高级通用英语主题模块.doc

1、高级通用英语主题模块高级通用英语主题模块 “高级职业英语”课程终结考试笔试 试卷样题课程编号：ENBACE1004学籍号：_学习中心：_姓名：_Information for the E_aminees: This e_amination consists of THREE sections.They are: Section I: Listening Test (25 points, 30 minutes) Section II: Reading Test (50 points, 60 minutes) Section III: Writing Test(25 points, 30 minu

2、tes) The total marks for this e_amination are 100 points.Time allowed for pleting this e_amination is 2 hours (120 minutes).YOU MUST WRITE ALL YOUR ANSWERS ON THE ANSWER SHEET.Section I Listening Test25 pointsInstructions: Ø The listening test will take appro_imately 30 minutes.Ø There are

3、 THREE parts to the test.Ø There will be a pause of 30 seconds before each part to allow you to look at your questions.Ø There will be a pause of 30 seconds after each part to allow you to think about your answers.Please click here to download the sound file.Part 1.Questions 1-5 are based

4、on this part.(5 points) You are going to listen to a conversation between a businessman and a reporter.As you listen, plete statements 1-5 by choosing the best answer from A, B, C and D.Write your answers on the Answer Sheet.1.According to the Operations Manager David, dyeing the _is within their bu

5、siness.A.handles of copper cupsB.handles of porcelain jars C.cases for mobile phones D.outside of glass bottles2.David gets to the office at _most days.A.8:30 B.8:50 C.9:00 D.9:303.The first thing David does when he es in is to _if the technicians havent got there.A.switch on his puter and check e-m

6、ails B.switch on all the machines in the laboratoryC.answer calls from customers asking about production D.check the color-matching process with the colorist4.The Country Manager usually pops into Davids office to talk about _.A.marketing strategy B.delivery of orders C.supplies of pigments D.design

7、s of colour-matching5.Davids daily routine includes all of the following E_CEPT _.A.checking the prices or supplies of pigments B.checking the production orders C.talking about the marketing strategy with the person in charge D.going out for lunch with one of his colleagues.Part 2.Questions 6-15 are

8、 based on this part.(10 points) You are going to listen to a monologue about Chinese cooking.As you listen, decide whether statements 6-15 are true or false.Write T for “true” and F for “false” on the Answer Sheet._6.The speaker is talking about Beijing Restaurants._7.According to the speaker, the b

9、est time to enjoy “Rinsed Mutton ”is in the spring._8.The meat has to e from sheep specially selected from Inner Mongolia._9.Only 13% of sheeps flesh is tender enough for rinsed mutton._10.The meat that can be used must be fresh, greasy and fat._11.Traditionally, a good chef could cut 8 plates of mu

10、tton an hour._12.Sesame oil, shrimp sauce, chili oil, soy sauce, chives and so on are mi_ed upin a bow and served to each diner._13.You need a copper “hot pot” for the cooking._14.The pot is filled to the brim with boiling water._15.The diners need to dip the slices of meat in the boiling water for

11、a few minutes.Part 3.Questions 16-25 are based on this part.(10 points) You are going to listen to a conversation about a British teachers e_perience in a hospital.As you listen, plete a summary by filling in each blank with one word from the conversation.Write your answers on the Answer Sheet.Josie

12、 had never been to (16) _unit until last summer when she fell off her bike and needed to have her arm stitched. She was there for seven hours in the end due to (17)_.Almost every one of the medical members she saw mentioned their overwork and long (18)_.There was only one doctor (19) _that night, an

13、d she had been working for (20)_hours.A lot of people were waiting to be treated; however, most of them didnt seem to be real (21)_.There were some serious cases, of course, and the worst case of all was a young girl who had taken a drug (22) _. The doctor (23)_her wound, a nurse cleaned and dressed

14、 it, and then Josie was sent to the (24)_for an _-ray.She had to wait another hour and a half before she could be (25) _by the doctor.This is the end of the Listening Test.Section IIReading Test50 pointsPart 1.Questions 26-30 are based on Passage 1.(10 points)Passage 1 Banking on a BrandIs a quiet r

15、evolution under way in the nations shopping habits? Are we gradually allowing an increasingly select number of large panies to take care of all our basic requirements? The supermarket chains certainly hope so.„People dont have the time to shop around any more.If theyre happy with the quali

16、ty of a panys service, then theyre likely to buy other product types from them as well, says Jim Austin, an industry analyst.With the major supermarket brands such as Tesco, J Sainsbury and Asda already offering financial services, credit cards, own-label clothing, mobile phones, and cut-price elect

17、rical goods including puters, Austin firmly believes that the supermarkets diversification is set to continue.„The UK retail food market is saturated, so their only real prospect of growth is either to enter foreign markets or diversify into new markets at home. Tesco and J Sainsbury have

18、done both.Having already bought foreign subsidiaries, both large supermarket chains have set up their own banks in order to offer customers financial services such as personal loans, mortgages and savings accounts.Together, the two new banks took over 2bn of customer deposits within the first year o

19、f trading.„They are wining business by using a lower cost base to offer their customers better interest rates on savings than traditional banks, says Austin.However, there are question marks over long-term profitability.The traditional providers say there is bound to e a point when the new

20、 banks will eventually want to widen margins and boost profits.„When they start to raise prices, they might create bad publicity, which could hurt their brand, says one observer.„How will a major supermarket react, for instance, when it is faced with having to repossess a regular

21、 shoppers home? Shoppers, however, do not share these fear.A recent survey of 1,000 people by brand consultants Cook & Pearson concludes that shoppers will continue to buy a wider range of goods and services from supermarkets.Many people said that they would be prepared to buy a supermarket own-

22、label car or even a house from a supermarket-branded estate agent.Interest was also shown in bining a food shopping trip with a visit to a supermarket dentist.Loyalty schemes are another incentive for customers.„Most supermarkets now offer bonus points with every purchase.These points add

23、up to free air miles or cash discounts, so it really pays to stay loyal to the brand in all its diversified forms, says Austin. Questions 26-30: plete the following table according to the passage.Enter two or three words for each blank and write your answers on the Answer Sheet.Who are mentioned in

24、the passage? What do they do respectively? (26) _, two large supermarket chains, set up (27) _in order to offer financial services Jim Austin, an industry analyst, states that supermarkets diversification is set to continue.Cook & Pearson, (28) _, (29)_concluding that shoppers will continue to b

25、uy a wider range of goods and services from supermarkets.Many supermarkets encourage (30) _by offering bonus points with every purchase.Part 2.Questions 31-35 are based on Passage 2.(10 points)Passage 2New job.New employer.And new headaches when staffers resist your new approaches.More Americans wil

26、l soon confront this challenge as the job market rebounds.How can you chion enough change to justify your hiring - without rocking the boat so much that you endanger your latest job?Failure to strike the right balance often derails newers.“They push too hard, too fast and do it in a nondiplomatic wa

27、y,” says Ben Dattner, a New York industrial psychologist.Yet few corporate orientation programs help recruits “work through what"s the best approach to get up to speed in the new job.”It"s up to you to manage your early days well, navigate a different business culture and win support for y

28、our game plan.For starters, make sure you understand what kind of workplace you joined.A troubled enterprise is more likely to wele radical fi_es than a successful one.Gordon Bethune fired several lieutenants weeks after ailing Continental Airlines brought him aboard to be president in early 1994.He

29、 took more sweeping steps - such as a pany-wide smoking ban, repainting every plane and staff bonuses for punctual flights - once he became its tenth CEO in 10 years that fall.Workers “were looking for change and not the same old deal from the same old deck,” e_plains Mr.Bethune, now the longest-ser

30、ving chief e_ecutive of a major airline.Freshly hired e_ecutives increasingly turn to an outside “onboarding” coach.Such services can be costly.The coaching division of recruiters Korn/Ferry International typically charges a pany about $10,000 to counsel a newer for si_ weeks.Make a pitch during the

31、 courtship for your potential employer to cover some assimilation coaching.Describe it as evidence of your mitment to get up and running fast, remends Marti Smye, the division"s president.Alternatively, pay for the advice yourself.Judi Glova coughed up $500 for four assimilation sessions with e

32、_ecutive coach Paula Robb during her first month last summer as a public-affairs director of Roche Pharmaceuticals in Nutley, N.J.“It gave me the confidence to feel I at least had the first steps” needed for acceptance, the 36-year-old manager remembers.Ms.Glova learned to identify players with the

33、power to block her ideas, for e_le.She spent e_tra time getting acquainted with them before their meetings and deliberately sat beside them during lunch.Today, those colleagues help with her requests.Ms.Robb also urges assimilation clients to build ties with co-workers passed over for the posts.“If

34、you make friends,” the Morristown, N.J., coach observes.“they can be e_tremely helpful to you.”So can in-house mentors, from your initial working contact to your supervisor.Seek their guidance on how to avoid corporate sacred cows and sell proposals outside your department.It"s equally importan

35、t to frequently renew your boss"s endorsement of your planned changes and timetable.Dan Levy learned that lesson the hard way when he became a Connecticut concern"s controller four years ago.His hiring manager, the chief financial officer, “made all the right noise” upfront but really “did

36、n"t want to implement any change,” Mr.Levy says.About si_ months later, the CFO berated Mr.Levy for measuring operating results differently and upsetting a longtime subordinate.“If you don"t want me to do things, I"ll go look for another job,"" Mr.Levy retorted.He soon quit.

37、The 55-year-old e_ecutive currently is finance chief of nash_elmo Industries, a maker of engineered vacuum systems.Once you grasp the office politics at your new workplace, consider tactics to enhance support for your agenda.Engage in respectful ”active listening.“ Look for easy wins.Perform additio

38、nal duties that associates will appreciate.Questions 31-35: Choose the best answer from A, B, C and D.Write your answers on the Answer Sheet.31.In the statement “A troubled enterprise is more likely to wele radical fi_es than a successful one”, the word “fi_es” means _.A.repairs B.solutionsC.challen

39、gesD.reforms32.Gordon Bethune, the 10 thCEO of Continental Airlines, once took all of the following measures E_CEPT_.A.employing an outside “onboarding” coach B.banning smoking pany-wide C.offering bonus for punctual flights D.firing several lieutenants33._paid J.Glova $500 for the four assimilation

40、 sessions.A.J.Glovas employer B.Marti Smye C.J.Glova herself D.Paula Robb34.The lesson that Dan Levy learned is that new ers should _.A.build ties and make friends with co-workers B.perform additional duties that associates will appreciate C.grasp the office politics at their new workplace D.frequen

41、tly remind their boss of agreed changes35.What is the best title for this passage? A.How to Understand the Workplace Better B.How to Earn Support From New Colleagues C.Why is Outside “Onboarding” Coaching Increasingly Popular D.Why is “Active Listening” Important to NewersPart 3.Questions 36-45 are

42、based on Passage 3.(10 points)Passage 3 Annual Sales ReportUnfortunately sales results over the last year have failed to e up to our e_pectations.A number of factors have been responsible, but basically it is the result of too many panies chasing the microputer market which is no longer e_panding as

43、 fast as it once was.Looking at the past year in detail, it must be admitted that the sales have declined considerably over the period.Our market share in wholesales has dropped from 21% to only 10%.The lack of a good local distributor in Asia has meant that our sales of the Obec series have collaps

44、ed despite the huge jump in the microputer market there during the past year.Our dominance of that part of the market has been lost to Strong, but once we find a new distributor we should e back strongly.Retail sales in general have been a problem.There has been a tendency for the big high street st

45、ores to concentrate on high volume turnover of a few fairly well-known makes.When they stopped promotion of the Obec 1500, sales slumped by 50%.We are negotiating a fresh marketing deal for the new Obec 1600.Once this is settled we e_pect a gradual rise in sales, which will be followed by a big TV a

46、dvertising caign at the appropriate time.What we are facing now is that we have not been able to push the Obec 1600 as much as we would have liked because of insufficient advertising.Most of our advertising budget went on the promotion of the Obec E_tra before last Christmas.Unfortunately we have fa

47、iled consistently to find the proper marketing strategy for the E_tra, which has not been sold to either the leisure or the business market.This market has been captured by Sun, who have a much broader rage in this area.The serious business market has performed worse than any other in the period und

48、er review.The main factor was the introduction of the new Legend 586 Plus, when sales tailed off over a period of several months, as wholesalers, retailers and customers waited to see what the 586 Plus would do.With this background it is natural that sales of the Obec 1000 and 20_0 have gone into a

49、slide, in fact dropping by 41% and 53% respectively.They showed a slight upturn just after the introduction of the 586 Plus, only to crash again a few weeks later.To end on a more positive note, our sales in general have been picking up again in the past month and we are looking forward with optimis

50、m to the ing year when we plan to introduce new products in the Asian market.I am sure that the year ahead will see a change in fortune for Obec puter pany.Questions 36-45: Look at the two columns below.The left Column shows the sales performance of Obec series as a whole and of each particular type

51、, while the right column lists the reasons to e_plain the performance.Match the type of Obec series with the description of its sales performance as well as the reason.Write your answers on the Answer Sheet.Sales Performance Reason a.Sales slumped by 50%.b.They have gone into a slide, showed a sligh

52、t upturn, and then crashed again.c.E_pect a gradual rise in sales d.Market share has dropped from 21% to only 10%.e.It has not been sold to either leisure or the business market.A.The big high street stores stopped promotion.B.It is the result of insufficient advertising.C.It is the result of the la

53、ck of a good local distributor in Asia.D.The pany failed to find the proper marketing strategy.E.Everyone was waiting to see what the new Legend 586 Plus would do.Obec series Sales Performance Reason Obec wholesales 36.37.Obec 1500 38.39.Obec 1600 40.41.Obec E_tra 42.43.Obec 1000 and 20_0 44.45.Part

54、 4.Questions 46-55 are based on Passage 4.(10 points)Passage 4Zhang Making Waves in BusinessShe is a millionaire at 34.One of the founders of an enterprise worth one billion yuan, Zhang Cai is already the board chairperson of Beijing Dyne Science and Technology Development pany, a private hi-tech en

55、terprise.Born in the capital and having studied at Beijing University, Zhang ventured into business right after she graduated in 1986.She attributes her business acumen to the college education she received.”Beijing University not only blessed me with a sense of social responsibility, it also gave me the chance to learn advanced business techniques,“ she said, speaking in her spacious office in Chaoyang District in B