting applicants for a job. As to this topic, as far as I am concerned, there are 3 things to consider. First, I think working experience is very important when selecting applicants. Applicants who have already had the work expe

11、rience in the relevant fields will learn the new job easier and quicker. And it will also save the company a lot of training fees if the applicant has related experience. Second, we must consider the personal qualities of the applicants, such as personality and health. Companies tend to employ peopl

12、e whose character fits a special job. For example, consulting company tends to employ applicant who is analytical and knowledgeable, but advertising agents like their employees to be energetic and creative. Third, I believe language is of great importance when selecting applicants. Nowadays, we do b

13、usiness with people from all over the world. Always we buy goods from Africa, and sell our electronic product to Europe; a foreign language especially English is needed if the company wants to expand to the world. Applicants who can speak one or more foreign languages will have a better chance to ge

14、t the job.WHAT IS IMPORTANT WHEN?(常考) Preparing for a job interview Studying the job advertisement Finding out about the companyBefore you go for an interview, you must make preparations so as to face the interviewer with more confidence. They include studying the job advertisement, finding out abou

15、t the company, preparing yourself psychologically, etc.Firstly, you should study the job advertisement carefully so that you can match your knowledge, skills and abilities with the specifications required for the post. You must assure the interviewer that you have all the qualifications required, so

16、 you are the right sort of person they are looking for.Secondly, you should know more about the company, such as its profile, structure, existing problems, requirements, campaigns and future plans. As a Chinese saying goes: “know the opponent and know yourself, and you can fight a hundred battles wi

17、thout defeat.”Finally, you should also prepare yourself psychologically and this will help you combat stress. Rehearsing the interview with your friends, for example, is a good relaxation exercise that can install confidence in you.What is important when aiming to retain good staff?What is important

18、 when aiming to reduce staff turnover?What is important when motivating staff?l Pleasing work environment l Career opportunity/development/structure(123)l Flexible working hours l Financial benefits(123)l TrainingFirstly, creating a pleasing workplace is very important when aim to retain good staff.

19、 A pleasing workplace includes everything from having the right tools available to provide basic comfort, such as proper lighting and noise control, etc. Secondly, career opportunity is also important. Employees will remain withtheir employer if career opportunities are presented. Career plans for t

20、hose who what to upward in the company undoubtedly improve morale and boost engagement. (This can lead to some motivational values and enhance employees fulfillment.)On top of that, flexible working hours should be also taken into account. It allows the staff a certain degree of freedom, which is es

21、sential for the balance of life and work.Financial benefits are also important. Staff want some sort of recognition for the job that they do. Correct financial benefits plan will arouse their enthusiasm. Otherwise, they would feel being ignored (neglect/overlook). Besides, training cannot be neglect

22、ed, since training can keep their skills current and up-dated, thus making them more competitive throughout their lives.What is important when aiming to improve career prospects?l Reading business articlesl Learning a foreign languagel TrainingFirstly, reading business articles is very important whe

23、n trying to improve career prospects. This is a good way for you to keep up with the latest development in related field which may give you a clue of what to do next.Secondly, learning a foreign language is also important. For instance if you are good at speaking English ,that would add weight to th

24、e improvement of career prospects since the globalization economy and the wide-spread international corporation all needs the bridge of a common language ,and English is one of the most widely used languages.Thirdly, training is another factor to consider. By doing so , you get access to a range of

25、skills to meet different sorts of needs from different jobs.Conference and PresentationWhat is important when organizing a conference?(Presentation)l Conference speakersl Venue/Locationl Topics coveredl Facilities neededl Audiencel Practicing beforehandFirstly, I think conference speakers are a very

26、 important factor to consider. If they are well-known people knowing a lot about a particular field ,or come from big multinationals, the conference/presentation will be likely to be informative and you may benefit a lot from it.(A good presenter knows what his audience want and is able to demonstra

27、te (speak) in a clear, accurate and honest way to grab their attention and to raise their interest.)Secondly, location is also important. If the conference is held in a place with beautiful surroundings, more people will go and its good for you to do some useful networking. (Help you free from nervo

28、usness)On top of that, topics covered should be taken into account. To ensure all the audience can really benefit from the conference, what the speakers talk about ought to be something that the participants are interested in and relates to their work To ensure the success of the presentation, some

29、facilities are needed, such as OHP, microphone and PowerPoint that work. They can help to make details more clearly expressed and the presentation more impressive to the audience. The audience is also very important. Their participation and interaction can be helpful to the success to the presentati

30、on. It has to be decided first who is the target audience and then according to the result, send out the invitation letters to the right people before the presentation.What do you think is important when planning a career?l Qualifications l Future trendsl InterestFirstly, its important to consider q

31、ualifications, since qualifications, to some extent, means relevant education, knowledge and ability, which are essential to the development and success of your career in the future. With qualifications, it will be easier for you to be accepted and acknowledge by others.Secondly, its also important

32、to consider future trends. Following future trends will keep you up with the times and bring you more chances. Persuing a career with good future trends is undoubtedly more promising.Furthermore, personal interest should be also taken into account. Interest will bring along active attitude, thus mak

33、ing it easier to overcome work stress.Marketing1、Advertisement2、Packaging包装3、Setting pricesWhat is important when dealing with competition?l Pricing policesl Advertising strategiesl QualityWhat is important when aiming to reach new markets?l Market research /Target market ( the first step before the

34、 company gets into the market.)l Pricingl AdvertisingFirstly, market research is important when aiming to reach new markets.By carrying out market research, a company can get such information as whether theres a market for a new product, and what are customers needs and tastes for new product. Thus,

35、 the new product will sell well when it is launched into the market.On top of that, pricing should be also taken into account. In order to capture a large market share, you must set a price lower than your competitors. If you fixed the price higher than your rivals without higher quality, you might

36、soon find yourself in an unfavorable situation. (The fundamental task for a company is to make its products and itself know to the public. There are several ways to achieve this, advertising is the most important one.)What is important when advertising a new product?l Costl Medial Target consumersFi

37、rst, cost is very important when advertising a new product. Without money, there can be no mentioning of training at all. The costs of advertisement should be calculated carefully and reasonably.The mount of advertising budget determines the scale and period of advertisement.Secondly, media is also

38、important. A company, through proper advertisements, can manage to introduce the advantages of their products comparing to their rivals and convince the consumers that their products would be the right choice.Thirdly, target consumers should be taken into consideration. For instance, bill board will

39、 likely be an important element for the target market that has a limited number of potential customers, while TV comerWhat is important when setting prices for new products?l Costl Demandl Competition(competitors prices)The first thing we must take into account is costs when setting prices for new p

40、roducts. Prices should cover the costs, such as insurance, raw materials, rent and equipment. Otherwise, the company will make a loss.Secondly, demand is also important. Consumer demand for the product clearly affects the price that can be charged. When demand is strong, we can set high prices, when

41、 demand is weak, we can set low prices.Besides, competition should be taken into account. If you fixed the price higher than your rivals without higher quality of service, you might soon find yourself in an unfavorable situation.(The company is supposed to consider the prices set by its competitors.

42、(Last but not least, if a company wants its new products to be competitive, it must take competition into consideration. It must set the prices equal to or lower than its competition.)What is important when packaging?l imagel production processl convenienceFirst of all, when packaging, its very impo

43、rtant to choose the color, shape and design that convey the high-quality image to our customers. With special appearance, it helps make the product distinct from others and attract consumers attention Second, production process is also important, the product will be handled for many times during its

44、 production process, so the packaging material we use should be strong enough to resist any damage.(we should also consider the transit process so that the package we design will protect the product against spoilage.Apart from this two aspects, its also of great importance to offer consumers conveni

45、ence. Packaging should be designed in such as way to make it easier for customers to open the container and use the product.l What do you think is the basic objective underlying all promotion?I think its to provide information. Companies want to tell customers about themselves as well as what produc

46、ts are available, where they can be purchased, and for what prices.l What do you think are the promotional alternatives? They are advertising, sales promotion, personal selling, and publicityDelegationEntertaining Clients招待客户l Do you think its necessary for a company to establish a good long-term re

47、lationship with its clients?Yes. A good long-term business relationship with clients means better understanding and greater trust between you and your clients. That will definitely help retain clients.Location and Relocationl What is important when relocation a business?l What is important when choo

48、sing retail premises to rent?Local workforce availableLocation of site (transportation)Length of contractDemand for products or servicesLabor costsCompetitionFirstly, Secondly, location of site is very important. You need to consider whether its convenient and easy for raw material supply and transp

49、orting out the products, whether its easy to get access to the electricity, water, gas and other supporting energy, whether its convenient for staff to go to work.Furthermore, length of contract is also important. Longer contract would cover issues in more details. The contract should cover certain

50、matter, which are likely to happen, such as, assignment, service charges. Competition is another factor to consider. You shouldnt locate in a place where there are already a lot of firms. Competition will severely affect a companys revenue.DiscussionTrade fairWhat is important when exhibiting at tra

51、de fair?参加展销会需考虑哪些要点l Quality of displayl Staff selectedFirstly, when exhibiting at trade fair, quality of display is very important. The quality of the display will affect the public image of the company. Therefore you should make sure that what you display should be of high quality and show the be

52、st of your products.Secondly, it is also important to select the right staff. There have to be people who are informative and have excellent communicative skills so as to answer any kind of questions produced by potential customers.All this is impossible without careful planning. So you have to plan

53、 in advance to make your display a complete success.What is important when planning the layout of a stand at trade fair?展销会展位布置需考虑哪些要点？l Attractivenessl Security of exhibitsl Space arrangement Firstly, attractiveness is very important when planning the stand layout. In order to get more people to vi

54、sit your stand, it should be designed in a creative way to make it as eye-catching as possible. Secondly, security of exhibits is also important. No one want to see any visitor to your stand be hurt due to the neglect of security of exhibits. So make sure your exhibits are placed in safe way to avoi

55、d any potential dangers. On top of that, space arrangement should be also taken into consideration. For instance, there should be area for demonstrating your products as well as for discussion with visitors.Entertaining Clients（organize outdoor activities户外活动、商务活动）l Arrange a meeting(travelling and

56、accommodation arrangement, information ,travelling) give presentationl How important is it for a company to have regular meetings?Very important. It is an effective way to collect ideas and to communicate. Also, it keeps employees well-informed with the latest developments of the company l Video con

57、ferencingl Training(seminar/program) for new staff(students/appraisalmeasure/evaluate1.offer a training on sth. for sb. Its certainly a good chance to improve- Training is to the mutual interest of both the individual and the company The growth of the company depends on the development of its staff.

58、2.focus on issues/topics like XXXX, which are important when holding a training program3.I am with you here./You bet./I couldnt agree with you more. This aims to - Besides that,-Its a very good idea.So that leads to the next item-谈论如何做，以及这种做法的意义。Have we covered everything? Oh,one more point；-Lets look forward to the training.What is important when organizing an in-house training course?l course contentsl