2019中梁宁都壹号院产品发布会活动策划方案-58P

1、宁启启大大院院城城礼礼赞赞都都中 梁 宁 都 壹 号 院 产 品 发 布 会国风匠著 一宅鉴中国国韵园林 臻藏东方大美奢阔格局 领秀华宅风范三进院落 万方园林满庭芳五心物管 礼遇家庭人物中梁地产 中国地产40强l 宁都壹号院项目价值点低密墅区 TOP级院落大境以艳冠宁都的大气美陈盛典展现项目品质以创意绝美的流程演绎惊艳宁都通过本次活动，引发全城对宁都壹号院轰动性的关注，为项目后续销售奠定基础。l 大院启城 礼赞宁都 中梁宁都壹号院产品发布会ZHONGLIANG NINGDU ONE PRODUCT CONFERENCEZHONGLIANG NINGDU ONE PRODUCT CONFEREN

2、CE CREATIVE IDEACREATIVE IDEA基 本 情 况Basic situationZHONGLIANG NINGDU ONE PRODUCT CONFERENCEZHONGLIANG NINGDU ONE PRODUCT CONFERENCE CREATIVE IDEACREATIVE IDEA拟邀嘉宾：中梁地产领导意向客户邀约嘉宾到访市民主流媒体等活动时间：PM07:00PM9:30活动日期：2019年*月*日活动基本情况活动地点：翠微剧院ZHONGLIANG NINGDU ONE PRODUCT CONFERENCEZHONGLIANG NINGDU ONE PRODU

3、CT CONFERENCE CREATIVE IDEACREATIVE IDEA主 要 布 置Main arrangementZHONGLIANG NINGDU ONE PRODUCT CONFERENCEZHONGLIANG NINGDU ONE PRODUCT CONFERENCE CREATIVE IDEACREATIVE IDEA王府院系 呈现格调低调奢华 表现品牌迎宾通道布置策略ZHONGLIANG NINGDU ONE PRODUCT CONFERENCEZHONGLIANG NINGDU ONE PRODUCT CONFERENCE CREATIVE IDEACREATIVE I

4、DEA活动场地-宁都翠微剧院ZHONGLIANG NINGDU ONE PRODUCT CONFERENCEZHONGLIANG NINGDU ONE PRODUCT CONFERENCE CREATIVE IDEACREATIVE IDEA活动场地-宁都翠微剧院ZHONGLIANG NINGDU ONE PRODUCT CONFERENCEZHONGLIANG NINGDU ONE PRODUCT CONFERENCE CREATIVE IDEACREATIVE IDEA崇文路活动背景活动背景大堂主题背景翠微剧院活动场地-外场平面规划中梁地产全国/赣州布局展板中梁地产全国/赣州布局展板项目价

5、值展板：大美项目，国风匠著项目价值展板：大美项目，国风匠著中梁长卷+立体字照避中梁壹号院府门主题展板主题展板迎宾云纹柱迎宾云纹柱迎宾花柱迎宾花柱中梁壹号院府门中梁壹号院府门中梁长卷+主题立体字中梁长卷+主题立体字两侧背景+中梁长卷+主题立体字迎宾云纹柱照壁ZHONGLIANG NINGDU ONE PRODUCT CONFERENCEZHONGLIANG NINGDU ONE PRODUCT CONFERENCE CREATIVE IDEACREATIVE IDEA照壁入得宅门，并非一览通透，照壁，是中式建筑的独有部分。在通道中间布置“照壁”，以木工为框+龙型浮雕为照壁，两旁布置竹林点缀ZHO

6、NGLIANG NINGDU ONE PRODUCT CONFERENCEZHONGLIANG NINGDU ONE PRODUCT CONFERENCE CREATIVE IDEACREATIVE IDEA阶梯处布置进入剧院需经一段阶梯，在阶梯左右放置多处立体字，并安排模特展示。立体字内容可为壹号院项目价值点。阶段两侧布置花柱。ZHONGLIANG NINGDU ONE PRODUCT CONFERENCEZHONGLIANG NINGDU ONE PRODUCT CONFERENCE CREATIVE IDEACREATIVE IDEA阶梯花柱：营造清新雅致的环境，引导客户到达活动场地ZH

7、ONGLIANG NINGDU ONE PRODUCT CONFERENCEZHONGLIANG NINGDU ONE PRODUCT CONFERENCE CREATIVE IDEACREATIVE IDEA剧院内部平面示意ZHONGLIANG NINGDU ONE PRODUCT CONFERENCEZHONGLIANG NINGDU ONE PRODUCT CONFERENCE CREATIVE IDEACREATIVE IDEA剧院内大堂签到处布置进入剧院大门后有一段入户大堂，正对入口处布置一个签到背景，并布置微信扫码区，流程中将安排微信互动。ZHONGLIANG NINGDU ONE

8、 PRODUCT CONFERENCEZHONGLIANG NINGDU ONE PRODUCT CONFERENCE CREATIVE IDEACREATIVE IDEALED屏LED屏LED屏木工框架舞台造型ZHONGLIANG NINGDU ONE PRODUCT CONFERENCEZHONGLIANG NINGDU ONE PRODUCT CONFERENCE CREATIVE IDEACREATIVE IDEA舞台造型ZHONGLIANG NINGDU ONE PRODUCT CONFERENCEZHONGLIANG NINGDU ONE PRODUCT CONFERENCE CR

9、EATIVE IDEACREATIVE IDEA主舞台设计（备选）普通LED背景+地屏ZHONGLIANG NINGDU ONE PRODUCT CONFERENCEZHONGLIANG NINGDU ONE PRODUCT CONFERENCE CREATIVE IDEACREATIVE IDEA在表演、讲解、启动等环节可加入地屏画面配合，营造不同以往的发布体验主舞台设计（备选）ZHONGLIANG NINGDU ONE PRODUCT CONFERENCEZHONGLIANG NINGDU ONE PRODUCT CONFERENCE CREATIVE IDEACREATIVE IDEAZ

10、HONGLIANG NINGDU ONE PRODUCT CONFERENCEZHONGLIANG NINGDU ONE PRODUCT CONFERENCE CREATIVE IDEACREATIVE IDEA舞台顶部横幅昭示二楼围栏顶部横幅昭示ZHONGLIANG NINGDU ONE PRODUCT CONFERENCEZHONGLIANG NINGDU ONE PRODUCT CONFERENCE CREATIVE IDEACREATIVE IDEA迎宾模特服装推荐AZHONGLIANG NINGDU ONE PRODUCT CONFERENCEZHONGLIANG NINGDU ON

11、E PRODUCT CONFERENCE CREATIVE IDEACREATIVE IDEA迎宾模特服装推荐BZHONGLIANG NINGDU ONE PRODUCT CONFERENCEZHONGLIANG NINGDU ONE PRODUCT CONFERENCE CREATIVE IDEACREATIVE IDEA靓丽女模着新中式服装+手提宫灯，拔高活动气势，营造强大仪仗感；国风礼仪迎宾现场布设专业摄影摄像设备ZHONGLIANG NINGDU ONE PRODUCT CONFERENCEZHONGLIANG NINGDU ONE PRODUCT CONFERENCE CREATIV

12、E IDEACREATIVE IDEA1、外围昭示 区域导视展板 2、外围昭示 活动昭示空飘 3、外围昭示 活动昭示刀旗外围昭示区域主要安排 ZHONGLIANG NINGDU ONE PRODUCT CONFERENCEZHONGLIANG NINGDU ONE PRODUCT CONFERENCE CREATIVE IDEACREATIVE IDEA剧院外围入口、停车场入口导视展板剧院会场入口区，停车场入口，设置嘉宾停车导视背景板，为邀请到场的嘉宾导视停车。指引客户到达活动现场。ZHONGLIANG NINGDU ONE PRODUCT CONFERENCEZHONGLIANG NINGD

13、U ONE PRODUCT CONFERENCE CREATIVE IDEACREATIVE IDEA剧院周边道路空飘刀旗布置在临近剧院周边道路布置空飘，昭示活动信息同时在从入口至主会场路段区域布置刀旗，营造活动氛围ZHONGLIANG NINGDU ONE PRODUCT CONFERENCEZHONGLIANG NINGDU ONE PRODUCT CONFERENCE CREATIVE IDEACREATIVE IDEA活 动 流 程Activity processZHONGLIANG NINGDU ONE PRODUCT CONFERENCEZHONGLIANG NINGDU ONE

14、PRODUCT CONFERENCE CREATIVE IDEACREATIVE IDEA中梁宁都壹号院产品发布会活动流程 序号 时间 内容 详细119:00-19:30嘉宾签到，LED屏幕3D立体签到、内场暖场视频循环播放219:30-19:35开场表演墨舞丹青笔画丹青，有飘逸空灵、有龙蛇飞舞、有气势磅礴有如宁都壹号院的多面，在这里不同的你我，能品出不同的韵味319:35-19:40主持人致开场辞主持人开场白，介绍活动嘉宾及流程419:40-19:45中梁领导致欢迎辞欢迎来宾出席产品发布活动，介绍宁都壹号院项目519:45-19:55江南韵串场江南韵舞蹈串导播619:55-20:05宁都壹号

15、院项目推荐宁都壹号院项目推荐720:05-20:10第一轮全民红包雨观众扫描二维码，开始微信抢红包互动820:10-20:15设计部介绍中梁地产设计部代表介绍项目设计理念ZHONGLIANG NINGDU ONE PRODUCT CONFERENCEZHONGLIANG NINGDU ONE PRODUCT CONFERENCE CREATIVE IDEACREATIVE IDEA中梁地产瑞金宁都壹号院产品发布会活动流程 序号 时间 内容 详细920:15-20:20工程部介绍中梁地产工程部代表介绍项目工程理念1020:20-20:25走秀表演国韵时尚模特秀的形式展现中梁地产国韵、时尚两者得兼

16、建筑设计理念1120:25-20:30中梁物业介绍中梁地产物业代表介绍中梁物业1220:20-20:25中梁物业表演中梁地产物业表演秀1320:25-20:30第二轮全民红包雨观众扫描二维码，开始微信抢红包互动1420:30-20:35启动仪式宁都壹号院产品发布启动仪式1520:35-20:40终极大抽奖中梁地产领导上台为观众抽取晚会终极大奖开场节目墨舞丹青若说什么最能代表中国千年古韵，水墨无疑笔画丹青，有飘逸空灵、有龙蛇飞舞、有气势磅礴有如宁都壹号院的多面，在这里不同的你我，能品出不同的韵味炫丽灯光秀开场表演结束后，结合音乐，运用舞台灯光，现场打造绚丽、时尚的灯光秀，震撼全场。主持人开场致辞

17、开场节目后，主持人将上台进行开场词，介绍到场嘉宾并邀请中梁地产领导上台致辞。中梁地产领导致辞环节主持人开场结束后，中梁地产领导上台致辞，欢迎到场嘉宾串场节目江南韵在袅袅乐声中，一位窈窕淑女撑着油纸伞犹如从千年的江南烟雨中慢慢走出。一颦一笑，行走中，把江南的韵美、中国千年的国风慢慢展示出来。宁都壹号院项目推荐一场震撼人心鼓舞表演之后，进入宁都壹号院项目推荐环节ZHONGLIANG NINGDU ONE PRODUCT CONFERENCEZHONGLIANG NINGDU ONE PRODUCT CONFERENCE CREATIVE IDEACREATIVE IDEA微信互动-全民红包雨一全场

18、一起刷红包互动，来宾在台下刷到多少，即可直接获得多少。中梁物业表演中梁物业代表对中梁物业介绍完成后，由中梁物业人员上台表演物业秀走秀表演国韵时尚传统中式与国际时尚的碰撞，将产生怎么样的化学反应以模特秀的形式展现中梁地产国韵、时尚两者得兼建筑设计理念ZHONGLIANG NINGDU ONE PRODUCT CONFERENCEZHONGLIANG NINGDU ONE PRODUCT CONFERENCE CREATIVE IDEACREATIVE IDEA宁都壹号院产品发布启动仪式以图示花开启动台为启动形式，当领导按下启动按纽，鲜花盛开，意喻项目如花般绽放。ZHONGLIANG NINGDU

19、 ONE PRODUCT CONFERENCEZHONGLIANG NINGDU ONE PRODUCT CONFERENCE CREATIVE IDEACREATIVE IDEA从舞台上空缓缓降下启动装置，一颗棱形钻石领导将上放在钻石上，全场灯光汇聚点亮代表启动仪式的钻石在钻石璀璨的光芒中，产品正式发布。宁都壹号院产品发布启动仪式(备选)ZHONGLIANG NINGDU ONE PRODUCT CONFERENCEZHONGLIANG NINGDU ONE PRODUCT CONFERENCE CREATIVE IDEACREATIVE IDEA以图示泼洒金粉的形式启动产品发布，启动领导在主持人邀请下上台，由礼仪递上象征财富、品质、尊贵的金瓶在主持人倒数下，将金沙倒向启动台，宁都壹号院LOGO缓缓呈现。宁都壹号院产品发布启动仪式(备选)ZHONGLIANG NINGDU ONE PRODUCT CONFERENCEZHONGLIANG NINGDU ONE PRODUCT CONFERENCE CREATIVE IDEACREATIVE IDEA细 节 安 排Detail arrangementZHONGLIANG NINGDU ONE PRODUCT CONFERENCEZHON