电子商务英语unit03

1、电子商务英语电子商务英语课件课件制作人：张海波制作人：张海波回目录ContentsUnit 3Unit 3回目录学学习习目目标标Objective: In this unit, you will learn: The issues need to know in the application of E-Commerce The B2C application flow model Benefits and losses occurred in the application of E-commerce Basic E-commerce English Writing Focus: Use E

2、-commerce wisely and take advantage of it . Nodus: How to avoid the negative effect brought by E-commerce 回目录The Social Effect Caused By Electronic CommercePassage A注释与翻译板电子商务往往通过网络把企业与顾客，雇员，供应商和分销商直接联系起来，并电子商务往往通过网络把企业与顾客，雇员，供应商和分销商直接联系起来，并籍此获得市场先机，扩大顾客和供应商群体，提高效率并减少开支。籍此获得市场先机，扩大顾客和供应商群体，提高效率并减少开支

3、。 44注解：注解：电子商务将传统的商务流程电子化、数字化，一方面以电子流代替了电子商务将传统的商务流程电子化、数字化，一方面以电子流代替了实物流，可以大量实物流，可以大量 减少人力、物力，降低了成本；另一方面突破了时间和空间减少人力、物力，降低了成本；另一方面突破了时间和空间的限制，使得交易活动可以在的限制，使得交易活动可以在 任何时间、任何地点进行，从而大大提高了效率。任何时间、任何地点进行，从而大大提高了效率。 An e-commerce connects critical business systems directly to customers, employees, suppli

4、ers, and distributors via the Web to improve time to market, access a broader base of customers and suppliers, improve efficiency, and reduce costs. To achieve these benefits, existing businesses must transform their traditional business processes with e-commerce applications. New businesses, someti

5、mes called “NetGens,” can adopt e-commerce applications from the beginning to achieve the same benefits. To allow e-commerce to reap the desired benefits, e-commerce applications must meet some fundamental requirements; they must be: NetGens (short for Network Generation), implying that they were th

6、e new, network-based generation of software 网络情报网络情报to obtain 12为了使电子商务获取这些所祈望的利益，电子商务的应用必须满足一些最基本的要求。为了使电子商务获取这些所祈望的利益，电子商务的应用必须满足一些最基本的要求。44注解：注解：以一个简单的定单交易为例，其中包括了定单内容的传递和对定单的处理。前者属于数据交换，后者属以一个简单的定单交易为例，其中包括了定单内容的传递和对定单的处理。前者属于数据交换，后者属于流程交易。当买方企业把定单用基于于流程交易。当买方企业把定单用基于XML的格式传给了其供应商，那么它们之间就完成了定单的数

7、据交换。接的格式传给了其供应商，那么它们之间就完成了定单的数据交换。接下来，买方企业和供应商之间对定单的应答过程构成了定单的流程交易。如果供应商对定单的处理流程跟买方企下来，买方企业和供应商之间对定单的应答过程构成了定单的流程交易。如果供应商对定单的处理流程跟买方企业的一样，那么流程对话完成，交易实现。然而，事实上，大部分企业间的流程规定是不一样的。如果供应商系业的一样，那么流程对话完成，交易实现。然而，事实上，大部分企业间的流程规定是不一样的。如果供应商系统中约定一段时间内的不回复表示拒绝，显然，这庄交易肯定不能做成功。在这种情况下，统中约定一段时间内的不回复表示拒绝，显然，这庄交易肯定不能

8、做成功。在这种情况下， 买方企业与供应商之买方企业与供应商之间为了实现交易，就必须彼此沟通，通过利益均衡，定出一个折中的可行的标准接口流程。在互联网时代，企业间为了实现交易，就必须彼此沟通，通过利益均衡，定出一个折中的可行的标准接口流程。在互联网时代，企业所面对的客户和供应商已经不再仅仅局限于本地有限的几个，而是散布在世界各地的数目可观的一批。如果说原所面对的客户和供应商已经不再仅仅局限于本地有限的几个，而是散布在世界各地的数目可观的一批。如果说原来企业间交易可以通过专门开发的接口，那么面对数量众多的异构商务平台，在实时性要求相当苛刻的现在，专来企业间交易可以通过专门开发的接口，那么面对数量众

9、多的异构商务平台，在实时性要求相当苛刻的现在，专用接口已经不能胜任，建立一个基于用接口已经不能胜任，建立一个基于XML数据交换标准的、描述企业间商务流程交易的标准框架体系已经成为必数据交换标准的、描述企业间商务流程交易的标准框架体系已经成为必需。需。 回目录第二页第二页 Passage A注释与翻译板1.Standards-based to ensure portability of e-commerce applications across multiple client and server platforms and improve flexibility and time to ma

10、rket 2. Server-centric to allow e-commerce applications to be developed and deployed quickly, expand access to a broad range of client types, and offer improved management and deployment capabilities characteristic of modern e-commerce applications 3.Scalable to allow e-commerce applications to hand

11、le the highly variable and unpredictable loads in todays Web environment 4.Available to address the global nature of the Web requiring that e-commerce applications run 24 hours a day, seven days a week, with guaranteed quality of service The ability to import and export data between systemsTo put in

12、to use or actionThis is an attributive phrase modifying the noun “deployment capabilities” and equals to “which are characteristic of modern e-commerce applications The ability for a website to grow without the need for a total redesign. 可升级的可升级的to meet withThis is an objective clause回目录Passage A注释与

13、翻译板5.Secure to address customers, suppliers, and other constituents demands for secure Web interactions, in recognition of the potential risks of doing business on the Web 6.Easy to develop and deploy to achieve lower costs and faster time to market, both critical success factors for any business 7.

14、Manageable to achieve lower maintenance costs and contribute to higher availability 8.Able to leverage and extend existing assets to improve time to market and reduce cost of development and deployment, while improving security, reliability, and scalability.Identify; distinguishMake full use ofprope

15、rty资产资产回目录The application of electronic commerce can be illustrated in Figure 3.1: Order management systemShopping cartOrder processingConfirm order Entry to databaseShopfront Management SystemCustomer managementCustomer databaseSales promotionSales reportOnline ShoppingBrowse catalogueOrder inquiry

16、SSL encryptionRegistered userNewsletter updateBrowserConsumerBrowserLogistics CompanyReceive ordersDeliver goodsCollect paymentFinancial InstitutionVerification(vendors and consumers) Online payment Online bankingBusinessBusiness website(Third Party Hosted)Internet 44注解：注解：SSL(安全套接层安全套接层)是是 Secure S

17、ocket Layer 的首字字母缩写，是一种加密的通讯协定的首字字母缩写，是一种加密的通讯协定,用在使用者与网络服务器之间。用在使用者与网络服务器之间。SSL(Secure Socket Layer Protocol)网络资料传输的安全协定，网络资料传输的安全协定，是由著名的是由著名的Internet先驱先驱Netscape Communication提出的针对数据的隐秘性提出的针对数据的隐秘性/完整性完整性/身份的确身份的确认认/开放性的安全标准机制。开放性的安全标准机制。Netscape公司已经把公司已经把SSL协议递交给协议递交给W3C网络安全工作小组以便网络安全工作小组以便使之成为万

18、维网应用的安全标准。尽管使使之成为万维网应用的安全标准。尽管使SSL协议成为标准还需要一段时间，但协议成为标准还需要一段时间，但SSL协议事协议事实上已被大部分万维网软件生产商所采用。实上已被大部分万维网软件生产商所采用。SSL协议能很好地解决身份验证、信息保密、信协议能很好地解决身份验证、信息保密、信息完整等网络信息传输过程中最为关键的安全保密问题。息完整等网络信息传输过程中最为关键的安全保密问题。 A confirmation of truth or authority. 核实，核查对真理或权力的确认核实，核查对真理或权力的确认课文学习完毕课文学习完毕 回目录3.3.1 Critical

19、thinking1)Will EC be limited because not many people can afford PCs and/or access to the Internet? 2) What is your concern if you want to initiate a transaction online?3) Can you describe the application flow of B2C model? 4) What is the application flow of B2B model to you? 5) What are the necessar

20、y measures to ensure internet safety and privacy? 回目录 Give the Chinese equivalents of the following words or expressions: 3.3.2 Translation practice1) SSL encryption 2) server-centric 3) order enquiry 4) maintenance costs 5) shopfront management system6) verification 7) improve efficiency 8)

21、reduce costs 9) consumer privacy 10)government regulationSSLSSL加密加密 （技术）（技术）以服务器为中心的以服务器为中心的 订单咨询订单咨询 维修费用维修费用 店面管理系统店面管理系统 认证认证 提高效率提高效率 减低成本减低成本 消费者隐私消费者隐私 政府监管政府监管 回目录 Give the English equivalents of the following words or expressions: 3.3.2 Translation practice1) 售后服务2) 客户数据库3) 订货管理系统4) 物

22、流管理5) 在线支付 6) 服务质量保证 7) 供货商 8) 在线购物 9) 网络名录 10) 安全性和可靠性 after-sale service customer database order management system logistics management online payment guaranteed quality of service vendor online shopping online catalogue security and reliability 回目录 Sentence translation from English to Chin

23、ese: 3.3.2 Translation practice1) Consumers find it very difficult to believe that their financial information will be safely transmitted between themselves and a merchant. 消费者很难相信他们的财务资料能被安全地通过互联网送达商户。消费者很难相信他们的财务资料能被安全地通过互联网送达商户。 2) It will require the use of digital signatures and encryption to e

24、nsure security. 这需要使用数字签名和加密技术来确保安全。这需要使用数字签名和加密技术来确保安全。 3) Electronic commerce raise issues of security, consumer privacy, and government regulation. 电子商务在安全，个人隐私和政府监管方面都产生了新问题。电子商务在安全，个人隐私和政府监管方面都产生了新问题。 回目录 Sentence translation from English to Chinese: 3.3.2 Translation practice4)The E-com

25、merce application must be scalable to allow e-commerce applications to handle the highly variable and unpredictable loads in todays Web environment电子商务应用适应范围应较广，以满足在当今的网络环境下处理多变及不电子商务应用适应范围应较广，以满足在当今的网络环境下处理多变及不可预料的工作需求。可预料的工作需求。 5) Electronic commerce could lead to improvements in both developed na

26、tions and developing nations. 发达国家与发展中国家都能从电子商务中受益。发达国家与发展中国家都能从电子商务中受益。 回目录 Sentence translation from Chinese to English.3.3.2 Translation practice1)1)消费者足不出户，就能支付账单，开立账户并且清点股票。消费者足不出户，就能支付账单，开立账户并且清点股票。(open new (open new accounts) accounts) Without leaving home, consumers can pay bills, op

27、en new accounts and check stocks. 2)电子商务能让公司降低广告、装运费用及设计和生产的成本。电子商务能让公司降低广告、装运费用及设计和生产的成本。(allow to reduce) Electronic commerce allows companies to reduce advertising costs, delivery costs and design and manufacturing costs. 回目录 Sentence translation from Chinese to English 3.3.2 Translation p

28、ractice4)4)我们可以利用互联网采集各种各样的商品信息。我们可以利用互联网采集各种各样的商品信息。 (leverage) (leverage) We can leverage the Internet to collect various product information. 5)5)你把这根电线和电视机连上好吗？你把这根电线和电视机连上好吗？(connect)(connect)Will you connect this wire to the television? End3)他之所以取得成功是他努力的结果。他之所以取得成功是他努力的结果。(achieve success) He

29、 achieved success because he was a hard worker. 回目录注释与翻译板Distinguishing Features of E-Commerce Passage BE-commerce has several benefits over the normal manual trade. As the reach of Internet is vast, the Merchant can sell goods to a larger number of people. Moreover, a merchant can reach a customer

30、who is physically too far away. The customer, on the other hand, can buy something from a merchant who would otherwise not have been accessible to him. He has got a wider choice. Moreover, unnecessary delays that are involved in conducting a trade like moving to the place where trade is conducted ca

31、n be cut short. This also reduces the overhead costs in certain cases. Take the case of a normal auction. You have to pay for the person conducting the auction and the place where the auction is being held. As here is used as a conjunction, introducing an adverbial clause.The word reach here is a no

32、un, used as the subject, meaning range or scope of influence or effect. 影响力产生影响或效果的范围或领域影响力产生影响或效果的范围或领域(Pls compare the reach in the next sentence, which means to contact.)拍卖拍卖The operating expenses of a business, including the costs of rent, utilities, interior decoration, and taxes, exclusive of

33、labor and materials. 管理费用，经常费用企业的管理费用，包括租金、设备、内部装修及管理费用，经常费用企业的管理费用，包括租金、设备、内部装修及缴税等的花销，但不包括工资和购买原料的费用缴税等的花销，但不包括工资和购买原料的费用回目录第二页第二页 Passage B注释与翻译板人们一般不会愿意将有关财务方面的信息提交给互联网，除非他们确信信息不会被人们一般不会愿意将有关财务方面的信息提交给互联网，除非他们确信信息不会被未授权者获得。未授权者获得。 44注解：注解：be accessedbe accessed意思是意思是“被获取被获取”；过去分词短语；过去分词短语not aut

34、horized to not authorized to get the informationget the information修饰修饰someonesomeone。 However, if the auction is conducted on the Internet, you just have to pay for the web application conducting the auction, which in general will be too cheap or might even come for free. The other advantage to the

35、 customer is round-the-clock availability of goods/services. The demands of customers can be met at awkward hours for there is no person needed to conduct the trade. The seller can have a web application selling his goods. However, there are certain problems related to E-commerce that has greatly st

36、alled the progress of E-commerce. The most obvious of these are those related to security and privacy. People wont like to give information over the Internet related to finance unless they are very sure that the information cannot be accessed by someone not authorized to get the information. 1all da

37、y and all night without stopping全天候的全天候的stop; halt回目录Passage B课文学习完毕课文学习完毕 注释与翻译板4注解注解：注意any universally accepted属于过去分词短语，用作定语，直接放在其修饰的对象solution的前面。 然而，即使到那时，对于那些能够支付昂贵的软件安装费用来解决他们个然而，即使到那时，对于那些能够支付昂贵的软件安装费用来解决他们个别的问题的商家而言，安全解决方案仍会受到制约。别的问题的商家而言，安全解决方案仍会受到制约。4注解注解：主语主语this指前面所提到的指前面所提到的solution；rem

38、ain restricted意为意为“仍然受制约仍然受制约”；定语从句定语从句that are made to solve their individual problem 修饰先行词修饰先行词protocols。 A number of solutions are being proposed to take care of all these problems. Though none of them can be applied to every situation, E-commerce is surely catching up. Given the benefits it prov

39、ides, the related problems must be solved (in a cheap and efficient manner). There is no way out. However, till then this will remain restricted to the merchants who can afford to pay for installation of costly protocols that are made to solve their individual problem.Money transaction has to be don

40、e securely. Moreover, some transactions demand anonymity of the customer. All these issues are very complicated and there has not yet been any universally accepted solution to it. The other reason for people being wary of E-commerce is that the legal framework for E-commerce is not properly defined.

41、 123假如电子商务有利可图，那么相关问题就必须（以低廉而有效的方式）得到解决。假如电子商务有利可图，那么相关问题就必须（以低廉而有效的方式）得到解决。4注解：注解：Given假设的，假使的。例如：假设的，假使的。例如： Given good weather, our ship will reach Shanghai Monday evening. 假如天气好，我们的船将于星期一晚上到达上海。假如天气好，我们的船将于星期一晚上到达上海。 Id come and see you in New York, given the chance. 如果有机会如果有机会,我就到纽我就到纽约来看你。约来看你

42、。所有这些问题都非常复杂，而且也还没有得到普遍认可的解决方案。所有这些问题都非常复杂，而且也还没有得到普遍认可的解决方案。 The quality or state of being unknown or unacknowledged. 匿名匿名To specify distinctly; To describe the nature or basic qualities of; explain 规定规定;解释解释回目录3.6.1 Tell whether the following statements are (T) or false (F) 3.6 Activities 1Consume

43、rs need to know their financial information secured before they are ready to send out related data over the Internet. 2A solution to the security issue is widely accepted by people. 3The legal framework of E-commerce is still incomplete. 4Both manufacturer and consumer find themselves a wider choice

44、 by using E-commerce. 5Customer can obtain goods or services through Internet at any time. TFTTT回目录3.6.2 Match the English on the right with Chinese on the left1 authorized A 隐私和安全 2 auction B 法律框架 3 privacy and security C 匿名 4 legal framework D 被授权 5 anonymity E 拍卖 End回目录Basic Requirements For the

45、Letters of Commerce3.7.1 Well-expressed and clear language 明确而清晰的语言明确而清晰的语言When you write a business letter, you must try to set down your aim. Ask yourself, why am I writing? And what do I want to achieve? The clearer you are in your own mind about what you want to achieve, the better your letter.

46、By doing this, you have to learn to present the most relevant information for your readers needs. 3.7.2 Helpful and friendly writing 有益和善的写作有益和善的写作When you write a business letter, its very important to use a tone that is friendly and efficient. Try to give a personal and human feel to your writing,

47、 and try to make writing much more readable such as using I, we, you, your, my, and our in your writing. This is a useful trick to make writing look and sound more like face-to-face talk. 回目录3.7.3 Write your business letter in plain language 简明扼要的语言简明扼要的语言Your business letter may be impressing becau

48、se you have organized the content to appeal to the readers needs; you need to use professional editing techniques to make sure you write clearly and concisely. Dont strain your readers concentration with long sentences.3.7.4 Use active verbs 使用生动的动词使用生动的动词Try to write the sentence with strong, activ

49、e verbs. This will present you as active, and give a sense that the writer is in control and is dynamically involved with the subject being discussed.3.7.5 Positive and serious attitude 积极认真的态度积极认真的态度The quality of positiveness would give your writing much more impact and is a common technique in ma

50、rketing and advertising material. Marketing people use this technique to put information across clearly and to give their writing impact. 回目录Keeping your letter serious can avoid suspicion, even with someone you know well, it is better to write straight forwardly on the subject.3.7.6 Establishing ne

51、cessary business relations 建立必要的商务关系建立必要的商务关系Establishing business relations is the first step in a transaction foreign trade. It always includes the self-introduction, initial intentions and desires.This should be a brief, friendly letter. It should not imply that your reader has an obligation to m

52、eet with the contact, but it does show your interest and consideration. Your reader must retain the option of acting on this information based on his or her own needs and desires. This is not a letter of reference, so include only information relevant to the occasion. For example:回目录3.7.7 Sample1 De

53、ar SirsLearning from the Commercial Counselors Office of our Embassy in your country that you are one of the leading importers of canned foodstuffs, we have the pleasure of introducing ourselves to you as a state corporation specializing in the export of canned goods, and express our desire to enter

54、 into business relations with you.In order to give you a general idea of our canned goods, we are sending you by separate airmail a copy of our latest catalogue. Quotations and samples will be sent to you upon receipt of your specific enquiries.We are looking forward with interest to hearing from yo

55、u.Yours faithfully回目录Dear SirsWe wish to appoint an exclusive agent for our Textbook Division in the following territories: would you be interested in taking this agency?We wish stock to be held locally and would prefer an outright purchase agreement, but would consider consignment terms.We enclose

56、preliminary information about the product division in question. We provide detailed support for our agencies, including regular advance product information and shared promotional material.If you are interested, could you kindly send us your proposals for handling this product line, covering the foll

57、owing matters:回目录- Other companies represented;- Commercial and financial references;- Summary of market conditions for the product line;- Your organization, local coverage and promotional activities;- Three-year sales outlook for our products;- Your suggested terms of agreement.We look forward to h

58、earing from you and to discussing possible terms in more detail.With best wished.Yours truly Encl.: resume回目录3.7.9 Writing Practice 1) Write a letter to Messrs. Zhang& Co. with the following particulars: End4 Your company established in 1950, 4 Your company has been expanding business operations

59、 around the world as a leading exporter and import of business machines.4 Your line of business includes: copying machines, typewriter, calculators, printing, etc.4 You wish to have the co-operation for each other.回目录Outlook ExpressMicrosoft Outlook Express puts the world of online communication on

60、your desktop. Whether you want to exchange e-mail with colleagues and friends or join newsgroups to trade ideas and information, here are what you are enabled to do with it.1.If you have several e-mail or newsgroup accounts, you can work with all of them within one window. You can also create multiple u