外贸英语函电课件1：信函格式

1、Essentials and Forms of Business Letter-writing 商业信函的组成部分和格式Layout of a Business Letter 商业信函的格式Three major forms1. Indented Form 缩格式2. Blocked Form 齐头式3. Modified Blocked Form 改良齐头式 St G angsgatan 143 Stockholm , 105 45 Sw eden Telex: 53892 SH E L E C SS O ur R eference N o. H /W T 008 Tel: 46-8-738

2、-6000 Your R eference N o. Fax: 46-8-738-6016 E -m ail: hw lee D ate: 30th M arch, 20- M essrs. W illiam & W arner 105 R oller R oad Sydney, A ustralia A ttention: M r. D onnason, M arketing D ept. D ear Sir, R e: Shipping A dvice of Freezers W ith reference to your order N o. F256 of February 5

3、 for 1,000 sets of Freezers, w ere pleased to inform you that the goods have been loaded on board the s/s “Peace”, w hich is sailing for your port on A pril 1st. W eve sent a telex to the above effect this m orning. Please insure the goods as contracted and m ake preparation for taking the delivery.

4、 W e are now m aking out the necessary docum ents for negotiation. W e assure you that our goods w ill be found satisfactory upon arrival at your port. W e also hope that w e can close m ore business w ith you in the future. Yours faithfully, T he E lectrolux C orp. H oris D e W olley H oris D e W o

5、lley (M anager) 缩格式示例日期靠右具体收信人和事由居中段首缩格结尾敬语和落款偏右 1 J&J Plaza New Brunswick, NJ 089333 U.S.A. Tel: 732-524-0400 Fax: 732-525-0622 E-m ail: carrie Date: 22nd July, 20- Soft Health Care Product Corp. Room 2301 Yili BLD, 35 Nanjing Road, Shanghai, China Attention: M r. Wang , Import Dept. Dear Sir,

6、Re: SHAM POO Weve received your letter of July 10th enquiring about our JOHNSONS Baby Shampoo With Natural Lavender, but unfortunately, the stock of this product is running low due to the heavy demand. But we will inform you as soon as the new supplies come up. We sell a wide variety of Babys Shampo

7、o. All of them are made of the NO M ORE TEARS formula. For your reference, we enclose an illustrated catalogue of our shampoos and we hope you will find it interesting. We hope that we can close business to our mutual advantage in the future. Yours faithfully, Johnson & Johnson D o r i s F e r g

8、 o s o n Doris Fergoson (M anager) 齐头式示例除信头外全部左对齐S A M S U N G E L E C T R O N I C S 3 1 0 T a e p y u n g -ro 2 -g a , C h u n g -g u S e o u l, 1 0 0 -1 0 2 , K o re a T e l: 8 2 -2 -3 7 0 6 -1 1 1 4 O u r R e fe re n c e N o . O D L -1 1 E -m a il: q s l s a m s u n g c o rp .c o m Y o u r R e fe

9、 re n c e N o . D a te : 2 3 rd D e c e m b e r, 2 0 - S h a n d o n g S c ie n c e & T e c h n o lo g y C o . L td . 2 1 /F B rig h t P la z a 1 3 8 J in n i R o a d , J in a n S h a n d o n g , C h in a A tte n tio n : M r. Z h o u J u n , Im p o rt D e p t. D e a r S ir, R e : O u r O ffe r f

10、o r P D A T y p e III-H T h a n k y o u fo r y o u r in te re s t in o u r la te s t P e rs o n a l D ig ita l A s s is ta n t T y p e III-H . A s re q u e s te d , w e o ffe r y o u 5 0 0 s e ts o f P D A a t U S D 1 4 0 p e r s e t F O B In c h o n fo r s h ip m e n t in F e b ru a ry, 2 0 -. W e

11、re q u ire p a y m e n t b y L /C . B e c a u s e th e re is a n in c re a s in g d e m a n d fo r th is p ro d u c t, o u r p ric e is n o n -n e g o tia b le . W e lo o k fo rw a rd to y o u r re p ly. Y o u rs tru ly, S a m s u n g E le c tro n ic s L a v is K im L a v is K im (M a n a g e r) 改良齐

12、头式示例案号和日期靠右落款偏右Parts of a Business Letter 信件组成部分Essential Parts 必要部分1. The letterhead 信头2. The date line 日期3. The inside name and address 收信人名称地址4. The salutation 称呼5. The body of the letter 信文6. The complimentary close 结尾敬语7. The signature 落款Optional Parts 附加部分8. The attention line 具体收信人9. The subj

13、ect line 事由10. The reference notation 案号11. The enclosure 附件12. The carbon copy notation 抄送13. The postscript 附言1.China National Cereals, Oils and Foodstuffs Imp & Exp Corp.8 Jianguomen Nei DajieBeijing 10005, ChinaTelephone: 86-10-6526-8888Fax: 86-10-6527-6028E-mail: 2.Our Ref. Your Ref. Date:

14、15th November, 20-3.Messrs H. Ronald & Co. 556 Eastcheap London, E.C. 3, England8.Attention: Import Dept.4.Dear Sirs,9.Aquatic Products 5.We thank you for your enquiry of 5 November. In compliance with your request, we are sending you herewith a copy of our illustrated catalogue and a quotation

15、sheet for your reference. All prices are subject to our confirmation for our aquatic products have been selling well this season. Therefore, we would suggest that you advise us by a fax in case of interest. We await your early favorable reply. 6.Yours truly, 7. China National Cereals, Oils and Foods

16、tuffs Imp & Exp Corp. Sig. _ (Manager)10.QS/AN11.Enclosures12.cc our Shanghai Branch Office13.P.S. We require payment by L/C for a total value not exceeding USD50,000.信函组成部分示例组成部分分项示例1. China National Cereals, Oils & Foodstuffs Imp & Exp Corp.8 Jianguomen Nei DajieBeijing 10005, ChinaTel

17、ephone: 86-10-6526-8888Fax: 86-10-6527-6028E-mail: 2. Our Ref. Your Ref. Date: 15th November, 20-信头日期3.Messrs H. Ronald & Co. 556 Eastcheap London, E.C. 3, England8.Attention: Import Dept.4.Dear Sirs,9.Aquatic Products收信人名称和地址具体收信人称呼事由5. We thank you for your enquiry of 5 November. In compliance

18、 with your request, we are sending you herewith a copy of our illustrated catalogue and a quotation sheet for your reference. All prices are subject to our confirmation for our aquatic products have been selling well this season. Therefore, we would suggest that you advise us by a fax in case of int

19、erest. We await your early favorable reply. 6. Yours truly, 7. China National Cereals, Oils and Foodstuffs Imp & Exp Corp. Sig. _ (Manager)结尾敬语信文落款10. QS/AN11. Enclosures12. cc our Shanghai Branch Office13. P.S. We require payment by L/C for a total value not exceeding USD50,000.案号附件抄送附言各部分写法信头和

20、收信人名称、地址 英语：名称在上，地址在下 地址先小后大 中文：名称在上，地址在下 地址先大后小名称、地址A UK address: Air Environmental MechanicalEquipment Limited2076 West Main StreetDevon, EX14 0RAU.K. 公司名称门牌号街道城市邮编国家中文名称、地址举例山东外贸职业学院中国山东省青岛市江西路62号单位名称地址由大到小中国地址名称用英文写Sinochem Jiangsu Import and Export CorporationJiangsu International Business Mans

21、ion,50 Zhonghua Road, Nanjing210001, P.R. China 单位名称门牌号大楼名称街道邮编城市国家日期位置：美式：在信头和收信人名称地址之间英式：通常在收信人名称地址之下 均可以齐头，也可以靠右写法：美式：月-日-年英式：日-月-年美式日期举例Interstate Products, Inc. 511 Interstate Court Sarasota, FL 34240 USA Date: April 4, 20- Shandong Foreign Trade (Holdings) Corporation Limited 51,TAIPING ROAD Q

22、INGDAO, 266001 CHINA 日期英式日期举例OFFICE SYSTEMS PTY. LTD. 124 Oak Street Tel (61-2)419 3209 Chatswood Fax (61-2)419 4011 England E-mail .uk Aqueous Technologies 291 Caxton Street Sante Fe U.S.A 18 November, 20- Dear Sir or Madam, 日期日期写法注意事项 “月份”最好用文字，如： 1.2nd May, 20- 2.2 May, 20- 3.2 May 20- (Comma can

23、 be omitted) 4.September 21st, 20- 5.September 21,20- 避免月份用数字，如11/12/20-称呼 位置：必须齐头 写法：对男士（正规）：Dear Sir, 或Dear Sirs,或Gentlemen:对女士（正规）：Dear Madam, 或Dear Mesdames,对关系密切的商业伙伴：Dear Jack,词首字母全大写，用逗号或不用标点符号Gentlemen后用冒号结尾敬语 位置：齐头式靠左对齐，缩格式偏右 正规场合下常用：1.Yours faithfully,2.Yours truly,3.Faithfully yours,4.Tru

24、ly yours,第二个单词小写，用逗号或不用标点符号称呼与结尾敬语的对应关系Salutation Close Occasion Dear Sir(s) Dear Sir or Madam (Mmes) Yours faithfully Faithfully yours Standard and formal closure Gentlemen Ladies/Gentlemen Yours (very) truly Very truly yours Used by Americans Dear Mr. Malone Yours sincerely/ Sincerely Best wishes (U.K.) Best regards/ Regards (U.S.) Less formal and between persons known to each other 落款Yours