新视野商务英语unit6 retailing-文档资料

1、1First insights into businessUnit 6 Retailing2Overview Objectives Warm-up Key vocabulary Lead-in Listening Reading Speaking: how to make a telephone3Objectives When the learners finish learning this unit, they should be able to collect information on retailing provide information on retailing know a

2、bout skills on how to making a phone4Warm-up Can you tell me which shopping methods are there ?5Key vocabularyRetailing is the provision of to the customer. buy goods directly from the or from a (the middleman), and make their income from the , or difference, between the price they pay for the goods

3、 and the price they sell the goods at to the . A is the place where customers can purchase goods, e.g., a or a . Nowadays, many customers are shopping from home: shopping by , or is becoming very popular.6Key vocabularyRetailing is the provision of goods or services to the customer. Retailers buy go

4、ods directly from the manufacturer or from a wholesaler (the middleman), and make their income from the margin, or difference, between the price they pay for the goods and the price they sell the goods at to the consumer. A retail outlet is the place where customers can purchase goods, e.g., a super

5、market or a department store. Nowadays, many customers are shopping from home: shopping by the internet, TV shopping channels or mail-order catalogues is becoming very popular.7Key vocabularyprovision: 提供， 供应 of sth to sb e.g. The provision of a new library has been of great benefit to the students.

6、 新图书馆的设立对学生大有好处。 retail: 零售 retailer w h o l e s a l e : 批 发 wholesaler 8 Retailing: includes all of the activates involved in selling goods or services directly to final consumers for personal , no business use A retailer is any business enterprise whose sales volume comes primarily from retailing.

7、 Wholesaler : ?93.margin书页的空白处余地，差数，差额，利润：profit margin毛利润边缘4. retail outlet: 零售处，零售渠道5. purchase: buy6. department store: 百货商店7.TV shopping channels: 电视购物频道 8. mail-order catalogue: 邮购目录10Lead-inWork in pairs. Look at the bar chart which shows reasons why people dont like shopping. Discuss these qu

8、estions.1. What are the two main reasons people dont like shopping?2. What can retailers do about these two problems in your opinion?3. Can you tell me the advantages and disadvantages of internet shopping ?11PronunciationListen to these sentences. How is the pronounced?You can order at any time of

9、the day.The Internet offers you great choice.Its the new way to shop.122. Complete the sentences.Before a consonant the is pronounced : /Before a vowel the is pronounced: /i/When it is stressed or emphatic the is pronounced: /i/13Listening1.Frequency of visits to IKEA:_2.Opinion of IKEA products:_3.

10、Opinion of IKEA stores:_4. Types of products she buys:_5. Aspects of shopping at IKEA she doesnt like:_6.Next trip:_ About twice per yearVery good range of products, good quality, environmentally soundNice to try out the products and see them, layout of stores is very good, easy for people with chil

11、drenFunctional items, e.g. bookcases, lamps, texiles and bed linen Very crowed, long queues at the checkoutsJanuary-for the sales call shops in the UK hold sales in early January14Reading: Checkout counter: the pay desk in a self-service Barcode: a pattern of thick and thin lines that represents inf

12、ormation Manufacture: a firm which makes or produces goods. Till display: an electronic screen which shows you how much to pay. Supplier: an agent who provides goods and services. Stock: all the goods a retail out let keeps to sell to its customers153.Read the text carefully and label this barcode.

13、2._ 1._ 3._ 4._9780582334540The code for a bookManufacturer suppliers codeProduct/package sizeCheck digit164. What do these numbers from the text refer to?13: 50:880:00183:Number of digits in a barcodeThe country code for the UK and IrelandThe country code for south KoreaThe manufactures code for Ca

14、dbury 17Business communication: telephoningReceptionist callerSmith, Thomas & Manton, Can I help you? OrGood morning, Smith, Thomas& Manton.Can/could I speak to please?OrId like to speak to OrExtension 8248 please.Being connectedThe lines busy. Will you hold? One moment, please.OrHold the li

15、ne please. Ill putyou throughCant get through?No, thanks. Ill call back later.OrCould I leave a message for him/her?OrCould you put me through to his/hersecretary?OrCan you ask him/her to callme back?18Getting throughHello. Barry Smith speaking.My name is (the first call only)OrIts Chenchen Ju here.

16、19Useful language for telephoning Answering the phoneHello, John Waite speakingGood morning, Datatech Ltd. Making contactId like to speak to Zofia Janik.Could I have the sales department please?20 MessagesWould you like to leave a message ?Can I leave a message ? Identifying yourselfThis is/My names

17、 Julio Blanco. Saying telephone numbersSay numbers separately. Pause between groups. Say oh for 0 in the UK. Say zero for 0 in the USA.0 2 0 7 3 2 5 4 2 6 1oh two oh seven three two five four two six one21 Making excusesIm sorry, hes in a meeting.Im afraid shes not available. Stating your purposeIm

18、calling about your invoice.Im returning his call.The reason Im calling is CheckingCould you spell that ?Can I read that back to you ? Asking for informationCould I have your name ?Can I take your number ?22 Showing understandingRightOk. Thats fine. Promising actionIll make sure he gets the message.Ill tell her when she gets back. Ending a callThanks for your help. Goodbye.Thanks fo