如何优化旅游服务人员的职业环境（How to optimize the tourism service personnel occupation environment）

1、如何优化旅游服务人员的职业环境（How to optimize the tourism service personnel occupation environment）How to optimize the professional environment of travel service personnel?How to optimize the professional environment of travel service personnel 2009-02-03 21:57:24Abstract: at present, there are many problems in t

2、he living environment of tour guides in China, which lead to low quality of tour guides, serious loss of personnel and serious service quality of tour guides. The author thinks that the living environment of the tour guide should be optimized in many aspects, such as tourism administration departmen

3、t, travel agency, tour guide company, society, tourist guide and so on.Key words: guide; living environment; salary; careerAt present, China's tourism industry is growing stronger, and its status in the national economy has gradually improved. As the soul of tourism, tour guides play an importan

4、t role in the development of tourism. However, with the increasingly fierce competition in the tourism market, the professional environment of the service personnel has also become worse and worse. In this regard, if tourism departments and related personnel do not attach great importance to, and ta

5、ke effective measures will inevitably affect and hinder China's tourism industry, especially the future development of the tourism industry.Tourist guide, living environment, present situationThe salary system is unreasonableAt present, our tour guides for income: basic salary (only a few profes

6、sional tour guides will have, about 300 yuan per month) + tour allowance (only part of the travel agency issued, about 15 or 30 yuan per day for each group) + + tips (only rebate overseas tour only), therefore, becomes a rebate the main source of income for most of the tour, the tour guide in some a

7、reas even as income: rebate + tip management fees - quality margin - cost or capitation fee - for communication fees, insurance, housing and other benefits are not. The rebate based salary system and the meager benefits make the tour guide have to put a large part of his energies at his own expense

8、spots and customers' shopping, so he can not rest on his own work.Low barriers to entryThe rapid development of domestic tourism leads to a sudden drop in the entrance to the tour guide. At present, in our country, as long as the high school, technical secondary school or above qualifications ca

9、n apply for tour guides, resulting in some areas of the number of guides greatly exceeded their actual needs, there has been a saturation situation. With the relevant departments of supervision, black lead, full field guide guide guide between the market, the competition is very fierce, in order to

10、get the group opportunity, some tour guides not only don't travel any reward, also willing to travel to the high head fee.Lack of career prospectsAll along, the tour guide has been regarded as "youth meal" occupation. The reason is: first of all, most tourists choose love young guide;

11、secondly, the heavy workload, work hard, age, physical energy, too much; third, the tour guide occupation although primary, intermediate, advanced, extra points, but not with the economic income. In addition, most travel agencies and tour guide companies do not attach importance to guide training, s

12、o that guides lack the support system for career development.Work overloadThe flexibility of the tour guide is larger, the off-season may have a long time to rest, once on the regiment, only three or four hours a day rest, and sometimes a regiment just brought, and another regiment immediately hand

13、over,Excessive energy and physical exertion. Coupled with some travel agencies in order to save costs, the planning, outreach work has also been added to the tour guide head, more emphasis on the workload of the tour guide. And Tourism Association is strong, any one part of the problem, will give vi

14、sitors a fast, some tourists often indiscriminately, all grievances out on the tour guide, the tour guides often suffer for the faults of another.Big potential safety hazardGuide work in the front line, often from all sides to bear the security pressure. First of all, to withstand the scenic spots o

15、f natural scenic spots brought about by the security pressure; secondly, to bear the safety of traffic pressure; in addition, but also to bear the pressure of food safety.The management system is not perfectThe tour guide is the travel agents or tour company direct management, but in fact, whether t

16、he travel agent or tour guide company, are only offered to guide, none of the tour guide as their tour guides are not employees, salary and welfare security units, as for training, promotion, reward, recognition, respect, care, appreciate the spiritual needs, in the "unit" is more difficul

17、t to meet the tour guide at work can not find a sense of belonging.Social status is not highThe tour guide was "part of the foreign affairs", "city name card" and "folk ambassador", however, only a short while ago, the former "folk ambassador" became "hea

18、d profiteering merchants", speaking tour guide, will think of cheating, or kickbacks, negative topic, social media criticism, on the tour blame far more positive reports, a tour guide in the society's image plummeted, occupation high position and high income once the scenery has not.In summ

19、ary, the deterioration of the living environment of the tour guide, tour guide to quality decline, staff turnover is very serious, occupation moral consciousness generally weak, a serious decline in the quality of service, which not only damages to guide their own reputation and image, and the image

20、 of the city to the state or to discredit, hinder the development of the tourism industry healthy and orderly.Measures to optimize the living environment of tour guidesThe factors that lead to the deterioration of tourist guide's living environment are complicated. The author thinks that the liv

21、ing environment of the tour guide should be optimized from the following aspects:Tourism Administration DepartmentStrengthen the management of tourist guides, improve the relevant laws, regulations and policies of guides, and improve the admittance threshold of tour guides. The tour guide certificat

22、e will apply for Chinese degree changed by more than the current high school and technical secondary school degree above junior college, apply for a foreign language tour guide certificate qualifications prescribed for bachelor degree or above, in order to meet the needs of the development of China&

23、#39;s tourism industry to the breadth and depth of the tour guide quality requirements.Clear the attribution of the tour guide. Through the form of legal regulations of a travel agency and tour guide management of the company, in addition to the travel agency and still as before to the community to

24、provide guide services, while giving autonomy guide the management of the company, the company can also provide guide services to two travel agencies and society. Tour guides should be strictly examined and approved by the administrative departments of tourism before they can be qualified. All tour

25、guides must sign formal labor contracts with the travel service and the tour guide company. The employer shall be responsible for the payment of the tour guide and the welfare of the tour guide,Responsible for the daily supervision and management of tour guides.Establishing the professional title ev

26、aluation mechanism of tourist guides. Tour guide is a highly intelligent and highly physical service, it not only has obvious service, but also has strong professional skills. The tourism administrative departments should strengthen coordination with relevant departments, will guide the title into p

27、rofessional titles, the rating system and professional titles linked to tour guides, tour guides to the primary, intermediate and advanced level, is no longer just a title of honor, but in reality is closely related to personal income and welfare the wage guide price and make various grades of tour

28、guides, tour guides to promote lifelong occupation.Purchase personal accident insurance for tour guides. In accordance with the provisions of laws and regulations, the tour guides go out with a group, you must buy personal accident insurance.Regulate the operation of tourism market, stop the vicious

29、 competition between travel agencies. The travel agency "zero and negative fare" group is caused by the travel agency, the main reason to cancel the salary pay capitation fee on tour guide. Therefore, the tourism administration departments at all levels must strengthen the monitoring of th

30、e tourism market prices, through the relevant media reported the highest and lowest price of tourism products of individual services, to stop the vicious price competition, to restore the normal market order. At the same time, we should strengthen supervision and inspection and severely punish the v

31、icious price cutting competition.Strengthen the standardized management of the tourist shopping market. The tourism administration departments should be combined with industry and commerce, price, taxation, public security, quality inspection and other departments, composed of law enforcement team,

32、regularly carry out joint enforcement, rectify and standardize the tourism shopping market, the tourism commodity price tag, genuine goods at a fair price rebate source, destroyed.In addition, to establish a public commission system, tourist shopping shops must sign commission contracts with travel

33、agencies and guide companies, determine commission payment rates and payment methods, and submit them to the administrative departments for tourism for the record. The administrative departments of tourism shall join together with the quality inspection, industry and commerce, taxation and other dep

34、artments to strengthen supervision and management, prevent tax evasion, tax evasion and privately give tour guides kickbacks.Strengthen the comprehensive management of unlicensed tour guides and improve the supervision and management of tour guides. In order to standardize the operation order of tou

35、rist guide market and relieve the pressure of competition of tour guide, the administrative department of tourism should unite with other relevant departments and take effective measures to ban black lead, guide wild and purify tourist guide market. At the same time, the tour guide IC card system, t

36、he tour guide system and the tourism information system should be strictly implemented, so that the tour guides who have bad professional ethics and poor business quality will not have a foothold.Travel agency and guide companyTo improve the salary and benefits of tour guides, the salary system base

37、d on rebate is the direct cause of the decrease of the service quality of guides, and it is also the important source of the difficulty of attracting high-quality talents. Therefore, travel agencies and tour guide companies must determine the basic salary and group allowance according to their grade

38、s, educational background, work experience, quality of work and quantity of work, so as to become an important source of income for tour guides. In addition, a small shopping guide can be given to the Commission to be encouraged, this guide will not increase the number of hard, not because of a smal

39、l amount of shopping and emotional to guests. Secondly, we should actively improve the welfare benefits of tour guides.Because the welfare reflects the long-term commitment of the enterprise to the tour guide, it can effectively encourage the tour guide to love and respect more than the high salary.

40、 Therefore, travel agencies and tour guides for the company should pay pension, medical insurance, personal insurance, housing fund, and making a contribution according to the size of the given material and spiritual rewards, keep the worries and put to work at ease.Develop and implement scientific

41、performance appraisal system for travel agents and tour companies should set up the perfect performance appraisal system for tour guides, which can objectively and impartially guide reaction performance, the result of evaluation and guide the wage level, bonus distribution, welfare and promotion dir

42、ectly linked Jiangyoufalie, on the spur of tour guide and incentive.To strengthen the training and training of guides is an important means to improve the ability and quality of tourist guides, and is also the best way to improve the welfare benefits of tour guides. Therefore, travel agencies and to

43、ur companies should develop a set of suitable for its development and thorough training program as a tour guide, adopt flexible and diverse forms, to carry out targeted training to guide, strengthening guide to enterprise's identity, sense of belonging, promote the life of occupation guide.Creat

44、e a unique corporate culture travel agencies and tour companies should focus on the construction of enterprise culture, the establishment of corporate values, business philosophy, moral and behavior standard, so as to establish and implement people-oriented business philosophy. On the material, ente

45、rprises should strive to make employees pay and income consistent; in spirit, enterprises should respect, care and love guides, in order to form a strong cohesive force and centripetal force.In order to keep the tour guide, the tour guide must be able to see the future of the tour guide in the enter

46、prise. Therefore, travel agencies and tour companies should help guide systematically occupation career planning, a clear direction in all ages and the goal to guide self realization of the value of life at work, so as to better serve enterprises.social supportThe whole society should deal with guides with more humanistic care. As