一汽大众大众品牌CBA篮球营销活动方案课件

1、部门 Division版本号 Version更新日期 Date市场部1目录领定制礼品Collect Stamps and Convert Customized Gifts1.1.主主视视觉觉2.2.揭揭幕幕战嘉年华战嘉年华- -内场内场3.3.揭揭幕战嘉年华幕战嘉年华- -外场外场4 4. .礼品礼品& &主持人主持人& &明星推荐明星推荐集印章领定制礼品Collect Stamps and Convert Customized Gifts1.1.主主视觉视觉4 主视觉推荐-15 主视觉推荐-2 6 主视觉推荐-3 7 集印章领定制礼品Collect Stamp

2、s and Convert Customized Gifts2.2.揭幕战嘉年华揭幕战嘉年华内场内场8 集印章领定制礼品Collect Stamps and Convert Customized Gifts灯光秀灯光秀9 l篮球声音由远渐近，配合11.1环绕立体声,篮球撞击地面配合电击音效l作为开场，让观众集中精神，开场在即CBA男篮时刻-Mapping CBA mens basketball momentlBasketball sound from far and near with 11.1 surround sound, basketball strikes onto floor wit

3、h electric sound effectlAt the opening moment, make audience focus10 l从中圈浮现三辆一汽-大众车的光影，勾勒出篮球场的线条，驶过的线条渐渐消失CBA男篮时刻-Mapping CBA mens basketball momentlThree FAW-VW autos shadow appear in center, forming the lines of basketball game scene, then all lines fade11 l开始场地的Mapping 3D秀，伴随倒计时CBA男篮时刻-Mapping CB

4、A mens basketball momentlOpening Mapping 3D show on site with countdown12 CBA男篮时刻-Mapping CBA mens basketball momentl滚动字幕，从1995-2015，CBA 21周年，激情从未退去lRolling subtitle, From 1995 to 2015, CBA 21 years , Passion has never gone13 l屏幕显示出21年里，优秀的CBA球员，有的更是代表国家出站各大杯赛（球员名字呈现形式结合车辆元素）l视频照顾多角度的观众，拥有更好的现场体验效果C

5、BA男篮时刻-Mapping CBA mens basketball momentlScreen show with 21-year excellent CBA players, even some as national representatives to cups gamelThe video considers more about multi-angle audience for their better experience effect on site14 l最后浮现出CBA 2015-2016赛季CBA男篮时刻-Mapping CBA mens basketball momen

6、tlCBA 2015-2016 season comes out at last15 One moreOne more歌曲发布歌曲发布明星演明星演唱唱 配合舞蹈等配合舞蹈等16 l出场阵容信息team intro17 领领导致辞（导致辞（TBDTBD）18 l出场阵容信息team intro 北京VS广东 BeiJing VS Changchun19 集印章领定制礼品Collect Stamps and Convert Customized Gifts3.3.揭幕战嘉年华揭幕战嘉年华外场外场20 Tour sceneFloorplanTour sceneFloorplan21 活动鸟活动鸟瞰图

7、图Tour sceneActivity aerial overview22 集印章领礼品Collect Stamps and Convert Gifts【活动流程】【Activity Procedure】参与每个环节可盖一枚印章.In each activity, participants can get one stamp.体验完所有环节，盖满印章后即可兑换相应礼品. Completing all the activities, the participants can convert all the stamps for relevant gifts.23 活动大篷车展活动大篷车展示示 A

8、ctivity caravan display 24 活动闯关投球展活动闯关投球展示示 Activity breakthrough shoot display25 活动儿童区展活动儿童区展示示 Tour sceneActivity children area display26 比赛比赛场场 Opening ceremony out-filedCompetition field display27 活动篮球训练展示活动篮球训练展示Tour sceneActivity children area display28 电动四驱车赛道电动四驱车赛道Opening ceremony out-filed

9、 Electric drive circuit29 30 4 4. .礼品推荐礼品推荐31 32 一汽一汽-大众大众 蓝驱小熊蓝驱小熊FAW-VW Think Blue. Bear啦啦队帽子啦啦队帽子浴巾浴巾33 集印章领定制礼品Collect Stamps and Convert Customized Gifts主持主持人人& &歌手歌手推荐推荐34 主持人于嘉Yu Jia 央视著名体育评论员Famous sports commentator in CCTV央视5套NBA赛场栏目评论员央视五套NBA最前线主持人腾讯游戏NBA 2K OL解说员主持人介绍：Introductio

10、n:Commentator of NBA Arena in CCTV-5Host of NBA Prime Time in CCTV-5Narrator of Tencent Game NBA 2K OL主持主持人人推荐推荐35 主持人杨建Yang Jian央视著名体育评论员Famous sports commentator in CCTV央视NBA赛场栏目评论员大型篮球赛事以及黄金联赛，大奖赛及田径比赛的报道和解说主持人介绍：Introduction：The reporter and commentator for large-scale basketball games, golden l

11、eague, grand prix and track and field events 36 艺人：羽泉组合中国大陆音乐制作人Yu Quan GroupMusic Producer from China Mainland潘玮柏介绍：歌手、音乐制作人，全球华语中文榜最佳组合代表作：最美冷酷到底singers、Music Producer，best music group of Global Chinese Music Awardrepresentative work ：the most beautiful ,always be cold to me羽泉介绍：introduction：37 艺人

12、：潘玮柏中国台湾音乐人Wilber Pan musician from Taiwan China潘玮柏介绍：音乐类型流行音乐、嘻哈、节奏蓝调代表作：反转地球、路太弯、亲爱的Pop music、hip-hop、rhythm and bluesRepresentative work ： turn around 、curved path、Honey潘玮柏介绍：introduction：38 艺人：罗志祥中国台湾音乐人Show Lo musician from Taiwan, China潘玮柏介绍：主持人、舞者、演员代表作：转角遇到爱、篮球火、独一无二精舞门、爱不单行Host , dancer , actorRepresentative work：corner with love, Hot shot , the unique, fist of fury ,love never goes alone罗志祥介绍：introduction：39 艺人：胡彦斌中国大陆音乐人Anson Hu Musician from